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Industry Research
Location-Based Advertising Platform Industry Research Report 2026
Market perspective
The global Location-Based Advertising Platform market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Location-Based Advertising Platform market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Location-Based Advertising Platform market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Location-Based Advertising Platform market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Location-Based Advertising Platform include GroundTruth, Quotient, Groupon, Placecast, Scanbuy, Shopkick, Telenity, AdMoove and AdNear, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Location-Based Advertising Platform market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Location-Based Advertising Platform.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Location-Based Advertising Platform Market by Company
GroundTruth
Quotient
Groupon
Placecast
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Sekel Tech
Cirius Technologies
Foursquare
PlaceIQ
Location-Based Advertising Platform Segment by Type
Geofencing Platform
Beacon-based Platform
Proximity Marketing Platform
Other
Location-Based Advertising Platform Segment by Application
Retail
Hospitality
Healthcare
BFSI
Education
Transportation and Logistics
Automotive
Others
Location-Based Advertising Platform Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Location-Based Advertising Platform market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Location-Based Advertising Platform and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Location-Based Advertising Platform.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Location-Based Advertising Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Geofencing Platform
- Beacon-based Platform
- Proximity Marketing Platform
- Other
Applications
- Retail
- Hospitality
- Healthcare
- BFSI
- Education
- Transportation and Logistics
- Automotive
- Others
Companies covered
- GroundTruth
- Quotient
- Groupon
- Placecast
- Scanbuy
- Shopkick
- Telenity
- AdMoove
- AdNear
- Sekel Tech
- Cirius Technologies
- Foursquare
- PlaceIQ
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Location-Based Advertising Platform by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Geofencing Platform
- 2.2.3 Beacon-based Platform
- 2.2.4 Proximity Marketing Platform
- 2.2.5 Other
- 2.3 Location-Based Advertising Platform by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Retail
- 2.3.3 Hospitality
- 2.3.4 Healthcare
- 2.3.5 BFSI
- 2.3.6 Education
- 2.3.7 Transportation and Logistics
- 2.3.8 Automotive
- 2.3.9 Others
- 2.4 Assumptions and Limitations
3 Location-Based Advertising Platform Breakdown Data by Type
- 3.1 Global Location-Based Advertising Platform Historic Market Size by Type (2021-2026)
- 3.2 Global Location-Based Advertising Platform Forecasted Market Size by Type (2027-2032)
4 Location-Based Advertising Platform Breakdown Data by Application
- 4.1 Global Location-Based Advertising Platform Historic Market Size by Application (2021-2026)
- 4.2 Global Location-Based Advertising Platform Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Location-Based Advertising Platform Market Perspective (2021-2032)
- 5.2 Global Location-Based Advertising Platform Growth Trends by Region
- 5.2.1 Global Location-Based Advertising Platform Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Location-Based Advertising Platform Historic Market Size by Region (2021-2026)
- 5.2.3 Location-Based Advertising Platform Forecasted Market Size by Region (2027-2032)
- 5.3 Location-Based Advertising Platform Market Dynamics
- 5.3.1 Location-Based Advertising Platform Industry Trends
- 5.3.2 Location-Based Advertising Platform Market Drivers
- 5.3.3 Location-Based Advertising Platform Market Challenges
- 5.3.4 Location-Based Advertising Platform Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Location-Based Advertising Platform Players by Revenue
- 6.1.1 Global Top Location-Based Advertising Platform Players by Revenue (2021-2026)
- 6.1.2 Global Location-Based Advertising Platform Revenue Market Share by Players (2021-2026)
- 6.2 Global Location-Based Advertising Platform Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Location-Based Advertising Platform Head Office and Area Served
- 6.4 Global Location-Based Advertising Platform Players, Product Type & Application
- 6.5 Global Location-Based Advertising Platform Manufacturers Established Date
- 6.6 Global Location-Based Advertising Platform Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Location-Based Advertising Platform Market Size (2021-2032)
- 7.2 North America Location-Based Advertising Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Location-Based Advertising Platform Market Size by Country (2021-2026)
- 7.4 North America Location-Based Advertising Platform Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Location-Based Advertising Platform Market Size (2021-2032)
- 8.2 Europe Location-Based Advertising Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Location-Based Advertising Platform Market Size by Country (2021-2026)
- 8.4 Europe Location-Based Advertising Platform Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Location-Based Advertising Platform Market Size (2021-2032)
- 9.2 Asia-Pacific Location-Based Advertising Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Location-Based Advertising Platform Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Location-Based Advertising Platform Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Location-Based Advertising Platform Market Size (2021-2032)
- 10.2 South America Location-Based Advertising Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Location-Based Advertising Platform Market Size by Country (2021-2026)
- 10.4 South America Location-Based Advertising Platform Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Location-Based Advertising Platform Market Size (2021-2032)
- 11.2 Middle East & Africa Location-Based Advertising Platform Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Location-Based Advertising Platform Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Location-Based Advertising Platform Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 GroundTruth
- 12.1.1 GroundTruth Company Information
- 12.1.2 GroundTruth Business Overview
- 12.1.3 GroundTruth Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.1.4 GroundTruth Location-Based Advertising Platform Product Portfolio
- 12.1.5 GroundTruth Recent Developments
- 12.2 Quotient
- 12.2.1 Quotient Company Information
- 12.2.2 Quotient Business Overview
- 12.2.3 Quotient Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.2.4 Quotient Location-Based Advertising Platform Product Portfolio
- 12.2.5 Quotient Recent Developments
- 12.3 Groupon
- 12.3.1 Groupon Company Information
- 12.3.2 Groupon Business Overview
- 12.3.3 Groupon Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.3.4 Groupon Location-Based Advertising Platform Product Portfolio
- 12.3.5 Groupon Recent Developments
- 12.4 Placecast
- 12.4.1 Placecast Company Information
- 12.4.2 Placecast Business Overview
- 12.4.3 Placecast Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.4.4 Placecast Location-Based Advertising Platform Product Portfolio
- 12.4.5 Placecast Recent Developments
- 12.5 Scanbuy
- 12.5.1 Scanbuy Company Information
- 12.5.2 Scanbuy Business Overview
- 12.5.3 Scanbuy Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.5.4 Scanbuy Location-Based Advertising Platform Product Portfolio
- 12.5.5 Scanbuy Recent Developments
- 12.6 Shopkick
- 12.6.1 Shopkick Company Information
- 12.6.2 Shopkick Business Overview
- 12.6.3 Shopkick Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.6.4 Shopkick Location-Based Advertising Platform Product Portfolio
- 12.6.5 Shopkick Recent Developments
- 12.7 Telenity
- 12.7.1 Telenity Company Information
- 12.7.2 Telenity Business Overview
- 12.7.3 Telenity Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.7.4 Telenity Location-Based Advertising Platform Product Portfolio
- 12.7.5 Telenity Recent Developments
- 12.8 AdMoove
- 12.8.1 AdMoove Company Information
- 12.8.2 AdMoove Business Overview
- 12.8.3 AdMoove Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.8.4 AdMoove Location-Based Advertising Platform Product Portfolio
- 12.8.5 AdMoove Recent Developments
- 12.9 AdNear
- 12.9.1 AdNear Company Information
- 12.9.2 AdNear Business Overview
- 12.9.3 AdNear Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.9.4 AdNear Location-Based Advertising Platform Product Portfolio
- 12.9.5 AdNear Recent Developments
- 12.10 Sekel Tech
- 12.10.1 Sekel Tech Company Information
- 12.10.2 Sekel Tech Business Overview
- 12.10.3 Sekel Tech Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.10.4 Sekel Tech Location-Based Advertising Platform Product Portfolio
- 12.10.5 Sekel Tech Recent Developments
- 12.11 Cirius Technologies
- 12.11.1 Cirius Technologies Company Information
- 12.11.2 Cirius Technologies Business Overview
- 12.11.3 Cirius Technologies Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.11.4 Cirius Technologies Location-Based Advertising Platform Product Portfolio
- 12.11.5 Cirius Technologies Recent Developments
- 12.12 Foursquare
- 12.12.1 Foursquare Company Information
- 12.12.2 Foursquare Business Overview
- 12.12.3 Foursquare Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.12.4 Foursquare Location-Based Advertising Platform Product Portfolio
- 12.12.5 Foursquare Recent Developments
- 12.13 PlaceIQ
- 12.13.1 PlaceIQ Company Information
- 12.13.2 PlaceIQ Business Overview
- 12.13.3 PlaceIQ Revenue in Location-Based Advertising Platform Business (2021-2026)
- 12.13.4 PlaceIQ Location-Based Advertising Platform Product Portfolio
- 12.13.5 PlaceIQ Recent Developments
13 Report Conclusion
14 Disclaimer
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