APO RESEARCH · REPORT
Digital Signage
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Product & engineering
Understand the product.
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations.
Selected research
Industry Research
Digital Signage Industry Research Report 2026
Market perspective
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations.
The market is quite competitive. Including Samsung Electronics, LG Electronics and NEC Display are top 3 players in terms of value, with about 56% market shares, Samsung Electronics, LG Electronics, Goodview, NEC Display and Panasonic are the top 5 players in terms of output volume, with about 59% market shares. Other notable players include Daktronics, Sharp, Planar Systems (Leyard), Sony, Philips, Chimei Innolux (CMI), Marvel Digital, Toshiba, Cisco Systems Inc, Mitsubishi, Advantech nd so on. Industry participants are investing immensely in the R&D operations to offer advanced products for the verticals with high demand such as retail and education, government, etc.
Read the full market overview
Report Scope
This report quantifies the global Digital Signage market in revenue (US$ million) and, where applicable, sales volume (k units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of types and applications, harmonizes vendor attribution, and presents comparable time series by company, type, application, and region/country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for manufacturers, new entrants, channel partners, and investors; the report also reviews technology shifts and notable product introductions relevant to Digital Signage.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Digital Signage Market by Company
Samsung Electronics
LG Electronics
Philips
Toshiba
Daktronics
Sony
Panasonic
NEC Display
Sharp
Planar Systems (Leyard)
Mitsubishi
Chimei Innolux (CMI)
Advantech
Goodview
Cisco Systems Inc
Marvel Digital
Digital Signage Segment by Type
40 - 50 inch
50 - 60 inch
Under 40 inch
Larger than 60 inch
Digital Signage Segment by Application
Retail
Healthcare
Hospitality
Transportation
Others
Digital Signage Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Digital Signage market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Digital Signage and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Digital Signage.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Digital Signage manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Digital Signage by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Digital Signage in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- 40 - 50 inch
- 50 - 60 inch
- Under 40 inch
- Larger than 60 inch
Applications
- Retail
- Healthcare
- Hospitality
- Transportation
- Others
Companies covered
- Samsung Electronics
- LG Electronics
- Philips
- Toshiba
- Daktronics
- Sony
- Panasonic
- NEC Display
- Sharp
- Planar Systems (Leyard)
- Mitsubishi
- Chimei Innolux (CMI)
- Advantech
- Goodview
- Cisco Systems Inc
- Marvel Digital
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Digital Signage by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.2.2 40 - 50 inch
- 2.2.3 50 - 60 inch
- 2.2.4 Under 40 inch
- 2.2.5 Larger than 60 inch
- 2.3 Digital Signage by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Retail
- 2.3.3 Healthcare
- 2.3.4 Hospitality
- 2.3.5 Transportation
- 2.3.6 Others
- 2.4 Global Market Growth Prospects
- 2.4.1 Global Digital Signage Production Value Estimates and Forecasts (2021-2032)
- 2.4.2 Global Digital Signage Production Capacity Estimates and Forecasts (2021-2032)
- 2.4.3 Global Digital Signage Production Estimates and Forecasts (2021-2032)
- 2.4.4 Global Digital Signage Market Average Price (2021-2032)
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Digital Signage Production by Manufacturers (2021-2026)
- 3.2 Global Digital Signage Production Value by Manufacturers (2021-2026)
- 3.3 Global Digital Signage Average Price by Manufacturers (2021-2026)
- 3.4 Global Digital Signage Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Digital Signage Key Manufacturers, Manufacturing Sites & Headquarters
- 3.6 Global Digital Signage Manufacturers, Product Type & Application
- 3.7 Global Digital Signage Manufacturers Established Date
- 3.8 Global Digital Signage Market CR5 and HHI
- 3.9 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Samsung Electronics
- 4.1.1 Samsung Electronics Digital Signage Company Information
- 4.1.2 Samsung Electronics Digital Signage Business Overview
- 4.1.3 Samsung Electronics Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.1.4 Samsung Electronics Product Portfolio
- 4.1.5 Samsung Electronics Recent Developments
- 4.2 LG Electronics
- 4.2.1 LG Electronics Digital Signage Company Information
- 4.2.2 LG Electronics Digital Signage Business Overview
- 4.2.3 LG Electronics Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.2.4 LG Electronics Product Portfolio
- 4.2.5 LG Electronics Recent Developments
- 4.3 Philips
- 4.3.1 Philips Digital Signage Company Information
- 4.3.2 Philips Digital Signage Business Overview
- 4.3.3 Philips Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.3.4 Philips Product Portfolio
- 4.3.5 Philips Recent Developments
- 4.4 Toshiba
- 4.4.1 Toshiba Digital Signage Company Information
- 4.4.2 Toshiba Digital Signage Business Overview
- 4.4.3 Toshiba Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.4.4 Toshiba Product Portfolio
- 4.4.5 Toshiba Recent Developments
- 4.5 Daktronics
- 4.5.1 Daktronics Digital Signage Company Information
- 4.5.2 Daktronics Digital Signage Business Overview
- 4.5.3 Daktronics Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.5.4 Daktronics Product Portfolio
- 4.5.5 Daktronics Recent Developments
- 4.6 Sony
- 4.6.1 Sony Digital Signage Company Information
- 4.6.2 Sony Digital Signage Business Overview
- 4.6.3 Sony Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.6.4 Sony Product Portfolio
- 4.6.5 Sony Recent Developments
- 4.7 Panasonic
- 4.7.1 Panasonic Digital Signage Company Information
- 4.7.2 Panasonic Digital Signage Business Overview
- 4.7.3 Panasonic Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.7.4 Panasonic Product Portfolio
- 4.7.5 Panasonic Recent Developments
- 4.8 NEC Display
- 4.8.1 NEC Display Digital Signage Company Information
- 4.8.2 NEC Display Digital Signage Business Overview
- 4.8.3 NEC Display Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.8.4 NEC Display Product Portfolio
- 4.8.5 NEC Display Recent Developments
- 4.9 Sharp
- 4.9.1 Sharp Digital Signage Company Information
- 4.9.2 Sharp Digital Signage Business Overview
- 4.9.3 Sharp Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.9.4 Sharp Product Portfolio
- 4.9.5 Sharp Recent Developments
- 4.10 Planar Systems (Leyard)
- 4.10.1 Planar Systems (Leyard) Digital Signage Company Information
- 4.10.2 Planar Systems (Leyard) Digital Signage Business Overview
- 4.10.3 Planar Systems (Leyard) Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.10.4 Planar Systems (Leyard) Product Portfolio
- 4.10.5 Planar Systems (Leyard) Recent Developments
- 4.11 Mitsubishi
- 4.11.1 Mitsubishi Digital Signage Company Information
- 4.11.2 Mitsubishi Digital Signage Business Overview
- 4.11.3 Mitsubishi Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.11.4 Mitsubishi Product Portfolio
- 4.11.5 Mitsubishi Recent Developments
- 4.12 Chimei Innolux (CMI)
- 4.12.1 Chimei Innolux (CMI) Digital Signage Company Information
- 4.12.2 Chimei Innolux (CMI) Digital Signage Business Overview
- 4.12.3 Chimei Innolux (CMI) Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.12.4 Chimei Innolux (CMI) Product Portfolio
- 4.12.5 Chimei Innolux (CMI) Recent Developments
- 4.13 Advantech
- 4.13.1 Advantech Digital Signage Company Information
- 4.13.2 Advantech Digital Signage Business Overview
- 4.13.3 Advantech Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.13.4 Advantech Product Portfolio
- 4.13.5 Advantech Recent Developments
- 4.14 Goodview
- 4.14.1 Goodview Digital Signage Company Information
- 4.14.2 Goodview Digital Signage Business Overview
- 4.14.3 Goodview Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.14.4 Goodview Product Portfolio
- 4.14.5 Goodview Recent Developments
- 4.15 Cisco Systems Inc
- 4.15.1 Cisco Systems Inc Digital Signage Company Information
- 4.15.2 Cisco Systems Inc Digital Signage Business Overview
- 4.15.3 Cisco Systems Inc Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.15.4 Cisco Systems Inc Product Portfolio
- 4.15.5 Cisco Systems Inc Recent Developments
- 4.16 Marvel Digital
- 4.16.1 Marvel Digital Digital Signage Company Information
- 4.16.2 Marvel Digital Digital Signage Business Overview
- 4.16.3 Marvel Digital Digital Signage Production, Value and Gross Margin (2021-2026)
- 4.16.4 Marvel Digital Product Portfolio
- 4.16.5 Marvel Digital Recent Developments
5 Global Digital Signage Production by Region
- 5.1 Global Digital Signage Production Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 5.2 Global Digital Signage Production by Region: 2021-2032
- 5.2.1 Global Digital Signage Production by Region: 2021-2026
- 5.2.2 Global Digital Signage Production Forecast by Region (2027-2032)
- 5.3 Global Digital Signage Production Value Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 5.4 Global Digital Signage Production Value by Region: 2021-2032
- 5.4.1 Global Digital Signage Production Value by Region: 2021-2026
- 5.4.2 Global Digital Signage Production Value Forecast by Region (2027-2032)
- 5.5 Global Digital Signage Market Price Analysis by Region (2021-2026)
- 5.6 Global Digital Signage Production and Value, YOY Growth
- 5.6.1 North America Digital Signage Production Value Estimates and Forecasts (2021-2032)
- 5.6.2 Europe Digital Signage Production Value Estimates and Forecasts (2021-2032)
- 5.6.3 China Digital Signage Production Value Estimates and Forecasts (2021-2032)
- 5.6.4 Japan Digital Signage Production Value Estimates and Forecasts (2021-2032)
6 Global Digital Signage Consumption by Region
- 6.1 Global Digital Signage Consumption Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 6.2 Global Digital Signage Consumption by Region (2021-2032)
- 6.2.1 Global Digital Signage Consumption by Region: 2021-2026
- 6.2.2 Global Digital Signage Forecasted Consumption by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Digital Signage Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Digital Signage Consumption by Country (2021-2032)
- 6.3.3 United States
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Digital Signage Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Digital Signage Consumption by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Russia
- 6.4.8 Spain
- 6.4.9 Netherlands
- 6.4.10 Switzerland
- 6.4.11 Sweden
- 6.4.12 Poland
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Digital Signage Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Digital Signage Consumption by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 India
- 6.5.7 Australia
- 6.5.8 Taiwan
- 6.5.9 Southeast Asia
- 6.6 South America, Middle East & Africa
- 6.6.1 South America, Middle East & Africa Digital Signage Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East & Africa Digital Signage Consumption by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 Argentina
- 6.6.5 Chile
- 6.6.6 Turkey
- 6.6.7 GCC Countries
7 Segment by Type
- 7.1 Global Digital Signage Production by Type (2021-2032)
- 7.1.1 Global Digital Signage Production by Type (2021-2032) & (k units)
- 7.1.2 Global Digital Signage Production Market Share by Type (2021-2032)
- 7.2 Global Digital Signage Production Value by Type (2021-2032)
- 7.2.1 Global Digital Signage Production Value by Type (2021-2032) & (US$ Million)
- 7.2.2 Global Digital Signage Production Value Market Share by Type (2021-2032)
- 7.3 Global Digital Signage Price by Type (2021-2032)
8 Segment by Application
- 8.1 Global Digital Signage Production by Application (2021-2032)
- 8.1.1 Global Digital Signage Production by Application (2021-2032) & (k units)
- 8.1.2 Global Digital Signage Production Market Share by Application (2021-2032)
- 8.2 Global Digital Signage Production Value by Application (2021-2032)
- 8.2.1 Global Digital Signage Production Value by Application (2021-2032) & (US$ Million)
- 8.2.2 Global Digital Signage Production Value Market Share by Application (2021-2032)
- 8.3 Global Digital Signage Price by Application (2021-2032)
9 Value Chain and Sales Channels Analysis of the Market
- 9.1 Digital Signage Value Chain Analysis
- 9.1.1 Digital Signage Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Digital Signage Production Mode & Process
- 9.2 Digital Signage Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Digital Signage Distributors
- 9.2.3 Digital Signage Customers
10 Global Digital Signage Analyzing Market Dynamics
- 10.1 Digital Signage Industry Trends
- 10.2 Digital Signage Industry Drivers
- 10.3 Digital Signage Industry Opportunities and Challenges
- 10.4 Digital Signage Industry Restraints
11 Report Conclusion
12 Disclaimer
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