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Industry Research
B2B Marketing Automation Software Industry Research Report 2026
Market perspective
The global B2B Marketing Automation Software market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the B2B Marketing Automation Software market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the B2B Marketing Automation Software market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the B2B Marketing Automation Software market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of B2B Marketing Automation Software include HubSpot, Act-On Software, Marketo, Adobe, Salesforce, Infusionsoft, Oracle, Etrigue and GreenRope, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global B2B Marketing Automation Software market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to B2B Marketing Automation Software.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
B2B Marketing Automation Software Market by Company
HubSpot
Act-On Software
Marketo
Adobe
Salesforce
Infusionsoft
Oracle
Etrigue
GreenRope
Cognizant
LeadSquared
Omnisend
MarcomCentral
Autopilot
iContact
MailChimp
B2B Marketing Automation Software Segment by Type
Email Marketing
Campaign Management
Reporting and Analytics
Others
B2B Marketing Automation Software Segment by Application
SMEs
Large Enterprises
B2B Marketing Automation Software Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global B2B Marketing Automation Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of B2B Marketing Automation Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of B2B Marketing Automation Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of B2B Marketing Automation Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Email Marketing
- Campaign Management
- Reporting and Analytics
- Others
Applications
- SMEs
- Large Enterprises
Companies covered
- HubSpot
- Act-On Software
- Marketo
- Adobe
- Salesforce
- Infusionsoft
- Oracle
- Etrigue
- GreenRope
- Cognizant
- LeadSquared
- Omnisend
- MarcomCentral
- Autopilot
- iContact
- MailChimp
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 B2B Marketing Automation Software by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Email Marketing
- 2.2.3 Campaign Management
- 2.2.4 Reporting and Analytics
- 2.2.5 Others
- 2.3 B2B Marketing Automation Software by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 SMEs
- 2.3.3 Large Enterprises
- 2.4 Assumptions and Limitations
3 B2B Marketing Automation Software Breakdown Data by Type
- 3.1 Global B2B Marketing Automation Software Historic Market Size by Type (2021-2026)
- 3.2 Global B2B Marketing Automation Software Forecasted Market Size by Type (2027-2032)
4 B2B Marketing Automation Software Breakdown Data by Application
- 4.1 Global B2B Marketing Automation Software Historic Market Size by Application (2021-2026)
- 4.2 Global B2B Marketing Automation Software Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global B2B Marketing Automation Software Market Perspective (2021-2032)
- 5.2 Global B2B Marketing Automation Software Growth Trends by Region
- 5.2.1 Global B2B Marketing Automation Software Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 B2B Marketing Automation Software Historic Market Size by Region (2021-2026)
- 5.2.3 B2B Marketing Automation Software Forecasted Market Size by Region (2027-2032)
- 5.3 B2B Marketing Automation Software Market Dynamics
- 5.3.1 B2B Marketing Automation Software Industry Trends
- 5.3.2 B2B Marketing Automation Software Market Drivers
- 5.3.3 B2B Marketing Automation Software Market Challenges
- 5.3.4 B2B Marketing Automation Software Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top B2B Marketing Automation Software Players by Revenue
- 6.1.1 Global Top B2B Marketing Automation Software Players by Revenue (2021-2026)
- 6.1.2 Global B2B Marketing Automation Software Revenue Market Share by Players (2021-2026)
- 6.2 Global B2B Marketing Automation Software Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of B2B Marketing Automation Software Head Office and Area Served
- 6.4 Global B2B Marketing Automation Software Players, Product Type & Application
- 6.5 Global B2B Marketing Automation Software Manufacturers Established Date
- 6.6 Global B2B Marketing Automation Software Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America B2B Marketing Automation Software Market Size (2021-2032)
- 7.2 North America B2B Marketing Automation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America B2B Marketing Automation Software Market Size by Country (2021-2026)
- 7.4 North America B2B Marketing Automation Software Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe B2B Marketing Automation Software Market Size (2021-2032)
- 8.2 Europe B2B Marketing Automation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe B2B Marketing Automation Software Market Size by Country (2021-2026)
- 8.4 Europe B2B Marketing Automation Software Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific B2B Marketing Automation Software Market Size (2021-2032)
- 9.2 Asia-Pacific B2B Marketing Automation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific B2B Marketing Automation Software Market Size by Country (2021-2026)
- 9.4 Asia-Pacific B2B Marketing Automation Software Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America B2B Marketing Automation Software Market Size (2021-2032)
- 10.2 South America B2B Marketing Automation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America B2B Marketing Automation Software Market Size by Country (2021-2026)
- 10.4 South America B2B Marketing Automation Software Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa B2B Marketing Automation Software Market Size (2021-2032)
- 11.2 Middle East & Africa B2B Marketing Automation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa B2B Marketing Automation Software Market Size by Country (2021-2026)
- 11.4 Middle East & Africa B2B Marketing Automation Software Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 HubSpot
- 12.1.1 HubSpot Company Information
- 12.1.2 HubSpot Business Overview
- 12.1.3 HubSpot Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.1.4 HubSpot B2B Marketing Automation Software Product Portfolio
- 12.1.5 HubSpot Recent Developments
- 12.2 Act-On Software
- 12.2.1 Act-On Software Company Information
- 12.2.2 Act-On Software Business Overview
- 12.2.3 Act-On Software Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.2.4 Act-On Software B2B Marketing Automation Software Product Portfolio
- 12.2.5 Act-On Software Recent Developments
- 12.3 Marketo
- 12.3.1 Marketo Company Information
- 12.3.2 Marketo Business Overview
- 12.3.3 Marketo Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.3.4 Marketo B2B Marketing Automation Software Product Portfolio
- 12.3.5 Marketo Recent Developments
- 12.4 Adobe
- 12.4.1 Adobe Company Information
- 12.4.2 Adobe Business Overview
- 12.4.3 Adobe Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.4.4 Adobe B2B Marketing Automation Software Product Portfolio
- 12.4.5 Adobe Recent Developments
- 12.5 Salesforce
- 12.5.1 Salesforce Company Information
- 12.5.2 Salesforce Business Overview
- 12.5.3 Salesforce Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.5.4 Salesforce B2B Marketing Automation Software Product Portfolio
- 12.5.5 Salesforce Recent Developments
- 12.6 Infusionsoft
- 12.6.1 Infusionsoft Company Information
- 12.6.2 Infusionsoft Business Overview
- 12.6.3 Infusionsoft Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.6.4 Infusionsoft B2B Marketing Automation Software Product Portfolio
- 12.6.5 Infusionsoft Recent Developments
- 12.7 Oracle
- 12.7.1 Oracle Company Information
- 12.7.2 Oracle Business Overview
- 12.7.3 Oracle Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.7.4 Oracle B2B Marketing Automation Software Product Portfolio
- 12.7.5 Oracle Recent Developments
- 12.8 Etrigue
- 12.8.1 Etrigue Company Information
- 12.8.2 Etrigue Business Overview
- 12.8.3 Etrigue Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.8.4 Etrigue B2B Marketing Automation Software Product Portfolio
- 12.8.5 Etrigue Recent Developments
- 12.9 GreenRope
- 12.9.1 GreenRope Company Information
- 12.9.2 GreenRope Business Overview
- 12.9.3 GreenRope Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.9.4 GreenRope B2B Marketing Automation Software Product Portfolio
- 12.9.5 GreenRope Recent Developments
- 12.10 Cognizant
- 12.10.1 Cognizant Company Information
- 12.10.2 Cognizant Business Overview
- 12.10.3 Cognizant Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.10.4 Cognizant B2B Marketing Automation Software Product Portfolio
- 12.10.5 Cognizant Recent Developments
- 12.11 LeadSquared
- 12.11.1 LeadSquared Company Information
- 12.11.2 LeadSquared Business Overview
- 12.11.3 LeadSquared Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.11.4 LeadSquared B2B Marketing Automation Software Product Portfolio
- 12.11.5 LeadSquared Recent Developments
- 12.12 Omnisend
- 12.12.1 Omnisend Company Information
- 12.12.2 Omnisend Business Overview
- 12.12.3 Omnisend Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.12.4 Omnisend B2B Marketing Automation Software Product Portfolio
- 12.12.5 Omnisend Recent Developments
- 12.13 MarcomCentral
- 12.13.1 MarcomCentral Company Information
- 12.13.2 MarcomCentral Business Overview
- 12.13.3 MarcomCentral Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.13.4 MarcomCentral B2B Marketing Automation Software Product Portfolio
- 12.13.5 MarcomCentral Recent Developments
- 12.14 Autopilot
- 12.14.1 Autopilot Company Information
- 12.14.2 Autopilot Business Overview
- 12.14.3 Autopilot Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.14.4 Autopilot B2B Marketing Automation Software Product Portfolio
- 12.14.5 Autopilot Recent Developments
- 12.15 iContact
- 12.15.1 iContact Company Information
- 12.15.2 iContact Business Overview
- 12.15.3 iContact Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.15.4 iContact B2B Marketing Automation Software Product Portfolio
- 12.15.5 iContact Recent Developments
- 12.16 MailChimp
- 12.16.1 MailChimp Company Information
- 12.16.2 MailChimp Business Overview
- 12.16.3 MailChimp Revenue in B2B Marketing Automation Software Business (2021-2026)
- 12.16.4 MailChimp B2B Marketing Automation Software Product Portfolio
- 12.16.5 MailChimp Recent Developments
13 Report Conclusion
14 Disclaimer
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