Selected research
Industry Growth & Trends
Global Matcha Powder Industry Growth and Trends Forecast to 2032
Market perspective
The global Matcha Powder market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Matcha Powder is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Matcha Powder is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Matcha Powder is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global manufacturers of Matcha Powder include Guizhou Tongren Guitea, Aiya, Marushichi Seicha, Shaoxing Royal Tea Village, Zhejiang Hua's Tea Industry, Marukyu Koyamaen, Yanoen, DoMatcha and Uji Matcha (Shanghai), among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Matcha Powder market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Matcha Powder market size, estimates, and forecasts are presented in terms of sales volume (t) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Matcha Powder market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Matcha Powder.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Matcha Powder market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Matcha Powder Market by Company
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Matcha Powder Segment by Type
Drinking-use Matcha Tea
Additive-use Matcha Tea
Matcha Powder Segment by Application
Drinking Tea
Baked Desserts
Ice Cream
Beverage
Culinary Seasoning
Others
Matcha Powder Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Matcha Powder market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Matcha Powder and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Matcha Powder.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Matcha Powder manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Matcha Powder in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Drinking-use Matcha Tea
- Additive-use Matcha Tea
Applications
- Drinking Tea
- Baked Desserts
- Ice Cream
- Beverage
- Culinary Seasoning
- Others
Companies covered
- Guizhou Tongren Guitea
- Aiya
- Marushichi Seicha
- Shaoxing Royal Tea Village
- Zhejiang Hua's Tea Industry
- Marukyu Koyamaen
- Yanoen
- DoMatcha
- Uji Matcha (Shanghai)
- AOI Seicha
- Ujinotsuyu Seicha
- Zhejiang Tea
- Horii Shichimeien
- Shandong Hongyu agricultural science and Technology
- Hubei banbingwei Tea Industry
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Matcha Powder Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Matcha Powder Sales Estimates and Forecasts (2021-2032)
- 1.3 Matcha Powder Market by Type
- 1.3.1 Drinking-use Matcha Tea
- 1.3.2 Additive-use Matcha Tea
- 1.4 Global Matcha Powder Market Size by Type
- 1.4.1 Global Matcha Powder Market Size Overview by Type (2021-2032)
- 1.4.2 Global Matcha Powder Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Matcha Powder Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Matcha Powder Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Matcha Powder Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Matcha Powder Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Matcha Powder Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Matcha Powder Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Matcha Powder Industry Trends
- 2.2 Matcha Powder Industry Drivers
- 2.3 Matcha Powder Industry Opportunities and Challenges
- 2.4 Matcha Powder Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Matcha Powder Revenue (2021-2026)
- 3.2 Global Top Players by Matcha Powder Sales (2021-2026)
- 3.3 Global Top Players by Matcha Powder Price (2021-2026)
- 3.4 Global Matcha Powder Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Matcha Powder Major Company Production Sites & Headquarters
- 3.6 Global Matcha Powder Company, Product Type & Application
- 3.7 Global Matcha Powder Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Matcha Powder Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Matcha Powder Players Market Share by Revenue in 2025
- 3.8.3 2025 Matcha Powder Tier 1, Tier 2, and Tier 3
4 Matcha Powder Regional Status and Outlook
- 4.1 Global Matcha Powder Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Matcha Powder Historic Market Size by Region
- 4.2.1 Global Matcha Powder Sales in Volume by Region (2021-2026)
- 4.2.2 Global Matcha Powder Sales in Value by Region (2021-2026)
- 4.2.3 Global Matcha Powder Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Matcha Powder Forecasted Market Size by Region
- 4.3.1 Global Matcha Powder Sales in Volume by Region (2027-2032)
- 4.3.2 Global Matcha Powder Sales in Value by Region (2027-2032)
- 4.3.3 Global Matcha Powder Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Matcha Powder by Application
- 5.1 Matcha Powder Market by Application
- 5.1.1 Drinking Tea
- 5.1.2 Baked Desserts
- 5.1.3 Ice Cream
- 5.1.4 Beverage
- 5.1.5 Culinary Seasoning
- 5.1.6 Others
- 5.2 Global Matcha Powder Market Size by Application
- 5.2.1 Global Matcha Powder Market Size Overview by Application (2021-2032)
- 5.2.2 Global Matcha Powder Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Matcha Powder Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Matcha Powder Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Matcha Powder Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Matcha Powder Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Matcha Powder Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Matcha Powder Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Guizhou Tongren Guitea
- 6.1.1 Guizhou Tongren Guitea Company Information
- 6.1.2 Guizhou Tongren Guitea Business Overview
- 6.1.3 Guizhou Tongren Guitea Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Guizhou Tongren Guitea Matcha Powder Product Portfolio
- 6.1.5 Guizhou Tongren Guitea Recent Developments
- 6.2 Aiya
- 6.2.1 Aiya Company Information
- 6.2.2 Aiya Business Overview
- 6.2.3 Aiya Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 Aiya Matcha Powder Product Portfolio
- 6.2.5 Aiya Recent Developments
- 6.3 Marushichi Seicha
- 6.3.1 Marushichi Seicha Company Information
- 6.3.2 Marushichi Seicha Business Overview
- 6.3.3 Marushichi Seicha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Marushichi Seicha Matcha Powder Product Portfolio
- 6.3.5 Marushichi Seicha Recent Developments
- 6.4 Shaoxing Royal Tea Village
- 6.4.1 Shaoxing Royal Tea Village Company Information
- 6.4.2 Shaoxing Royal Tea Village Business Overview
- 6.4.3 Shaoxing Royal Tea Village Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Shaoxing Royal Tea Village Matcha Powder Product Portfolio
- 6.4.5 Shaoxing Royal Tea Village Recent Developments
- 6.5 Zhejiang Hua's Tea Industry
- 6.5.1 Zhejiang Hua's Tea Industry Company Information
- 6.5.2 Zhejiang Hua's Tea Industry Business Overview
- 6.5.3 Zhejiang Hua's Tea Industry Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Zhejiang Hua's Tea Industry Matcha Powder Product Portfolio
- 6.5.5 Zhejiang Hua's Tea Industry Recent Developments
- 6.6 Marukyu Koyamaen
- 6.6.1 Marukyu Koyamaen Company Information
- 6.6.2 Marukyu Koyamaen Business Overview
- 6.6.3 Marukyu Koyamaen Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Marukyu Koyamaen Matcha Powder Product Portfolio
- 6.6.5 Marukyu Koyamaen Recent Developments
- 6.7 Yanoen
- 6.7.1 Yanoen Company Information
- 6.7.2 Yanoen Business Overview
- 6.7.3 Yanoen Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Yanoen Matcha Powder Product Portfolio
- 6.7.5 Yanoen Recent Developments
- 6.8 DoMatcha
- 6.8.1 DoMatcha Company Information
- 6.8.2 DoMatcha Business Overview
- 6.8.3 DoMatcha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 DoMatcha Matcha Powder Product Portfolio
- 6.8.5 DoMatcha Recent Developments
- 6.9 Uji Matcha (Shanghai)
- 6.9.1 Uji Matcha (Shanghai) Company Information
- 6.9.2 Uji Matcha (Shanghai) Business Overview
- 6.9.3 Uji Matcha (Shanghai) Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Uji Matcha (Shanghai) Matcha Powder Product Portfolio
- 6.9.5 Uji Matcha (Shanghai) Recent Developments
- 6.10 AOI Seicha
- 6.10.1 AOI Seicha Company Information
- 6.10.2 AOI Seicha Business Overview
- 6.10.3 AOI Seicha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 AOI Seicha Matcha Powder Product Portfolio
- 6.10.5 AOI Seicha Recent Developments
- 6.11 Ujinotsuyu Seicha
- 6.11.1 Ujinotsuyu Seicha Company Information
- 6.11.2 Ujinotsuyu Seicha Business Overview
- 6.11.3 Ujinotsuyu Seicha Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Ujinotsuyu Seicha Matcha Powder Product Portfolio
- 6.11.5 Ujinotsuyu Seicha Recent Developments
- 6.12 Zhejiang Tea
- 6.12.1 Zhejiang Tea Company Information
- 6.12.2 Zhejiang Tea Business Overview
- 6.12.3 Zhejiang Tea Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 Zhejiang Tea Matcha Powder Product Portfolio
- 6.12.5 Zhejiang Tea Recent Developments
- 6.13 Horii Shichimeien
- 6.13.1 Horii Shichimeien Company Information
- 6.13.2 Horii Shichimeien Business Overview
- 6.13.3 Horii Shichimeien Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Horii Shichimeien Matcha Powder Product Portfolio
- 6.13.5 Horii Shichimeien Recent Developments
- 6.14 Shandong Hongyu agricultural science and Technology
- 6.14.1 Shandong Hongyu agricultural science and Technology Company Information
- 6.14.2 Shandong Hongyu agricultural science and Technology Business Overview
- 6.14.3 Shandong Hongyu agricultural science and Technology Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Shandong Hongyu agricultural science and Technology Matcha Powder Product Portfolio
- 6.14.5 Shandong Hongyu agricultural science and Technology Recent Developments
- 6.15 Hubei banbingwei Tea Industry
- 6.15.1 Hubei banbingwei Tea Industry Company Information
- 6.15.2 Hubei banbingwei Tea Industry Business Overview
- 6.15.3 Hubei banbingwei Tea Industry Matcha Powder Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 Hubei banbingwei Tea Industry Matcha Powder Product Portfolio
- 6.15.5 Hubei banbingwei Tea Industry Recent Developments
7 North America by Country
- 7.1 North America Matcha Powder Sales by Country
- 7.1.1 North America Matcha Powder Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Matcha Powder Sales by Country (2021-2026)
- 7.1.3 North America Matcha Powder Sales Forecast by Country (2027-2032)
- 7.2 North America Matcha Powder Market Size by Country
- 7.2.1 North America Matcha Powder Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Matcha Powder Market Size by Country (2021-2026)
- 7.2.3 North America Matcha Powder Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Matcha Powder Sales by Country
- 8.1.1 Europe Matcha Powder Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Matcha Powder Sales by Country (2021-2026)
- 8.1.3 Europe Matcha Powder Sales Forecast by Country (2027-2032)
- 8.2 Europe Matcha Powder Market Size by Country
- 8.2.1 Europe Matcha Powder Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Matcha Powder Market Size by Country (2021-2026)
- 8.2.3 Europe Matcha Powder Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Matcha Powder Sales by Country
- 9.1.1 Asia-Pacific Matcha Powder Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Matcha Powder Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Matcha Powder Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Matcha Powder Market Size by Country
- 9.2.1 Asia-Pacific Matcha Powder Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Matcha Powder Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Matcha Powder Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Matcha Powder Sales by Country
- 10.1.1 South America Matcha Powder Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Matcha Powder Sales by Country (2021-2026)
- 10.1.3 South America Matcha Powder Sales Forecast by Country (2027-2032)
- 10.2 South America Matcha Powder Market Size by Country
- 10.2.1 South America Matcha Powder Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Matcha Powder Market Size by Country (2021-2026)
- 10.2.3 South America Matcha Powder Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Matcha Powder Sales by Country
- 11.1.1 Middle East and Africa Matcha Powder Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Matcha Powder Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Matcha Powder Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Matcha Powder Market Size by Country
- 11.2.1 Middle East and Africa Matcha Powder Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Matcha Powder Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Matcha Powder Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Matcha Powder Value Chain Analysis
- 12.1.1 Matcha Powder Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Matcha Powder Production Mode & Process
- 12.2 Matcha Powder Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Matcha Powder Distributors
- 12.2.3 Matcha Powder Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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