APO Research

APO RESEARCH · REPORT

Baijiu

Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).

Product & engineering

Understand the product.

Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).

Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job's tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.

Selected research

Market Structure

Global Baijiu Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032

Market perspective

Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).

Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job's tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.

In China, Baijiu key players include Yanghe Brewery, Luzhou Laojiao, Shunxin Holdings, etc. The top three manufacturers hold a share over 3%.

Read the full market overview

South West is the largest production area, with a share about 30%, followed by East China, and Central China, both have a share over 30 percent.

In terms of product, Thick-flavor is the largest segment, with a share over 50%. And in terms of application, the largest application is Family dinner, followed by Government reception, etc.

This report provides an overview of the global Baijiu market in terms of sales, revenue, and price, analyzing global market trends using historical revenue and sales data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.

The study covers key producers of Baijiu and sales in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.

The report also presents Baijiu sales, revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.

In addition, the report analyzes segment data by Type and Application—covering sales, revenue, and price—for 2021-2032, and evaluates and forecasts the Baijiu market size, projected growth trends, production technologies, key applications, and end-use industries.

Baijiu Segment by Company

Kweichow Moutai Group

Wuliangye

Yanghe Brewery

Daohuaxiang

Luzhou Laojiao

Langjiu Group

Gujing Group

Shunxin Holdings

Fen Chiew Group

Baiyunbian Group

Xifeng Liquor

Hetao Group

Yingjia Group

Kouzi Liquor

Guojing Group

King's Luck Brewery

Jingzhi Liquor

Red Star

Laobaigan

JNC Group

Golden Seed Winery

Yilite

Huzhu Highland Barley Liquor

Jinhui Liquor

Weiwei Group

Tuopai Shede

Xiangjiao Winery

Shanzhuang Group

Taishan Liquor

Gubeichun Group

Baijiu Segment by Type

Thick-Flavor

Sauce-Flavor

Light-Flavor

Others

Baijiu Segment by Application

Corporate Hospitality

Government Reception

Family Dinner

Others

Baijiu Segment by Region

North America

United States

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Spain

Netherlands

Switzerland

Sweden

Poland

Asia-Pacific

China

Japan

South Korea

India

Australia

Taiwan

Southeast Asia

South America

Brazil

Argentina

Chile

Middle East & Africa

Egypt

South Africa

Israel

Türkiye

GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.

2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.

3. To split the breakdown data by regions, type, manufacturers, and Application.

4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.

5. To identify significant trends, drivers, influence factors in global and regions.

6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Baijiu market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Baijiu and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market.

5. This report helps stakeholders to gain insights into which regions to target globally.

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Baijiu.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Provides an overview of the Baijiu market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2021-2032).

Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Baijiu manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Baijiu in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Revenue of Baijiu in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.

Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 10: Concluding Insights of the report

More report detail

Tables and figures
List of Tables Table 1. Baijiu Industry Trends Table 2. Baijiu Industry Drivers Table 3. Baijiu Industry Opportunities and Challenges Table 4. Baijiu Industry Restraints Table 5. Global Baijiu Revenue by Manufacturers (US$ Million) & (2021-2026) Table 6. Global Baijiu Revenue Market Share by Manufacturers (2021-2026) Table 7. Global Baijiu Sales by Manufacturers (K t) & (2021-2026) Table 8. Global Baijiu Sales Market Share by Manufacturers Table 9. Global Baijiu Average Sales Price (USD/t) of Manufacturers (2021-2026) Table 10. Global Baijiu Industry Manufacturers Ranking, 2024 VS 2025 VS 2026 Table 11. Global Baijiu Key Manufacturers Manufacturing Sites & Headquarters Table 12. Global Baijiu Manufacturers, Product Type & Application Table 13. Global Baijiu Manufacturers Establishment Date Table 14. Global Manufacturers Market Concentration Ratio (CR5 and HHI) Table 15. Global Baijiu by Manufacturers Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue of 2025) Table 16. Major Manufacturers of Thick-Flavor Table 17. Major Manufacturers of Sauce-Flavor Table 18. Major Manufacturers of Light-Flavor Table 19. Major Manufacturers of Others Table 20. Global Baijiu Sales by Type 2021 VS 2025 VS 2032 (K t) Table 21. Global Baijiu Sales by Type (2021-2026) & (K t) Table 22. Global Baijiu Sales by Type (2027-2032) & (K t) Table 23. Global Baijiu Sales Market Share by Type (2021-2026) Table 24. Global Baijiu Sales Market Share by Type (2027-2032) Table 25. Global Baijiu Revenue by Type 2021 VS 2025 VS 2032 (K t) Table 26. Global Baijiu Revenue by Type (2021-2026) & (K t) Table 27. Global Baijiu Revenue by Type (2027-2032) & (K t) Table 28. Global Baijiu Revenue Market Share by Type (2021-2026) Table 29. Global Baijiu Revenue Market Share by Type (2027-2032) Table 30. Major Manufacturers of Corporate Hospitality Table 31. Major Manufacturers of Government Reception Table 32. Major Manufacturers of Family Dinner Table 33. Major Manufacturers of Others Table 34. Global Baijiu Sales by Application 2021 VS 2025 VS 2032 (K t) Table 35. Global Baijiu Sales by Application (2021-2026) & (K t) Table 36. Global Baijiu Sales by Application (2027-2032) & (K t) Table 37. Global Baijiu Sales Market Share by Application (2021-2026) Table 38. Global Baijiu Sales Market Share by Application (2027-2032) Table 39. Global Baijiu Revenue by Application 2021 VS 2025 VS 2032 (K t) Table 40. Global Baijiu Revenue by Application (2021-2026) & (K t) Table 41. Global Baijiu Revenue by Application (2027-2032) & (K t) Table 42. Global Baijiu Revenue Market Share by Application (2021-2026) Table 43. Global Baijiu Revenue Market Share by Application (2027-2032) Table 44. Global Baijiu Sales by Region: 2021 VS 2025 VS 2032 (K t) Table 45. Global Baijiu Sales by Region (2021-2026) & (K t) Table 46. Global Baijiu Sales Market Share by Region (2021-2026) Table 47. Global Baijiu Sales Forecasted by Region (2027-2032) & (K t) Table 48. Global Baijiu Sales Forecasted Market Share by Region (2027-2032) Table 49. North America Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032 (K t) Table 50. North America Baijiu Sales by Country (2021-2026) & (K t) Table 51. North America Baijiu Sales by Country (2027-2032) & (K t) Table 52. Europe Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032 (K t) Table 53. Europe Baijiu Sales by Country (2021-2026) & (K t) Table 54. Europe Baijiu Sales by Country (2027-2032) & (K t) Table 55. Asia Pacific Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032 (K t) Table 56. Asia Pacific Baijiu Sales by Country (2021-2026) & (K t) Table 57. Asia Pacific Baijiu Sales by Country (2027-2032) & (K t) Table 58. South America, Middle East and Africa Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032 (K t) Table 59. South America, Middle East and Africa Baijiu Sales by Country (2021-2026) & (K t) Table 60. South America, Middle East and Africa Baijiu Sales by Country (2027-2032) & (K t) Table 61. Global Baijiu Revenue Grow Rate (CAGR) by Region: 2021 VS 2025 VS 2032 (US$ Million) Table 62. Global Baijiu Revenue by Region (2021-2026) & (US$ Million) Table 63. Global Baijiu Revenue by Region (2027-2032) & (US$ Million) Table 64. Global Baijiu Revenue Market Share by Region (2021-2026) Table 65. Global Baijiu Revenue Market Share by Region (2027-2032) Table 66. Kweichow Moutai Group Company Information Table 67. Kweichow Moutai Group Business Overview Table 68. Kweichow Moutai Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 69. Kweichow Moutai Group Baijiu Product Portfolio Table 70. Kweichow Moutai Group Recent Development Table 71. Wuliangye Company Information Table 72. Wuliangye Business Overview Table 73. Wuliangye Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 74. Wuliangye Baijiu Product Portfolio Table 75. Wuliangye Recent Development Table 76. Yanghe Brewery Company Information Table 77. Yanghe Brewery Business Overview Table 78. Yanghe Brewery Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 79. Yanghe Brewery Baijiu Product Portfolio Table 80. Yanghe Brewery Recent Development Table 81. Daohuaxiang Company Information Table 82. Daohuaxiang Business Overview Table 83. Daohuaxiang Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 84. Daohuaxiang Baijiu Product Portfolio Table 85. Daohuaxiang Recent Development Table 86. Luzhou Laojiao Company Information Table 87. Luzhou Laojiao Business Overview Table 88. Luzhou Laojiao Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 89. Luzhou Laojiao Baijiu Product Portfolio Table 90. Luzhou Laojiao Recent Development Table 91. Langjiu Group Company Information Table 92. Langjiu Group Business Overview Table 93. Langjiu Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 94. Langjiu Group Baijiu Product Portfolio Table 95. Langjiu Group Recent Development Table 96. Gujing Group Company Information Table 97. Gujing Group Business Overview Table 98. Gujing Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 99. Gujing Group Baijiu Product Portfolio Table 100. Gujing Group Recent Development Table 101. Shunxin Holdings Company Information Table 102. Shunxin Holdings Business Overview Table 103. Shunxin Holdings Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 104. Shunxin Holdings Baijiu Product Portfolio Table 105. Shunxin Holdings Recent Development Table 106. Fen Chiew Group Company Information Table 107. Fen Chiew Group Business Overview Table 108. Fen Chiew Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 109. Fen Chiew Group Baijiu Product Portfolio Table 110. Fen Chiew Group Recent Development Table 111. Baiyunbian Group Company Information Table 112. Baiyunbian Group Business Overview Table 113. Baiyunbian Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 114. Baiyunbian Group Baijiu Product Portfolio Table 115. Baiyunbian Group Recent Development Table 116. Xifeng Liquor Company Information Table 117. Xifeng Liquor Business Overview Table 118. Xifeng Liquor Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 119. Xifeng Liquor Baijiu Product Portfolio Table 120. Xifeng Liquor Recent Development Table 121. Hetao Group Company Information Table 122. Hetao Group Business Overview Table 123. Hetao Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 124. Hetao Group Baijiu Product Portfolio Table 125. Hetao Group Recent Development Table 126. Yingjia Group Company Information Table 127. Yingjia Group Business Overview Table 128. Yingjia Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 129. Yingjia Group Baijiu Product Portfolio Table 130. Yingjia Group Recent Development Table 131. Kouzi Liquor Company Information Table 132. Kouzi Liquor Business Overview Table 133. Kouzi Liquor Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 134. Kouzi Liquor Baijiu Product Portfolio Table 135. Kouzi Liquor Recent Development Table 136. Guojing Group Company Information Table 137. Guojing Group Business Overview Table 138. Guojing Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 139. Guojing Group Baijiu Product Portfolio Table 140. Guojing Group Recent Development Table 141. King's Luck Brewery Company Information Table 142. King's Luck Brewery Business Overview Table 143. King's Luck Brewery Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 144. King's Luck Brewery Baijiu Product Portfolio Table 145. King's Luck Brewery Recent Development Table 146. Jingzhi Liquor Company Information Table 147. Jingzhi Liquor Business Overview Table 148. Jingzhi Liquor Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 149. Jingzhi Liquor Baijiu Product Portfolio Table 150. Jingzhi Liquor Recent Development Table 151. Red Star Company Information Table 152. Red Star Business Overview Table 153. Red Star Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 154. Red Star Baijiu Product Portfolio Table 155. Red Star Recent Development Table 156. Laobaigan Company Information Table 157. Laobaigan Business Overview Table 158. Laobaigan Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 159. Laobaigan Baijiu Product Portfolio Table 160. Laobaigan Recent Development Table 161. JNC Group Company Information Table 162. JNC Group Business Overview Table 163. JNC Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 164. JNC Group Baijiu Product Portfolio Table 165. JNC Group Recent Development Table 166. Golden Seed Winery Company Information Table 167. Golden Seed Winery Business Overview Table 168. Golden Seed Winery Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 169. Golden Seed Winery Baijiu Product Portfolio Table 170. Golden Seed Winery Recent Development Table 171. Yilite Company Information Table 172. Yilite Business Overview Table 173. Yilite Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 174. Yilite Baijiu Product Portfolio Table 175. Yilite Recent Development Table 176. Huzhu Highland Barley Liquor Company Information Table 177. Huzhu Highland Barley Liquor Business Overview Table 178. Huzhu Highland Barley Liquor Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 179. Huzhu Highland Barley Liquor Baijiu Product Portfolio Table 180. Huzhu Highland Barley Liquor Recent Development Table 181. Jinhui Liquor Company Information Table 182. Jinhui Liquor Business Overview Table 183. Jinhui Liquor Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 184. Jinhui Liquor Baijiu Product Portfolio Table 185. Jinhui Liquor Recent Development Table 186. Weiwei Group Company Information Table 187. Weiwei Group Business Overview Table 188. Weiwei Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 189. Weiwei Group Baijiu Product Portfolio Table 190. Weiwei Group Recent Development Table 191. Tuopai Shede Company Information Table 192. Tuopai Shede Business Overview Table 193. Tuopai Shede Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 194. Tuopai Shede Baijiu Product Portfolio Table 195. Tuopai Shede Recent Development Table 196. Xiangjiao Winery Company Information Table 197. Xiangjiao Winery Business Overview Table 198. Xiangjiao Winery Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 199. Xiangjiao Winery Baijiu Product Portfolio Table 200. Xiangjiao Winery Recent Development Table 201. Shanzhuang Group Company Information Table 202. Shanzhuang Group Business Overview Table 203. Shanzhuang Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 204. Shanzhuang Group Baijiu Product Portfolio Table 205. Shanzhuang Group Recent Development Table 206. Taishan Liquor Company Information Table 207. Taishan Liquor Business Overview Table 208. Taishan Liquor Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 209. Taishan Liquor Baijiu Product Portfolio Table 210. Taishan Liquor Recent Development Table 211. Gubeichun Group Company Information Table 212. Gubeichun Group Business Overview Table 213. Gubeichun Group Baijiu Sales (K t), Price (USD/t), Revenue (US$ Million) and Gross Margin (2021-2026) Table 214. Gubeichun Group Baijiu Product Portfolio Table 215. Gubeichun Group Recent Development Table 216. Key Raw Materials Table 217. Raw Materials Key Suppliers Table 218. Baijiu Distributors List Table 219. Baijiu Customers List Table 220. Research Programs/Design for This Report Table 221. Authors List of This Report Table 222. Secondary Sources Table 223. Primary Sources List of Figures Figure 1. Baijiu Product Image Figure 2. Global Baijiu Market Size (US$ Million), 2021 VS 2025 VS 2032 Figure 3. Global Baijiu Market Size (2021-2032) & (US$ Million) Figure 4. Global Baijiu Sales (2021-2032) & (K t) Figure 5. Global Baijiu Average Price (USD/t) & (2021-2032) Figure 6. Global Top 5 and 10 Baijiu Players Market Share by Revenue in 2025 Figure 7. Manufacturers Type (Tier 1, Tier 2, and Tier 3): 2021 VS 2025 Figure 8. Thick-Flavor Image Figure 9. Sauce-Flavor Image Figure 10. Light-Flavor Image Figure 11. Others Image Figure 12. Global Baijiu Sales by Type (2021 VS 2025 VS 2032) & (K t) Figure 13. Global Baijiu Sales Market Share 2021 VS 2025 VS 2032 Figure 14. Global Baijiu Sales Market Share by Type (2021-2032) Figure 15. Global Baijiu Revenue by Type (2021 VS 2025 VS 2032) & (K t) Figure 16. Global Baijiu Revenue Market Share 2021 VS 2025 VS 2032 Figure 17. Global Baijiu Revenue Market Share by Type (2021-2032) Figure 18. Corporate Hospitality Image Figure 19. Government Reception Image Figure 20. Family Dinner Image Figure 21. Others Image Figure 22. Global Baijiu Sales by Application (2021 VS 2025 VS 2032) & (K t) Figure 23. Global Baijiu Sales Market Share 2021 VS 2025 VS 2032 Figure 24. Global Baijiu Sales Market Share by Application (2021-2032) Figure 25. Global Baijiu Revenue by Application (2021 VS 2025 VS 2032) & (K t) Figure 26. Global Baijiu Revenue Market Share 2021 VS 2025 VS 2032 Figure 27. Global Baijiu Revenue Market Share by Application (2021-2032) Figure 28. North America Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 29. North America Baijiu Sales Market Share by Country (2021-2032) Figure 30. U.S. Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 31. Canada Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 32. Mexico Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 33. Europe Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 34. Europe Baijiu Sales Market Share by Country (2021-2032) Figure 35. Germany Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 36. France Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 37. U.K. Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 38. Italy Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 39. Netherlands Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 40. Asia Pacific Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 41. Asia Pacific Baijiu Sales Market Share by Country (2021-2032) Figure 42. China Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 43. Japan Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 44. South Korea Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 45. Southeast Asia Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 46. India Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 47. Australia Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 48. South America, Middle East and Africa Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 49. South America, Middle East and Africa Baijiu Sales Market Share by Country (2021-2032) Figure 50. Brazil Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 51. South Africa Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 52. Saudi Arabia Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 53. Turkey Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 54. Argentina Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 55. UAE Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 56. Egypt Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 57. Chile Baijiu Sales and Growth Rate (2021-2032) & (K t) Figure 58. Global Baijiu Revenue (CAGR) by Region: 2021 VS 2025 VS 2032 (US$ Million) Figure 59. Global Baijiu Revenue Market Share by Region in Percentage: 2025 Versus 2032 Figure 60. North America Baijiu Revenue (2021-2032) & (US$ Million) Figure 61. North America Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032 Figure 62. Europe Baijiu Revenue (2021-2032) & (US$ Million) Figure 63. Europe Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032 Figure 64. Asia-Pacific Baijiu Revenue (2021-2032) & (US$ Million) Figure 65. Asia-Pacific Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032 Figure 66. South America, Middle East and Africa Baijiu Revenue (2021-2032) & (US$ Million) Figure 67. South America, Middle East and Africa Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032 Figure 68. Baijiu Value Chain Figure 69. Manufacturing Cost Structure Figure 70. Baijiu Production Mode & Process Figure 71. Direct Comparison with Distribution Share Figure 72. Distributors Profiles Figure 73. Years Considered Figure 74. Research Process Figure 75. Key Executives Interviewed

Scope & coverage.

Types
  • Thick-Flavor
  • Sauce-Flavor
  • Light-Flavor
  • Others
Applications
  • Corporate Hospitality
  • Government Reception
  • Family Dinner
  • Others
Companies covered
  • Kweichow Moutai Group
  • Wuliangye
  • Yanghe Brewery
  • Daohuaxiang
  • Luzhou Laojiao
  • Langjiu Group
  • Gujing Group
  • Shunxin Holdings
  • Fen Chiew Group
  • Baiyunbian Group
  • Xifeng Liquor
  • Hetao Group
  • Yingjia Group
  • Kouzi Liquor
  • Guojing Group
  • King's Luck Brewery
  • Jingzhi Liquor
  • Red Star
  • Laobaigan
  • JNC Group
  • Golden Seed Winery
  • Yilite
  • Huzhu Highland Barley Liquor
  • Jinhui Liquor
  • Weiwei Group
  • Tuopai Shede
  • Xiangjiao Winery
  • Shanzhuang Group
  • Taishan Liquor
  • Gubeichun Group

Inside the report.

1 Market Overview
  1. 1.1 Product Definition
  2. 1.2 Global Baijiu Market Size, 2021 VS 2025 VS 2032
  3. 1.3 Global Baijiu Market Size Estimates and Forecasts (2021-2032)
  4. 1.4 Global Baijiu Sales Estimates and Forecasts (2021-2032)
  5. 1.5 Global Baijiu Market Average Price (2021-2032)
  6. 1.6 Assumptions and Limitations
  7. 1.7 Study Goals and Objectives
2 Global Baijiu Market Dynamics
  1. 2.1 Baijiu Industry Trends
  2. 2.2 Baijiu Industry Drivers
  3. 2.3 Baijiu Industry Opportunities and Challenges
  4. 2.4 Baijiu Industry Restraints
3 Baijiu Market by Manufacturers
  1. 3.1 Global Baijiu Revenue by Manufacturers (2021-2026)
  2. 3.2 Global Baijiu Sales by Manufacturers (2021-2026)
  3. 3.3 Global Baijiu Average Sales Price by Manufacturers (2021-2026)
  4. 3.4 Global Baijiu Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
  5. 3.5 Global Baijiu Key Manufacturers Manufacturing Sites & Headquarters
  6. 3.6 Global Baijiu Manufacturers, Product Type & Application
  7. 3.7 Global Baijiu Manufacturers Establishment Date
  8. 3.8 Market Competitive Analysis
  9. 3.8.1 Global Baijiu Market CR5 and HHI
  10. 3.8.2 Global Top 5 and 10 Baijiu Players Market Share by Revenue in 2025
  11. 3.8.3 2025 Baijiu Tier 1, Tier 2, and Tier 3
4 Baijiu Market by Type
  1. 4.1 Baijiu Type Introduction
  2. 4.1.1 Thick-Flavor
  3. 4.1.2 Sauce-Flavor
  4. 4.1.3 Light-Flavor
  5. 4.1.4 Others
  6. 4.2 Global Baijiu Sales by Type
  7. 4.2.1 Global Baijiu Sales by Type (2021 VS 2025 VS 2032)
  8. 4.2.2 Global Baijiu Sales by Type (2021-2032)
  9. 4.2.3 Global Baijiu Sales Market Share by Type (2021-2032)
  10. 4.3 Global Baijiu Revenue by Type
  11. 4.3.1 Global Baijiu Revenue by Type (2021 VS 2025 VS 2032)
  12. 4.3.2 Global Baijiu Revenue by Type (2021-2032)
  13. 4.3.3 Global Baijiu Revenue Market Share by Type (2021-2032)
5 Baijiu Market by Application
  1. 5.1 Baijiu Application Introduction
  2. 5.1.1 Corporate Hospitality
  3. 5.1.2 Government Reception
  4. 5.1.3 Family Dinner
  5. 5.1.4 Others
  6. 5.2 Global Baijiu Sales by Application
  7. 5.2.1 Global Baijiu Sales by Application (2021 VS 2025 VS 2032)
  8. 5.2.2 Global Baijiu Sales by Application (2021-2032)
  9. 5.2.3 Global Baijiu Sales Market Share by Application (2021-2032)
  10. 5.3 Global Baijiu Revenue by Application
  11. 5.3.1 Global Baijiu Revenue by Application (2021 VS 2025 VS 2032)
  12. 5.3.2 Global Baijiu Revenue by Application (2021-2032)
  13. 5.3.3 Global Baijiu Revenue Market Share by Application (2021-2032)
6 Global Baijiu Sales by Region
  1. 6.1 Global Baijiu Sales by Region: 2021 VS 2025 VS 2032
  2. 6.2 Global Baijiu Sales by Region (2021-2032)
  3. 6.2.1 Global Baijiu Sales by Region (2021-2026)
  4. 6.2.2 Global Baijiu Sales Forecasted by Region (2027-2032)
  5. 6.3 North America
  6. 6.3.1 North America Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032
  7. 6.3.2 North America Baijiu Sales by Country (2021-2032)
  8. 6.3.3 U.S.
  9. 6.3.4 Canada
  10. 6.3.5 Mexico
  11. 6.4 Europe
  12. 6.4.1 Europe Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032
  13. 6.4.2 Europe Baijiu Sales by Country (2021-2032)
  14. 6.4.3 Germany
  15. 6.4.4 France
  16. 6.4.5 U.K.
  17. 6.4.6 Italy
  18. 6.4.7 Netherlands
  19. 6.5 Asia Pacific
  20. 6.5.1 Asia Pacific Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032
  21. 6.5.2 Asia Pacific Baijiu Sales by Country (2021-2032)
  22. 6.5.3 China
  23. 6.5.4 Japan
  24. 6.5.5 South Korea
  25. 6.5.6 Southeast Asia
  26. 6.5.7 India
  27. 6.5.8 Australia
  28. 6.6 South America, Middle East and Africa
  29. 6.6.1 South America, Middle East and Africa Baijiu Sales Growth Rate by Country: 2021 VS 2025 VS 2032
  30. 6.6.2 South America, Middle East and Africa Baijiu Sales by Country (2021-2032)
  31. 6.6.3 Brazil
  32. 6.6.4 South Africa
  33. 6.6.5 Saudi Arabia
  34. 6.6.6 Turkey
  35. 6.6.6 Argentina
  36. 6.6.6 UAE
  37. 6.6.6 Egypt
  38. 6.6.6 Chile
7 Global Baijiu Revenue by Region
  1. 7.1 Global Baijiu Revenue by Region
  2. 7.1.1 Global Baijiu Revenue by Region: 2021 VS 2025 VS 2032
  3. 7.1.2 Global Baijiu Revenue by Region (2021-2026)
  4. 7.1.3 Global Baijiu Revenue by Region (2027-2032)
  5. 7.1.4 Global Baijiu Revenue Market Share by Region (2021-2032)
  6. 7.2 North America
  7. 7.2.1 North America Baijiu Revenue (2021-2032)
  8. 7.2.2 North America Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032
  9. 7.3 Europe
  10. 7.3.1 Europe Baijiu Revenue (2021-2032)
  11. 7.3.2 Europe Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032
  12. 7.4 Asia-Pacific
  13. 7.4.1 Asia-Pacific Baijiu Revenue (2021-2032)
  14. 7.4.2 Asia-Pacific Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032
  15. 7.5 South America, Middle East and Africa
  16. 7.5.1 South America, Middle East and Africa Baijiu Revenue (2021-2032)
  17. 7.5.2 South America, Middle East and Africa Baijiu Revenue Share by Country: 2021 VS 2025 VS 2032
8 Company Profiles
  1. 8.1 Kweichow Moutai Group
  2. 8.1.1 Kweichow Moutai Group Company Information
  3. 8.1.2 Kweichow Moutai Group Business Overview
  4. 8.1.3 Kweichow Moutai Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  5. 8.1.4 Kweichow Moutai Group Baijiu Product Portfolio
  6. 8.1.5 Kweichow Moutai Group Recent Developments
  7. 8.2 Wuliangye
  8. 8.2.1 Wuliangye Company Information
  9. 8.2.2 Wuliangye Business Overview
  10. 8.2.3 Wuliangye Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  11. 8.2.4 Wuliangye Baijiu Product Portfolio
  12. 8.2.5 Wuliangye Recent Developments
  13. 8.3 Yanghe Brewery
  14. 8.3.1 Yanghe Brewery Company Information
  15. 8.3.2 Yanghe Brewery Business Overview
  16. 8.3.3 Yanghe Brewery Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  17. 8.3.4 Yanghe Brewery Baijiu Product Portfolio
  18. 8.3.5 Yanghe Brewery Recent Developments
  19. 8.4 Daohuaxiang
  20. 8.4.1 Daohuaxiang Company Information
  21. 8.4.2 Daohuaxiang Business Overview
  22. 8.4.3 Daohuaxiang Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  23. 8.4.4 Daohuaxiang Baijiu Product Portfolio
  24. 8.4.5 Daohuaxiang Recent Developments
  25. 8.5 Luzhou Laojiao
  26. 8.5.1 Luzhou Laojiao Company Information
  27. 8.5.2 Luzhou Laojiao Business Overview
  28. 8.5.3 Luzhou Laojiao Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  29. 8.5.4 Luzhou Laojiao Baijiu Product Portfolio
  30. 8.5.5 Luzhou Laojiao Recent Developments
  31. 8.6 Langjiu Group
  32. 8.6.1 Langjiu Group Company Information
  33. 8.6.2 Langjiu Group Business Overview
  34. 8.6.3 Langjiu Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  35. 8.6.4 Langjiu Group Baijiu Product Portfolio
  36. 8.6.5 Langjiu Group Recent Developments
  37. 8.7 Gujing Group
  38. 8.7.1 Gujing Group Company Information
  39. 8.7.2 Gujing Group Business Overview
  40. 8.7.3 Gujing Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  41. 8.7.4 Gujing Group Baijiu Product Portfolio
  42. 8.7.5 Gujing Group Recent Developments
  43. 8.8 Shunxin Holdings
  44. 8.8.1 Shunxin Holdings Company Information
  45. 8.8.2 Shunxin Holdings Business Overview
  46. 8.8.3 Shunxin Holdings Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  47. 8.8.4 Shunxin Holdings Baijiu Product Portfolio
  48. 8.8.5 Shunxin Holdings Recent Developments
  49. 8.9 Fen Chiew Group
  50. 8.9.1 Fen Chiew Group Company Information
  51. 8.9.2 Fen Chiew Group Business Overview
  52. 8.9.3 Fen Chiew Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  53. 8.9.4 Fen Chiew Group Baijiu Product Portfolio
  54. 8.9.5 Fen Chiew Group Recent Developments
  55. 8.10 Baiyunbian Group
  56. 8.10.1 Baiyunbian Group Company Information
  57. 8.10.2 Baiyunbian Group Business Overview
  58. 8.10.3 Baiyunbian Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  59. 8.10.4 Baiyunbian Group Baijiu Product Portfolio
  60. 8.10.5 Baiyunbian Group Recent Developments
  61. 8.11 Xifeng Liquor
  62. 8.11.1 Xifeng Liquor Company Information
  63. 8.11.2 Xifeng Liquor Business Overview
  64. 8.11.3 Xifeng Liquor Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  65. 8.11.4 Xifeng Liquor Baijiu Product Portfolio
  66. 8.11.5 Xifeng Liquor Recent Developments
  67. 8.12 Hetao Group
  68. 8.12.1 Hetao Group Company Information
  69. 8.12.2 Hetao Group Business Overview
  70. 8.12.3 Hetao Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  71. 8.12.4 Hetao Group Baijiu Product Portfolio
  72. 8.12.5 Hetao Group Recent Developments
  73. 8.13 Yingjia Group
  74. 8.13.1 Yingjia Group Company Information
  75. 8.13.2 Yingjia Group Business Overview
  76. 8.13.3 Yingjia Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  77. 8.13.4 Yingjia Group Baijiu Product Portfolio
  78. 8.13.5 Yingjia Group Recent Developments
  79. 8.14 Kouzi Liquor
  80. 8.14.1 Kouzi Liquor Company Information
  81. 8.14.2 Kouzi Liquor Business Overview
  82. 8.14.3 Kouzi Liquor Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  83. 8.14.4 Kouzi Liquor Baijiu Product Portfolio
  84. 8.14.5 Kouzi Liquor Recent Developments
  85. 8.15 Guojing Group
  86. 8.15.1 Guojing Group Company Information
  87. 8.15.2 Guojing Group Business Overview
  88. 8.15.3 Guojing Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  89. 8.15.4 Guojing Group Baijiu Product Portfolio
  90. 8.15.5 Guojing Group Recent Developments
  91. 8.16 King's Luck Brewery
  92. 8.16.1 King's Luck Brewery Company Information
  93. 8.16.2 King's Luck Brewery Business Overview
  94. 8.16.3 King's Luck Brewery Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  95. 8.16.4 King's Luck Brewery Baijiu Product Portfolio
  96. 8.16.5 King's Luck Brewery Recent Developments
  97. 8.17 Jingzhi Liquor
  98. 8.17.1 Jingzhi Liquor Company Information
  99. 8.17.2 Jingzhi Liquor Business Overview
  100. 8.17.3 Jingzhi Liquor Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  101. 8.17.4 Jingzhi Liquor Baijiu Product Portfolio
  102. 8.17.5 Jingzhi Liquor Recent Developments
  103. 8.18 Red Star
  104. 8.18.1 Red Star Company Information
  105. 8.18.2 Red Star Business Overview
  106. 8.18.3 Red Star Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  107. 8.18.4 Red Star Baijiu Product Portfolio
  108. 8.18.5 Red Star Recent Developments
  109. 8.19 Laobaigan
  110. 8.19.1 Laobaigan Company Information
  111. 8.19.2 Laobaigan Business Overview
  112. 8.19.3 Laobaigan Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  113. 8.19.4 Laobaigan Baijiu Product Portfolio
  114. 8.19.5 Laobaigan Recent Developments
  115. 8.20 JNC Group
  116. 8.20.1 JNC Group Company Information
  117. 8.20.2 JNC Group Business Overview
  118. 8.20.3 JNC Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  119. 8.20.4 JNC Group Baijiu Product Portfolio
  120. 8.20.5 JNC Group Recent Developments
  121. 8.21 Golden Seed Winery
  122. 8.21.1 Golden Seed Winery Company Information
  123. 8.21.2 Golden Seed Winery Business Overview
  124. 8.21.3 Golden Seed Winery Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  125. 8.21.4 Golden Seed Winery Baijiu Product Portfolio
  126. 8.21.5 Golden Seed Winery Recent Developments
  127. 8.22 Yilite
  128. 8.22.1 Yilite Company Information
  129. 8.22.2 Yilite Business Overview
  130. 8.22.3 Yilite Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  131. 8.22.4 Yilite Baijiu Product Portfolio
  132. 8.22.5 Yilite Recent Developments
  133. 8.23 Huzhu Highland Barley Liquor
  134. 8.23.1 Huzhu Highland Barley Liquor Company Information
  135. 8.23.2 Huzhu Highland Barley Liquor Business Overview
  136. 8.23.3 Huzhu Highland Barley Liquor Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  137. 8.23.4 Huzhu Highland Barley Liquor Baijiu Product Portfolio
  138. 8.23.5 Huzhu Highland Barley Liquor Recent Developments
  139. 8.24 Jinhui Liquor
  140. 8.24.1 Jinhui Liquor Company Information
  141. 8.24.2 Jinhui Liquor Business Overview
  142. 8.24.3 Jinhui Liquor Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  143. 8.24.4 Jinhui Liquor Baijiu Product Portfolio
  144. 8.24.5 Jinhui Liquor Recent Developments
  145. 8.25 Weiwei Group
  146. 8.25.1 Weiwei Group Company Information
  147. 8.25.2 Weiwei Group Business Overview
  148. 8.25.3 Weiwei Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  149. 8.25.4 Weiwei Group Baijiu Product Portfolio
  150. 8.25.5 Weiwei Group Recent Developments
  151. 8.26 Tuopai Shede
  152. 8.26.1 Tuopai Shede Company Information
  153. 8.26.2 Tuopai Shede Business Overview
  154. 8.26.3 Tuopai Shede Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  155. 8.26.4 Tuopai Shede Baijiu Product Portfolio
  156. 8.26.5 Tuopai Shede Recent Developments
  157. 8.27 Xiangjiao Winery
  158. 8.27.1 Xiangjiao Winery Company Information
  159. 8.27.2 Xiangjiao Winery Business Overview
  160. 8.27.3 Xiangjiao Winery Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  161. 8.27.4 Xiangjiao Winery Baijiu Product Portfolio
  162. 8.27.5 Xiangjiao Winery Recent Developments
  163. 8.28 Shanzhuang Group
  164. 8.28.1 Shanzhuang Group Company Information
  165. 8.28.2 Shanzhuang Group Business Overview
  166. 8.28.3 Shanzhuang Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  167. 8.28.4 Shanzhuang Group Baijiu Product Portfolio
  168. 8.28.5 Shanzhuang Group Recent Developments
  169. 8.29 Taishan Liquor
  170. 8.29.1 Taishan Liquor Company Information
  171. 8.29.2 Taishan Liquor Business Overview
  172. 8.29.3 Taishan Liquor Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  173. 8.29.4 Taishan Liquor Baijiu Product Portfolio
  174. 8.29.5 Taishan Liquor Recent Developments
  175. 8.30 Gubeichun Group
  176. 8.30.1 Gubeichun Group Company Information
  177. 8.30.2 Gubeichun Group Business Overview
  178. 8.30.3 Gubeichun Group Baijiu Sales, Price, Revenue and Gross Margin (2021-2026)
  179. 8.30.4 Gubeichun Group Baijiu Product Portfolio
  180. 8.30.5 Gubeichun Group Recent Developments
9 Value Chain and Sales Channels Analysis
  1. 9.1 Baijiu Value Chain Analysis
  2. 9.1.1 Baijiu Key Raw Materials
  3. 9.1.2 Raw Materials Key Suppliers
  4. 9.1.3 Manufacturing Cost Structure
  5. 9.1.4 Baijiu Production Mode & Process
  6. 9.2 Baijiu Sales Channels Analysis
  7. 9.2.1 Direct Comparison with Distribution Share
  8. 9.2.2 Baijiu Distributors
  9. 9.2.3 Baijiu Customers
10 Concluding Insights
    11 Appendix
    1. 11.1 Reasons for Doing This Study
    2. 11.2 Research Methodology
    3. 11.3 Research Process
    4. 11.4 Authors List of This Report
    5. 11.5 Data Source
    6. 11.5.1 Secondary Sources
    7. 11.5.2 Primary Sources
    8. 11.6 Disclaimer

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