Selected research
Market Structure
Global Location-based Advertising Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
The global Location-based Advertising market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The US & Canada market for Location-based Advertising is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The Europe market for Location-based Advertising is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Location-based Advertising is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The China market for Location-based Advertising is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global manufacturers of Location-based Advertising include GroundTruth, Quotient, Groupon, Placecast, Scanbuy, Shopkick, Telenity, AdMoove and AdNear, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Includes
This report provides an overview of the global Location-based Advertising market and its size, analyzing global market trends based on historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Location-based Advertising and revenue in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Location-based Advertising revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering revenue and growth rates—for 2021-2032, and evaluates and forecasts the Location-based Advertising market size, projected growth trends, production technologies, key applications, and end-use industries.
Location-based Advertising Segment by Company
GroundTruth
Quotient
Groupon
Placecast
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Sekel Tech
Cirius Technologies
Foursquare
PlaceIQ
Location-based Advertising Segment by Type
Geo-Fencing
Geo Conquesting
Beacons
Geo-Targeting
Other
Location-based Advertising Segment by Application
Retail
Hospitality
Healthcare
BFSI
Education
Transportation and Logistics
Automotive
Others
Location-based Advertising Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Location-based Advertising market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Location-based Advertising and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Location-based Advertising.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Location-based Advertising in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Location-based Advertising industry.
Chapter 3: Detailed analysis of Location-based Advertising companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Location-based Advertisingrevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Geo-Fencing
- Geo Conquesting
- Beacons
- Geo-Targeting
- Other
Applications
- Retail
- Hospitality
- Healthcare
- BFSI
- Education
- Transportation and Logistics
- Automotive
- Others
Companies covered
- GroundTruth
- Quotient
- Groupon
- Placecast
- Scanbuy
- Shopkick
- Telenity
- AdMoove
- AdNear
- Sekel Tech
- Cirius Technologies
- Foursquare
- PlaceIQ
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Market Analysis by Type
- 1.2.1 Global Location-based Advertising Market Size Growth Rate by Type: 2021 VS 2025 VS 2032
- 1.2.2 Geo-Fencing
- 1.2.3 Geo Conquesting
- 1.2.4 Beacons
- 1.2.5 Geo-Targeting
- 1.2.6 Other
- 1.3 Market Analysis by Application
- 1.3.1 Global Location-based Advertising Market Size Growth Rate by Application: 2021 VS 2025 VS 2032
- 1.3.2 Retail
- 1.3.3 Hospitality
- 1.3.4 Healthcare
- 1.3.5 BFSI
- 1.3.6 Education
- 1.3.7 Transportation and Logistics
- 1.3.8 Automotive
- 1.3.9 Others
- 1.4 Global Market Growth Prospects
- 1.5 Global Location-based Advertising Growth Trends by Region
- 1.5.1 Global Location-based Advertising Market Size by Region: 2021 VS 2025 VS 2032
- 1.5.2 Location-based Advertising Market Size by Region (2021-2026)
- 1.5.3 Location-based Advertising Market Size by Region (2027-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
- 1.8 Years Considered
2 Global Location-based Advertising Market Dynamics
- 2.1 Location-based Advertising Industry Trends
- 2.2 Location-based Advertising Industry Drivers
- 2.3 Location-based Advertising Industry Opportunities and Challenges
- 2.4 Location-based Advertising Industry Restraints
3 Competitive Landscape by Company
- 3.1 Global Location-based Advertising Revenue by Company (2021-2026)
- 3.2 Global Location-based Advertising Players Revenue Ranking, 2024 VS 2025 VS 2026
- 3.3 Global Location-based Advertising Key Company Head office and Area Served
- 3.4 Global Location-based Advertising Company, Product Type & Application
- 3.5 Global Location-based Advertising Company Establishment Date
- 3.6 Market Competitive Analysis
- 3.6.1 Global Location-based Advertising Market CR5 and HHI
- 3.6.2 Global Top 5 and 10 Location-based Advertising Players Market Share by Revenue in 2025
- 3.6.3 2025 Location-based Advertising Tier 1, Tier 2, and Tier 3
4 Location-based Advertising Market by Type
- 4.1 Global Location-based Advertising Market Size by Type (2021 VS 2025 VS 2032)
- 4.2 Global Location-based Advertising Market Size by Type (2021-2032)
- 4.3 Global Location-based Advertising Market Size Share by Type (2021-2032)
5 Location-based Advertising Market by Application
- 5.1 Global Location-based Advertising Market Size by Application (2021 VS 2025 VS 2032)
- 5.2 Global Location-based Advertising Market Size by Application (2021-2032)
- 5.3 Global Location-based Advertising Market Size Share by Application (2021-2032)
6 Company Profiles
- 6.1 GroundTruth
- 6.1.1 GroundTruth Company Information
- 6.1.2 GroundTruth Business Overview
- 6.1.3 GroundTruth Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.1.4 GroundTruth Location-based Advertising Product Portfolio
- 6.1.5 GroundTruth Recent Developments
- 6.2 Quotient
- 6.2.1 Quotient Company Information
- 6.2.2 Quotient Business Overview
- 6.2.3 Quotient Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.2.4 Quotient Location-based Advertising Product Portfolio
- 6.2.5 Quotient Recent Developments
- 6.3 Groupon
- 6.3.1 Groupon Company Information
- 6.3.2 Groupon Business Overview
- 6.3.3 Groupon Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.3.4 Groupon Location-based Advertising Product Portfolio
- 6.3.5 Groupon Recent Developments
- 6.4 Placecast
- 6.4.1 Placecast Company Information
- 6.4.2 Placecast Business Overview
- 6.4.3 Placecast Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.4.4 Placecast Location-based Advertising Product Portfolio
- 6.4.5 Placecast Recent Developments
- 6.5 Scanbuy
- 6.5.1 Scanbuy Company Information
- 6.5.2 Scanbuy Business Overview
- 6.5.3 Scanbuy Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.5.4 Scanbuy Location-based Advertising Product Portfolio
- 6.5.5 Scanbuy Recent Developments
- 6.6 Shopkick
- 6.6.1 Shopkick Company Information
- 6.6.2 Shopkick Business Overview
- 6.6.3 Shopkick Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.6.4 Shopkick Location-based Advertising Product Portfolio
- 6.6.5 Shopkick Recent Developments
- 6.7 Telenity
- 6.7.1 Telenity Company Information
- 6.7.2 Telenity Business Overview
- 6.7.3 Telenity Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.7.4 Telenity Location-based Advertising Product Portfolio
- 6.7.5 Telenity Recent Developments
- 6.8 AdMoove
- 6.8.1 AdMoove Company Information
- 6.8.2 AdMoove Business Overview
- 6.8.3 AdMoove Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.8.4 AdMoove Location-based Advertising Product Portfolio
- 6.8.5 AdMoove Recent Developments
- 6.9 AdNear
- 6.9.1 AdNear Company Information
- 6.9.2 AdNear Business Overview
- 6.9.3 AdNear Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.9.4 AdNear Location-based Advertising Product Portfolio
- 6.9.5 AdNear Recent Developments
- 6.10 Sekel Tech
- 6.10.1 Sekel Tech Company Information
- 6.10.2 Sekel Tech Business Overview
- 6.10.3 Sekel Tech Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.10.4 Sekel Tech Location-based Advertising Product Portfolio
- 6.10.5 Sekel Tech Recent Developments
- 6.11 Cirius Technologies
- 6.11.1 Cirius Technologies Company Information
- 6.11.2 Cirius Technologies Business Overview
- 6.11.3 Cirius Technologies Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.11.4 Cirius Technologies Location-based Advertising Product Portfolio
- 6.11.5 Cirius Technologies Recent Developments
- 6.12 Foursquare
- 6.12.1 Foursquare Company Information
- 6.12.2 Foursquare Business Overview
- 6.12.3 Foursquare Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.12.4 Foursquare Location-based Advertising Product Portfolio
- 6.12.5 Foursquare Recent Developments
- 6.13 PlaceIQ
- 6.13.1 PlaceIQ Company Information
- 6.13.2 PlaceIQ Business Overview
- 6.13.3 PlaceIQ Location-based Advertising Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.13.4 PlaceIQ Location-based Advertising Product Portfolio
- 6.13.5 PlaceIQ Recent Developments
7 North America
- 7.1 North America Location-based Advertising Market Size (2021-2032)
- 7.2 North America Location-based Advertising Market Size by Type
- 7.2.1 North America Location-based Advertising Market Size by Type (2021-2026)
- 7.2.2 North America Location-based Advertising Market Size by Type (2027-2032)
- 7.2.3 North America Location-based Advertising Market Share by Type (2021-2032)
- 7.3 North America Location-based Advertising Market Size by Application
- 7.3.1 North America Location-based Advertising Market Size by Application (2021-2026)
- 7.3.2 North America Location-based Advertising Market Size by Application (2027-2032)
- 7.3.3 North America Location-based Advertising Market Share by Application (2021-2032)
- 7.4 North America Location-based Advertising Market Size by Country
- 7.4.1 North America Location-based Advertising Market Size by Country (2021 VS 2025 VS 2032)
- 7.4.2 North America Location-based Advertising Market Size by Country (2021-2026)
- 7.4.3 North America Location-based Advertising Market Size by Country (2027-2032)
- 7.4.4 North America Location-based Advertising Market Share by Country (2021-2032)
- 7.4.5 United States
- 7.4.6 Canada
- 7.4.7 Mexico
8 Europe
- 8.1 Europe Location-based Advertising Market Size (2021-2032)
- 8.2 Europe Location-based Advertising Market Size by Type
- 8.2.1 Europe Location-based Advertising Market Size by Type (2021-2026)
- 8.2.2 Europe Location-based Advertising Market Size by Type (2027-2032)
- 8.2.3 Europe Location-based Advertising Market Share by Type (2021-2032)
- 8.3 Europe Location-based Advertising Market Size by Application
- 8.3.1 Europe Location-based Advertising Market Size by Application (2021-2026)
- 8.3.2 Europe Location-based Advertising Market Size by Application (2027-2032)
- 8.3.3 Europe Location-based Advertising Market Share by Application (2021-2032)
- 8.4 Europe Location-based Advertising Market Size by Country
- 8.4.1 Europe Location-based Advertising Market Size by Country (2021 VS 2025 VS 2032)
- 8.4.2 Europe Location-based Advertising Market Size by Country (2021-2026)
- 8.4.3 Europe Location-based Advertising Market Size by Country (2027-2032)
- 8.4.4 Europe Location-based Advertising Market Share by Country (2021-2032)
- 8.4.5 Germany
- 8.4.6 France
- 8.4.7 U.K.
- 8.4.8 Italy
- 8.4.9 Russia
- 8.4.10 Nordic Countries
9 China
- 9.1 China Location-based Advertising Market Size (2021-2032)
- 9.2 China Location-based Advertising Market Size by Type
- 9.2.1 China Location-based Advertising Market Size by Type (2021-2026)
- 9.2.2 China Location-based Advertising Market Size by Type (2027-2032)
- 9.2.3 China Location-based Advertising Market Share by Type (2021-2032)
- 9.3 China Location-based Advertising Market Size by Application
- 9.3.1 China Location-based Advertising Market Size by Application (2021-2026)
- 9.3.2 China Location-based Advertising Market Size by Application (2027-2032)
- 9.3.3 China Location-based Advertising Market Share by Application (2021-2032)
10 Asia (Excluding China)
- 10.1 Asia Location-based Advertising Market Size (2021-2032)
- 10.2 Asia Location-based Advertising Market Size by Type
- 10.2.1 Asia Location-based Advertising Market Size by Type (2021-2026)
- 10.2.2 Asia Location-based Advertising Market Size by Type (2027-2032)
- 10.2.3 Asia Location-based Advertising Market Share by Type (2021-2032)
- 10.3 Asia Location-based Advertising Market Size by Application
- 10.3.1 Asia Location-based Advertising Market Size by Application (2021-2026)
- 10.3.2 Asia Location-based Advertising Market Size by Application (2027-2032)
- 10.3.3 Asia Location-based Advertising Market Share by Application (2021-2032)
- 10.4 Asia Location-based Advertising Market Size by Country
- 10.4.1 Asia Location-based Advertising Market Size by Country (2021 VS 2025 VS 2032)
- 10.4.2 Asia Location-based Advertising Market Size by Country (2021-2026)
- 10.4.3 Asia Location-based Advertising Market Size by Country (2027-2032)
- 10.4.4 Asia Location-based Advertising Market Share by Country (2021-2032)
- 10.4.5 Japan
- 10.4.6 South Korea
- 10.4.7 Taiwan
- 10.4.8 Southeast Asia
- 10.4.9 India
- 10.4.10 Australia
11 South America, Middle East & Africa
- 11.1 South America, Middle East & Africa Location-based Advertising Market Size (2021-2032)
- 11.2 South America, Middle East & Africa Location-based Advertising Market Size by Type
- 11.2.1 South America, Middle East & Africa Location-based Advertising Market Size by Type (2021-2026)
- 11.2.2 South America, Middle East & Africa Location-based Advertising Market Size by Type (2027-2032)
- 11.2.3 South America, Middle East & Africa Location-based Advertising Market Share by Type (2021-2032)
- 11.3 South America, Middle East & Africa Location-based Advertising Market Size by Application
- 11.3.1 South America, Middle East & Africa Location-based Advertising Market Size by Application (2021-2026)
- 11.3.2 South America, Middle East & Africa Location-based Advertising Market Size by Application (2027-2032)
- 11.3.3 South America, Middle East & Africa Location-based Advertising Market Share by Application (2021-2032)
- 11.4 South America, Middle East & Africa Location-based Advertising Market Size by Country
- 11.4.1 South America, Middle East & Africa Location-based Advertising Market Size by Country (2021 VS 2025 VS 2032)
- 11.4.2 South America, Middle East & Africa Location-based Advertising Market Size by Country (2021-2026)
- 11.4.3 South America, Middle East & Africa Location-based Advertising Market Size by Country (2027-2032)
- 11.4.4 South America, Middle East & Africa Location-based Advertising Market Share by Country (2021-2032)
- 11.4.5 Brazil
- 11.4.6 South Africa
- 11.4.7 Saudi Arabia
- 11.4.8 Turkey
- 11.4.9 Argentina
- 11.4.9 UAE
- 11.4.9 Egypt
- 11.4.9 Chile
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
- 13.6 Disclaimer
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