Selected research
Industry Research
Contextual Video Advertising Industry Research Report 2026
Market perspective
The global Contextual Video Advertising market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Contextual Video Advertising market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Contextual Video Advertising market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Contextual Video Advertising market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Contextual Video Advertising include Channel Factory, Silverpush, Gracenote, Seedtag, Outbrain, IRIS.TV, Integral Ad Science, GumGum and Precise.TV, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Contextual Video Advertising market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Contextual Video Advertising.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Contextual Video Advertising Market by Company
Channel Factory
Silverpush
Gracenote
Seedtag
Outbrain
IRIS.TV
Integral Ad Science
GumGum
Precise.TV
KERV
Spotify Advertising
Primis
StackAdapt
TargetVideo
Bitmovin
Criteo
Contextual Video Advertising Segment by Type
Topic Targeting
Keyword Targeting
Sentiment Targeting
Others
Topic Targeting
Keyword Targeting
Sentiment Targeting
Others
Topic Targeting
Keyword Targeting
Contextual Video Advertising Segment by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Food and Beverage
Auto Industry
Healthcare
Contextual Video Advertising Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Contextual Video Advertising market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Contextual Video Advertising and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Contextual Video Advertising.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Contextual Video Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Topic Targeting
- Keyword Targeting
- Sentiment Targeting
- Others
- Topic Targeting
- Keyword Targeting
- Sentiment Targeting
- Others
- Topic Targeting
- Keyword Targeting
Applications
- Food and Beverage
- Auto Industry
- Healthcare
- Consumer Good
- Travel
- Education
- Others
- Food and Beverage
- Auto Industry
- Healthcare
Companies covered
- Channel Factory
- Silverpush
- Gracenote
- Seedtag
- Outbrain
- IRIS.TV
- Integral Ad Science
- GumGum
- Precise.TV
- KERV
- Spotify Advertising
- Primis
- StackAdapt
- TargetVideo
- Bitmovin
- Criteo
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Contextual Video Advertising by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Topic Targeting
- 2.2.3 Keyword Targeting
- 2.2.4 Sentiment Targeting
- 2.2.5 Others
- 2.2.6 Topic Targeting
- 2.2.7 Keyword Targeting
- 2.2.8 Sentiment Targeting
- 2.2.9 Others
- 2.2.10 Topic Targeting
- 2.2.11 Keyword Targeting
- 2.3 Contextual Video Advertising by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Food and Beverage
- 2.3.3 Auto Industry
- 2.3.4 Healthcare
- 2.3.5 Consumer Good
- 2.3.6 Travel
- 2.3.7 Education
- 2.3.8 Others
- 2.3.9 Food and Beverage
- 2.3.10 Auto Industry
- 2.3.11 Healthcare
- 2.4 Assumptions and Limitations
3 Contextual Video Advertising Breakdown Data by Type
- 3.1 Global Contextual Video Advertising Historic Market Size by Type (2021-2026)
- 3.2 Global Contextual Video Advertising Forecasted Market Size by Type (2027-2032)
4 Contextual Video Advertising Breakdown Data by Application
- 4.1 Global Contextual Video Advertising Historic Market Size by Application (2021-2026)
- 4.2 Global Contextual Video Advertising Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Contextual Video Advertising Market Perspective (2021-2032)
- 5.2 Global Contextual Video Advertising Growth Trends by Region
- 5.2.1 Global Contextual Video Advertising Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Contextual Video Advertising Historic Market Size by Region (2021-2026)
- 5.2.3 Contextual Video Advertising Forecasted Market Size by Region (2027-2032)
- 5.3 Contextual Video Advertising Market Dynamics
- 5.3.1 Contextual Video Advertising Industry Trends
- 5.3.2 Contextual Video Advertising Market Drivers
- 5.3.3 Contextual Video Advertising Market Challenges
- 5.3.4 Contextual Video Advertising Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Contextual Video Advertising Players by Revenue
- 6.1.1 Global Top Contextual Video Advertising Players by Revenue (2021-2026)
- 6.1.2 Global Contextual Video Advertising Revenue Market Share by Players (2021-2026)
- 6.2 Global Contextual Video Advertising Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Contextual Video Advertising Head Office and Area Served
- 6.4 Global Contextual Video Advertising Players, Product Type & Application
- 6.5 Global Contextual Video Advertising Manufacturers Established Date
- 6.6 Global Contextual Video Advertising Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Contextual Video Advertising Market Size (2021-2032)
- 7.2 North America Contextual Video Advertising Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Contextual Video Advertising Market Size by Country (2021-2026)
- 7.4 North America Contextual Video Advertising Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Contextual Video Advertising Market Size (2021-2032)
- 8.2 Europe Contextual Video Advertising Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Contextual Video Advertising Market Size by Country (2021-2026)
- 8.4 Europe Contextual Video Advertising Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Contextual Video Advertising Market Size (2021-2032)
- 9.2 Asia-Pacific Contextual Video Advertising Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Contextual Video Advertising Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Contextual Video Advertising Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Contextual Video Advertising Market Size (2021-2032)
- 10.2 South America Contextual Video Advertising Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Contextual Video Advertising Market Size by Country (2021-2026)
- 10.4 South America Contextual Video Advertising Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Contextual Video Advertising Market Size (2021-2032)
- 11.2 Middle East & Africa Contextual Video Advertising Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Contextual Video Advertising Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Contextual Video Advertising Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Channel Factory
- 12.1.1 Channel Factory Company Information
- 12.1.2 Channel Factory Business Overview
- 12.1.3 Channel Factory Revenue in Contextual Video Advertising Business (2021-2026)
- 12.1.4 Channel Factory Contextual Video Advertising Product Portfolio
- 12.1.5 Channel Factory Recent Developments
- 12.2 Silverpush
- 12.2.1 Silverpush Company Information
- 12.2.2 Silverpush Business Overview
- 12.2.3 Silverpush Revenue in Contextual Video Advertising Business (2021-2026)
- 12.2.4 Silverpush Contextual Video Advertising Product Portfolio
- 12.2.5 Silverpush Recent Developments
- 12.3 Gracenote
- 12.3.1 Gracenote Company Information
- 12.3.2 Gracenote Business Overview
- 12.3.3 Gracenote Revenue in Contextual Video Advertising Business (2021-2026)
- 12.3.4 Gracenote Contextual Video Advertising Product Portfolio
- 12.3.5 Gracenote Recent Developments
- 12.4 Seedtag
- 12.4.1 Seedtag Company Information
- 12.4.2 Seedtag Business Overview
- 12.4.3 Seedtag Revenue in Contextual Video Advertising Business (2021-2026)
- 12.4.4 Seedtag Contextual Video Advertising Product Portfolio
- 12.4.5 Seedtag Recent Developments
- 12.5 Outbrain
- 12.5.1 Outbrain Company Information
- 12.5.2 Outbrain Business Overview
- 12.5.3 Outbrain Revenue in Contextual Video Advertising Business (2021-2026)
- 12.5.4 Outbrain Contextual Video Advertising Product Portfolio
- 12.5.5 Outbrain Recent Developments
- 12.6 IRIS.TV
- 12.6.1 IRIS.TV Company Information
- 12.6.2 IRIS.TV Business Overview
- 12.6.3 IRIS.TV Revenue in Contextual Video Advertising Business (2021-2026)
- 12.6.4 IRIS.TV Contextual Video Advertising Product Portfolio
- 12.6.5 IRIS.TV Recent Developments
- 12.7 Integral Ad Science
- 12.7.1 Integral Ad Science Company Information
- 12.7.2 Integral Ad Science Business Overview
- 12.7.3 Integral Ad Science Revenue in Contextual Video Advertising Business (2021-2026)
- 12.7.4 Integral Ad Science Contextual Video Advertising Product Portfolio
- 12.7.5 Integral Ad Science Recent Developments
- 12.8 GumGum
- 12.8.1 GumGum Company Information
- 12.8.2 GumGum Business Overview
- 12.8.3 GumGum Revenue in Contextual Video Advertising Business (2021-2026)
- 12.8.4 GumGum Contextual Video Advertising Product Portfolio
- 12.8.5 GumGum Recent Developments
- 12.9 Precise.TV
- 12.9.1 Precise.TV Company Information
- 12.9.2 Precise.TV Business Overview
- 12.9.3 Precise.TV Revenue in Contextual Video Advertising Business (2021-2026)
- 12.9.4 Precise.TV Contextual Video Advertising Product Portfolio
- 12.9.5 Precise.TV Recent Developments
- 12.10 KERV
- 12.10.1 KERV Company Information
- 12.10.2 KERV Business Overview
- 12.10.3 KERV Revenue in Contextual Video Advertising Business (2021-2026)
- 12.10.4 KERV Contextual Video Advertising Product Portfolio
- 12.10.5 KERV Recent Developments
- 12.11 Spotify Advertising
- 12.11.1 Spotify Advertising Company Information
- 12.11.2 Spotify Advertising Business Overview
- 12.11.3 Spotify Advertising Revenue in Contextual Video Advertising Business (2021-2026)
- 12.11.4 Spotify Advertising Contextual Video Advertising Product Portfolio
- 12.11.5 Spotify Advertising Recent Developments
- 12.12 Primis
- 12.12.1 Primis Company Information
- 12.12.2 Primis Business Overview
- 12.12.3 Primis Revenue in Contextual Video Advertising Business (2021-2026)
- 12.12.4 Primis Contextual Video Advertising Product Portfolio
- 12.12.5 Primis Recent Developments
- 12.13 StackAdapt
- 12.13.1 StackAdapt Company Information
- 12.13.2 StackAdapt Business Overview
- 12.13.3 StackAdapt Revenue in Contextual Video Advertising Business (2021-2026)
- 12.13.4 StackAdapt Contextual Video Advertising Product Portfolio
- 12.13.5 StackAdapt Recent Developments
- 12.14 TargetVideo
- 12.14.1 TargetVideo Company Information
- 12.14.2 TargetVideo Business Overview
- 12.14.3 TargetVideo Revenue in Contextual Video Advertising Business (2021-2026)
- 12.14.4 TargetVideo Contextual Video Advertising Product Portfolio
- 12.14.5 TargetVideo Recent Developments
- 12.15 Bitmovin
- 12.15.1 Bitmovin Company Information
- 12.15.2 Bitmovin Business Overview
- 12.15.3 Bitmovin Revenue in Contextual Video Advertising Business (2021-2026)
- 12.15.4 Bitmovin Contextual Video Advertising Product Portfolio
- 12.15.5 Bitmovin Recent Developments
- 12.16 Criteo
- 12.16.1 Criteo Company Information
- 12.16.2 Criteo Business Overview
- 12.16.3 Criteo Revenue in Contextual Video Advertising Business (2021-2026)
- 12.16.4 Criteo Contextual Video Advertising Product Portfolio
- 12.16.5 Criteo Recent Developments
13 Report Conclusion
14 Disclaimer
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