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Matcha Powder Industry Research Report 2026
Market perspective
The global Matcha Powder market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
The North America market for Matcha Powder is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026–2032.
The Europe market for Matcha Powder is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032.
Read the full market overview
The Asia Pacific market for Matcha Powder is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032.
Leading global manufacturers of Matcha Powder include Guizhou Tongren Guitea, Aiya, Marushichi Seicha, Shaoxing Royal Tea Village, Zhejiang Hua's Tea Industry, Marukyu Koyamaen, Yanoen, DoMatcha and Uji Matcha (Shanghai), among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report quantifies the global Matcha Powder market in terms of revenue (US$ million) and, where applicable, sales volume (t), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/t) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Matcha Powder Market by Company
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Matcha Powder Segment by Type
Drinking-use Matcha Tea
Additive-use Matcha Tea
Matcha Powder Segment by Application
Drinking Tea
Baked Desserts
Ice Cream
Beverage
Culinary Seasoning
Others
Matcha Powder Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Matcha Powder market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Matcha Powder and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Matcha Powder.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Matcha Powder manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Matcha Powder by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Matcha Powder in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Drinking-use Matcha Tea
- Additive-use Matcha Tea
Applications
- Drinking Tea
- Baked Desserts
- Ice Cream
- Beverage
- Culinary Seasoning
- Others
Companies covered
- Guizhou Tongren Guitea
- Aiya
- Marushichi Seicha
- Shaoxing Royal Tea Village
- Zhejiang Hua's Tea Industry
- Marukyu Koyamaen
- Yanoen
- DoMatcha
- Uji Matcha (Shanghai)
- AOI Seicha
- Ujinotsuyu Seicha
- Zhejiang Tea
- Horii Shichimeien
- Shandong Hongyu agricultural science and Technology
- Hubei banbingwei Tea Industry
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Matcha Powder Market Size (2021-2032)
- 2.2.2 Global Matcha Powder Sales (2021-2032)
- 2.2.3 Global Matcha Powder Market Average Price (2021-2032)
- 2.3 Matcha Powder by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Drinking-use Matcha Tea
- 2.3.3 Additive-use Matcha Tea
- 2.4 Matcha Powder by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Drinking Tea
- 2.4.3 Baked Desserts
- 2.4.4 Ice Cream
- 2.4.5 Beverage
- 2.4.6 Culinary Seasoning
- 2.4.7 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Matcha Powder Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Matcha Powder Sales (t) of Manufacturers (2021-2026)
- 3.3 Global Matcha Powder Revenue of Manufacturers (2021-2026)
- 3.4 Global Matcha Powder Average Price by Manufacturers (2021-2026)
- 3.5 Global Matcha Powder Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Matcha Powder, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Matcha Powder, Product Type & Application
- 3.8 Global Manufacturers of Matcha Powder, Established Date
- 3.9 Global Matcha Powder Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Guizhou Tongren Guitea
- 4.1.1 Guizhou Tongren Guitea Company Information
- 4.1.2 Guizhou Tongren Guitea Business Overview
- 4.1.3 Guizhou Tongren Guitea Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Guizhou Tongren Guitea Matcha Powder Product Portfolio
- 4.1.5 Guizhou Tongren Guitea Recent Developments
- 4.2 Aiya
- 4.2.1 Aiya Company Information
- 4.2.2 Aiya Business Overview
- 4.2.3 Aiya Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Aiya Matcha Powder Product Portfolio
- 4.2.5 Aiya Recent Developments
- 4.3 Marushichi Seicha
- 4.3.1 Marushichi Seicha Company Information
- 4.3.2 Marushichi Seicha Business Overview
- 4.3.3 Marushichi Seicha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Marushichi Seicha Matcha Powder Product Portfolio
- 4.3.5 Marushichi Seicha Recent Developments
- 4.4 Shaoxing Royal Tea Village
- 4.4.1 Shaoxing Royal Tea Village Company Information
- 4.4.2 Shaoxing Royal Tea Village Business Overview
- 4.4.3 Shaoxing Royal Tea Village Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Shaoxing Royal Tea Village Matcha Powder Product Portfolio
- 4.4.5 Shaoxing Royal Tea Village Recent Developments
- 4.5 Zhejiang Hua's Tea Industry
- 4.5.1 Zhejiang Hua's Tea Industry Company Information
- 4.5.2 Zhejiang Hua's Tea Industry Business Overview
- 4.5.3 Zhejiang Hua's Tea Industry Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Zhejiang Hua's Tea Industry Matcha Powder Product Portfolio
- 4.5.5 Zhejiang Hua's Tea Industry Recent Developments
- 4.6 Marukyu Koyamaen
- 4.6.1 Marukyu Koyamaen Company Information
- 4.6.2 Marukyu Koyamaen Business Overview
- 4.6.3 Marukyu Koyamaen Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Marukyu Koyamaen Matcha Powder Product Portfolio
- 4.6.5 Marukyu Koyamaen Recent Developments
- 4.7 Yanoen
- 4.7.1 Yanoen Company Information
- 4.7.2 Yanoen Business Overview
- 4.7.3 Yanoen Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Yanoen Matcha Powder Product Portfolio
- 4.7.5 Yanoen Recent Developments
- 4.8 DoMatcha
- 4.8.1 DoMatcha Company Information
- 4.8.2 DoMatcha Business Overview
- 4.8.3 DoMatcha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 DoMatcha Matcha Powder Product Portfolio
- 4.8.5 DoMatcha Recent Developments
- 4.9 Uji Matcha (Shanghai)
- 4.9.1 Uji Matcha (Shanghai) Company Information
- 4.9.2 Uji Matcha (Shanghai) Business Overview
- 4.9.3 Uji Matcha (Shanghai) Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Uji Matcha (Shanghai) Matcha Powder Product Portfolio
- 4.9.5 Uji Matcha (Shanghai) Recent Developments
- 4.10 AOI Seicha
- 4.10.1 AOI Seicha Company Information
- 4.10.2 AOI Seicha Business Overview
- 4.10.3 AOI Seicha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 AOI Seicha Matcha Powder Product Portfolio
- 4.10.5 AOI Seicha Recent Developments
- 4.11 Ujinotsuyu Seicha
- 4.11.1 Ujinotsuyu Seicha Company Information
- 4.11.2 Ujinotsuyu Seicha Business Overview
- 4.11.3 Ujinotsuyu Seicha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Ujinotsuyu Seicha Matcha Powder Product Portfolio
- 4.11.5 Ujinotsuyu Seicha Recent Developments
- 4.12 Zhejiang Tea
- 4.12.1 Zhejiang Tea Company Information
- 4.12.2 Zhejiang Tea Business Overview
- 4.12.3 Zhejiang Tea Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Zhejiang Tea Matcha Powder Product Portfolio
- 4.12.5 Zhejiang Tea Recent Developments
- 4.13 Horii Shichimeien
- 4.13.1 Horii Shichimeien Company Information
- 4.13.2 Horii Shichimeien Business Overview
- 4.13.3 Horii Shichimeien Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Horii Shichimeien Matcha Powder Product Portfolio
- 4.13.5 Horii Shichimeien Recent Developments
- 4.14 Shandong Hongyu agricultural science and Technology
- 4.14.1 Shandong Hongyu agricultural science and Technology Company Information
- 4.14.2 Shandong Hongyu agricultural science and Technology Business Overview
- 4.14.3 Shandong Hongyu agricultural science and Technology Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Shandong Hongyu agricultural science and Technology Matcha Powder Product Portfolio
- 4.14.5 Shandong Hongyu agricultural science and Technology Recent Developments
- 4.15 Hubei banbingwei Tea Industry
- 4.15.1 Hubei banbingwei Tea Industry Company Information
- 4.15.2 Hubei banbingwei Tea Industry Business Overview
- 4.15.3 Hubei banbingwei Tea Industry Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Hubei banbingwei Tea Industry Matcha Powder Product Portfolio
- 4.15.5 Hubei banbingwei Tea Industry Recent Developments
5 Global Matcha Powder Market Scenario by Region
- 5.1 Global Matcha Powder Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Matcha Powder Sales by Region: 2021-2032
- 5.2.1 Global Matcha Powder Sales by Region: 2021-2026
- 5.2.2 Global Matcha Powder Sales by Region: 2027-2032
- 5.3 Global Matcha Powder Revenue by Region: 2021-2032
- 5.3.1 Global Matcha Powder Revenue by Region: 2021-2026
- 5.3.2 Global Matcha Powder Revenue by Region: 2027-2032
- 5.4 North America Matcha Powder Market Facts & Figures by Country
- 5.4.1 North America Matcha Powder Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Matcha Powder Sales by Country (2021-2032)
- 5.4.3 North America Matcha Powder Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Matcha Powder Market Facts & Figures by Country
- 5.5.1 Europe Matcha Powder Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Matcha Powder Sales by Country (2021-2032)
- 5.5.3 Europe Matcha Powder Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Matcha Powder Market Facts & Figures by Country
- 5.6.1 Asia Pacific Matcha Powder Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Matcha Powder Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Matcha Powder Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Matcha Powder Market Facts & Figures by Country
- 5.7.1 South America Matcha Powder Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Matcha Powder Sales by Country (2021-2032)
- 5.7.3 South America Matcha Powder Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.7.7 Colombia
- 5.8 Middle East and Africa Matcha Powder Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Matcha Powder Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Matcha Powder Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Matcha Powder Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Matcha Powder Sales by Type (2021-2032)
- 6.1.1 Global Matcha Powder Sales by Type (2021-2032) & (t)
- 6.1.2 Global Matcha Powder Sales Market Share by Type (2021-2032)
- 6.2 Global Matcha Powder Revenue by Type (2021-2032)
- 6.2.1 Global Matcha Powder Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Matcha Powder Revenue Market Share by Type (2021-2032)
- 6.3 Global Matcha Powder Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Matcha Powder Sales by Application (2021-2032)
- 7.1.1 Global Matcha Powder Sales by Application (2021-2032) & (t)
- 7.1.2 Global Matcha Powder Sales Market Share by Application (2021-2032)
- 7.2 Global Matcha Powder Revenue by Application (2021-2032)
- 7.2.1 Global Matcha Powder Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Matcha Powder Revenue Market Share by Application (2021-2032)
- 7.3 Global Matcha Powder Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Matcha Powder Value Chain Analysis
- 8.1.1 Matcha Powder Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Matcha Powder Production Mode & Process
- 8.2 Matcha Powder Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Matcha Powder Distributors
- 8.2.3 Matcha Powder Customers
9 Global Matcha Powder Analyzing Market Dynamics
- 9.1 Matcha Powder Industry Trends
- 9.2 Matcha Powder Industry Drivers
- 9.3 Matcha Powder Industry Opportunities and Challenges
- 9.4 Matcha Powder Industry Restraints
10 Report Conclusion
11 Disclaimer
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