Selected research
Industry Research
Next Generation AntiVirus Industry Research Report 2026
Market perspective
The global Next Generation AntiVirus market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Next Generation AntiVirus market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Next Generation AntiVirus market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Next Generation AntiVirus market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Next Generation AntiVirus include Microsoft, CrowdStrike, Trend Micro, Trellix, Palo Alto Networks, Broadcom, Sophos, Bitdefender and Cisco, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Next Generation AntiVirus market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Next Generation AntiVirus.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Next Generation AntiVirus Market by Company
Microsoft
CrowdStrike
Trend Micro
Trellix
Palo Alto Networks
Broadcom
Sophos
Bitdefender
Cisco
VMware Carbon Black
Check Point
Malwarebytes
Fortinet
BlackBerry Cylance
Next Generation AntiVirus Segment by Type
Behavior and Event-Driven
AI-Driven
Others
Next Generation AntiVirus Segment by Application
Finance and Insurance
Manufacturing
Internet and High Technology
Others
Next Generation AntiVirus Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Next Generation AntiVirus market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Next Generation AntiVirus and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Next Generation AntiVirus.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Next Generation AntiVirus companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Behavior and Event-Driven
- AI-Driven
- Others
Applications
- Finance and Insurance
- Manufacturing
- Internet and High Technology
- Others
Companies covered
- Microsoft
- CrowdStrike
- Trend Micro
- Trellix
- Palo Alto Networks
- Broadcom
- Sophos
- Bitdefender
- Cisco
- VMware Carbon Black
- Check Point
- Malwarebytes
- Fortinet
- BlackBerry Cylance
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Next Generation AntiVirus by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Behavior and Event-Driven
- 2.2.3 AI-Driven
- 2.2.4 Others
- 2.3 Next Generation AntiVirus by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Finance and Insurance
- 2.3.3 Manufacturing
- 2.3.4 Internet and High Technology
- 2.3.5 Others
- 2.4 Assumptions and Limitations
3 Next Generation AntiVirus Breakdown Data by Type
- 3.1 Global Next Generation AntiVirus Historic Market Size by Type (2021-2026)
- 3.2 Global Next Generation AntiVirus Forecasted Market Size by Type (2027-2032)
4 Next Generation AntiVirus Breakdown Data by Application
- 4.1 Global Next Generation AntiVirus Historic Market Size by Application (2021-2026)
- 4.2 Global Next Generation AntiVirus Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Next Generation AntiVirus Market Perspective (2021-2032)
- 5.2 Global Next Generation AntiVirus Growth Trends by Region
- 5.2.1 Global Next Generation AntiVirus Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Next Generation AntiVirus Historic Market Size by Region (2021-2026)
- 5.2.3 Next Generation AntiVirus Forecasted Market Size by Region (2027-2032)
- 5.3 Next Generation AntiVirus Market Dynamics
- 5.3.1 Next Generation AntiVirus Industry Trends
- 5.3.2 Next Generation AntiVirus Market Drivers
- 5.3.3 Next Generation AntiVirus Market Challenges
- 5.3.4 Next Generation AntiVirus Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Next Generation AntiVirus Players by Revenue
- 6.1.1 Global Top Next Generation AntiVirus Players by Revenue (2021-2026)
- 6.1.2 Global Next Generation AntiVirus Revenue Market Share by Players (2021-2026)
- 6.2 Global Next Generation AntiVirus Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Next Generation AntiVirus Head Office and Area Served
- 6.4 Global Next Generation AntiVirus Players, Product Type & Application
- 6.5 Global Next Generation AntiVirus Manufacturers Established Date
- 6.6 Global Next Generation AntiVirus Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Next Generation AntiVirus Market Size (2021-2032)
- 7.2 North America Next Generation AntiVirus Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Next Generation AntiVirus Market Size by Country (2021-2026)
- 7.4 North America Next Generation AntiVirus Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Next Generation AntiVirus Market Size (2021-2032)
- 8.2 Europe Next Generation AntiVirus Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Next Generation AntiVirus Market Size by Country (2021-2026)
- 8.4 Europe Next Generation AntiVirus Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Next Generation AntiVirus Market Size (2021-2032)
- 9.2 Asia-Pacific Next Generation AntiVirus Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Next Generation AntiVirus Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Next Generation AntiVirus Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Next Generation AntiVirus Market Size (2021-2032)
- 10.2 South America Next Generation AntiVirus Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Next Generation AntiVirus Market Size by Country (2021-2026)
- 10.4 South America Next Generation AntiVirus Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Next Generation AntiVirus Market Size (2021-2032)
- 11.2 Middle East & Africa Next Generation AntiVirus Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Next Generation AntiVirus Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Next Generation AntiVirus Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Microsoft
- 12.1.1 Microsoft Company Information
- 12.1.2 Microsoft Business Overview
- 12.1.3 Microsoft Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.1.4 Microsoft Next Generation AntiVirus Product Portfolio
- 12.1.5 Microsoft Recent Developments
- 12.2 CrowdStrike
- 12.2.1 CrowdStrike Company Information
- 12.2.2 CrowdStrike Business Overview
- 12.2.3 CrowdStrike Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.2.4 CrowdStrike Next Generation AntiVirus Product Portfolio
- 12.2.5 CrowdStrike Recent Developments
- 12.3 Trend Micro
- 12.3.1 Trend Micro Company Information
- 12.3.2 Trend Micro Business Overview
- 12.3.3 Trend Micro Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.3.4 Trend Micro Next Generation AntiVirus Product Portfolio
- 12.3.5 Trend Micro Recent Developments
- 12.4 Trellix
- 12.4.1 Trellix Company Information
- 12.4.2 Trellix Business Overview
- 12.4.3 Trellix Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.4.4 Trellix Next Generation AntiVirus Product Portfolio
- 12.4.5 Trellix Recent Developments
- 12.5 Palo Alto Networks
- 12.5.1 Palo Alto Networks Company Information
- 12.5.2 Palo Alto Networks Business Overview
- 12.5.3 Palo Alto Networks Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.5.4 Palo Alto Networks Next Generation AntiVirus Product Portfolio
- 12.5.5 Palo Alto Networks Recent Developments
- 12.6 Broadcom
- 12.6.1 Broadcom Company Information
- 12.6.2 Broadcom Business Overview
- 12.6.3 Broadcom Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.6.4 Broadcom Next Generation AntiVirus Product Portfolio
- 12.6.5 Broadcom Recent Developments
- 12.7 Sophos
- 12.7.1 Sophos Company Information
- 12.7.2 Sophos Business Overview
- 12.7.3 Sophos Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.7.4 Sophos Next Generation AntiVirus Product Portfolio
- 12.7.5 Sophos Recent Developments
- 12.8 Bitdefender
- 12.8.1 Bitdefender Company Information
- 12.8.2 Bitdefender Business Overview
- 12.8.3 Bitdefender Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.8.4 Bitdefender Next Generation AntiVirus Product Portfolio
- 12.8.5 Bitdefender Recent Developments
- 12.9 Cisco
- 12.9.1 Cisco Company Information
- 12.9.2 Cisco Business Overview
- 12.9.3 Cisco Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.9.4 Cisco Next Generation AntiVirus Product Portfolio
- 12.9.5 Cisco Recent Developments
- 12.10 VMware Carbon Black
- 12.10.1 VMware Carbon Black Company Information
- 12.10.2 VMware Carbon Black Business Overview
- 12.10.3 VMware Carbon Black Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.10.4 VMware Carbon Black Next Generation AntiVirus Product Portfolio
- 12.10.5 VMware Carbon Black Recent Developments
- 12.11 Check Point
- 12.11.1 Check Point Company Information
- 12.11.2 Check Point Business Overview
- 12.11.3 Check Point Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.11.4 Check Point Next Generation AntiVirus Product Portfolio
- 12.11.5 Check Point Recent Developments
- 12.12 Malwarebytes
- 12.12.1 Malwarebytes Company Information
- 12.12.2 Malwarebytes Business Overview
- 12.12.3 Malwarebytes Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.12.4 Malwarebytes Next Generation AntiVirus Product Portfolio
- 12.12.5 Malwarebytes Recent Developments
- 12.13 Fortinet
- 12.13.1 Fortinet Company Information
- 12.13.2 Fortinet Business Overview
- 12.13.3 Fortinet Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.13.4 Fortinet Next Generation AntiVirus Product Portfolio
- 12.13.5 Fortinet Recent Developments
- 12.14 BlackBerry Cylance
- 12.14.1 BlackBerry Cylance Company Information
- 12.14.2 BlackBerry Cylance Business Overview
- 12.14.3 BlackBerry Cylance Revenue in Next Generation AntiVirus Business (2021-2026)
- 12.14.4 BlackBerry Cylance Next Generation AntiVirus Product Portfolio
- 12.14.5 BlackBerry Cylance Recent Developments
13 Report Conclusion
14 Disclaimer
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