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Short Term Car Rental Service Industry Research Report 2026
Market perspective
The global Short Term Car Rental Service market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Short Term Car Rental Service market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Short Term Car Rental Service market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Short Term Car Rental Service market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Short Term Car Rental Service include Europcar, Localiza, Enterprise, Movida, Unidas, Goldcar, Fox Rent A Car, Shenzhou car rental and eHi car rental, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Short Term Car Rental Service market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Short Term Car Rental Service.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Short Term Car Rental Service Market by Company
Europcar
Localiza
Enterprise
Movida
Unidas
Goldcar
Fox Rent A Car
Shenzhou car rental
eHi car rental
Maple Leaf Car Rental
Hertz
Avis Budget
Sixt
Short Term Car Rental Service Segment by Type
Commercial Car Rental
Passenger Car Rental
Short Term Car Rental Service Segment by Application
Personal Use
Business Use
Short Term Car Rental Service Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Short Term Car Rental Service market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Short Term Car Rental Service and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Short Term Car Rental Service.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Short Term Car Rental Service companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Commercial Car Rental
- Passenger Car Rental
Applications
- Personal Use
- Business Use
Companies covered
- Europcar
- Localiza
- Enterprise
- Movida
- Unidas
- Goldcar
- Fox Rent A Car
- Shenzhou car rental
- eHi car rental
- Maple Leaf Car Rental
- Hertz
- Avis Budget
- Sixt
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Short Term Car Rental Service by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Commercial Car Rental
- 2.2.3 Passenger Car Rental
- 2.3 Short Term Car Rental Service by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Personal Use
- 2.3.3 Business Use
- 2.4 Assumptions and Limitations
3 Short Term Car Rental Service Breakdown Data by Type
- 3.1 Global Short Term Car Rental Service Historic Market Size by Type (2021-2026)
- 3.2 Global Short Term Car Rental Service Forecasted Market Size by Type (2027-2032)
4 Short Term Car Rental Service Breakdown Data by Application
- 4.1 Global Short Term Car Rental Service Historic Market Size by Application (2021-2026)
- 4.2 Global Short Term Car Rental Service Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Short Term Car Rental Service Market Perspective (2021-2032)
- 5.2 Global Short Term Car Rental Service Growth Trends by Region
- 5.2.1 Global Short Term Car Rental Service Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Short Term Car Rental Service Historic Market Size by Region (2021-2026)
- 5.2.3 Short Term Car Rental Service Forecasted Market Size by Region (2027-2032)
- 5.3 Short Term Car Rental Service Market Dynamics
- 5.3.1 Short Term Car Rental Service Industry Trends
- 5.3.2 Short Term Car Rental Service Market Drivers
- 5.3.3 Short Term Car Rental Service Market Challenges
- 5.3.4 Short Term Car Rental Service Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Short Term Car Rental Service Players by Revenue
- 6.1.1 Global Top Short Term Car Rental Service Players by Revenue (2021-2026)
- 6.1.2 Global Short Term Car Rental Service Revenue Market Share by Players (2021-2026)
- 6.2 Global Short Term Car Rental Service Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Short Term Car Rental Service Head Office and Area Served
- 6.4 Global Short Term Car Rental Service Players, Product Type & Application
- 6.5 Global Short Term Car Rental Service Manufacturers Established Date
- 6.6 Global Short Term Car Rental Service Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Short Term Car Rental Service Market Size (2021-2032)
- 7.2 North America Short Term Car Rental Service Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Short Term Car Rental Service Market Size by Country (2021-2026)
- 7.4 North America Short Term Car Rental Service Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Short Term Car Rental Service Market Size (2021-2032)
- 8.2 Europe Short Term Car Rental Service Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Short Term Car Rental Service Market Size by Country (2021-2026)
- 8.4 Europe Short Term Car Rental Service Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Short Term Car Rental Service Market Size (2021-2032)
- 9.2 Asia-Pacific Short Term Car Rental Service Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Short Term Car Rental Service Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Short Term Car Rental Service Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Short Term Car Rental Service Market Size (2021-2032)
- 10.2 South America Short Term Car Rental Service Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Short Term Car Rental Service Market Size by Country (2021-2026)
- 10.4 South America Short Term Car Rental Service Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Short Term Car Rental Service Market Size (2021-2032)
- 11.2 Middle East & Africa Short Term Car Rental Service Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Short Term Car Rental Service Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Short Term Car Rental Service Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Europcar
- 12.1.1 Europcar Company Information
- 12.1.2 Europcar Business Overview
- 12.1.3 Europcar Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.1.4 Europcar Short Term Car Rental Service Product Portfolio
- 12.1.5 Europcar Recent Developments
- 12.2 Localiza
- 12.2.1 Localiza Company Information
- 12.2.2 Localiza Business Overview
- 12.2.3 Localiza Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.2.4 Localiza Short Term Car Rental Service Product Portfolio
- 12.2.5 Localiza Recent Developments
- 12.3 Enterprise
- 12.3.1 Enterprise Company Information
- 12.3.2 Enterprise Business Overview
- 12.3.3 Enterprise Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.3.4 Enterprise Short Term Car Rental Service Product Portfolio
- 12.3.5 Enterprise Recent Developments
- 12.4 Movida
- 12.4.1 Movida Company Information
- 12.4.2 Movida Business Overview
- 12.4.3 Movida Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.4.4 Movida Short Term Car Rental Service Product Portfolio
- 12.4.5 Movida Recent Developments
- 12.5 Unidas
- 12.5.1 Unidas Company Information
- 12.5.2 Unidas Business Overview
- 12.5.3 Unidas Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.5.4 Unidas Short Term Car Rental Service Product Portfolio
- 12.5.5 Unidas Recent Developments
- 12.6 Goldcar
- 12.6.1 Goldcar Company Information
- 12.6.2 Goldcar Business Overview
- 12.6.3 Goldcar Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.6.4 Goldcar Short Term Car Rental Service Product Portfolio
- 12.6.5 Goldcar Recent Developments
- 12.7 Fox Rent A Car
- 12.7.1 Fox Rent A Car Company Information
- 12.7.2 Fox Rent A Car Business Overview
- 12.7.3 Fox Rent A Car Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.7.4 Fox Rent A Car Short Term Car Rental Service Product Portfolio
- 12.7.5 Fox Rent A Car Recent Developments
- 12.8 Shenzhou car rental
- 12.8.1 Shenzhou car rental Company Information
- 12.8.2 Shenzhou car rental Business Overview
- 12.8.3 Shenzhou car rental Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.8.4 Shenzhou car rental Short Term Car Rental Service Product Portfolio
- 12.8.5 Shenzhou car rental Recent Developments
- 12.9 eHi car rental
- 12.9.1 eHi car rental Company Information
- 12.9.2 eHi car rental Business Overview
- 12.9.3 eHi car rental Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.9.4 eHi car rental Short Term Car Rental Service Product Portfolio
- 12.9.5 eHi car rental Recent Developments
- 12.10 Maple Leaf Car Rental
- 12.10.1 Maple Leaf Car Rental Company Information
- 12.10.2 Maple Leaf Car Rental Business Overview
- 12.10.3 Maple Leaf Car Rental Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.10.4 Maple Leaf Car Rental Short Term Car Rental Service Product Portfolio
- 12.10.5 Maple Leaf Car Rental Recent Developments
- 12.11 Hertz
- 12.11.1 Hertz Company Information
- 12.11.2 Hertz Business Overview
- 12.11.3 Hertz Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.11.4 Hertz Short Term Car Rental Service Product Portfolio
- 12.11.5 Hertz Recent Developments
- 12.12 Avis Budget
- 12.12.1 Avis Budget Company Information
- 12.12.2 Avis Budget Business Overview
- 12.12.3 Avis Budget Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.12.4 Avis Budget Short Term Car Rental Service Product Portfolio
- 12.12.5 Avis Budget Recent Developments
- 12.13 Sixt
- 12.13.1 Sixt Company Information
- 12.13.2 Sixt Business Overview
- 12.13.3 Sixt Revenue in Short Term Car Rental Service Business (2021-2026)
- 12.13.4 Sixt Short Term Car Rental Service Product Portfolio
- 12.13.5 Sixt Recent Developments
13 Report Conclusion
14 Disclaimer
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