Selected research
Market Structure
Global Anime and Game Figures Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
The global Anime and Game Figures market is projected to grow from US$ million in 2026 to US$ million by 2032, implying a CAGR of % over 2026-2032.
The US & Canada market for Anime and Game Figures is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The Europe market for Anime and Game Figures is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Anime and Game Figures is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The China market for Anime and Game Figures is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global manufacturers of Anime and Game Figures include Good Smile Company, Alter, MaxFactory, Bandai, Pop Mart, Kaiyodo, Kotobukiya, Aniplex+ and HOT TOYS, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
This report provides an overview of the global Anime and Game Figures market in terms of sales, revenue, and price, analyzing global market trends using historical revenue and sales data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Anime and Game Figures and sales in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Anime and Game Figures sales, revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering sales, revenue, and price—for 2021-2032, and evaluates and forecasts the Anime and Game Figures market size, projected growth trends, production technologies, key applications, and end-use industries.
Anime and Game Figures Segment by Company
Good Smile Company
Alter
MaxFactory
Bandai
Pop Mart
Kaiyodo
Kotobukiya
Aniplex+
HOT TOYS
Hobbymax
MegaHouse
Hasbro
Beijing Lezi Tiancheng
Aofei Entertainment
Square Enix
Medicom Toy
Funko
Sega
Anime and Game Figures Segment by Type
1/4 Scale Figure
1/6 Scale Figure
1/7 Scale Figure
1/8 Scale Figure
1/10 Scale Figure
1/12 Scale Figure
Q Version/Non-Scale Figure
Anime and Game Figures Segment by Application
Online Sales
Offline Sales
Anime and Game Figures Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Anime and Game Figures market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Anime and Game Figures and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Anime and Game Figures.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Provides an overview of the Anime and Game Figures market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2021-2032).
Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Anime and Game Figures manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Anime and Game Figures in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Revenue of Anime and Game Figures in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- 1/4 Scale Figure
- 1/6 Scale Figure
- 1/7 Scale Figure
- 1/8 Scale Figure
- 1/10 Scale Figure
- 1/12 Scale Figure
- Q Version/Non-Scale Figure
Applications
- Online Sales
- Offline Sales
Companies covered
- Good Smile Company
- Alter
- MaxFactory
- Bandai
- Pop Mart
- Kaiyodo
- Kotobukiya
- Aniplex+
- HOT TOYS
- Hobbymax
- MegaHouse
- Hasbro
- Beijing Lezi Tiancheng
- Aofei Entertainment
- Square Enix
- Medicom Toy
- Funko
- Sega
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Anime and Game Figures Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Anime and Game Figures Market Size Estimates and Forecasts (2021-2032)
- 1.4 Global Anime and Game Figures Sales Estimates and Forecasts (2021-2032)
- 1.5 Global Anime and Game Figures Market Average Price (2021-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
2 Global Anime and Game Figures Market Dynamics
- 2.1 Anime and Game Figures Industry Trends
- 2.2 Anime and Game Figures Industry Drivers
- 2.3 Anime and Game Figures Industry Opportunities and Challenges
- 2.4 Anime and Game Figures Industry Restraints
3 Anime and Game Figures Market by Manufacturers
- 3.1 Global Anime and Game Figures Revenue by Manufacturers (2021-2026)
- 3.2 Global Anime and Game Figures Sales by Manufacturers (2021-2026)
- 3.3 Global Anime and Game Figures Average Sales Price by Manufacturers (2021-2026)
- 3.4 Global Anime and Game Figures Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Anime and Game Figures Key Manufacturers Manufacturing Sites & Headquarters
- 3.6 Global Anime and Game Figures Manufacturers, Product Type & Application
- 3.7 Global Anime and Game Figures Manufacturers Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Anime and Game Figures Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Anime and Game Figures Players Market Share by Revenue in 2025
- 3.8.3 2025 Anime and Game Figures Tier 1, Tier 2, and Tier 3
4 Anime and Game Figures Market by Type
- 4.1 Anime and Game Figures Type Introduction
- 4.1.1 1/4 Scale Figure
- 4.1.2 1/6 Scale Figure
- 4.1.3 1/7 Scale Figure
- 4.1.4 1/8 Scale Figure
- 4.1.5 1/10 Scale Figure
- 4.1.6 1/12 Scale Figure
- 4.1.7 Q Version/Non-Scale Figure
- 4.2 Global Anime and Game Figures Sales by Type
- 4.2.1 Global Anime and Game Figures Sales by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Anime and Game Figures Sales by Type (2021-2032)
- 4.2.3 Global Anime and Game Figures Sales Market Share by Type (2021-2032)
- 4.3 Global Anime and Game Figures Revenue by Type
- 4.3.1 Global Anime and Game Figures Revenue by Type (2021 VS 2025 VS 2032)
- 4.3.2 Global Anime and Game Figures Revenue by Type (2021-2032)
- 4.3.3 Global Anime and Game Figures Revenue Market Share by Type (2021-2032)
5 Anime and Game Figures Market by Application
- 5.1 Anime and Game Figures Application Introduction
- 5.1.1 Online Sales
- 5.1.2 Offline Sales
- 5.2 Global Anime and Game Figures Sales by Application
- 5.2.1 Global Anime and Game Figures Sales by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Anime and Game Figures Sales by Application (2021-2032)
- 5.2.3 Global Anime and Game Figures Sales Market Share by Application (2021-2032)
- 5.3 Global Anime and Game Figures Revenue by Application
- 5.3.1 Global Anime and Game Figures Revenue by Application (2021 VS 2025 VS 2032)
- 5.3.2 Global Anime and Game Figures Revenue by Application (2021-2032)
- 5.3.3 Global Anime and Game Figures Revenue Market Share by Application (2021-2032)
6 Global Anime and Game Figures Sales by Region
- 6.1 Global Anime and Game Figures Sales by Region: 2021 VS 2025 VS 2032
- 6.2 Global Anime and Game Figures Sales by Region (2021-2032)
- 6.2.1 Global Anime and Game Figures Sales by Region (2021-2026)
- 6.2.2 Global Anime and Game Figures Sales Forecasted by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Anime and Game Figures Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Anime and Game Figures Sales by Country (2021-2032)
- 6.3.3 U.S.
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Anime and Game Figures Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Anime and Game Figures Sales by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Netherlands
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Anime and Game Figures Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Anime and Game Figures Sales by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 Southeast Asia
- 6.5.7 India
- 6.5.8 Australia
- 6.6 South America, Middle East and Africa
- 6.6.1 South America, Middle East and Africa Anime and Game Figures Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East and Africa Anime and Game Figures Sales by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 South Africa
- 6.6.5 Saudi Arabia
- 6.6.6 Turkey
- 6.6.6 Argentina
- 6.6.6 UAE
- 6.6.6 Egypt
- 6.6.6 Chile
7 Global Anime and Game Figures Revenue by Region
- 7.1 Global Anime and Game Figures Revenue by Region
- 7.1.1 Global Anime and Game Figures Revenue by Region: 2021 VS 2025 VS 2032
- 7.1.2 Global Anime and Game Figures Revenue by Region (2021-2026)
- 7.1.3 Global Anime and Game Figures Revenue by Region (2027-2032)
- 7.1.4 Global Anime and Game Figures Revenue Market Share by Region (2021-2032)
- 7.2 North America
- 7.2.1 North America Anime and Game Figures Revenue (2021-2032)
- 7.2.2 North America Anime and Game Figures Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.3 Europe
- 7.3.1 Europe Anime and Game Figures Revenue (2021-2032)
- 7.3.2 Europe Anime and Game Figures Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.4 Asia-Pacific
- 7.4.1 Asia-Pacific Anime and Game Figures Revenue (2021-2032)
- 7.4.2 Asia-Pacific Anime and Game Figures Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.5 South America, Middle East and Africa
- 7.5.1 South America, Middle East and Africa Anime and Game Figures Revenue (2021-2032)
- 7.5.2 South America, Middle East and Africa Anime and Game Figures Revenue Share by Country: 2021 VS 2025 VS 2032
8 Company Profiles
- 8.1 Good Smile Company
- 8.1.1 Good Smile Company Company Information
- 8.1.2 Good Smile Company Business Overview
- 8.1.3 Good Smile Company Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.1.4 Good Smile Company Anime and Game Figures Product Portfolio
- 8.1.5 Good Smile Company Recent Developments
- 8.2 Alter
- 8.2.1 Alter Company Information
- 8.2.2 Alter Business Overview
- 8.2.3 Alter Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.2.4 Alter Anime and Game Figures Product Portfolio
- 8.2.5 Alter Recent Developments
- 8.3 MaxFactory
- 8.3.1 MaxFactory Company Information
- 8.3.2 MaxFactory Business Overview
- 8.3.3 MaxFactory Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.3.4 MaxFactory Anime and Game Figures Product Portfolio
- 8.3.5 MaxFactory Recent Developments
- 8.4 Bandai
- 8.4.1 Bandai Company Information
- 8.4.2 Bandai Business Overview
- 8.4.3 Bandai Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.4.4 Bandai Anime and Game Figures Product Portfolio
- 8.4.5 Bandai Recent Developments
- 8.5 Pop Mart
- 8.5.1 Pop Mart Company Information
- 8.5.2 Pop Mart Business Overview
- 8.5.3 Pop Mart Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.5.4 Pop Mart Anime and Game Figures Product Portfolio
- 8.5.5 Pop Mart Recent Developments
- 8.6 Kaiyodo
- 8.6.1 Kaiyodo Company Information
- 8.6.2 Kaiyodo Business Overview
- 8.6.3 Kaiyodo Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.6.4 Kaiyodo Anime and Game Figures Product Portfolio
- 8.6.5 Kaiyodo Recent Developments
- 8.7 Kotobukiya
- 8.7.1 Kotobukiya Company Information
- 8.7.2 Kotobukiya Business Overview
- 8.7.3 Kotobukiya Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.7.4 Kotobukiya Anime and Game Figures Product Portfolio
- 8.7.5 Kotobukiya Recent Developments
- 8.8 Aniplex+
- 8.8.1 Aniplex+ Company Information
- 8.8.2 Aniplex+ Business Overview
- 8.8.3 Aniplex+ Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.8.4 Aniplex+ Anime and Game Figures Product Portfolio
- 8.8.5 Aniplex+ Recent Developments
- 8.9 HOT TOYS
- 8.9.1 HOT TOYS Company Information
- 8.9.2 HOT TOYS Business Overview
- 8.9.3 HOT TOYS Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.9.4 HOT TOYS Anime and Game Figures Product Portfolio
- 8.9.5 HOT TOYS Recent Developments
- 8.10 Hobbymax
- 8.10.1 Hobbymax Company Information
- 8.10.2 Hobbymax Business Overview
- 8.10.3 Hobbymax Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.10.4 Hobbymax Anime and Game Figures Product Portfolio
- 8.10.5 Hobbymax Recent Developments
- 8.11 MegaHouse
- 8.11.1 MegaHouse Company Information
- 8.11.2 MegaHouse Business Overview
- 8.11.3 MegaHouse Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.11.4 MegaHouse Anime and Game Figures Product Portfolio
- 8.11.5 MegaHouse Recent Developments
- 8.12 Hasbro
- 8.12.1 Hasbro Company Information
- 8.12.2 Hasbro Business Overview
- 8.12.3 Hasbro Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.12.4 Hasbro Anime and Game Figures Product Portfolio
- 8.12.5 Hasbro Recent Developments
- 8.13 Beijing Lezi Tiancheng
- 8.13.1 Beijing Lezi Tiancheng Company Information
- 8.13.2 Beijing Lezi Tiancheng Business Overview
- 8.13.3 Beijing Lezi Tiancheng Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.13.4 Beijing Lezi Tiancheng Anime and Game Figures Product Portfolio
- 8.13.5 Beijing Lezi Tiancheng Recent Developments
- 8.14 Aofei Entertainment
- 8.14.1 Aofei Entertainment Company Information
- 8.14.2 Aofei Entertainment Business Overview
- 8.14.3 Aofei Entertainment Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.14.4 Aofei Entertainment Anime and Game Figures Product Portfolio
- 8.14.5 Aofei Entertainment Recent Developments
- 8.15 Square Enix
- 8.15.1 Square Enix Company Information
- 8.15.2 Square Enix Business Overview
- 8.15.3 Square Enix Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.15.4 Square Enix Anime and Game Figures Product Portfolio
- 8.15.5 Square Enix Recent Developments
- 8.16 Medicom Toy
- 8.16.1 Medicom Toy Company Information
- 8.16.2 Medicom Toy Business Overview
- 8.16.3 Medicom Toy Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.16.4 Medicom Toy Anime and Game Figures Product Portfolio
- 8.16.5 Medicom Toy Recent Developments
- 8.17 Funko
- 8.17.1 Funko Company Information
- 8.17.2 Funko Business Overview
- 8.17.3 Funko Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.17.4 Funko Anime and Game Figures Product Portfolio
- 8.17.5 Funko Recent Developments
- 8.18 Sega
- 8.18.1 Sega Company Information
- 8.18.2 Sega Business Overview
- 8.18.3 Sega Anime and Game Figures Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.18.4 Sega Anime and Game Figures Product Portfolio
- 8.18.5 Sega Recent Developments
9 Value Chain and Sales Channels Analysis
- 9.1 Anime and Game Figures Value Chain Analysis
- 9.1.1 Anime and Game Figures Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Manufacturing Cost Structure
- 9.1.4 Anime and Game Figures Production Mode & Process
- 9.2 Anime and Game Figures Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Anime and Game Figures Distributors
- 9.2.3 Anime and Game Figures Customers
10 Concluding Insights
11 Appendix
- 11.1 Reasons for Doing This Study
- 11.2 Research Methodology
- 11.3 Research Process
- 11.4 Authors List of This Report
- 11.5 Data Source
- 11.5.1 Secondary Sources
- 11.5.2 Primary Sources
- 11.6 Disclaimer
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