APO RESEARCH · REPORT
Mooncake
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Product & engineering
Understand the product.
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Selected research
Market Structure
Global Mooncake Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Global Mooncake key players include Meixin Food Co.,Ltd., Huamei Group, Suzhou Daoxiangcun, Jiahua Food, etc. Global top four manufacturers hold a share over 10%.
China is the largest market, with a share over 95%, followed by Japan, and Southeast Asia.
Read the full market overview
In terms of product, Cantonese Mooncakes is the largest segment, with a share about 65%. And in terms of application, the largest application is Independent Retailer, followed by Online Retailer, Specialist Retailer, Supermarkets and Hypermarkets, Convenience Store.
This report provides an overview of the global Mooncake market in terms of sales, revenue, and price, analyzing global market trends using historical revenue and sales data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Mooncake and sales in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Mooncake sales, revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering sales, revenue, and price—for 2021-2032, and evaluates and forecasts the Mooncake market size, projected growth trends, production technologies, key applications, and end-use industries.
Mooncake Segment by Company
Meixin Food Co.,Ltd.
Huamei Group
Guangzhou Restaurant Group Co., Ltd.
Wing Wah Food
Beijing Daoxiangcun
Shanghai Xinghualou (Group) Co., Ltd.
Suzhou Daoxiangcun
Ganso
Xian Maky
Jiahua Food
Taipan Bread & Cakes
Forgain
Mooncake Segment by Type
Cantonese Mooncakes
Beijing-style Mooncake
Suzhou-style Mooncakes
Mooncake Segment by Application
Supermarkets and Hypermarkets
Independent Retailer
Convenience Store
Specialist Retailer
Online Retailer
Mooncake Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Mooncake market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Mooncake and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Mooncake.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Provides an overview of the Mooncake market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2021-2032).
Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mooncake manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Mooncake in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Revenue of Mooncake in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Cantonese Mooncakes
- Beijing-style Mooncake
- Suzhou-style Mooncakes
Applications
- Supermarkets and Hypermarkets
- Independent Retailer
- Convenience Store
- Specialist Retailer
- Online Retailer
Companies covered
- Meixin Food Co.,Ltd.
- Huamei Group
- Guangzhou Restaurant Group Co., Ltd.
- Wing Wah Food
- Beijing Daoxiangcun
- Shanghai Xinghualou (Group) Co., Ltd.
- Suzhou Daoxiangcun
- Ganso
- Xian Maky
- Jiahua Food
- Taipan Bread & Cakes
- Forgain
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Mooncake Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Mooncake Market Size Estimates and Forecasts (2021-2032)
- 1.4 Global Mooncake Sales Estimates and Forecasts (2021-2032)
- 1.5 Global Mooncake Market Average Price (2021-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
2 Global Mooncake Market Dynamics
- 2.1 Mooncake Industry Trends
- 2.2 Mooncake Industry Drivers
- 2.3 Mooncake Industry Opportunities and Challenges
- 2.4 Mooncake Industry Restraints
3 Mooncake Market by Manufacturers
- 3.1 Global Mooncake Revenue by Manufacturers (2021-2026)
- 3.2 Global Mooncake Sales by Manufacturers (2021-2026)
- 3.3 Global Mooncake Average Sales Price by Manufacturers (2021-2026)
- 3.4 Global Mooncake Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Mooncake Key Manufacturers Manufacturing Sites & Headquarters
- 3.6 Global Mooncake Manufacturers, Product Type & Application
- 3.7 Global Mooncake Manufacturers Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Mooncake Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Mooncake Players Market Share by Revenue in 2025
- 3.8.3 2025 Mooncake Tier 1, Tier 2, and Tier 3
4 Mooncake Market by Type
- 4.1 Mooncake Type Introduction
- 4.1.1 Cantonese Mooncakes
- 4.1.2 Beijing-style Mooncake
- 4.1.3 Suzhou-style Mooncakes
- 4.2 Global Mooncake Sales by Type
- 4.2.1 Global Mooncake Sales by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Mooncake Sales by Type (2021-2032)
- 4.2.3 Global Mooncake Sales Market Share by Type (2021-2032)
- 4.3 Global Mooncake Revenue by Type
- 4.3.1 Global Mooncake Revenue by Type (2021 VS 2025 VS 2032)
- 4.3.2 Global Mooncake Revenue by Type (2021-2032)
- 4.3.3 Global Mooncake Revenue Market Share by Type (2021-2032)
5 Mooncake Market by Application
- 5.1 Mooncake Application Introduction
- 5.1.1 Supermarkets and Hypermarkets
- 5.1.2 Independent Retailer
- 5.1.3 Convenience Store
- 5.1.4 Specialist Retailer
- 5.1.5 Online Retailer
- 5.2 Global Mooncake Sales by Application
- 5.2.1 Global Mooncake Sales by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Mooncake Sales by Application (2021-2032)
- 5.2.3 Global Mooncake Sales Market Share by Application (2021-2032)
- 5.3 Global Mooncake Revenue by Application
- 5.3.1 Global Mooncake Revenue by Application (2021 VS 2025 VS 2032)
- 5.3.2 Global Mooncake Revenue by Application (2021-2032)
- 5.3.3 Global Mooncake Revenue Market Share by Application (2021-2032)
6 Global Mooncake Sales by Region
- 6.1 Global Mooncake Sales by Region: 2021 VS 2025 VS 2032
- 6.2 Global Mooncake Sales by Region (2021-2032)
- 6.2.1 Global Mooncake Sales by Region (2021-2026)
- 6.2.2 Global Mooncake Sales Forecasted by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Mooncake Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Mooncake Sales by Country (2021-2032)
- 6.3.3 U.S.
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Mooncake Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Mooncake Sales by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Netherlands
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Mooncake Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Mooncake Sales by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 Southeast Asia
- 6.5.7 India
- 6.5.8 Australia
- 6.6 South America, Middle East and Africa
- 6.6.1 South America, Middle East and Africa Mooncake Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East and Africa Mooncake Sales by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 South Africa
- 6.6.5 Saudi Arabia
- 6.6.6 Turkey
- 6.6.6 Argentina
- 6.6.6 UAE
- 6.6.6 Egypt
- 6.6.6 Chile
7 Global Mooncake Revenue by Region
- 7.1 Global Mooncake Revenue by Region
- 7.1.1 Global Mooncake Revenue by Region: 2021 VS 2025 VS 2032
- 7.1.2 Global Mooncake Revenue by Region (2021-2026)
- 7.1.3 Global Mooncake Revenue by Region (2027-2032)
- 7.1.4 Global Mooncake Revenue Market Share by Region (2021-2032)
- 7.2 North America
- 7.2.1 North America Mooncake Revenue (2021-2032)
- 7.2.2 North America Mooncake Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.3 Europe
- 7.3.1 Europe Mooncake Revenue (2021-2032)
- 7.3.2 Europe Mooncake Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.4 Asia-Pacific
- 7.4.1 Asia-Pacific Mooncake Revenue (2021-2032)
- 7.4.2 Asia-Pacific Mooncake Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.5 South America, Middle East and Africa
- 7.5.1 South America, Middle East and Africa Mooncake Revenue (2021-2032)
- 7.5.2 South America, Middle East and Africa Mooncake Revenue Share by Country: 2021 VS 2025 VS 2032
8 Company Profiles
- 8.1 Meixin Food Co.,Ltd.
- 8.1.1 Meixin Food Co.,Ltd. Company Information
- 8.1.2 Meixin Food Co.,Ltd. Business Overview
- 8.1.3 Meixin Food Co.,Ltd. Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.1.4 Meixin Food Co.,Ltd. Mooncake Product Portfolio
- 8.1.5 Meixin Food Co.,Ltd. Recent Developments
- 8.2 Huamei Group
- 8.2.1 Huamei Group Company Information
- 8.2.2 Huamei Group Business Overview
- 8.2.3 Huamei Group Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.2.4 Huamei Group Mooncake Product Portfolio
- 8.2.5 Huamei Group Recent Developments
- 8.3 Guangzhou Restaurant Group Co., Ltd.
- 8.3.1 Guangzhou Restaurant Group Co., Ltd. Company Information
- 8.3.2 Guangzhou Restaurant Group Co., Ltd. Business Overview
- 8.3.3 Guangzhou Restaurant Group Co., Ltd. Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.3.4 Guangzhou Restaurant Group Co., Ltd. Mooncake Product Portfolio
- 8.3.5 Guangzhou Restaurant Group Co., Ltd. Recent Developments
- 8.4 Wing Wah Food
- 8.4.1 Wing Wah Food Company Information
- 8.4.2 Wing Wah Food Business Overview
- 8.4.3 Wing Wah Food Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.4.4 Wing Wah Food Mooncake Product Portfolio
- 8.4.5 Wing Wah Food Recent Developments
- 8.5 Beijing Daoxiangcun
- 8.5.1 Beijing Daoxiangcun Company Information
- 8.5.2 Beijing Daoxiangcun Business Overview
- 8.5.3 Beijing Daoxiangcun Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.5.4 Beijing Daoxiangcun Mooncake Product Portfolio
- 8.5.5 Beijing Daoxiangcun Recent Developments
- 8.6 Shanghai Xinghualou (Group) Co., Ltd.
- 8.6.1 Shanghai Xinghualou (Group) Co., Ltd. Company Information
- 8.6.2 Shanghai Xinghualou (Group) Co., Ltd. Business Overview
- 8.6.3 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.6.4 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Product Portfolio
- 8.6.5 Shanghai Xinghualou (Group) Co., Ltd. Recent Developments
- 8.7 Suzhou Daoxiangcun
- 8.7.1 Suzhou Daoxiangcun Company Information
- 8.7.2 Suzhou Daoxiangcun Business Overview
- 8.7.3 Suzhou Daoxiangcun Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.7.4 Suzhou Daoxiangcun Mooncake Product Portfolio
- 8.7.5 Suzhou Daoxiangcun Recent Developments
- 8.8 Ganso
- 8.8.1 Ganso Company Information
- 8.8.2 Ganso Business Overview
- 8.8.3 Ganso Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.8.4 Ganso Mooncake Product Portfolio
- 8.8.5 Ganso Recent Developments
- 8.9 Xian Maky
- 8.9.1 Xian Maky Company Information
- 8.9.2 Xian Maky Business Overview
- 8.9.3 Xian Maky Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.9.4 Xian Maky Mooncake Product Portfolio
- 8.9.5 Xian Maky Recent Developments
- 8.10 Jiahua Food
- 8.10.1 Jiahua Food Company Information
- 8.10.2 Jiahua Food Business Overview
- 8.10.3 Jiahua Food Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.10.4 Jiahua Food Mooncake Product Portfolio
- 8.10.5 Jiahua Food Recent Developments
- 8.11 Taipan Bread & Cakes
- 8.11.1 Taipan Bread & Cakes Company Information
- 8.11.2 Taipan Bread & Cakes Business Overview
- 8.11.3 Taipan Bread & Cakes Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.11.4 Taipan Bread & Cakes Mooncake Product Portfolio
- 8.11.5 Taipan Bread & Cakes Recent Developments
- 8.12 Forgain
- 8.12.1 Forgain Company Information
- 8.12.2 Forgain Business Overview
- 8.12.3 Forgain Mooncake Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.12.4 Forgain Mooncake Product Portfolio
- 8.12.5 Forgain Recent Developments
9 Value Chain and Sales Channels Analysis
- 9.1 Mooncake Value Chain Analysis
- 9.1.1 Mooncake Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Manufacturing Cost Structure
- 9.1.4 Mooncake Production Mode & Process
- 9.2 Mooncake Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Mooncake Distributors
- 9.2.3 Mooncake Customers
10 Concluding Insights
11 Appendix
- 11.1 Reasons for Doing This Study
- 11.2 Research Methodology
- 11.3 Research Process
- 11.4 Authors List of This Report
- 11.5 Data Source
- 11.5.1 Secondary Sources
- 11.5.2 Primary Sources
- 11.6 Disclaimer
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