APO RESEARCH · REPORT
Tissue Towel
The Tissue Towel includes paper towel (or kitchen paper) and hand paper towels for hotel/hospital/airport/restaurants use. They are absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once.
Product & engineering
Understand the product.
The Tissue Towel includes paper towel (or kitchen paper) and hand paper towels for hotel/hospital/airport/restaurants use. They are absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once.
Selected research
Industry Research
Tissue Towel Industry Research Report 2026
Market perspective
The Tissue Towel includes paper towel (or kitchen paper) and hand paper towels for hotel/hospital/airport/restaurants use. They are absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once.
North America is the largest region of Tissue Towel, with a market share about 35%, followed by Europe and Asia-Pacific, etc. Kimberly-Clark, Procter & Gamble, SCA, APP and Sofidel are the top 5 manufacturers of industry, and they had about 45% combined market share.
Report Scope
Read the full market overview
This report quantifies the global Tissue Towel market in terms of revenue (US$ million) and, where applicable, sales volume (K t), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K t) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Tissue Towel Market by Company
Kimberly-Clark
Procter & Gamble
SCA
APP
Hengan
Vinda
Asaleo Care
Sofidel
Georgia-Pacific
WEPA
Metsa Tissue
CMPC Tissue
KP Tissue
Cascades
Tissue Towel Segment by Type
Roll Towel
Single-folded
Multi-folded
Tissue Towel Segment by Application
Residential
Commercial
Tissue Towel Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Tissue Towel market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Tissue Towel and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Tissue Towel.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Tissue Towel manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Tissue Towel by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Tissue Towel in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Roll Towel
- Single-folded
- Multi-folded
Applications
- Residential
- Commercial
Companies covered
- Kimberly-Clark
- Procter & Gamble
- SCA
- APP
- Hengan
- Vinda
- Asaleo Care
- Sofidel
- Georgia-Pacific
- WEPA
- Metsa Tissue
- CMPC Tissue
- KP Tissue
- Cascades
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Tissue Towel Market Size (2021-2032)
- 2.2.2 Global Tissue Towel Sales (2021-2032)
- 2.2.3 Global Tissue Towel Market Average Price (2021-2032)
- 2.3 Tissue Towel by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Roll Towel
- 2.3.3 Single-folded
- 2.3.4 Multi-folded
- 2.4 Tissue Towel by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Residential
- 2.4.3 Commercial
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Tissue Towel Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Tissue Towel Sales (K t) of Manufacturers (2021-2026)
- 3.3 Global Tissue Towel Revenue of Manufacturers (2021-2026)
- 3.4 Global Tissue Towel Average Price by Manufacturers (2021-2026)
- 3.5 Global Tissue Towel Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Tissue Towel, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Tissue Towel, Product Type & Application
- 3.8 Global Manufacturers of Tissue Towel, Established Date
- 3.9 Global Tissue Towel Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Kimberly-Clark
- 4.1.1 Kimberly-Clark Company Information
- 4.1.2 Kimberly-Clark Business Overview
- 4.1.3 Kimberly-Clark Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Kimberly-Clark Tissue Towel Product Portfolio
- 4.1.5 Kimberly-Clark Recent Developments
- 4.2 Procter & Gamble
- 4.2.1 Procter & Gamble Company Information
- 4.2.2 Procter & Gamble Business Overview
- 4.2.3 Procter & Gamble Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Procter & Gamble Tissue Towel Product Portfolio
- 4.2.5 Procter & Gamble Recent Developments
- 4.3 SCA
- 4.3.1 SCA Company Information
- 4.3.2 SCA Business Overview
- 4.3.3 SCA Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 SCA Tissue Towel Product Portfolio
- 4.3.5 SCA Recent Developments
- 4.4 APP
- 4.4.1 APP Company Information
- 4.4.2 APP Business Overview
- 4.4.3 APP Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 APP Tissue Towel Product Portfolio
- 4.4.5 APP Recent Developments
- 4.5 Hengan
- 4.5.1 Hengan Company Information
- 4.5.2 Hengan Business Overview
- 4.5.3 Hengan Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Hengan Tissue Towel Product Portfolio
- 4.5.5 Hengan Recent Developments
- 4.6 Vinda
- 4.6.1 Vinda Company Information
- 4.6.2 Vinda Business Overview
- 4.6.3 Vinda Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Vinda Tissue Towel Product Portfolio
- 4.6.5 Vinda Recent Developments
- 4.7 Asaleo Care
- 4.7.1 Asaleo Care Company Information
- 4.7.2 Asaleo Care Business Overview
- 4.7.3 Asaleo Care Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Asaleo Care Tissue Towel Product Portfolio
- 4.7.5 Asaleo Care Recent Developments
- 4.8 Sofidel
- 4.8.1 Sofidel Company Information
- 4.8.2 Sofidel Business Overview
- 4.8.3 Sofidel Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Sofidel Tissue Towel Product Portfolio
- 4.8.5 Sofidel Recent Developments
- 4.9 Georgia-Pacific
- 4.9.1 Georgia-Pacific Company Information
- 4.9.2 Georgia-Pacific Business Overview
- 4.9.3 Georgia-Pacific Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Georgia-Pacific Tissue Towel Product Portfolio
- 4.9.5 Georgia-Pacific Recent Developments
- 4.10 WEPA
- 4.10.1 WEPA Company Information
- 4.10.2 WEPA Business Overview
- 4.10.3 WEPA Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 WEPA Tissue Towel Product Portfolio
- 4.10.5 WEPA Recent Developments
- 4.11 Metsa Tissue
- 4.11.1 Metsa Tissue Company Information
- 4.11.2 Metsa Tissue Business Overview
- 4.11.3 Metsa Tissue Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Metsa Tissue Tissue Towel Product Portfolio
- 4.11.5 Metsa Tissue Recent Developments
- 4.12 CMPC Tissue
- 4.12.1 CMPC Tissue Company Information
- 4.12.2 CMPC Tissue Business Overview
- 4.12.3 CMPC Tissue Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 CMPC Tissue Tissue Towel Product Portfolio
- 4.12.5 CMPC Tissue Recent Developments
- 4.13 KP Tissue
- 4.13.1 KP Tissue Company Information
- 4.13.2 KP Tissue Business Overview
- 4.13.3 KP Tissue Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 KP Tissue Tissue Towel Product Portfolio
- 4.13.5 KP Tissue Recent Developments
- 4.14 Cascades
- 4.14.1 Cascades Company Information
- 4.14.2 Cascades Business Overview
- 4.14.3 Cascades Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Cascades Tissue Towel Product Portfolio
- 4.14.5 Cascades Recent Developments
5 Global Tissue Towel Market Scenario by Region
- 5.1 Global Tissue Towel Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Tissue Towel Sales by Region: 2021-2032
- 5.2.1 Global Tissue Towel Sales by Region: 2021-2026
- 5.2.2 Global Tissue Towel Sales by Region: 2027-2032
- 5.3 Global Tissue Towel Revenue by Region: 2021-2032
- 5.3.1 Global Tissue Towel Revenue by Region: 2021-2026
- 5.3.2 Global Tissue Towel Revenue by Region: 2027-2032
- 5.4 North America Tissue Towel Market Facts & Figures by Country
- 5.4.1 North America Tissue Towel Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Tissue Towel Sales by Country (2021-2032)
- 5.4.3 North America Tissue Towel Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Tissue Towel Market Facts & Figures by Country
- 5.5.1 Europe Tissue Towel Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Tissue Towel Sales by Country (2021-2032)
- 5.5.3 Europe Tissue Towel Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Tissue Towel Market Facts & Figures by Country
- 5.6.1 Asia Pacific Tissue Towel Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Tissue Towel Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Tissue Towel Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Tissue Towel Market Facts & Figures by Country
- 5.7.1 South America Tissue Towel Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Tissue Towel Sales by Country (2021-2032)
- 5.7.3 South America Tissue Towel Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Tissue Towel Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Tissue Towel Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Tissue Towel Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Tissue Towel Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Tissue Towel Sales by Type (2021-2032)
- 6.1.1 Global Tissue Towel Sales by Type (2021-2032) & (K t)
- 6.1.2 Global Tissue Towel Sales Market Share by Type (2021-2032)
- 6.2 Global Tissue Towel Revenue by Type (2021-2032)
- 6.2.1 Global Tissue Towel Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Tissue Towel Revenue Market Share by Type (2021-2032)
- 6.3 Global Tissue Towel Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Tissue Towel Sales by Application (2021-2032)
- 7.1.1 Global Tissue Towel Sales by Application (2021-2032) & (K t)
- 7.1.2 Global Tissue Towel Sales Market Share by Application (2021-2032)
- 7.2 Global Tissue Towel Revenue by Application (2021-2032)
- 7.2.1 Global Tissue Towel Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Tissue Towel Revenue Market Share by Application (2021-2032)
- 7.3 Global Tissue Towel Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Tissue Towel Value Chain Analysis
- 8.1.1 Tissue Towel Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Tissue Towel Production Mode & Process
- 8.2 Tissue Towel Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Tissue Towel Distributors
- 8.2.3 Tissue Towel Customers
9 Global Tissue Towel Analyzing Market Dynamics
- 9.1 Tissue Towel Industry Trends
- 9.2 Tissue Towel Industry Drivers
- 9.3 Tissue Towel Industry Opportunities and Challenges
- 9.4 Tissue Towel Industry Restraints
10 Report Conclusion
11 Disclaimer
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