APO RESEARCH · REPORT
Digital Signage
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Product & engineering
Understand the product.
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations.
Selected research
Industry Growth & Trends
Global Digital Signage Industry Growth and Trends Forecast to 2032
Market perspective
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations.
The market is quite competitive. Including Samsung Electronics, LG Electronics and NEC Display are top 3 players in terms of value, with about 56% market shares, Samsung Electronics, LG Electronics, Goodview, NEC Display and Panasonic are the top 5 players in terms of output volume, with about 59% market shares. Other notable players include Daktronics, Sharp, Planar Systems (Leyard), Sony, Philips, Chimei Innolux (CMI), Marvel Digital, Toshiba, Cisco Systems Inc, Mitsubishi, Advantech nd so on. Industry participants are investing immensely in the R&D operations to offer advanced products for the verticals with high demand such as retail and education, government, etc.
Read the full market overview
Report Scope
This report provides a structured, data-driven view of the global Digital Signage market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Digital Signage market size, estimates, and forecasts are presented in terms of sales volume (k units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Digital Signage market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant toDigital Signage.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Digital Signage market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Digital Signage Market by Company
Samsung Electronics
LG Electronics
Philips
Toshiba
Daktronics
Sony
Panasonic
NEC Display
Sharp
Planar Systems (Leyard)
Mitsubishi
Chimei Innolux (CMI)
Advantech
Goodview
Cisco Systems Inc
Marvel Digital
Digital Signage Segment by Type
40 - 50 inch
50 - 60 inch
Under 40 inch
Larger than 60 inch
Digital Signage Segment by Application
Retail
Healthcare
Hospitality
Transportation
Others
Digital Signage Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Digital Signage market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Digital Signage and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Digital Signage.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Digital Signage manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Digital Signage in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- 40 - 50 inch
- 50 - 60 inch
- Under 40 inch
- Larger than 60 inch
Applications
- Retail
- Healthcare
- Hospitality
- Transportation
- Others
Companies covered
- Samsung Electronics
- LG Electronics
- Philips
- Toshiba
- Daktronics
- Sony
- Panasonic
- NEC Display
- Sharp
- Planar Systems (Leyard)
- Mitsubishi
- Chimei Innolux (CMI)
- Advantech
- Goodview
- Cisco Systems Inc
- Marvel Digital
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Digital Signage Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Digital Signage Sales Estimates and Forecasts (2021-2032)
- 1.3 Digital Signage Market by Type
- 1.3.1 40 - 50 inch
- 1.3.2 50 - 60 inch
- 1.3.3 Under 40 inch
- 1.3.4 Larger than 60 inch
- 1.4 Global Digital Signage Market Size by Type
- 1.4.1 Global Digital Signage Market Size Overview by Type (2021-2032)
- 1.4.2 Global Digital Signage Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Digital Signage Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Digital Signage Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Digital Signage Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Digital Signage Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Digital Signage Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Digital Signage Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Digital Signage Industry Trends
- 2.2 Digital Signage Industry Drivers
- 2.3 Digital Signage Industry Opportunities and Challenges
- 2.4 Digital Signage Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Digital Signage Revenue (2021-2026)
- 3.2 Global Top Players by Digital Signage Sales (2021-2026)
- 3.3 Global Top Players by Digital Signage Price (2021-2026)
- 3.4 Global Digital Signage Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Digital Signage Major Company Production Sites & Headquarters
- 3.6 Global Digital Signage Company, Product Type & Application
- 3.7 Global Digital Signage Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Digital Signage Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Digital Signage Players Market Share by Revenue in 2025
- 3.8.3 2025 Digital Signage Tier 1, Tier 2, and Tier 3
4 Digital Signage Regional Status and Outlook
- 4.1 Global Digital Signage Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Digital Signage Historic Market Size by Region
- 4.2.1 Global Digital Signage Sales in Volume by Region (2021-2026)
- 4.2.2 Global Digital Signage Sales in Value by Region (2021-2026)
- 4.2.3 Global Digital Signage Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Digital Signage Forecasted Market Size by Region
- 4.3.1 Global Digital Signage Sales in Volume by Region (2027-2032)
- 4.3.2 Global Digital Signage Sales in Value by Region (2027-2032)
- 4.3.3 Global Digital Signage Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Digital Signage by Application
- 5.1 Digital Signage Market by Application
- 5.1.1 Retail
- 5.1.2 Healthcare
- 5.1.3 Hospitality
- 5.1.4 Transportation
- 5.1.5 Others
- 5.2 Global Digital Signage Market Size by Application
- 5.2.1 Global Digital Signage Market Size Overview by Application (2021-2032)
- 5.2.2 Global Digital Signage Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Digital Signage Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Digital Signage Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Digital Signage Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Digital Signage Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Digital Signage Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Digital Signage Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Samsung Electronics
- 6.1.1 Samsung Electronics Company Information
- 6.1.2 Samsung Electronics Business Overview
- 6.1.3 Samsung Electronics Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Samsung Electronics Digital Signage Product Portfolio
- 6.1.5 Samsung Electronics Recent Developments
- 6.2 LG Electronics
- 6.2.1 LG Electronics Company Information
- 6.2.2 LG Electronics Business Overview
- 6.2.3 LG Electronics Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 LG Electronics Digital Signage Product Portfolio
- 6.2.5 LG Electronics Recent Developments
- 6.3 Philips
- 6.3.1 Philips Company Information
- 6.3.2 Philips Business Overview
- 6.3.3 Philips Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Philips Digital Signage Product Portfolio
- 6.3.5 Philips Recent Developments
- 6.4 Toshiba
- 6.4.1 Toshiba Company Information
- 6.4.2 Toshiba Business Overview
- 6.4.3 Toshiba Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Toshiba Digital Signage Product Portfolio
- 6.4.5 Toshiba Recent Developments
- 6.5 Daktronics
- 6.5.1 Daktronics Company Information
- 6.5.2 Daktronics Business Overview
- 6.5.3 Daktronics Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Daktronics Digital Signage Product Portfolio
- 6.5.5 Daktronics Recent Developments
- 6.6 Sony
- 6.6.1 Sony Company Information
- 6.6.2 Sony Business Overview
- 6.6.3 Sony Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Sony Digital Signage Product Portfolio
- 6.6.5 Sony Recent Developments
- 6.7 Panasonic
- 6.7.1 Panasonic Company Information
- 6.7.2 Panasonic Business Overview
- 6.7.3 Panasonic Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Panasonic Digital Signage Product Portfolio
- 6.7.5 Panasonic Recent Developments
- 6.8 NEC Display
- 6.8.1 NEC Display Company Information
- 6.8.2 NEC Display Business Overview
- 6.8.3 NEC Display Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 NEC Display Digital Signage Product Portfolio
- 6.8.5 NEC Display Recent Developments
- 6.9 Sharp
- 6.9.1 Sharp Company Information
- 6.9.2 Sharp Business Overview
- 6.9.3 Sharp Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Sharp Digital Signage Product Portfolio
- 6.9.5 Sharp Recent Developments
- 6.10 Planar Systems (Leyard)
- 6.10.1 Planar Systems (Leyard) Company Information
- 6.10.2 Planar Systems (Leyard) Business Overview
- 6.10.3 Planar Systems (Leyard) Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Planar Systems (Leyard) Digital Signage Product Portfolio
- 6.10.5 Planar Systems (Leyard) Recent Developments
- 6.11 Mitsubishi
- 6.11.1 Mitsubishi Company Information
- 6.11.2 Mitsubishi Business Overview
- 6.11.3 Mitsubishi Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Mitsubishi Digital Signage Product Portfolio
- 6.11.5 Mitsubishi Recent Developments
- 6.12 Chimei Innolux (CMI)
- 6.12.1 Chimei Innolux (CMI) Company Information
- 6.12.2 Chimei Innolux (CMI) Business Overview
- 6.12.3 Chimei Innolux (CMI) Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 Chimei Innolux (CMI) Digital Signage Product Portfolio
- 6.12.5 Chimei Innolux (CMI) Recent Developments
- 6.13 Advantech
- 6.13.1 Advantech Company Information
- 6.13.2 Advantech Business Overview
- 6.13.3 Advantech Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Advantech Digital Signage Product Portfolio
- 6.13.5 Advantech Recent Developments
- 6.14 Goodview
- 6.14.1 Goodview Company Information
- 6.14.2 Goodview Business Overview
- 6.14.3 Goodview Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Goodview Digital Signage Product Portfolio
- 6.14.5 Goodview Recent Developments
- 6.15 Cisco Systems Inc
- 6.15.1 Cisco Systems Inc Company Information
- 6.15.2 Cisco Systems Inc Business Overview
- 6.15.3 Cisco Systems Inc Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 Cisco Systems Inc Digital Signage Product Portfolio
- 6.15.5 Cisco Systems Inc Recent Developments
- 6.16 Marvel Digital
- 6.16.1 Marvel Digital Company Information
- 6.16.2 Marvel Digital Business Overview
- 6.16.3 Marvel Digital Digital Signage Sales, Revenue and Gross Margin (2021-2026)
- 6.16.4 Marvel Digital Digital Signage Product Portfolio
- 6.16.5 Marvel Digital Recent Developments
7 North America by Country
- 7.1 North America Digital Signage Sales by Country
- 7.1.1 North America Digital Signage Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Digital Signage Sales by Country (2021-2026)
- 7.1.3 North America Digital Signage Sales Forecast by Country (2027-2032)
- 7.2 North America Digital Signage Market Size by Country
- 7.2.1 North America Digital Signage Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Digital Signage Market Size by Country (2021-2026)
- 7.2.3 North America Digital Signage Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Digital Signage Sales by Country
- 8.1.1 Europe Digital Signage Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Digital Signage Sales by Country (2021-2026)
- 8.1.3 Europe Digital Signage Sales Forecast by Country (2027-2032)
- 8.2 Europe Digital Signage Market Size by Country
- 8.2.1 Europe Digital Signage Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Digital Signage Market Size by Country (2021-2026)
- 8.2.3 Europe Digital Signage Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Digital Signage Sales by Country
- 9.1.1 Asia-Pacific Digital Signage Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Digital Signage Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Digital Signage Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Digital Signage Market Size by Country
- 9.2.1 Asia-Pacific Digital Signage Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Digital Signage Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Digital Signage Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Digital Signage Sales by Country
- 10.1.1 South America Digital Signage Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Digital Signage Sales by Country (2021-2026)
- 10.1.3 South America Digital Signage Sales Forecast by Country (2027-2032)
- 10.2 South America Digital Signage Market Size by Country
- 10.2.1 South America Digital Signage Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Digital Signage Market Size by Country (2021-2026)
- 10.2.3 South America Digital Signage Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Digital Signage Sales by Country
- 11.1.1 Middle East and Africa Digital Signage Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Digital Signage Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Digital Signage Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Digital Signage Market Size by Country
- 11.2.1 Middle East and Africa Digital Signage Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Digital Signage Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Digital Signage Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Digital Signage Value Chain Analysis
- 12.1.1 Digital Signage Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Digital Signage Production Mode & Process
- 12.2 Digital Signage Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Digital Signage Distributors
- 12.2.3 Digital Signage Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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