APO RESEARCH · REPORT
Silicone Rubber Keyboards
A silicone rubber keyboard uses moulded elastomer keys to provide a compliant user interface; key travel, contact design and sealing arrangement determine tactile and electrical performance.

Product & engineering
Understand the product.
The finished product is defined by the task it performs, its construction and the user interface. Accessories, complete products and repair or subscription services can share a use case while remaining different transaction objects.
What turns activity into demand
Active users, fitted products and replacement cycles connect use to purchases. Accessories, the main product and paid services may be related but should retain distinct transaction boundaries.
The commercial boundary
For Silicone Rubber Keyboards, distinguish the supplied product from its inputs and the complete application. Report types and applications may overlap; retain the selected edition's product definition, geography, period, unit and transaction basis when comparing estimates.
What defines the supplied silicone rubber keyboards offering?
A silicone rubber keyboard uses moulded elastomer keys to provide a compliant user interface; key travel, contact design and sealing arrangement determine tactile and electrical performance. Check the actual load, fit, material, service life and interface requirements. Product count, installed stock and replacement activity should be reconciled; a visual resemblance or marketing class does not make products technically equivalent.
Selected research
Industry Research
Silicone Rubber Keyboards Industry Research Report 2026
Market perspective
The global Silicone Rubber Keyboards market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
The North America market for Silicone Rubber Keyboards is forecast to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026–2032.
The Europe market for Silicone Rubber Keyboards is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032.
Read the full market overview
The Asia Pacific market for Silicone Rubber Keyboards is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032.
Leading global manufacturers of Silicone Rubber Keyboards include , among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report quantifies the global Silicone Rubber Keyboards market in revenue (US$ million) and, where applicable, sales volume (k units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of types and applications, harmonizes vendor attribution, and presents comparable time series by company, type, application, and region/country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for manufacturers, new entrants, channel partners, and investors; the report also reviews technology shifts and notable product introductions relevant to Silicone Rubber Keyboards.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Silicone Rubber Keyboards Market by Company
Linepro Controls
Niceone-Keypad
New England Keyboard
Diamond HMI
The Membrane Keyboard Company
Adesso Inc.
Cutek Circuits
JHAO YANG RUBBER Industrial
GETT
NSI
MKS
Solar Biotronic Laboratories
LC Elektronik
YiYi Enterprise
Xiamen Better Silicone Rubber
Power-Tech Keyboard Switch
Yan Chuen Co., Ltd.
YouEal (H.K.) Ltd.
Silicone Rubber Keyboards Segment by Type
Conductive Silicone Buttons
Non-Conductive Silicone Buttons
Silicone Rubber Keyboards Segment by Application
Electronic Communications
Home Appliances
Medical Industry
Automotive Industry
Others
Silicone Rubber Keyboards Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Silicone Rubber Keyboards market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Silicone Rubber Keyboards and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Silicone Rubber Keyboards.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Silicone Rubber Keyboards manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Silicone Rubber Keyboards by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Silicone Rubber Keyboards in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Conductive Silicone Buttons
- Non-Conductive Silicone Buttons
Applications
- Electronic Communications
- Home Appliances
- Medical Industry
- Automotive Industry
- Others
Companies covered
- Linepro Controls
- Niceone-Keypad
- New England Keyboard
- Diamond HMI
- The Membrane Keyboard Company
- Adesso Inc.
- Cutek Circuits
- JHAO YANG RUBBER Industrial
- GETT
- NSI
- MKS
- Solar Biotronic Laboratories
- LC Elektronik
- YiYi Enterprise
- Xiamen Better Silicone Rubber
- Power-Tech Keyboard Switch
- Yan Chuen Co., Ltd.
- YouEal (H.K.) Ltd.
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Silicone Rubber Keyboards by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.2.2 Conductive Silicone Buttons
- 2.2.3 Non-Conductive Silicone Buttons
- 2.3 Silicone Rubber Keyboards by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Electronic Communications
- 2.3.3 Home Appliances
- 2.3.4 Medical Industry
- 2.3.5 Automotive Industry
- 2.3.6 Others
- 2.4 Global Market Growth Prospects
- 2.4.1 Global Silicone Rubber Keyboards Production Value Estimates and Forecasts (2021-2032)
- 2.4.2 Global Silicone Rubber Keyboards Production Capacity Estimates and Forecasts (2021-2032)
- 2.4.3 Global Silicone Rubber Keyboards Production Estimates and Forecasts (2021-2032)
- 2.4.4 Global Silicone Rubber Keyboards Market Average Price (2021-2032)
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Silicone Rubber Keyboards Production by Manufacturers (2021-2026)
- 3.2 Global Silicone Rubber Keyboards Production Value by Manufacturers (2021-2026)
- 3.3 Global Silicone Rubber Keyboards Average Price by Manufacturers (2021-2026)
- 3.4 Global Silicone Rubber Keyboards Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Silicone Rubber Keyboards Key Manufacturers, Manufacturing Sites & Headquarters
- 3.6 Global Silicone Rubber Keyboards Manufacturers, Product Type & Application
- 3.7 Global Silicone Rubber Keyboards Manufacturers Established Date
- 3.8 Global Silicone Rubber Keyboards Market CR5 and HHI
- 3.9 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Linepro Controls
- 4.1.1 Linepro Controls Silicone Rubber Keyboards Company Information
- 4.1.2 Linepro Controls Silicone Rubber Keyboards Business Overview
- 4.1.3 Linepro Controls Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.1.4 Linepro Controls Product Portfolio
- 4.1.5 Linepro Controls Recent Developments
- 4.2 Niceone-Keypad
- 4.2.1 Niceone-Keypad Silicone Rubber Keyboards Company Information
- 4.2.2 Niceone-Keypad Silicone Rubber Keyboards Business Overview
- 4.2.3 Niceone-Keypad Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.2.4 Niceone-Keypad Product Portfolio
- 4.2.5 Niceone-Keypad Recent Developments
- 4.3 New England Keyboard
- 4.3.1 New England Keyboard Silicone Rubber Keyboards Company Information
- 4.3.2 New England Keyboard Silicone Rubber Keyboards Business Overview
- 4.3.3 New England Keyboard Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.3.4 New England Keyboard Product Portfolio
- 4.3.5 New England Keyboard Recent Developments
- 4.4 Diamond HMI
- 4.4.1 Diamond HMI Silicone Rubber Keyboards Company Information
- 4.4.2 Diamond HMI Silicone Rubber Keyboards Business Overview
- 4.4.3 Diamond HMI Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.4.4 Diamond HMI Product Portfolio
- 4.4.5 Diamond HMI Recent Developments
- 4.5 The Membrane Keyboard Company
- 4.5.1 The Membrane Keyboard Company Silicone Rubber Keyboards Company Information
- 4.5.2 The Membrane Keyboard Company Silicone Rubber Keyboards Business Overview
- 4.5.3 The Membrane Keyboard Company Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.5.4 The Membrane Keyboard Company Product Portfolio
- 4.5.5 The Membrane Keyboard Company Recent Developments
- 4.6 Adesso Inc.
- 4.6.1 Adesso Inc. Silicone Rubber Keyboards Company Information
- 4.6.2 Adesso Inc. Silicone Rubber Keyboards Business Overview
- 4.6.3 Adesso Inc. Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.6.4 Adesso Inc. Product Portfolio
- 4.6.5 Adesso Inc. Recent Developments
- 4.7 Cutek Circuits
- 4.7.1 Cutek Circuits Silicone Rubber Keyboards Company Information
- 4.7.2 Cutek Circuits Silicone Rubber Keyboards Business Overview
- 4.7.3 Cutek Circuits Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.7.4 Cutek Circuits Product Portfolio
- 4.7.5 Cutek Circuits Recent Developments
- 4.8 JHAO YANG RUBBER Industrial
- 4.8.1 JHAO YANG RUBBER Industrial Silicone Rubber Keyboards Company Information
- 4.8.2 JHAO YANG RUBBER Industrial Silicone Rubber Keyboards Business Overview
- 4.8.3 JHAO YANG RUBBER Industrial Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.8.4 JHAO YANG RUBBER Industrial Product Portfolio
- 4.8.5 JHAO YANG RUBBER Industrial Recent Developments
- 4.9 GETT
- 4.9.1 GETT Silicone Rubber Keyboards Company Information
- 4.9.2 GETT Silicone Rubber Keyboards Business Overview
- 4.9.3 GETT Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.9.4 GETT Product Portfolio
- 4.9.5 GETT Recent Developments
- 4.10 NSI
- 4.10.1 NSI Silicone Rubber Keyboards Company Information
- 4.10.2 NSI Silicone Rubber Keyboards Business Overview
- 4.10.3 NSI Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.10.4 NSI Product Portfolio
- 4.10.5 NSI Recent Developments
- 4.11 MKS
- 4.11.1 MKS Silicone Rubber Keyboards Company Information
- 4.11.2 MKS Silicone Rubber Keyboards Business Overview
- 4.11.3 MKS Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.11.4 MKS Product Portfolio
- 4.11.5 MKS Recent Developments
- 4.12 Solar Biotronic Laboratories
- 4.12.1 Solar Biotronic Laboratories Silicone Rubber Keyboards Company Information
- 4.12.2 Solar Biotronic Laboratories Silicone Rubber Keyboards Business Overview
- 4.12.3 Solar Biotronic Laboratories Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.12.4 Solar Biotronic Laboratories Product Portfolio
- 4.12.5 Solar Biotronic Laboratories Recent Developments
- 4.13 LC Elektronik
- 4.13.1 LC Elektronik Silicone Rubber Keyboards Company Information
- 4.13.2 LC Elektronik Silicone Rubber Keyboards Business Overview
- 4.13.3 LC Elektronik Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.13.4 LC Elektronik Product Portfolio
- 4.13.5 LC Elektronik Recent Developments
- 4.14 YiYi Enterprise
- 4.14.1 YiYi Enterprise Silicone Rubber Keyboards Company Information
- 4.14.2 YiYi Enterprise Silicone Rubber Keyboards Business Overview
- 4.14.3 YiYi Enterprise Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.14.4 YiYi Enterprise Product Portfolio
- 4.14.5 YiYi Enterprise Recent Developments
- 4.15 Xiamen Better Silicone Rubber
- 4.15.1 Xiamen Better Silicone Rubber Silicone Rubber Keyboards Company Information
- 4.15.2 Xiamen Better Silicone Rubber Silicone Rubber Keyboards Business Overview
- 4.15.3 Xiamen Better Silicone Rubber Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.15.4 Xiamen Better Silicone Rubber Product Portfolio
- 4.15.5 Xiamen Better Silicone Rubber Recent Developments
- 4.16 Power-Tech Keyboard Switch
- 4.16.1 Power-Tech Keyboard Switch Silicone Rubber Keyboards Company Information
- 4.16.2 Power-Tech Keyboard Switch Silicone Rubber Keyboards Business Overview
- 4.16.3 Power-Tech Keyboard Switch Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.16.4 Power-Tech Keyboard Switch Product Portfolio
- 4.16.5 Power-Tech Keyboard Switch Recent Developments
- 4.17 Yan Chuen Co., Ltd.
- 4.17.1 Yan Chuen Co., Ltd. Silicone Rubber Keyboards Company Information
- 4.17.2 Yan Chuen Co., Ltd. Silicone Rubber Keyboards Business Overview
- 4.17.3 Yan Chuen Co., Ltd. Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.17.4 Yan Chuen Co., Ltd. Product Portfolio
- 4.17.5 Yan Chuen Co., Ltd. Recent Developments
- 4.18 YouEal (H.K.) Ltd.
- 4.18.1 YouEal (H.K.) Ltd. Silicone Rubber Keyboards Company Information
- 4.18.2 YouEal (H.K.) Ltd. Silicone Rubber Keyboards Business Overview
- 4.18.3 YouEal (H.K.) Ltd. Silicone Rubber Keyboards Production, Value and Gross Margin (2021-2026)
- 4.18.4 YouEal (H.K.) Ltd. Product Portfolio
- 4.18.5 YouEal (H.K.) Ltd. Recent Developments
5 Global Silicone Rubber Keyboards Production by Region
- 5.1 Global Silicone Rubber Keyboards Production Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 5.2 Global Silicone Rubber Keyboards Production by Region: 2021-2032
- 5.2.1 Global Silicone Rubber Keyboards Production by Region: 2021-2026
- 5.2.2 Global Silicone Rubber Keyboards Production Forecast by Region (2027-2032)
- 5.3 Global Silicone Rubber Keyboards Production Value Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 5.4 Global Silicone Rubber Keyboards Production Value by Region: 2021-2032
- 5.4.1 Global Silicone Rubber Keyboards Production Value by Region: 2021-2026
- 5.4.2 Global Silicone Rubber Keyboards Production Value Forecast by Region (2027-2032)
- 5.5 Global Silicone Rubber Keyboards Market Price Analysis by Region (2021-2026)
- 5.6 Global Silicone Rubber Keyboards Production and Value, YOY Growth
- 5.6.1 North America Silicone Rubber Keyboards Production Value Estimates and Forecasts (2021-2032)
- 5.6.2 Europe Silicone Rubber Keyboards Production Value Estimates and Forecasts (2021-2032)
- 5.6.3 China Silicone Rubber Keyboards Production Value Estimates and Forecasts (2021-2032)
- 5.6.4 Japan Silicone Rubber Keyboards Production Value Estimates and Forecasts (2021-2032)
- 5.6.5 South Korea Silicone Rubber Keyboards Production Value Estimates and Forecasts (2021-2032)
6 Global Silicone Rubber Keyboards Consumption by Region
- 6.1 Global Silicone Rubber Keyboards Consumption Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 6.2 Global Silicone Rubber Keyboards Consumption by Region (2021-2032)
- 6.2.1 Global Silicone Rubber Keyboards Consumption by Region: 2021-2026
- 6.2.2 Global Silicone Rubber Keyboards Forecasted Consumption by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Silicone Rubber Keyboards Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Silicone Rubber Keyboards Consumption by Country (2021-2032)
- 6.3.3 United States
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Silicone Rubber Keyboards Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Silicone Rubber Keyboards Consumption by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Russia
- 6.4.8 Spain
- 6.4.9 Netherlands
- 6.4.10 Switzerland
- 6.4.11 Sweden
- 6.4.12 Poland
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Silicone Rubber Keyboards Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Silicone Rubber Keyboards Consumption by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 India
- 6.5.7 Australia
- 6.5.8 Taiwan
- 6.5.9 Southeast Asia
- 6.6 South America, Middle East & Africa
- 6.6.1 South America, Middle East & Africa Silicone Rubber Keyboards Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East & Africa Silicone Rubber Keyboards Consumption by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 Argentina
- 6.6.5 Chile
- 6.6.6 Turkey
- 6.6.7 GCC Countries
7 Segment by Type
- 7.1 Global Silicone Rubber Keyboards Production by Type (2021-2032)
- 7.1.1 Global Silicone Rubber Keyboards Production by Type (2021-2032) & (k units)
- 7.1.2 Global Silicone Rubber Keyboards Production Market Share by Type (2021-2032)
- 7.2 Global Silicone Rubber Keyboards Production Value by Type (2021-2032)
- 7.2.1 Global Silicone Rubber Keyboards Production Value by Type (2021-2032) & (US$ Million)
- 7.2.2 Global Silicone Rubber Keyboards Production Value Market Share by Type (2021-2032)
- 7.3 Global Silicone Rubber Keyboards Price by Type (2021-2032)
8 Segment by Application
- 8.1 Global Silicone Rubber Keyboards Production by Application (2021-2032)
- 8.1.1 Global Silicone Rubber Keyboards Production by Application (2021-2032) & (k units)
- 8.1.2 Global Silicone Rubber Keyboards Production Market Share by Application (2021-2032)
- 8.2 Global Silicone Rubber Keyboards Production Value by Application (2021-2032)
- 8.2.1 Global Silicone Rubber Keyboards Production Value by Application (2021-2032) & (US$ Million)
- 8.2.2 Global Silicone Rubber Keyboards Production Value Market Share by Application (2021-2032)
- 8.3 Global Silicone Rubber Keyboards Price by Application (2021-2032)
9 Value Chain and Sales Channels Analysis of the Market
- 9.1 Silicone Rubber Keyboards Value Chain Analysis
- 9.1.1 Silicone Rubber Keyboards Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Silicone Rubber Keyboards Production Mode & Process
- 9.2 Silicone Rubber Keyboards Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Silicone Rubber Keyboards Distributors
- 9.2.3 Silicone Rubber Keyboards Customers
10 Global Silicone Rubber Keyboards Analyzing Market Dynamics
- 10.1 Silicone Rubber Keyboards Industry Trends
- 10.2 Silicone Rubber Keyboards Industry Drivers
- 10.3 Silicone Rubber Keyboards Industry Opportunities and Challenges
- 10.4 Silicone Rubber Keyboards Industry Restraints
11 Report Conclusion
12 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst