APO RESEARCH · REPORT
Piezo Benders
The piezo bender is a piezo ceramic crystal coated with silver on both sides and glued to a brass, nickel alloy, or stainless steel disk.
Product & engineering
Understand the product.
The piezo bender is a piezo ceramic crystal coated with silver on both sides and glued to a brass, nickel alloy, or stainless steel disk.
Selected research
Industry Growth & Trends
Global Piezo Benders Industry Growth and Trends Forecast to 2032
Market perspective
The piezo bender is a piezo ceramic crystal coated with silver on both sides and glued to a brass, nickel alloy, or stainless steel disk.
The top two manufacturers of global Piezo Benders are MURATA and TDK, with about 29% market shares. Japan is the largest consumption place, with a consumption market share nearly 25%. Following Japan, North America is the second largest consumption place with the consumption market share of 22%.
Report Scope
Read the full market overview
This report provides a structured, data-driven view of the global Piezo Benders market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Piezo Benders market size, estimates, and forecasts are presented in terms of sales volume (M Units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Piezo Benders market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Piezo Benders.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Piezo Benders market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Piezo Benders Market by Company
MURATA
TDK
MORGAN
TAIYO YUDEN
KYOCERA
CeramTec
PI Ceramic
Exelis
Sparkler Ceramics
KEPO Electronics
APC International
TRS
Noliac
Smart Material
SensorTech
Meggitt Sensing
Johnson Matthey
Kinetic Ceramics
Konghong Corporation
Jiakang Electronics
Datong Electronic
Audiowell
Honghua Electronic
Risun Electronic
Yuhai Electronic Ceramic
PANT
Piezo Benders Segment by Type
Ring benders
Plate benders
Other
Piezo Benders Segment by Application
Buzzers
Actuators
Sensor
Others
Piezo Benders Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Piezo Benders market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Piezo Benders and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Piezo Benders.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Piezo Benders manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Piezo Benders in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Ring benders
- Plate benders
- Other
Applications
- Buzzers
- Actuators
- Sensor
- Others
Companies covered
- MURATA
- TDK
- MORGAN
- TAIYO YUDEN
- KYOCERA
- CeramTec
- PI Ceramic
- Exelis
- Sparkler Ceramics
- KEPO Electronics
- APC International
- TRS
- Noliac
- Smart Material
- SensorTech
- Meggitt Sensing
- Johnson Matthey
- Kinetic Ceramics
- Konghong Corporation
- Jiakang Electronics
- Datong Electronic
- Audiowell
- Honghua Electronic
- Risun Electronic
- Yuhai Electronic Ceramic
- PANT
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Piezo Benders Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Piezo Benders Sales Estimates and Forecasts (2021-2032)
- 1.3 Piezo Benders Market by Type
- 1.3.1 Ring benders
- 1.3.2 Plate benders
- 1.3.3 Other
- 1.4 Global Piezo Benders Market Size by Type
- 1.4.1 Global Piezo Benders Market Size Overview by Type (2021-2032)
- 1.4.2 Global Piezo Benders Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Piezo Benders Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Piezo Benders Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Piezo Benders Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Piezo Benders Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Piezo Benders Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Piezo Benders Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Piezo Benders Industry Trends
- 2.2 Piezo Benders Industry Drivers
- 2.3 Piezo Benders Industry Opportunities and Challenges
- 2.4 Piezo Benders Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Piezo Benders Revenue (2021-2026)
- 3.2 Global Top Players by Piezo Benders Sales (2021-2026)
- 3.3 Global Top Players by Piezo Benders Price (2021-2026)
- 3.4 Global Piezo Benders Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Piezo Benders Major Company Production Sites & Headquarters
- 3.6 Global Piezo Benders Company, Product Type & Application
- 3.7 Global Piezo Benders Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Piezo Benders Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Piezo Benders Players Market Share by Revenue in 2025
- 3.8.3 2025 Piezo Benders Tier 1, Tier 2, and Tier 3
4 Piezo Benders Regional Status and Outlook
- 4.1 Global Piezo Benders Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Piezo Benders Historic Market Size by Region
- 4.2.1 Global Piezo Benders Sales in Volume by Region (2021-2026)
- 4.2.2 Global Piezo Benders Sales in Value by Region (2021-2026)
- 4.2.3 Global Piezo Benders Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Piezo Benders Forecasted Market Size by Region
- 4.3.1 Global Piezo Benders Sales in Volume by Region (2027-2032)
- 4.3.2 Global Piezo Benders Sales in Value by Region (2027-2032)
- 4.3.3 Global Piezo Benders Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Piezo Benders by Application
- 5.1 Piezo Benders Market by Application
- 5.1.1 Buzzers
- 5.1.2 Actuators
- 5.1.3 Sensor
- 5.1.4 Others
- 5.2 Global Piezo Benders Market Size by Application
- 5.2.1 Global Piezo Benders Market Size Overview by Application (2021-2032)
- 5.2.2 Global Piezo Benders Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Piezo Benders Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Piezo Benders Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Piezo Benders Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Piezo Benders Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Piezo Benders Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Piezo Benders Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 MURATA
- 6.1.1 MURATA Company Information
- 6.1.2 MURATA Business Overview
- 6.1.3 MURATA Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 MURATA Piezo Benders Product Portfolio
- 6.1.5 MURATA Recent Developments
- 6.2 TDK
- 6.2.1 TDK Company Information
- 6.2.2 TDK Business Overview
- 6.2.3 TDK Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 TDK Piezo Benders Product Portfolio
- 6.2.5 TDK Recent Developments
- 6.3 MORGAN
- 6.3.1 MORGAN Company Information
- 6.3.2 MORGAN Business Overview
- 6.3.3 MORGAN Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 MORGAN Piezo Benders Product Portfolio
- 6.3.5 MORGAN Recent Developments
- 6.4 TAIYO YUDEN
- 6.4.1 TAIYO YUDEN Company Information
- 6.4.2 TAIYO YUDEN Business Overview
- 6.4.3 TAIYO YUDEN Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 TAIYO YUDEN Piezo Benders Product Portfolio
- 6.4.5 TAIYO YUDEN Recent Developments
- 6.5 KYOCERA
- 6.5.1 KYOCERA Company Information
- 6.5.2 KYOCERA Business Overview
- 6.5.3 KYOCERA Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 KYOCERA Piezo Benders Product Portfolio
- 6.5.5 KYOCERA Recent Developments
- 6.6 CeramTec
- 6.6.1 CeramTec Company Information
- 6.6.2 CeramTec Business Overview
- 6.6.3 CeramTec Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 CeramTec Piezo Benders Product Portfolio
- 6.6.5 CeramTec Recent Developments
- 6.7 PI Ceramic
- 6.7.1 PI Ceramic Company Information
- 6.7.2 PI Ceramic Business Overview
- 6.7.3 PI Ceramic Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 PI Ceramic Piezo Benders Product Portfolio
- 6.7.5 PI Ceramic Recent Developments
- 6.8 Exelis
- 6.8.1 Exelis Company Information
- 6.8.2 Exelis Business Overview
- 6.8.3 Exelis Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Exelis Piezo Benders Product Portfolio
- 6.8.5 Exelis Recent Developments
- 6.9 Sparkler Ceramics
- 6.9.1 Sparkler Ceramics Company Information
- 6.9.2 Sparkler Ceramics Business Overview
- 6.9.3 Sparkler Ceramics Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Sparkler Ceramics Piezo Benders Product Portfolio
- 6.9.5 Sparkler Ceramics Recent Developments
- 6.10 KEPO Electronics
- 6.10.1 KEPO Electronics Company Information
- 6.10.2 KEPO Electronics Business Overview
- 6.10.3 KEPO Electronics Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 KEPO Electronics Piezo Benders Product Portfolio
- 6.10.5 KEPO Electronics Recent Developments
- 6.11 APC International
- 6.11.1 APC International Company Information
- 6.11.2 APC International Business Overview
- 6.11.3 APC International Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 APC International Piezo Benders Product Portfolio
- 6.11.5 APC International Recent Developments
- 6.12 TRS
- 6.12.1 TRS Company Information
- 6.12.2 TRS Business Overview
- 6.12.3 TRS Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 TRS Piezo Benders Product Portfolio
- 6.12.5 TRS Recent Developments
- 6.13 Noliac
- 6.13.1 Noliac Company Information
- 6.13.2 Noliac Business Overview
- 6.13.3 Noliac Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Noliac Piezo Benders Product Portfolio
- 6.13.5 Noliac Recent Developments
- 6.14 Smart Material
- 6.14.1 Smart Material Company Information
- 6.14.2 Smart Material Business Overview
- 6.14.3 Smart Material Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Smart Material Piezo Benders Product Portfolio
- 6.14.5 Smart Material Recent Developments
- 6.15 SensorTech
- 6.15.1 SensorTech Company Information
- 6.15.2 SensorTech Business Overview
- 6.15.3 SensorTech Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 SensorTech Piezo Benders Product Portfolio
- 6.15.5 SensorTech Recent Developments
- 6.16 Meggitt Sensing
- 6.16.1 Meggitt Sensing Company Information
- 6.16.2 Meggitt Sensing Business Overview
- 6.16.3 Meggitt Sensing Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.16.4 Meggitt Sensing Piezo Benders Product Portfolio
- 6.16.5 Meggitt Sensing Recent Developments
- 6.17 Johnson Matthey
- 6.17.1 Johnson Matthey Company Information
- 6.17.2 Johnson Matthey Business Overview
- 6.17.3 Johnson Matthey Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.17.4 Johnson Matthey Piezo Benders Product Portfolio
- 6.17.5 Johnson Matthey Recent Developments
- 6.18 Kinetic Ceramics
- 6.18.1 Kinetic Ceramics Company Information
- 6.18.2 Kinetic Ceramics Business Overview
- 6.18.3 Kinetic Ceramics Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.18.4 Kinetic Ceramics Piezo Benders Product Portfolio
- 6.18.5 Kinetic Ceramics Recent Developments
- 6.19 Konghong Corporation
- 6.19.1 Konghong Corporation Company Information
- 6.19.2 Konghong Corporation Business Overview
- 6.19.3 Konghong Corporation Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.19.4 Konghong Corporation Piezo Benders Product Portfolio
- 6.19.5 Konghong Corporation Recent Developments
- 6.20 Jiakang Electronics
- 6.20.1 Jiakang Electronics Company Information
- 6.20.2 Jiakang Electronics Business Overview
- 6.20.3 Jiakang Electronics Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.20.4 Jiakang Electronics Piezo Benders Product Portfolio
- 6.20.5 Jiakang Electronics Recent Developments
- 6.21 Datong Electronic
- 6.21.1 Datong Electronic Company Information
- 6.21.2 Datong Electronic Business Overview
- 6.21.3 Datong Electronic Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.21.4 Datong Electronic Piezo Benders Product Portfolio
- 6.21.5 Datong Electronic Recent Developments
- 6.22 Audiowell
- 6.22.1 Audiowell Company Information
- 6.22.2 Audiowell Business Overview
- 6.22.3 Audiowell Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.22.4 Audiowell Piezo Benders Product Portfolio
- 6.22.5 Audiowell Recent Developments
- 6.23 Honghua Electronic
- 6.23.1 Honghua Electronic Company Information
- 6.23.2 Honghua Electronic Business Overview
- 6.23.3 Honghua Electronic Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.23.4 Honghua Electronic Piezo Benders Product Portfolio
- 6.23.5 Honghua Electronic Recent Developments
- 6.24 Risun Electronic
- 6.24.1 Risun Electronic Company Information
- 6.24.2 Risun Electronic Business Overview
- 6.24.3 Risun Electronic Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.24.4 Risun Electronic Piezo Benders Product Portfolio
- 6.24.5 Risun Electronic Recent Developments
- 6.25 Yuhai Electronic Ceramic
- 6.25.1 Yuhai Electronic Ceramic Company Information
- 6.25.2 Yuhai Electronic Ceramic Business Overview
- 6.25.3 Yuhai Electronic Ceramic Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.25.4 Yuhai Electronic Ceramic Piezo Benders Product Portfolio
- 6.25.5 Yuhai Electronic Ceramic Recent Developments
- 6.26 PANT
- 6.26.1 PANT Company Information
- 6.26.2 PANT Business Overview
- 6.26.3 PANT Piezo Benders Sales, Revenue and Gross Margin (2021-2026)
- 6.26.4 PANT Piezo Benders Product Portfolio
- 6.26.5 PANT Recent Developments
7 North America by Country
- 7.1 North America Piezo Benders Sales by Country
- 7.1.1 North America Piezo Benders Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Piezo Benders Sales by Country (2021-2026)
- 7.1.3 North America Piezo Benders Sales Forecast by Country (2027-2032)
- 7.2 North America Piezo Benders Market Size by Country
- 7.2.1 North America Piezo Benders Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Piezo Benders Market Size by Country (2021-2026)
- 7.2.3 North America Piezo Benders Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Piezo Benders Sales by Country
- 8.1.1 Europe Piezo Benders Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Piezo Benders Sales by Country (2021-2026)
- 8.1.3 Europe Piezo Benders Sales Forecast by Country (2027-2032)
- 8.2 Europe Piezo Benders Market Size by Country
- 8.2.1 Europe Piezo Benders Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Piezo Benders Market Size by Country (2021-2026)
- 8.2.3 Europe Piezo Benders Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Piezo Benders Sales by Country
- 9.1.1 Asia-Pacific Piezo Benders Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Piezo Benders Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Piezo Benders Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Piezo Benders Market Size by Country
- 9.2.1 Asia-Pacific Piezo Benders Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Piezo Benders Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Piezo Benders Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Piezo Benders Sales by Country
- 10.1.1 South America Piezo Benders Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Piezo Benders Sales by Country (2021-2026)
- 10.1.3 South America Piezo Benders Sales Forecast by Country (2027-2032)
- 10.2 South America Piezo Benders Market Size by Country
- 10.2.1 South America Piezo Benders Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Piezo Benders Market Size by Country (2021-2026)
- 10.2.3 South America Piezo Benders Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Piezo Benders Sales by Country
- 11.1.1 Middle East and Africa Piezo Benders Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Piezo Benders Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Piezo Benders Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Piezo Benders Market Size by Country
- 11.2.1 Middle East and Africa Piezo Benders Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Piezo Benders Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Piezo Benders Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Piezo Benders Value Chain Analysis
- 12.1.1 Piezo Benders Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Piezo Benders Production Mode & Process
- 12.2 Piezo Benders Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Piezo Benders Distributors
- 12.2.3 Piezo Benders Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst