Selected research
Industry Research
Mobile Measurement Analytics Industry Research Report 2026
Market perspective
The global Mobile Measurement Analytics market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Mobile Measurement Analytics market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Mobile Measurement Analytics market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Mobile Measurement Analytics market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Mobile Measurement Analytics include AppsFlyer Ltd., Adjust GmbH, Branch Metrics, Inc., Kochava Inc., Singular Labs, Inc., Tenjin, Inc., AB180, Inc. (Airbridge), Yandex LLC (AppMetrica) and Affise Inc. (Affise MMP), among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Mobile Measurement Analytics market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Mobile Measurement Analytics.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Mobile Measurement Analytics Market by Company
AppsFlyer Ltd.
Adjust GmbH
Branch Metrics, Inc.
Kochava Inc.
Singular Labs, Inc.
Tenjin, Inc.
AB180, Inc. (Airbridge)
Yandex LLC (AppMetrica)
Affise Inc. (Affise MMP)
Offer18 (Performance Marketing Platform)
TalkingData
Umeng+
Mobvista Inc. (SolarEngine)
Volcano Engine (DataFinder)
Mobile Measurement Analytics Segment by Type
Last Click Attribution
Multi Touch Attribution
Others
Mobile Measurement Analytics Segment by Application
Large Enterprises
Small and Medium Sized Enterprises
Mobile Measurement Analytics Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Mobile Measurement Analytics market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Mobile Measurement Analytics and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Mobile Measurement Analytics.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Mobile Measurement Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Last Click Attribution
- Multi Touch Attribution
- Others
Applications
- Large Enterprises
- Small and Medium Sized Enterprises
Companies covered
- AppsFlyer Ltd.
- Adjust GmbH
- Branch Metrics, Inc.
- Kochava Inc.
- Singular Labs, Inc.
- Tenjin, Inc.
- AB180, Inc. (Airbridge)
- Yandex LLC (AppMetrica)
- Affise Inc. (Affise MMP)
- Offer18 (Performance Marketing Platform)
- TalkingData
- Umeng+
- Mobvista Inc. (SolarEngine)
- Volcano Engine (DataFinder)
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Mobile Measurement Analytics by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Last Click Attribution
- 2.2.3 Multi Touch Attribution
- 2.2.4 Others
- 2.3 Mobile Measurement Analytics by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Large Enterprises
- 2.3.3 Small and Medium Sized Enterprises
- 2.4 Assumptions and Limitations
3 Mobile Measurement Analytics Breakdown Data by Type
- 3.1 Global Mobile Measurement Analytics Historic Market Size by Type (2021-2026)
- 3.2 Global Mobile Measurement Analytics Forecasted Market Size by Type (2027-2032)
4 Mobile Measurement Analytics Breakdown Data by Application
- 4.1 Global Mobile Measurement Analytics Historic Market Size by Application (2021-2026)
- 4.2 Global Mobile Measurement Analytics Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Mobile Measurement Analytics Market Perspective (2021-2032)
- 5.2 Global Mobile Measurement Analytics Growth Trends by Region
- 5.2.1 Global Mobile Measurement Analytics Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Mobile Measurement Analytics Historic Market Size by Region (2021-2026)
- 5.2.3 Mobile Measurement Analytics Forecasted Market Size by Region (2027-2032)
- 5.3 Mobile Measurement Analytics Market Dynamics
- 5.3.1 Mobile Measurement Analytics Industry Trends
- 5.3.2 Mobile Measurement Analytics Market Drivers
- 5.3.3 Mobile Measurement Analytics Market Challenges
- 5.3.4 Mobile Measurement Analytics Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Mobile Measurement Analytics Players by Revenue
- 6.1.1 Global Top Mobile Measurement Analytics Players by Revenue (2021-2026)
- 6.1.2 Global Mobile Measurement Analytics Revenue Market Share by Players (2021-2026)
- 6.2 Global Mobile Measurement Analytics Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Mobile Measurement Analytics Head Office and Area Served
- 6.4 Global Mobile Measurement Analytics Players, Product Type & Application
- 6.5 Global Mobile Measurement Analytics Manufacturers Established Date
- 6.6 Global Mobile Measurement Analytics Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Mobile Measurement Analytics Market Size (2021-2032)
- 7.2 North America Mobile Measurement Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Mobile Measurement Analytics Market Size by Country (2021-2026)
- 7.4 North America Mobile Measurement Analytics Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Mobile Measurement Analytics Market Size (2021-2032)
- 8.2 Europe Mobile Measurement Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Mobile Measurement Analytics Market Size by Country (2021-2026)
- 8.4 Europe Mobile Measurement Analytics Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Mobile Measurement Analytics Market Size (2021-2032)
- 9.2 Asia-Pacific Mobile Measurement Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Mobile Measurement Analytics Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Mobile Measurement Analytics Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Mobile Measurement Analytics Market Size (2021-2032)
- 10.2 South America Mobile Measurement Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Mobile Measurement Analytics Market Size by Country (2021-2026)
- 10.4 South America Mobile Measurement Analytics Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Mobile Measurement Analytics Market Size (2021-2032)
- 11.2 Middle East & Africa Mobile Measurement Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Mobile Measurement Analytics Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Mobile Measurement Analytics Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 AppsFlyer Ltd.
- 12.1.1 AppsFlyer Ltd. Company Information
- 12.1.2 AppsFlyer Ltd. Business Overview
- 12.1.3 AppsFlyer Ltd. Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.1.4 AppsFlyer Ltd. Mobile Measurement Analytics Product Portfolio
- 12.1.5 AppsFlyer Ltd. Recent Developments
- 12.2 Adjust GmbH
- 12.2.1 Adjust GmbH Company Information
- 12.2.2 Adjust GmbH Business Overview
- 12.2.3 Adjust GmbH Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.2.4 Adjust GmbH Mobile Measurement Analytics Product Portfolio
- 12.2.5 Adjust GmbH Recent Developments
- 12.3 Branch Metrics, Inc.
- 12.3.1 Branch Metrics, Inc. Company Information
- 12.3.2 Branch Metrics, Inc. Business Overview
- 12.3.3 Branch Metrics, Inc. Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.3.4 Branch Metrics, Inc. Mobile Measurement Analytics Product Portfolio
- 12.3.5 Branch Metrics, Inc. Recent Developments
- 12.4 Kochava Inc.
- 12.4.1 Kochava Inc. Company Information
- 12.4.2 Kochava Inc. Business Overview
- 12.4.3 Kochava Inc. Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.4.4 Kochava Inc. Mobile Measurement Analytics Product Portfolio
- 12.4.5 Kochava Inc. Recent Developments
- 12.5 Singular Labs, Inc.
- 12.5.1 Singular Labs, Inc. Company Information
- 12.5.2 Singular Labs, Inc. Business Overview
- 12.5.3 Singular Labs, Inc. Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.5.4 Singular Labs, Inc. Mobile Measurement Analytics Product Portfolio
- 12.5.5 Singular Labs, Inc. Recent Developments
- 12.6 Tenjin, Inc.
- 12.6.1 Tenjin, Inc. Company Information
- 12.6.2 Tenjin, Inc. Business Overview
- 12.6.3 Tenjin, Inc. Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.6.4 Tenjin, Inc. Mobile Measurement Analytics Product Portfolio
- 12.6.5 Tenjin, Inc. Recent Developments
- 12.7 AB180, Inc. (Airbridge)
- 12.7.1 AB180, Inc. (Airbridge) Company Information
- 12.7.2 AB180, Inc. (Airbridge) Business Overview
- 12.7.3 AB180, Inc. (Airbridge) Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.7.4 AB180, Inc. (Airbridge) Mobile Measurement Analytics Product Portfolio
- 12.7.5 AB180, Inc. (Airbridge) Recent Developments
- 12.8 Yandex LLC (AppMetrica)
- 12.8.1 Yandex LLC (AppMetrica) Company Information
- 12.8.2 Yandex LLC (AppMetrica) Business Overview
- 12.8.3 Yandex LLC (AppMetrica) Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.8.4 Yandex LLC (AppMetrica) Mobile Measurement Analytics Product Portfolio
- 12.8.5 Yandex LLC (AppMetrica) Recent Developments
- 12.9 Affise Inc. (Affise MMP)
- 12.9.1 Affise Inc. (Affise MMP) Company Information
- 12.9.2 Affise Inc. (Affise MMP) Business Overview
- 12.9.3 Affise Inc. (Affise MMP) Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.9.4 Affise Inc. (Affise MMP) Mobile Measurement Analytics Product Portfolio
- 12.9.5 Affise Inc. (Affise MMP) Recent Developments
- 12.10 Offer18 (Performance Marketing Platform)
- 12.10.1 Offer18 (Performance Marketing Platform) Company Information
- 12.10.2 Offer18 (Performance Marketing Platform) Business Overview
- 12.10.3 Offer18 (Performance Marketing Platform) Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.10.4 Offer18 (Performance Marketing Platform) Mobile Measurement Analytics Product Portfolio
- 12.10.5 Offer18 (Performance Marketing Platform) Recent Developments
- 12.11 TalkingData
- 12.11.1 TalkingData Company Information
- 12.11.2 TalkingData Business Overview
- 12.11.3 TalkingData Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.11.4 TalkingData Mobile Measurement Analytics Product Portfolio
- 12.11.5 TalkingData Recent Developments
- 12.12 Umeng+
- 12.12.1 Umeng+ Company Information
- 12.12.2 Umeng+ Business Overview
- 12.12.3 Umeng+ Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.12.4 Umeng+ Mobile Measurement Analytics Product Portfolio
- 12.12.5 Umeng+ Recent Developments
- 12.13 Mobvista Inc. (SolarEngine)
- 12.13.1 Mobvista Inc. (SolarEngine) Company Information
- 12.13.2 Mobvista Inc. (SolarEngine) Business Overview
- 12.13.3 Mobvista Inc. (SolarEngine) Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.13.4 Mobvista Inc. (SolarEngine) Mobile Measurement Analytics Product Portfolio
- 12.13.5 Mobvista Inc. (SolarEngine) Recent Developments
- 12.14 Volcano Engine (DataFinder)
- 12.14.1 Volcano Engine (DataFinder) Company Information
- 12.14.2 Volcano Engine (DataFinder) Business Overview
- 12.14.3 Volcano Engine (DataFinder) Revenue in Mobile Measurement Analytics Business (2021-2026)
- 12.14.4 Volcano Engine (DataFinder) Mobile Measurement Analytics Product Portfolio
- 12.14.5 Volcano Engine (DataFinder) Recent Developments
13 Report Conclusion
14 Disclaimer
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