Selected research
Industry Research
Video Commerce and Live Selling Platform Industry Research Report 2026
Market perspective
The global Video Commerce and Live Selling Platform market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Video Commerce and Live Selling Platform market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Video Commerce and Live Selling Platform market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Video Commerce and Live Selling Platform market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Video Commerce and Live Selling Platform include CommentSold, Bambuser, Microsoft Stream, BetweenStoryStream, eStreamly, Livescale, Lengow, Hello-Lisa and MikMak, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Video Commerce and Live Selling Platform market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Video Commerce and Live Selling Platform.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Video Commerce and Live Selling Platform Market by Company
CommentSold
Bambuser
Microsoft Stream
BetweenStoryStream
eStreamly
Livescale
Lengow
Hello-Lisa
MikMak
Flux Panda
Buywith
Smartzer
ShopperON
Channelize
Visionet
TikTok
TalkShopLive
NTWRK
Popshop Live
Clicktivated
Amazon Live
Whisbi
Giosg
Video Commerce and Live Selling Platform Segment by Type
B2B
B2C
Video Commerce and Live Selling Platform Segment by Application
Merchants
Individual Consumers
Others
Video Commerce and Live Selling Platform Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Video Commerce and Live Selling Platform market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Video Commerce and Live Selling Platform and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Video Commerce and Live Selling Platform.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Video Commerce and Live Selling Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- B2B
- B2C
Applications
- Merchants
- Individual Consumers
- Others
Companies covered
- CommentSold
- Bambuser
- Microsoft Stream
- BetweenStoryStream
- eStreamly
- Livescale
- Lengow
- Hello-Lisa
- MikMak
- Flux Panda
- Buywith
- Smartzer
- ShopperON
- Channelize
- Visionet
- TikTok
- TalkShopLive
- NTWRK
- Popshop Live
- Clicktivated
- Amazon Live
- Whisbi
- Giosg
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Video Commerce and Live Selling Platform by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 B2B
- 2.2.3 B2C
- 2.3 Video Commerce and Live Selling Platform by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Merchants
- 2.3.3 Individual Consumers
- 2.3.4 Others
- 2.4 Assumptions and Limitations
3 Video Commerce and Live Selling Platform Breakdown Data by Type
- 3.1 Global Video Commerce and Live Selling Platform Historic Market Size by Type (2021-2026)
- 3.2 Global Video Commerce and Live Selling Platform Forecasted Market Size by Type (2027-2032)
4 Video Commerce and Live Selling Platform Breakdown Data by Application
- 4.1 Global Video Commerce and Live Selling Platform Historic Market Size by Application (2021-2026)
- 4.2 Global Video Commerce and Live Selling Platform Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Video Commerce and Live Selling Platform Market Perspective (2021-2032)
- 5.2 Global Video Commerce and Live Selling Platform Growth Trends by Region
- 5.2.1 Global Video Commerce and Live Selling Platform Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Video Commerce and Live Selling Platform Historic Market Size by Region (2021-2026)
- 5.2.3 Video Commerce and Live Selling Platform Forecasted Market Size by Region (2027-2032)
- 5.3 Video Commerce and Live Selling Platform Market Dynamics
- 5.3.1 Video Commerce and Live Selling Platform Industry Trends
- 5.3.2 Video Commerce and Live Selling Platform Market Drivers
- 5.3.3 Video Commerce and Live Selling Platform Market Challenges
- 5.3.4 Video Commerce and Live Selling Platform Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Video Commerce and Live Selling Platform Players by Revenue
- 6.1.1 Global Top Video Commerce and Live Selling Platform Players by Revenue (2021-2026)
- 6.1.2 Global Video Commerce and Live Selling Platform Revenue Market Share by Players (2021-2026)
- 6.2 Global Video Commerce and Live Selling Platform Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Video Commerce and Live Selling Platform Head Office and Area Served
- 6.4 Global Video Commerce and Live Selling Platform Players, Product Type & Application
- 6.5 Global Video Commerce and Live Selling Platform Manufacturers Established Date
- 6.6 Global Video Commerce and Live Selling Platform Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Video Commerce and Live Selling Platform Market Size (2021-2032)
- 7.2 North America Video Commerce and Live Selling Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Video Commerce and Live Selling Platform Market Size by Country (2021-2026)
- 7.4 North America Video Commerce and Live Selling Platform Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Video Commerce and Live Selling Platform Market Size (2021-2032)
- 8.2 Europe Video Commerce and Live Selling Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Video Commerce and Live Selling Platform Market Size by Country (2021-2026)
- 8.4 Europe Video Commerce and Live Selling Platform Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Video Commerce and Live Selling Platform Market Size (2021-2032)
- 9.2 Asia-Pacific Video Commerce and Live Selling Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Video Commerce and Live Selling Platform Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Video Commerce and Live Selling Platform Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Video Commerce and Live Selling Platform Market Size (2021-2032)
- 10.2 South America Video Commerce and Live Selling Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Video Commerce and Live Selling Platform Market Size by Country (2021-2026)
- 10.4 South America Video Commerce and Live Selling Platform Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Video Commerce and Live Selling Platform Market Size (2021-2032)
- 11.2 Middle East & Africa Video Commerce and Live Selling Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Video Commerce and Live Selling Platform Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Video Commerce and Live Selling Platform Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 CommentSold
- 12.1.1 CommentSold Company Information
- 12.1.2 CommentSold Business Overview
- 12.1.3 CommentSold Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.1.4 CommentSold Video Commerce and Live Selling Platform Product Portfolio
- 12.1.5 CommentSold Recent Developments
- 12.2 Bambuser
- 12.2.1 Bambuser Company Information
- 12.2.2 Bambuser Business Overview
- 12.2.3 Bambuser Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.2.4 Bambuser Video Commerce and Live Selling Platform Product Portfolio
- 12.2.5 Bambuser Recent Developments
- 12.3 Microsoft Stream
- 12.3.1 Microsoft Stream Company Information
- 12.3.2 Microsoft Stream Business Overview
- 12.3.3 Microsoft Stream Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.3.4 Microsoft Stream Video Commerce and Live Selling Platform Product Portfolio
- 12.3.5 Microsoft Stream Recent Developments
- 12.4 BetweenStoryStream
- 12.4.1 BetweenStoryStream Company Information
- 12.4.2 BetweenStoryStream Business Overview
- 12.4.3 BetweenStoryStream Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.4.4 BetweenStoryStream Video Commerce and Live Selling Platform Product Portfolio
- 12.4.5 BetweenStoryStream Recent Developments
- 12.5 eStreamly
- 12.5.1 eStreamly Company Information
- 12.5.2 eStreamly Business Overview
- 12.5.3 eStreamly Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.5.4 eStreamly Video Commerce and Live Selling Platform Product Portfolio
- 12.5.5 eStreamly Recent Developments
- 12.6 Livescale
- 12.6.1 Livescale Company Information
- 12.6.2 Livescale Business Overview
- 12.6.3 Livescale Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.6.4 Livescale Video Commerce and Live Selling Platform Product Portfolio
- 12.6.5 Livescale Recent Developments
- 12.7 Lengow
- 12.7.1 Lengow Company Information
- 12.7.2 Lengow Business Overview
- 12.7.3 Lengow Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.7.4 Lengow Video Commerce and Live Selling Platform Product Portfolio
- 12.7.5 Lengow Recent Developments
- 12.8 Hello-Lisa
- 12.8.1 Hello-Lisa Company Information
- 12.8.2 Hello-Lisa Business Overview
- 12.8.3 Hello-Lisa Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.8.4 Hello-Lisa Video Commerce and Live Selling Platform Product Portfolio
- 12.8.5 Hello-Lisa Recent Developments
- 12.9 MikMak
- 12.9.1 MikMak Company Information
- 12.9.2 MikMak Business Overview
- 12.9.3 MikMak Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.9.4 MikMak Video Commerce and Live Selling Platform Product Portfolio
- 12.9.5 MikMak Recent Developments
- 12.10 Flux Panda
- 12.10.1 Flux Panda Company Information
- 12.10.2 Flux Panda Business Overview
- 12.10.3 Flux Panda Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.10.4 Flux Panda Video Commerce and Live Selling Platform Product Portfolio
- 12.10.5 Flux Panda Recent Developments
- 12.11 Buywith
- 12.11.1 Buywith Company Information
- 12.11.2 Buywith Business Overview
- 12.11.3 Buywith Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.11.4 Buywith Video Commerce and Live Selling Platform Product Portfolio
- 12.11.5 Buywith Recent Developments
- 12.12 Smartzer
- 12.12.1 Smartzer Company Information
- 12.12.2 Smartzer Business Overview
- 12.12.3 Smartzer Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.12.4 Smartzer Video Commerce and Live Selling Platform Product Portfolio
- 12.12.5 Smartzer Recent Developments
- 12.13 ShopperON
- 12.13.1 ShopperON Company Information
- 12.13.2 ShopperON Business Overview
- 12.13.3 ShopperON Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.13.4 ShopperON Video Commerce and Live Selling Platform Product Portfolio
- 12.13.5 ShopperON Recent Developments
- 12.14 Channelize
- 12.14.1 Channelize Company Information
- 12.14.2 Channelize Business Overview
- 12.14.3 Channelize Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.14.4 Channelize Video Commerce and Live Selling Platform Product Portfolio
- 12.14.5 Channelize Recent Developments
- 12.15 Visionet
- 12.15.1 Visionet Company Information
- 12.15.2 Visionet Business Overview
- 12.15.3 Visionet Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.15.4 Visionet Video Commerce and Live Selling Platform Product Portfolio
- 12.15.5 Visionet Recent Developments
- 12.16 TikTok
- 12.16.1 TikTok Company Information
- 12.16.2 TikTok Business Overview
- 12.16.3 TikTok Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.16.4 TikTok Video Commerce and Live Selling Platform Product Portfolio
- 12.16.5 TikTok Recent Developments
- 12.17 TalkShopLive
- 12.17.1 TalkShopLive Company Information
- 12.17.2 TalkShopLive Business Overview
- 12.17.3 TalkShopLive Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.17.4 TalkShopLive Video Commerce and Live Selling Platform Product Portfolio
- 12.17.5 TalkShopLive Recent Developments
- 12.18 NTWRK
- 12.18.1 NTWRK Company Information
- 12.18.2 NTWRK Business Overview
- 12.18.3 NTWRK Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.18.4 NTWRK Video Commerce and Live Selling Platform Product Portfolio
- 12.18.5 NTWRK Recent Developments
- 12.19 Popshop Live
- 12.19.1 Popshop Live Company Information
- 12.19.2 Popshop Live Business Overview
- 12.19.3 Popshop Live Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.19.4 Popshop Live Video Commerce and Live Selling Platform Product Portfolio
- 12.19.5 Popshop Live Recent Developments
- 12.20 Clicktivated
- 12.20.1 Clicktivated Company Information
- 12.20.2 Clicktivated Business Overview
- 12.20.3 Clicktivated Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.20.4 Clicktivated Video Commerce and Live Selling Platform Product Portfolio
- 12.20.5 Clicktivated Recent Developments
- 12.21 Amazon Live
- 12.21.1 Amazon Live Company Information
- 12.21.2 Amazon Live Business Overview
- 12.21.3 Amazon Live Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.21.4 Amazon Live Video Commerce and Live Selling Platform Product Portfolio
- 12.21.5 Amazon Live Recent Developments
- 12.22 Whisbi
- 12.22.1 Whisbi Company Information
- 12.22.2 Whisbi Business Overview
- 12.22.3 Whisbi Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.22.4 Whisbi Video Commerce and Live Selling Platform Product Portfolio
- 12.22.5 Whisbi Recent Developments
- 12.23 Instagram
- 12.23.1 Instagram Company Information
- 12.23.2 Instagram Business Overview
- 12.23.3 Instagram Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.23.4 Instagram Video Commerce and Live Selling Platform Product Portfolio
- 12.23.5 Instagram Recent Developments
- 12.24 Giosg
- 12.24.1 Giosg Company Information
- 12.24.2 Giosg Business Overview
- 12.24.3 Giosg Revenue in Video Commerce and Live Selling Platform Business (2021-2026)
- 12.24.4 Giosg Video Commerce and Live Selling Platform Product Portfolio
- 12.24.5 Giosg Recent Developments
13 Report Conclusion
14 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst