Service & Software
Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).
- Types
- Cloud-Based · On-Premises
- Applications
- CPG, Retail and E-Commerce · Food Service · Media and Publishing
5 editions31 December 2025
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