APO RESEARCH · REPORT
Mooncake
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Product & engineering
Understand the product.
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Selected research
Industry Research
Mooncake Industry Research Report 2026
Market perspective
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Global Mooncake key players include Meixin Food Co.,Ltd., Huamei Group, Suzhou Daoxiangcun, Jiahua Food, etc. Global top four manufacturers hold a share over 10%.
China is the largest market, with a share over 95%, followed by Japan, and Southeast Asia.
Read the full market overview
In terms of product, Cantonese Mooncakes is the largest segment, with a share about 65%. And in terms of application, the largest application is Independent Retailer, followed by Online Retailer, Specialist Retailer, Supermarkets and Hypermarkets, Convenience Store.
Report Scope
This report quantifies the global Mooncake market in terms of revenue (US$ million) and, where applicable, sales volume (K Tons), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K Tons) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Mooncake Market by Company
Meixin Food Co.,Ltd.
Huamei Group
Guangzhou Restaurant Group Co., Ltd.
Wing Wah Food
Beijing Daoxiangcun
Shanghai Xinghualou (Group) Co., Ltd.
Suzhou Daoxiangcun
Ganso
Xian Maky
Jiahua Food
Taipan Bread & Cakes
Forgain
Mooncake Segment by Type
Cantonese Mooncakes
Beijing-style Mooncake
Suzhou-style Mooncakes
Mooncake Segment by Application
Supermarkets and Hypermarkets
Independent Retailer
Convenience Store
Specialist Retailer
Online Retailer
Mooncake Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Mooncake market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Mooncake and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Mooncake.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Mooncake manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Mooncake by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Mooncake in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Cantonese Mooncakes
- Beijing-style Mooncake
- Suzhou-style Mooncakes
Applications
- Supermarkets and Hypermarkets
- Independent Retailer
- Convenience Store
- Specialist Retailer
- Online Retailer
Companies covered
- Meixin Food Co.,Ltd.
- Huamei Group
- Guangzhou Restaurant Group Co., Ltd.
- Wing Wah Food
- Beijing Daoxiangcun
- Shanghai Xinghualou (Group) Co., Ltd.
- Suzhou Daoxiangcun
- Ganso
- Xian Maky
- Jiahua Food
- Taipan Bread & Cakes
- Forgain
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Mooncake Market Size (2021-2032)
- 2.2.2 Global Mooncake Sales (2021-2032)
- 2.2.3 Global Mooncake Market Average Price (2021-2032)
- 2.3 Mooncake by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Cantonese Mooncakes
- 2.3.3 Beijing-style Mooncake
- 2.3.4 Suzhou-style Mooncakes
- 2.4 Mooncake by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Supermarkets and Hypermarkets
- 2.4.3 Independent Retailer
- 2.4.4 Convenience Store
- 2.4.5 Specialist Retailer
- 2.4.6 Online Retailer
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Mooncake Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Mooncake Sales (K Tons) of Manufacturers (2021-2026)
- 3.3 Global Mooncake Revenue of Manufacturers (2021-2026)
- 3.4 Global Mooncake Average Price by Manufacturers (2021-2026)
- 3.5 Global Mooncake Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Mooncake, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Mooncake, Product Type & Application
- 3.8 Global Manufacturers of Mooncake, Established Date
- 3.9 Global Mooncake Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Meixin Food Co.,Ltd.
- 4.1.1 Meixin Food Co.,Ltd. Company Information
- 4.1.2 Meixin Food Co.,Ltd. Business Overview
- 4.1.3 Meixin Food Co.,Ltd. Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Meixin Food Co.,Ltd. Mooncake Product Portfolio
- 4.1.5 Meixin Food Co.,Ltd. Recent Developments
- 4.2 Huamei Group
- 4.2.1 Huamei Group Company Information
- 4.2.2 Huamei Group Business Overview
- 4.2.3 Huamei Group Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Huamei Group Mooncake Product Portfolio
- 4.2.5 Huamei Group Recent Developments
- 4.3 Guangzhou Restaurant Group Co., Ltd.
- 4.3.1 Guangzhou Restaurant Group Co., Ltd. Company Information
- 4.3.2 Guangzhou Restaurant Group Co., Ltd. Business Overview
- 4.3.3 Guangzhou Restaurant Group Co., Ltd. Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Guangzhou Restaurant Group Co., Ltd. Mooncake Product Portfolio
- 4.3.5 Guangzhou Restaurant Group Co., Ltd. Recent Developments
- 4.4 Wing Wah Food
- 4.4.1 Wing Wah Food Company Information
- 4.4.2 Wing Wah Food Business Overview
- 4.4.3 Wing Wah Food Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Wing Wah Food Mooncake Product Portfolio
- 4.4.5 Wing Wah Food Recent Developments
- 4.5 Beijing Daoxiangcun
- 4.5.1 Beijing Daoxiangcun Company Information
- 4.5.2 Beijing Daoxiangcun Business Overview
- 4.5.3 Beijing Daoxiangcun Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Beijing Daoxiangcun Mooncake Product Portfolio
- 4.5.5 Beijing Daoxiangcun Recent Developments
- 4.6 Shanghai Xinghualou (Group) Co., Ltd.
- 4.6.1 Shanghai Xinghualou (Group) Co., Ltd. Company Information
- 4.6.2 Shanghai Xinghualou (Group) Co., Ltd. Business Overview
- 4.6.3 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Product Portfolio
- 4.6.5 Shanghai Xinghualou (Group) Co., Ltd. Recent Developments
- 4.7 Suzhou Daoxiangcun
- 4.7.1 Suzhou Daoxiangcun Company Information
- 4.7.2 Suzhou Daoxiangcun Business Overview
- 4.7.3 Suzhou Daoxiangcun Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Suzhou Daoxiangcun Mooncake Product Portfolio
- 4.7.5 Suzhou Daoxiangcun Recent Developments
- 4.8 Ganso
- 4.8.1 Ganso Company Information
- 4.8.2 Ganso Business Overview
- 4.8.3 Ganso Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Ganso Mooncake Product Portfolio
- 4.8.5 Ganso Recent Developments
- 4.9 Xian Maky
- 4.9.1 Xian Maky Company Information
- 4.9.2 Xian Maky Business Overview
- 4.9.3 Xian Maky Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Xian Maky Mooncake Product Portfolio
- 4.9.5 Xian Maky Recent Developments
- 4.10 Jiahua Food
- 4.10.1 Jiahua Food Company Information
- 4.10.2 Jiahua Food Business Overview
- 4.10.3 Jiahua Food Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Jiahua Food Mooncake Product Portfolio
- 4.10.5 Jiahua Food Recent Developments
- 4.11 Taipan Bread & Cakes
- 4.11.1 Taipan Bread & Cakes Company Information
- 4.11.2 Taipan Bread & Cakes Business Overview
- 4.11.3 Taipan Bread & Cakes Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Taipan Bread & Cakes Mooncake Product Portfolio
- 4.11.5 Taipan Bread & Cakes Recent Developments
- 4.12 Forgain
- 4.12.1 Forgain Company Information
- 4.12.2 Forgain Business Overview
- 4.12.3 Forgain Mooncake Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Forgain Mooncake Product Portfolio
- 4.12.5 Forgain Recent Developments
5 Global Mooncake Market Scenario by Region
- 5.1 Global Mooncake Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Mooncake Sales by Region: 2021-2032
- 5.2.1 Global Mooncake Sales by Region: 2021-2026
- 5.2.2 Global Mooncake Sales by Region: 2027-2032
- 5.3 Global Mooncake Revenue by Region: 2021-2032
- 5.3.1 Global Mooncake Revenue by Region: 2021-2026
- 5.3.2 Global Mooncake Revenue by Region: 2027-2032
- 5.4 North America Mooncake Market Facts & Figures by Country
- 5.4.1 North America Mooncake Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Mooncake Sales by Country (2021-2032)
- 5.4.3 North America Mooncake Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Mooncake Market Facts & Figures by Country
- 5.5.1 Europe Mooncake Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Mooncake Sales by Country (2021-2032)
- 5.5.3 Europe Mooncake Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Mooncake Market Facts & Figures by Country
- 5.6.1 Asia Pacific Mooncake Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Mooncake Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Mooncake Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Mooncake Market Facts & Figures by Country
- 5.7.1 South America Mooncake Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Mooncake Sales by Country (2021-2032)
- 5.7.3 South America Mooncake Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Mooncake Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Mooncake Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Mooncake Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Mooncake Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Mooncake Sales by Type (2021-2032)
- 6.1.1 Global Mooncake Sales by Type (2021-2032) & (K Tons)
- 6.1.2 Global Mooncake Sales Market Share by Type (2021-2032)
- 6.2 Global Mooncake Revenue by Type (2021-2032)
- 6.2.1 Global Mooncake Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Mooncake Revenue Market Share by Type (2021-2032)
- 6.3 Global Mooncake Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Mooncake Sales by Application (2021-2032)
- 7.1.1 Global Mooncake Sales by Application (2021-2032) & (K Tons)
- 7.1.2 Global Mooncake Sales Market Share by Application (2021-2032)
- 7.2 Global Mooncake Revenue by Application (2021-2032)
- 7.2.1 Global Mooncake Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Mooncake Revenue Market Share by Application (2021-2032)
- 7.3 Global Mooncake Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Mooncake Value Chain Analysis
- 8.1.1 Mooncake Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Mooncake Production Mode & Process
- 8.2 Mooncake Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Mooncake Distributors
- 8.2.3 Mooncake Customers
9 Global Mooncake Analyzing Market Dynamics
- 9.1 Mooncake Industry Trends
- 9.2 Mooncake Industry Drivers
- 9.3 Mooncake Industry Opportunities and Challenges
- 9.4 Mooncake Industry Restraints
10 Report Conclusion
11 Disclaimer
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