Selected research
Industry Research
Bath Fragrance Industry Research Report 2026
Market perspective
The global Bath Fragrance market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
The North America market for Bath Fragrance is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026–2032.
The Europe market for Bath Fragrance is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032.
Read the full market overview
The Asia Pacific market for Bath Fragrance is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032.
Leading global manufacturers of Bath Fragrance include Chanel, Bvlgari, L'Occitane, Shiseido, Unilever, P&G, Olfaction N', Agilex Fragrances and BrambleBerry, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report quantifies the global Bath Fragrance market in terms of revenue (US$ million) and, where applicable, sales volume (k units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Bath Fragrance Market by Company
Chanel
Bvlgari
L'Occitane
Shiseido
Unilever
P&G
Olfaction N'
Agilex Fragrances
BrambleBerry
Thymes
Bath & Body Works India
Jo Malone
Aesop
The Body Shop
Diptyque
Victoria's Secret
Temple Spa
Aura Cacia
ESPA
Aromatherapy Associates
Scottish Fine Soaps
Bath Fragrance Segment by Type
Liquid Fragrance
Solid Fragrance
Bath Fragrance Segment by Application
Home Use
Commercial Use
Bath Fragrance Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Bath Fragrance market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Bath Fragrance and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Bath Fragrance.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Bath Fragrance manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Bath Fragrance by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Bath Fragrance in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Liquid Fragrance
- Solid Fragrance
Applications
- Home Use
- Commercial Use
Companies covered
- Chanel
- Bvlgari
- L'Occitane
- Shiseido
- Unilever
- P&G
- Olfaction N'
- Agilex Fragrances
- BrambleBerry
- Thymes
- Bath & Body Works India
- Jo Malone
- Aesop
- The Body Shop
- Diptyque
- Victoria's Secret
- Temple Spa
- Aura Cacia
- ESPA
- Aromatherapy Associates
- Scottish Fine Soaps
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Bath Fragrance Market Size (2021-2032)
- 2.2.2 Global Bath Fragrance Sales (2021-2032)
- 2.2.3 Global Bath Fragrance Market Average Price (2021-2032)
- 2.3 Bath Fragrance by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Liquid Fragrance
- 2.3.3 Solid Fragrance
- 2.4 Bath Fragrance by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Home Use
- 2.4.3 Commercial Use
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Bath Fragrance Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Bath Fragrance Sales (k units) of Manufacturers (2021-2026)
- 3.3 Global Bath Fragrance Revenue of Manufacturers (2021-2026)
- 3.4 Global Bath Fragrance Average Price by Manufacturers (2021-2026)
- 3.5 Global Bath Fragrance Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Bath Fragrance, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Bath Fragrance, Product Type & Application
- 3.8 Global Manufacturers of Bath Fragrance, Established Date
- 3.9 Global Bath Fragrance Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Chanel
- 4.1.1 Chanel Company Information
- 4.1.2 Chanel Business Overview
- 4.1.3 Chanel Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Chanel Bath Fragrance Product Portfolio
- 4.1.5 Chanel Recent Developments
- 4.2 Bvlgari
- 4.2.1 Bvlgari Company Information
- 4.2.2 Bvlgari Business Overview
- 4.2.3 Bvlgari Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Bvlgari Bath Fragrance Product Portfolio
- 4.2.5 Bvlgari Recent Developments
- 4.3 L'Occitane
- 4.3.1 L'Occitane Company Information
- 4.3.2 L'Occitane Business Overview
- 4.3.3 L'Occitane Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 L'Occitane Bath Fragrance Product Portfolio
- 4.3.5 L'Occitane Recent Developments
- 4.4 Shiseido
- 4.4.1 Shiseido Company Information
- 4.4.2 Shiseido Business Overview
- 4.4.3 Shiseido Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Shiseido Bath Fragrance Product Portfolio
- 4.4.5 Shiseido Recent Developments
- 4.5 Unilever
- 4.5.1 Unilever Company Information
- 4.5.2 Unilever Business Overview
- 4.5.3 Unilever Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Unilever Bath Fragrance Product Portfolio
- 4.5.5 Unilever Recent Developments
- 4.6 P&G
- 4.6.1 P&G Company Information
- 4.6.2 P&G Business Overview
- 4.6.3 P&G Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 P&G Bath Fragrance Product Portfolio
- 4.6.5 P&G Recent Developments
- 4.7 Olfaction N'
- 4.7.1 Olfaction N' Company Information
- 4.7.2 Olfaction N' Business Overview
- 4.7.3 Olfaction N' Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Olfaction N' Bath Fragrance Product Portfolio
- 4.7.5 Olfaction N' Recent Developments
- 4.8 Agilex Fragrances
- 4.8.1 Agilex Fragrances Company Information
- 4.8.2 Agilex Fragrances Business Overview
- 4.8.3 Agilex Fragrances Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Agilex Fragrances Bath Fragrance Product Portfolio
- 4.8.5 Agilex Fragrances Recent Developments
- 4.9 BrambleBerry
- 4.9.1 BrambleBerry Company Information
- 4.9.2 BrambleBerry Business Overview
- 4.9.3 BrambleBerry Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 BrambleBerry Bath Fragrance Product Portfolio
- 4.9.5 BrambleBerry Recent Developments
- 4.10 Thymes
- 4.10.1 Thymes Company Information
- 4.10.2 Thymes Business Overview
- 4.10.3 Thymes Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Thymes Bath Fragrance Product Portfolio
- 4.10.5 Thymes Recent Developments
- 4.11 Bath & Body Works India
- 4.11.1 Bath & Body Works India Company Information
- 4.11.2 Bath & Body Works India Business Overview
- 4.11.3 Bath & Body Works India Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Bath & Body Works India Bath Fragrance Product Portfolio
- 4.11.5 Bath & Body Works India Recent Developments
- 4.12 Jo Malone
- 4.12.1 Jo Malone Company Information
- 4.12.2 Jo Malone Business Overview
- 4.12.3 Jo Malone Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Jo Malone Bath Fragrance Product Portfolio
- 4.12.5 Jo Malone Recent Developments
- 4.13 Aesop
- 4.13.1 Aesop Company Information
- 4.13.2 Aesop Business Overview
- 4.13.3 Aesop Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Aesop Bath Fragrance Product Portfolio
- 4.13.5 Aesop Recent Developments
- 4.14 The Body Shop
- 4.14.1 The Body Shop Company Information
- 4.14.2 The Body Shop Business Overview
- 4.14.3 The Body Shop Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 The Body Shop Bath Fragrance Product Portfolio
- 4.14.5 The Body Shop Recent Developments
- 4.15 Diptyque
- 4.15.1 Diptyque Company Information
- 4.15.2 Diptyque Business Overview
- 4.15.3 Diptyque Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Diptyque Bath Fragrance Product Portfolio
- 4.15.5 Diptyque Recent Developments
- 4.16 Victoria's Secret
- 4.16.1 Victoria's Secret Company Information
- 4.16.2 Victoria's Secret Business Overview
- 4.16.3 Victoria's Secret Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 Victoria's Secret Bath Fragrance Product Portfolio
- 4.16.5 Victoria's Secret Recent Developments
- 4.17 Temple Spa
- 4.17.1 Temple Spa Company Information
- 4.17.2 Temple Spa Business Overview
- 4.17.3 Temple Spa Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.17.4 Temple Spa Bath Fragrance Product Portfolio
- 4.17.5 Temple Spa Recent Developments
- 4.18 Aura Cacia
- 4.18.1 Aura Cacia Company Information
- 4.18.2 Aura Cacia Business Overview
- 4.18.3 Aura Cacia Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.18.4 Aura Cacia Bath Fragrance Product Portfolio
- 4.18.5 Aura Cacia Recent Developments
- 4.19 ESPA
- 4.19.1 ESPA Company Information
- 4.19.2 ESPA Business Overview
- 4.19.3 ESPA Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.19.4 ESPA Bath Fragrance Product Portfolio
- 4.19.5 ESPA Recent Developments
- 4.20 Aromatherapy Associates
- 4.20.1 Aromatherapy Associates Company Information
- 4.20.2 Aromatherapy Associates Business Overview
- 4.20.3 Aromatherapy Associates Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.20.4 Aromatherapy Associates Bath Fragrance Product Portfolio
- 4.20.5 Aromatherapy Associates Recent Developments
- 4.21 Scottish Fine Soaps
- 4.21.1 Scottish Fine Soaps Company Information
- 4.21.2 Scottish Fine Soaps Business Overview
- 4.21.3 Scottish Fine Soaps Bath Fragrance Sales, Revenue and Gross Margin (2021-2026)
- 4.21.4 Scottish Fine Soaps Bath Fragrance Product Portfolio
- 4.21.5 Scottish Fine Soaps Recent Developments
5 Global Bath Fragrance Market Scenario by Region
- 5.1 Global Bath Fragrance Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Bath Fragrance Sales by Region: 2021-2032
- 5.2.1 Global Bath Fragrance Sales by Region: 2021-2026
- 5.2.2 Global Bath Fragrance Sales by Region: 2027-2032
- 5.3 Global Bath Fragrance Revenue by Region: 2021-2032
- 5.3.1 Global Bath Fragrance Revenue by Region: 2021-2026
- 5.3.2 Global Bath Fragrance Revenue by Region: 2027-2032
- 5.4 North America Bath Fragrance Market Facts & Figures by Country
- 5.4.1 North America Bath Fragrance Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Bath Fragrance Sales by Country (2021-2032)
- 5.4.3 North America Bath Fragrance Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Bath Fragrance Market Facts & Figures by Country
- 5.5.1 Europe Bath Fragrance Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Bath Fragrance Sales by Country (2021-2032)
- 5.5.3 Europe Bath Fragrance Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Bath Fragrance Market Facts & Figures by Country
- 5.6.1 Asia Pacific Bath Fragrance Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Bath Fragrance Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Bath Fragrance Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Bath Fragrance Market Facts & Figures by Country
- 5.7.1 South America Bath Fragrance Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Bath Fragrance Sales by Country (2021-2032)
- 5.7.3 South America Bath Fragrance Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Bath Fragrance Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Bath Fragrance Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Bath Fragrance Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Bath Fragrance Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Bath Fragrance Sales by Type (2021-2032)
- 6.1.1 Global Bath Fragrance Sales by Type (2021-2032) & (k units)
- 6.1.2 Global Bath Fragrance Sales Market Share by Type (2021-2032)
- 6.2 Global Bath Fragrance Revenue by Type (2021-2032)
- 6.2.1 Global Bath Fragrance Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Bath Fragrance Revenue Market Share by Type (2021-2032)
- 6.3 Global Bath Fragrance Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Bath Fragrance Sales by Application (2021-2032)
- 7.1.1 Global Bath Fragrance Sales by Application (2021-2032) & (k units)
- 7.1.2 Global Bath Fragrance Sales Market Share by Application (2021-2032)
- 7.2 Global Bath Fragrance Revenue by Application (2021-2032)
- 7.2.1 Global Bath Fragrance Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Bath Fragrance Revenue Market Share by Application (2021-2032)
- 7.3 Global Bath Fragrance Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Bath Fragrance Value Chain Analysis
- 8.1.1 Bath Fragrance Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Bath Fragrance Production Mode & Process
- 8.2 Bath Fragrance Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Bath Fragrance Distributors
- 8.2.3 Bath Fragrance Customers
9 Global Bath Fragrance Analyzing Market Dynamics
- 9.1 Bath Fragrance Industry Trends
- 9.2 Bath Fragrance Industry Drivers
- 9.3 Bath Fragrance Industry Opportunities and Challenges
- 9.4 Bath Fragrance Industry Restraints
10 Report Conclusion
11 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst