APO RESEARCH · REPORT
PVP in Cosmetic
Polyvinylpyrrolidone, abbreviated as PVP, also commonly known as Polyvidone or Povidone, is a polymer compound formed by the polymerization of N-vinyl-2-pyrrolidone.
Product & engineering
Understand the product.
Polyvinylpyrrolidone, abbreviated as PVP, also commonly known as Polyvidone or Povidone, is a polymer compound formed by the polymerization of N-vinyl-2-pyrrolidone.
Selected research
Industry Research
PVP in Cosmetic Industry Research Report 2026
Market perspective
Polyvinylpyrrolidone, abbreviated as PVP, also commonly known as Polyvidone or Povidone, is a polymer compound formed by the polymerization of N-vinyl-2-pyrrolidone.
Global PVP in Cosmetic key players include BASF, Ashland, Boai NKY Pharmaceuticals, NIPPON SHOKUBAI, Jianhua Group, etc. Global top five manufacturers hold a share over 80%.
North America is the largest market, with a share about 50%, followed by China and Europe, both have a share about 40 percent.
Read the full market overview
In terms of product, PVP K-60 is the largest segment, with a share over 30%. And in terms of application, the largest application is Hair Care, followed by Make-up.
Report Scope
This report quantifies the global PVP in Cosmetic market in terms of revenue (US$ million) and, where applicable, sales volume (t), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/t) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
PVP in Cosmetic Market by Company
BASF
Ashland
NIPPON SHOKUBAI
Boai NKY Pharmaceuticals
Jianhua Group
Jiaozuo Zhongwei
Special Products Pharmaceutical
Huangshan Bonsun Pharmaceuticals
Meida Fine Chemical
Sichuan Tianhua
PVP in Cosmetic Segment by Type
PVP K-15
PVP K-30
PVP K-60
PVP K-90
Other
PVP in Cosmetic Segment by Application
Skincare
Hair Care
Make-up
Perfumes
Other
PVP in Cosmetic Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global PVP in Cosmetic market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of PVP in Cosmetic and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of PVP in Cosmetic.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of PVP in Cosmetic manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of PVP in Cosmetic by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of PVP in Cosmetic in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- PVP K-15
- PVP K-30
- PVP K-60
- PVP K-90
- Other
Applications
- Skincare
- Hair Care
- Make-up
- Perfumes
- Other
Companies covered
- BASF
- Ashland
- NIPPON SHOKUBAI
- Boai NKY Pharmaceuticals
- Jianhua Group
- Jiaozuo Zhongwei
- Special Products Pharmaceutical
- Huangshan Bonsun Pharmaceuticals
- Meida Fine Chemical
- Sichuan Tianhua
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global PVP in Cosmetic Market Size (2021-2032)
- 2.2.2 Global PVP in Cosmetic Sales (2021-2032)
- 2.2.3 Global PVP in Cosmetic Market Average Price (2021-2032)
- 2.3 PVP in Cosmetic by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 PVP K-15
- 2.3.3 PVP K-30
- 2.3.4 PVP K-60
- 2.3.5 PVP K-90
- 2.3.6 Other
- 2.4 PVP in Cosmetic by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Skincare
- 2.4.3 Hair Care
- 2.4.4 Make-up
- 2.4.5 Perfumes
- 2.4.6 Other
3 Market Competitive Landscape by Manufacturers
- 3.1 Global PVP in Cosmetic Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global PVP in Cosmetic Sales (t) of Manufacturers (2021-2026)
- 3.3 Global PVP in Cosmetic Revenue of Manufacturers (2021-2026)
- 3.4 Global PVP in Cosmetic Average Price by Manufacturers (2021-2026)
- 3.5 Global PVP in Cosmetic Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of PVP in Cosmetic, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of PVP in Cosmetic, Product Type & Application
- 3.8 Global Manufacturers of PVP in Cosmetic, Established Date
- 3.9 Global PVP in Cosmetic Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 BASF
- 4.1.1 BASF Company Information
- 4.1.2 BASF Business Overview
- 4.1.3 BASF PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 BASF PVP in Cosmetic Product Portfolio
- 4.1.5 BASF Recent Developments
- 4.2 Ashland
- 4.2.1 Ashland Company Information
- 4.2.2 Ashland Business Overview
- 4.2.3 Ashland PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Ashland PVP in Cosmetic Product Portfolio
- 4.2.5 Ashland Recent Developments
- 4.3 NIPPON SHOKUBAI
- 4.3.1 NIPPON SHOKUBAI Company Information
- 4.3.2 NIPPON SHOKUBAI Business Overview
- 4.3.3 NIPPON SHOKUBAI PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 NIPPON SHOKUBAI PVP in Cosmetic Product Portfolio
- 4.3.5 NIPPON SHOKUBAI Recent Developments
- 4.4 Boai NKY Pharmaceuticals
- 4.4.1 Boai NKY Pharmaceuticals Company Information
- 4.4.2 Boai NKY Pharmaceuticals Business Overview
- 4.4.3 Boai NKY Pharmaceuticals PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Boai NKY Pharmaceuticals PVP in Cosmetic Product Portfolio
- 4.4.5 Boai NKY Pharmaceuticals Recent Developments
- 4.5 Jianhua Group
- 4.5.1 Jianhua Group Company Information
- 4.5.2 Jianhua Group Business Overview
- 4.5.3 Jianhua Group PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Jianhua Group PVP in Cosmetic Product Portfolio
- 4.5.5 Jianhua Group Recent Developments
- 4.6 Jiaozuo Zhongwei
- 4.6.1 Jiaozuo Zhongwei Company Information
- 4.6.2 Jiaozuo Zhongwei Business Overview
- 4.6.3 Jiaozuo Zhongwei PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Jiaozuo Zhongwei PVP in Cosmetic Product Portfolio
- 4.6.5 Jiaozuo Zhongwei Recent Developments
- 4.7 Special Products Pharmaceutical
- 4.7.1 Special Products Pharmaceutical Company Information
- 4.7.2 Special Products Pharmaceutical Business Overview
- 4.7.3 Special Products Pharmaceutical PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Special Products Pharmaceutical PVP in Cosmetic Product Portfolio
- 4.7.5 Special Products Pharmaceutical Recent Developments
- 4.8 Huangshan Bonsun Pharmaceuticals
- 4.8.1 Huangshan Bonsun Pharmaceuticals Company Information
- 4.8.2 Huangshan Bonsun Pharmaceuticals Business Overview
- 4.8.3 Huangshan Bonsun Pharmaceuticals PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Huangshan Bonsun Pharmaceuticals PVP in Cosmetic Product Portfolio
- 4.8.5 Huangshan Bonsun Pharmaceuticals Recent Developments
- 4.9 Meida Fine Chemical
- 4.9.1 Meida Fine Chemical Company Information
- 4.9.2 Meida Fine Chemical Business Overview
- 4.9.3 Meida Fine Chemical PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Meida Fine Chemical PVP in Cosmetic Product Portfolio
- 4.9.5 Meida Fine Chemical Recent Developments
- 4.10 Sichuan Tianhua
- 4.10.1 Sichuan Tianhua Company Information
- 4.10.2 Sichuan Tianhua Business Overview
- 4.10.3 Sichuan Tianhua PVP in Cosmetic Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Sichuan Tianhua PVP in Cosmetic Product Portfolio
- 4.10.5 Sichuan Tianhua Recent Developments
5 Global PVP in Cosmetic Market Scenario by Region
- 5.1 Global PVP in Cosmetic Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global PVP in Cosmetic Sales by Region: 2021-2032
- 5.2.1 Global PVP in Cosmetic Sales by Region: 2021-2026
- 5.2.2 Global PVP in Cosmetic Sales by Region: 2027-2032
- 5.3 Global PVP in Cosmetic Revenue by Region: 2021-2032
- 5.3.1 Global PVP in Cosmetic Revenue by Region: 2021-2026
- 5.3.2 Global PVP in Cosmetic Revenue by Region: 2027-2032
- 5.4 North America PVP in Cosmetic Market Facts & Figures by Country
- 5.4.1 North America PVP in Cosmetic Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America PVP in Cosmetic Sales by Country (2021-2032)
- 5.4.3 North America PVP in Cosmetic Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe PVP in Cosmetic Market Facts & Figures by Country
- 5.5.1 Europe PVP in Cosmetic Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe PVP in Cosmetic Sales by Country (2021-2032)
- 5.5.3 Europe PVP in Cosmetic Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific PVP in Cosmetic Market Facts & Figures by Country
- 5.6.1 Asia Pacific PVP in Cosmetic Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific PVP in Cosmetic Sales by Country (2021-2032)
- 5.6.3 Asia Pacific PVP in Cosmetic Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America PVP in Cosmetic Market Facts & Figures by Country
- 5.7.1 South America PVP in Cosmetic Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America PVP in Cosmetic Sales by Country (2021-2032)
- 5.7.3 South America PVP in Cosmetic Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa PVP in Cosmetic Market Facts & Figures by Country
- 5.8.1 Middle East and Africa PVP in Cosmetic Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa PVP in Cosmetic Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa PVP in Cosmetic Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global PVP in Cosmetic Sales by Type (2021-2032)
- 6.1.1 Global PVP in Cosmetic Sales by Type (2021-2032) & (t)
- 6.1.2 Global PVP in Cosmetic Sales Market Share by Type (2021-2032)
- 6.2 Global PVP in Cosmetic Revenue by Type (2021-2032)
- 6.2.1 Global PVP in Cosmetic Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global PVP in Cosmetic Revenue Market Share by Type (2021-2032)
- 6.3 Global PVP in Cosmetic Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global PVP in Cosmetic Sales by Application (2021-2032)
- 7.1.1 Global PVP in Cosmetic Sales by Application (2021-2032) & (t)
- 7.1.2 Global PVP in Cosmetic Sales Market Share by Application (2021-2032)
- 7.2 Global PVP in Cosmetic Revenue by Application (2021-2032)
- 7.2.1 Global PVP in Cosmetic Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global PVP in Cosmetic Revenue Market Share by Application (2021-2032)
- 7.3 Global PVP in Cosmetic Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 PVP in Cosmetic Value Chain Analysis
- 8.1.1 PVP in Cosmetic Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 PVP in Cosmetic Production Mode & Process
- 8.2 PVP in Cosmetic Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 PVP in Cosmetic Distributors
- 8.2.3 PVP in Cosmetic Customers
9 Global PVP in Cosmetic Analyzing Market Dynamics
- 9.1 PVP in Cosmetic Industry Trends
- 9.2 PVP in Cosmetic Industry Drivers
- 9.3 PVP in Cosmetic Industry Opportunities and Challenges
- 9.4 PVP in Cosmetic Industry Restraints
10 Report Conclusion
11 Disclaimer
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