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Industry Research
NPS (Net Promoter Score) Tool Industry Research Report 2026
Market perspective
The global NPS (Net Promoter Score) Tool market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the NPS (Net Promoter Score) Tool market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the NPS (Net Promoter Score) Tool market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the NPS (Net Promoter Score) Tool market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of NPS (Net Promoter Score) Tool include Zonka, Retently, SurveySparrow, Survey Sensum, Qualtrics, GetFeedback, Delighted, NiceReply and InMoment, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global NPS (Net Promoter Score) Tool market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to NPS (Net Promoter Score) Tool.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
NPS (Net Promoter Score) Tool Market by Company
Zonka
Retently
SurveySparrow
Survey Sensum
Qualtrics
GetFeedback
Delighted
NiceReply
InMoment
CustomerSure
Qualaroo
SurveyMonkey
AskNicely
Medallia
Hotjar
CustomerGauge
NPS (Net Promoter Score) Tool Segment by Type
Cloud-based
On-premises
NPS (Net Promoter Score) Tool Segment by Application
Large Enterprises
SMEs
NPS (Net Promoter Score) Tool Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global NPS (Net Promoter Score) Tool market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of NPS (Net Promoter Score) Tool and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of NPS (Net Promoter Score) Tool.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of NPS (Net Promoter Score) Tool companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Cloud-based
- On-premises
Applications
- Large Enterprises
- SMEs
Companies covered
- Zonka
- Retently
- SurveySparrow
- Survey Sensum
- Qualtrics
- GetFeedback
- Delighted
- NiceReply
- InMoment
- CustomerSure
- Qualaroo
- SurveyMonkey
- AskNicely
- Medallia
- Hotjar
- CustomerGauge
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 NPS (Net Promoter Score) Tool by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Cloud-based
- 2.2.3 On-premises
- 2.3 NPS (Net Promoter Score) Tool by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Large Enterprises
- 2.3.3 SMEs
- 2.4 Assumptions and Limitations
3 NPS (Net Promoter Score) Tool Breakdown Data by Type
- 3.1 Global NPS (Net Promoter Score) Tool Historic Market Size by Type (2021-2026)
- 3.2 Global NPS (Net Promoter Score) Tool Forecasted Market Size by Type (2027-2032)
4 NPS (Net Promoter Score) Tool Breakdown Data by Application
- 4.1 Global NPS (Net Promoter Score) Tool Historic Market Size by Application (2021-2026)
- 4.2 Global NPS (Net Promoter Score) Tool Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global NPS (Net Promoter Score) Tool Market Perspective (2021-2032)
- 5.2 Global NPS (Net Promoter Score) Tool Growth Trends by Region
- 5.2.1 Global NPS (Net Promoter Score) Tool Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 NPS (Net Promoter Score) Tool Historic Market Size by Region (2021-2026)
- 5.2.3 NPS (Net Promoter Score) Tool Forecasted Market Size by Region (2027-2032)
- 5.3 NPS (Net Promoter Score) Tool Market Dynamics
- 5.3.1 NPS (Net Promoter Score) Tool Industry Trends
- 5.3.2 NPS (Net Promoter Score) Tool Market Drivers
- 5.3.3 NPS (Net Promoter Score) Tool Market Challenges
- 5.3.4 NPS (Net Promoter Score) Tool Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top NPS (Net Promoter Score) Tool Players by Revenue
- 6.1.1 Global Top NPS (Net Promoter Score) Tool Players by Revenue (2021-2026)
- 6.1.2 Global NPS (Net Promoter Score) Tool Revenue Market Share by Players (2021-2026)
- 6.2 Global NPS (Net Promoter Score) Tool Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of NPS (Net Promoter Score) Tool Head Office and Area Served
- 6.4 Global NPS (Net Promoter Score) Tool Players, Product Type & Application
- 6.5 Global NPS (Net Promoter Score) Tool Manufacturers Established Date
- 6.6 Global NPS (Net Promoter Score) Tool Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America NPS (Net Promoter Score) Tool Market Size (2021-2032)
- 7.2 North America NPS (Net Promoter Score) Tool Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America NPS (Net Promoter Score) Tool Market Size by Country (2021-2026)
- 7.4 North America NPS (Net Promoter Score) Tool Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe NPS (Net Promoter Score) Tool Market Size (2021-2032)
- 8.2 Europe NPS (Net Promoter Score) Tool Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe NPS (Net Promoter Score) Tool Market Size by Country (2021-2026)
- 8.4 Europe NPS (Net Promoter Score) Tool Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific NPS (Net Promoter Score) Tool Market Size (2021-2032)
- 9.2 Asia-Pacific NPS (Net Promoter Score) Tool Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific NPS (Net Promoter Score) Tool Market Size by Country (2021-2026)
- 9.4 Asia-Pacific NPS (Net Promoter Score) Tool Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America NPS (Net Promoter Score) Tool Market Size (2021-2032)
- 10.2 South America NPS (Net Promoter Score) Tool Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America NPS (Net Promoter Score) Tool Market Size by Country (2021-2026)
- 10.4 South America NPS (Net Promoter Score) Tool Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa NPS (Net Promoter Score) Tool Market Size (2021-2032)
- 11.2 Middle East & Africa NPS (Net Promoter Score) Tool Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa NPS (Net Promoter Score) Tool Market Size by Country (2021-2026)
- 11.4 Middle East & Africa NPS (Net Promoter Score) Tool Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Zonka
- 12.1.1 Zonka Company Information
- 12.1.2 Zonka Business Overview
- 12.1.3 Zonka Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.1.4 Zonka NPS (Net Promoter Score) Tool Product Portfolio
- 12.1.5 Zonka Recent Developments
- 12.2 Retently
- 12.2.1 Retently Company Information
- 12.2.2 Retently Business Overview
- 12.2.3 Retently Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.2.4 Retently NPS (Net Promoter Score) Tool Product Portfolio
- 12.2.5 Retently Recent Developments
- 12.3 SurveySparrow
- 12.3.1 SurveySparrow Company Information
- 12.3.2 SurveySparrow Business Overview
- 12.3.3 SurveySparrow Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.3.4 SurveySparrow NPS (Net Promoter Score) Tool Product Portfolio
- 12.3.5 SurveySparrow Recent Developments
- 12.4 Survey Sensum
- 12.4.1 Survey Sensum Company Information
- 12.4.2 Survey Sensum Business Overview
- 12.4.3 Survey Sensum Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.4.4 Survey Sensum NPS (Net Promoter Score) Tool Product Portfolio
- 12.4.5 Survey Sensum Recent Developments
- 12.5 Qualtrics
- 12.5.1 Qualtrics Company Information
- 12.5.2 Qualtrics Business Overview
- 12.5.3 Qualtrics Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.5.4 Qualtrics NPS (Net Promoter Score) Tool Product Portfolio
- 12.5.5 Qualtrics Recent Developments
- 12.6 GetFeedback
- 12.6.1 GetFeedback Company Information
- 12.6.2 GetFeedback Business Overview
- 12.6.3 GetFeedback Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.6.4 GetFeedback NPS (Net Promoter Score) Tool Product Portfolio
- 12.6.5 GetFeedback Recent Developments
- 12.7 Delighted
- 12.7.1 Delighted Company Information
- 12.7.2 Delighted Business Overview
- 12.7.3 Delighted Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.7.4 Delighted NPS (Net Promoter Score) Tool Product Portfolio
- 12.7.5 Delighted Recent Developments
- 12.8 NiceReply
- 12.8.1 NiceReply Company Information
- 12.8.2 NiceReply Business Overview
- 12.8.3 NiceReply Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.8.4 NiceReply NPS (Net Promoter Score) Tool Product Portfolio
- 12.8.5 NiceReply Recent Developments
- 12.9 InMoment
- 12.9.1 InMoment Company Information
- 12.9.2 InMoment Business Overview
- 12.9.3 InMoment Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.9.4 InMoment NPS (Net Promoter Score) Tool Product Portfolio
- 12.9.5 InMoment Recent Developments
- 12.10 CustomerSure
- 12.10.1 CustomerSure Company Information
- 12.10.2 CustomerSure Business Overview
- 12.10.3 CustomerSure Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.10.4 CustomerSure NPS (Net Promoter Score) Tool Product Portfolio
- 12.10.5 CustomerSure Recent Developments
- 12.11 Qualaroo
- 12.11.1 Qualaroo Company Information
- 12.11.2 Qualaroo Business Overview
- 12.11.3 Qualaroo Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.11.4 Qualaroo NPS (Net Promoter Score) Tool Product Portfolio
- 12.11.5 Qualaroo Recent Developments
- 12.12 SurveyMonkey
- 12.12.1 SurveyMonkey Company Information
- 12.12.2 SurveyMonkey Business Overview
- 12.12.3 SurveyMonkey Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.12.4 SurveyMonkey NPS (Net Promoter Score) Tool Product Portfolio
- 12.12.5 SurveyMonkey Recent Developments
- 12.13 AskNicely
- 12.13.1 AskNicely Company Information
- 12.13.2 AskNicely Business Overview
- 12.13.3 AskNicely Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.13.4 AskNicely NPS (Net Promoter Score) Tool Product Portfolio
- 12.13.5 AskNicely Recent Developments
- 12.14 Medallia
- 12.14.1 Medallia Company Information
- 12.14.2 Medallia Business Overview
- 12.14.3 Medallia Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.14.4 Medallia NPS (Net Promoter Score) Tool Product Portfolio
- 12.14.5 Medallia Recent Developments
- 12.15 Hotjar
- 12.15.1 Hotjar Company Information
- 12.15.2 Hotjar Business Overview
- 12.15.3 Hotjar Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.15.4 Hotjar NPS (Net Promoter Score) Tool Product Portfolio
- 12.15.5 Hotjar Recent Developments
- 12.16 CustomerGauge
- 12.16.1 CustomerGauge Company Information
- 12.16.2 CustomerGauge Business Overview
- 12.16.3 CustomerGauge Revenue in NPS (Net Promoter Score) Tool Business (2021-2026)
- 12.16.4 CustomerGauge NPS (Net Promoter Score) Tool Product Portfolio
- 12.16.5 CustomerGauge Recent Developments
13 Report Conclusion
14 Disclaimer
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