APO RESEARCH · REPORT
Tissue Towel
The Tissue Towel includes paper towel (or kitchen paper) and hand paper towels for hotel/hospital/airport/restaurants use. They are absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once.
Product & engineering
Understand the product.
The Tissue Towel includes paper towel (or kitchen paper) and hand paper towels for hotel/hospital/airport/restaurants use. They are absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once.
Selected research
Industry Growth & Trends
Global Tissue Towel Industry Growth and Trends Forecast to 2032
Market perspective
The Tissue Towel includes paper towel (or kitchen paper) and hand paper towels for hotel/hospital/airport/restaurants use. They are absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once.
North America is the largest region of Tissue Towel, with a market share about 35%, followed by Europe and Asia-Pacific, etc. Kimberly-Clark, Procter & Gamble, SCA, APP and Sofidel are the top 5 manufacturers of industry, and they had about 45% combined market share.
Report Scope
Read the full market overview
This report provides a structured, data-driven view of the global Tissue Towel market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Tissue Towel market size, estimates, and forecasts are presented in terms of sales volume (K t) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Tissue Towel market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Tissue Towel.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Tissue Towel market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Tissue Towel Market by Company
Kimberly-Clark
Procter & Gamble
SCA
APP
Hengan
Vinda
Asaleo Care
Sofidel
Georgia-Pacific
WEPA
Metsa Tissue
CMPC Tissue
KP Tissue
Cascades
Tissue Towel Segment by Type
Roll Towel
Single-folded
Multi-folded
Tissue Towel Segment by Application
Residential
Commercial
Tissue Towel Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Tissue Towel market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Tissue Towel and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Tissue Towel.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Tissue Towel manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Tissue Towel in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Roll Towel
- Single-folded
- Multi-folded
Applications
- Residential
- Commercial
Companies covered
- Kimberly-Clark
- Procter & Gamble
- SCA
- APP
- Hengan
- Vinda
- Asaleo Care
- Sofidel
- Georgia-Pacific
- WEPA
- Metsa Tissue
- CMPC Tissue
- KP Tissue
- Cascades
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Tissue Towel Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Tissue Towel Sales Estimates and Forecasts (2021-2032)
- 1.3 Tissue Towel Market by Type
- 1.3.1 Roll Towel
- 1.3.2 Single-folded
- 1.3.3 Multi-folded
- 1.4 Global Tissue Towel Market Size by Type
- 1.4.1 Global Tissue Towel Market Size Overview by Type (2021-2032)
- 1.4.2 Global Tissue Towel Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Tissue Towel Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Tissue Towel Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Tissue Towel Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Tissue Towel Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Tissue Towel Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Tissue Towel Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Tissue Towel Industry Trends
- 2.2 Tissue Towel Industry Drivers
- 2.3 Tissue Towel Industry Opportunities and Challenges
- 2.4 Tissue Towel Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Tissue Towel Revenue (2021-2026)
- 3.2 Global Top Players by Tissue Towel Sales (2021-2026)
- 3.3 Global Top Players by Tissue Towel Price (2021-2026)
- 3.4 Global Tissue Towel Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Tissue Towel Major Company Production Sites & Headquarters
- 3.6 Global Tissue Towel Company, Product Type & Application
- 3.7 Global Tissue Towel Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Tissue Towel Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Tissue Towel Players Market Share by Revenue in 2025
- 3.8.3 2025 Tissue Towel Tier 1, Tier 2, and Tier 3
4 Tissue Towel Regional Status and Outlook
- 4.1 Global Tissue Towel Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Tissue Towel Historic Market Size by Region
- 4.2.1 Global Tissue Towel Sales in Volume by Region (2021-2026)
- 4.2.2 Global Tissue Towel Sales in Value by Region (2021-2026)
- 4.2.3 Global Tissue Towel Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Tissue Towel Forecasted Market Size by Region
- 4.3.1 Global Tissue Towel Sales in Volume by Region (2027-2032)
- 4.3.2 Global Tissue Towel Sales in Value by Region (2027-2032)
- 4.3.3 Global Tissue Towel Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Tissue Towel by Application
- 5.1 Tissue Towel Market by Application
- 5.1.1 Residential
- 5.1.2 Commercial
- 5.2 Global Tissue Towel Market Size by Application
- 5.2.1 Global Tissue Towel Market Size Overview by Application (2021-2032)
- 5.2.2 Global Tissue Towel Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Tissue Towel Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Tissue Towel Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Tissue Towel Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Tissue Towel Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Tissue Towel Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Tissue Towel Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Kimberly-Clark
- 6.1.1 Kimberly-Clark Company Information
- 6.1.2 Kimberly-Clark Business Overview
- 6.1.3 Kimberly-Clark Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Kimberly-Clark Tissue Towel Product Portfolio
- 6.1.5 Kimberly-Clark Recent Developments
- 6.2 Procter & Gamble
- 6.2.1 Procter & Gamble Company Information
- 6.2.2 Procter & Gamble Business Overview
- 6.2.3 Procter & Gamble Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 Procter & Gamble Tissue Towel Product Portfolio
- 6.2.5 Procter & Gamble Recent Developments
- 6.3 SCA
- 6.3.1 SCA Company Information
- 6.3.2 SCA Business Overview
- 6.3.3 SCA Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 SCA Tissue Towel Product Portfolio
- 6.3.5 SCA Recent Developments
- 6.4 APP
- 6.4.1 APP Company Information
- 6.4.2 APP Business Overview
- 6.4.3 APP Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 APP Tissue Towel Product Portfolio
- 6.4.5 APP Recent Developments
- 6.5 Hengan
- 6.5.1 Hengan Company Information
- 6.5.2 Hengan Business Overview
- 6.5.3 Hengan Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Hengan Tissue Towel Product Portfolio
- 6.5.5 Hengan Recent Developments
- 6.6 Vinda
- 6.6.1 Vinda Company Information
- 6.6.2 Vinda Business Overview
- 6.6.3 Vinda Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Vinda Tissue Towel Product Portfolio
- 6.6.5 Vinda Recent Developments
- 6.7 Asaleo Care
- 6.7.1 Asaleo Care Company Information
- 6.7.2 Asaleo Care Business Overview
- 6.7.3 Asaleo Care Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Asaleo Care Tissue Towel Product Portfolio
- 6.7.5 Asaleo Care Recent Developments
- 6.8 Sofidel
- 6.8.1 Sofidel Company Information
- 6.8.2 Sofidel Business Overview
- 6.8.3 Sofidel Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Sofidel Tissue Towel Product Portfolio
- 6.8.5 Sofidel Recent Developments
- 6.9 Georgia-Pacific
- 6.9.1 Georgia-Pacific Company Information
- 6.9.2 Georgia-Pacific Business Overview
- 6.9.3 Georgia-Pacific Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Georgia-Pacific Tissue Towel Product Portfolio
- 6.9.5 Georgia-Pacific Recent Developments
- 6.10 WEPA
- 6.10.1 WEPA Company Information
- 6.10.2 WEPA Business Overview
- 6.10.3 WEPA Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 WEPA Tissue Towel Product Portfolio
- 6.10.5 WEPA Recent Developments
- 6.11 Metsa Tissue
- 6.11.1 Metsa Tissue Company Information
- 6.11.2 Metsa Tissue Business Overview
- 6.11.3 Metsa Tissue Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Metsa Tissue Tissue Towel Product Portfolio
- 6.11.5 Metsa Tissue Recent Developments
- 6.12 CMPC Tissue
- 6.12.1 CMPC Tissue Company Information
- 6.12.2 CMPC Tissue Business Overview
- 6.12.3 CMPC Tissue Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 CMPC Tissue Tissue Towel Product Portfolio
- 6.12.5 CMPC Tissue Recent Developments
- 6.13 KP Tissue
- 6.13.1 KP Tissue Company Information
- 6.13.2 KP Tissue Business Overview
- 6.13.3 KP Tissue Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 KP Tissue Tissue Towel Product Portfolio
- 6.13.5 KP Tissue Recent Developments
- 6.14 Cascades
- 6.14.1 Cascades Company Information
- 6.14.2 Cascades Business Overview
- 6.14.3 Cascades Tissue Towel Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Cascades Tissue Towel Product Portfolio
- 6.14.5 Cascades Recent Developments
7 North America by Country
- 7.1 North America Tissue Towel Sales by Country
- 7.1.1 North America Tissue Towel Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Tissue Towel Sales by Country (2021-2026)
- 7.1.3 North America Tissue Towel Sales Forecast by Country (2027-2032)
- 7.2 North America Tissue Towel Market Size by Country
- 7.2.1 North America Tissue Towel Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Tissue Towel Market Size by Country (2021-2026)
- 7.2.3 North America Tissue Towel Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Tissue Towel Sales by Country
- 8.1.1 Europe Tissue Towel Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Tissue Towel Sales by Country (2021-2026)
- 8.1.3 Europe Tissue Towel Sales Forecast by Country (2027-2032)
- 8.2 Europe Tissue Towel Market Size by Country
- 8.2.1 Europe Tissue Towel Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Tissue Towel Market Size by Country (2021-2026)
- 8.2.3 Europe Tissue Towel Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Tissue Towel Sales by Country
- 9.1.1 Asia-Pacific Tissue Towel Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Tissue Towel Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Tissue Towel Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Tissue Towel Market Size by Country
- 9.2.1 Asia-Pacific Tissue Towel Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Tissue Towel Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Tissue Towel Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Tissue Towel Sales by Country
- 10.1.1 South America Tissue Towel Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Tissue Towel Sales by Country (2021-2026)
- 10.1.3 South America Tissue Towel Sales Forecast by Country (2027-2032)
- 10.2 South America Tissue Towel Market Size by Country
- 10.2.1 South America Tissue Towel Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Tissue Towel Market Size by Country (2021-2026)
- 10.2.3 South America Tissue Towel Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Tissue Towel Sales by Country
- 11.1.1 Middle East and Africa Tissue Towel Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Tissue Towel Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Tissue Towel Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Tissue Towel Market Size by Country
- 11.2.1 Middle East and Africa Tissue Towel Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Tissue Towel Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Tissue Towel Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Tissue Towel Value Chain Analysis
- 12.1.1 Tissue Towel Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Tissue Towel Production Mode & Process
- 12.2 Tissue Towel Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Tissue Towel Distributors
- 12.2.3 Tissue Towel Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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