Selected research
Industry Growth & Trends
Global Natto Industry Growth and Trends Forecast to 2032
Market perspective
The global Natto market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Natto is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Natto is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Natto is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global manufacturers of Natto include Takano, AZUMA, Mizkan, Kikusui Food, Hoya Natto, Okuno Shokuhin, YAMADA, Daruma Foods and Doutong Food, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Natto market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Natto market size, estimates, and forecasts are presented in terms of sales volume (t) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Natto market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Natto.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Natto market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Natto Market by Company
Takano
AZUMA
Mizkan
Kikusui Food
Hoya Natto
Okuno Shokuhin
YAMADA
Daruma Foods
Doutong Food
Donan Hiratsuka Foods
Shounadou
Osato
Yanjing Nadou
Marumiya
Tengu Natto
Takenoshita Foods
Natto Segment by Type
Soy Natto
Black Bean Natto
Natto Segment by Application
Business Order
Family Food
Natto Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Natto market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Natto and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Natto.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Natto manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Natto in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Soy Natto
- Black Bean Natto
Applications
- Business Order
- Family Food
Companies covered
- Takano
- AZUMA
- Mizkan
- Kikusui Food
- Hoya Natto
- Okuno Shokuhin
- YAMADA
- Daruma Foods
- Doutong Food
- Donan Hiratsuka Foods
- Shounadou
- Osato
- Yanjing Nadou
- Marumiya
- Tengu Natto
- Takenoshita Foods
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Natto Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Natto Sales Estimates and Forecasts (2021-2032)
- 1.3 Natto Market by Type
- 1.3.1 Soy Natto
- 1.3.2 Black Bean Natto
- 1.4 Global Natto Market Size by Type
- 1.4.1 Global Natto Market Size Overview by Type (2021-2032)
- 1.4.2 Global Natto Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Natto Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Natto Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Natto Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Natto Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Natto Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Natto Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Natto Industry Trends
- 2.2 Natto Industry Drivers
- 2.3 Natto Industry Opportunities and Challenges
- 2.4 Natto Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Natto Revenue (2021-2026)
- 3.2 Global Top Players by Natto Sales (2021-2026)
- 3.3 Global Top Players by Natto Price (2021-2026)
- 3.4 Global Natto Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Natto Major Company Production Sites & Headquarters
- 3.6 Global Natto Company, Product Type & Application
- 3.7 Global Natto Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Natto Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Natto Players Market Share by Revenue in 2025
- 3.8.3 2025 Natto Tier 1, Tier 2, and Tier 3
4 Natto Regional Status and Outlook
- 4.1 Global Natto Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Natto Historic Market Size by Region
- 4.2.1 Global Natto Sales in Volume by Region (2021-2026)
- 4.2.2 Global Natto Sales in Value by Region (2021-2026)
- 4.2.3 Global Natto Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Natto Forecasted Market Size by Region
- 4.3.1 Global Natto Sales in Volume by Region (2027-2032)
- 4.3.2 Global Natto Sales in Value by Region (2027-2032)
- 4.3.3 Global Natto Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Natto by Application
- 5.1 Natto Market by Application
- 5.1.1 Business Order
- 5.1.2 Family Food
- 5.2 Global Natto Market Size by Application
- 5.2.1 Global Natto Market Size Overview by Application (2021-2032)
- 5.2.2 Global Natto Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Natto Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Natto Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Natto Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Natto Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Natto Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Natto Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Takano
- 6.1.1 Takano Company Information
- 6.1.2 Takano Business Overview
- 6.1.3 Takano Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Takano Natto Product Portfolio
- 6.1.5 Takano Recent Developments
- 6.2 AZUMA
- 6.2.1 AZUMA Company Information
- 6.2.2 AZUMA Business Overview
- 6.2.3 AZUMA Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 AZUMA Natto Product Portfolio
- 6.2.5 AZUMA Recent Developments
- 6.3 Mizkan
- 6.3.1 Mizkan Company Information
- 6.3.2 Mizkan Business Overview
- 6.3.3 Mizkan Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Mizkan Natto Product Portfolio
- 6.3.5 Mizkan Recent Developments
- 6.4 Kikusui Food
- 6.4.1 Kikusui Food Company Information
- 6.4.2 Kikusui Food Business Overview
- 6.4.3 Kikusui Food Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Kikusui Food Natto Product Portfolio
- 6.4.5 Kikusui Food Recent Developments
- 6.5 Hoya Natto
- 6.5.1 Hoya Natto Company Information
- 6.5.2 Hoya Natto Business Overview
- 6.5.3 Hoya Natto Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Hoya Natto Natto Product Portfolio
- 6.5.5 Hoya Natto Recent Developments
- 6.6 Okuno Shokuhin
- 6.6.1 Okuno Shokuhin Company Information
- 6.6.2 Okuno Shokuhin Business Overview
- 6.6.3 Okuno Shokuhin Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Okuno Shokuhin Natto Product Portfolio
- 6.6.5 Okuno Shokuhin Recent Developments
- 6.7 YAMADA
- 6.7.1 YAMADA Company Information
- 6.7.2 YAMADA Business Overview
- 6.7.3 YAMADA Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 YAMADA Natto Product Portfolio
- 6.7.5 YAMADA Recent Developments
- 6.8 Daruma Foods
- 6.8.1 Daruma Foods Company Information
- 6.8.2 Daruma Foods Business Overview
- 6.8.3 Daruma Foods Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Daruma Foods Natto Product Portfolio
- 6.8.5 Daruma Foods Recent Developments
- 6.9 Doutong Food
- 6.9.1 Doutong Food Company Information
- 6.9.2 Doutong Food Business Overview
- 6.9.3 Doutong Food Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Doutong Food Natto Product Portfolio
- 6.9.5 Doutong Food Recent Developments
- 6.10 Donan Hiratsuka Foods
- 6.10.1 Donan Hiratsuka Foods Company Information
- 6.10.2 Donan Hiratsuka Foods Business Overview
- 6.10.3 Donan Hiratsuka Foods Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Donan Hiratsuka Foods Natto Product Portfolio
- 6.10.5 Donan Hiratsuka Foods Recent Developments
- 6.11 Shounadou
- 6.11.1 Shounadou Company Information
- 6.11.2 Shounadou Business Overview
- 6.11.3 Shounadou Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Shounadou Natto Product Portfolio
- 6.11.5 Shounadou Recent Developments
- 6.12 Osato
- 6.12.1 Osato Company Information
- 6.12.2 Osato Business Overview
- 6.12.3 Osato Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 Osato Natto Product Portfolio
- 6.12.5 Osato Recent Developments
- 6.13 Yanjing Nadou
- 6.13.1 Yanjing Nadou Company Information
- 6.13.2 Yanjing Nadou Business Overview
- 6.13.3 Yanjing Nadou Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Yanjing Nadou Natto Product Portfolio
- 6.13.5 Yanjing Nadou Recent Developments
- 6.14 Marumiya
- 6.14.1 Marumiya Company Information
- 6.14.2 Marumiya Business Overview
- 6.14.3 Marumiya Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Marumiya Natto Product Portfolio
- 6.14.5 Marumiya Recent Developments
- 6.15 Tengu Natto
- 6.15.1 Tengu Natto Company Information
- 6.15.2 Tengu Natto Business Overview
- 6.15.3 Tengu Natto Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 Tengu Natto Natto Product Portfolio
- 6.15.5 Tengu Natto Recent Developments
- 6.16 Takenoshita Foods
- 6.16.1 Takenoshita Foods Company Information
- 6.16.2 Takenoshita Foods Business Overview
- 6.16.3 Takenoshita Foods Natto Sales, Revenue and Gross Margin (2021-2026)
- 6.16.4 Takenoshita Foods Natto Product Portfolio
- 6.16.5 Takenoshita Foods Recent Developments
7 North America by Country
- 7.1 North America Natto Sales by Country
- 7.1.1 North America Natto Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Natto Sales by Country (2021-2026)
- 7.1.3 North America Natto Sales Forecast by Country (2027-2032)
- 7.2 North America Natto Market Size by Country
- 7.2.1 North America Natto Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Natto Market Size by Country (2021-2026)
- 7.2.3 North America Natto Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Natto Sales by Country
- 8.1.1 Europe Natto Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Natto Sales by Country (2021-2026)
- 8.1.3 Europe Natto Sales Forecast by Country (2027-2032)
- 8.2 Europe Natto Market Size by Country
- 8.2.1 Europe Natto Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Natto Market Size by Country (2021-2026)
- 8.2.3 Europe Natto Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Natto Sales by Country
- 9.1.1 Asia-Pacific Natto Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Natto Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Natto Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Natto Market Size by Country
- 9.2.1 Asia-Pacific Natto Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Natto Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Natto Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Natto Sales by Country
- 10.1.1 South America Natto Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Natto Sales by Country (2021-2026)
- 10.1.3 South America Natto Sales Forecast by Country (2027-2032)
- 10.2 South America Natto Market Size by Country
- 10.2.1 South America Natto Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Natto Market Size by Country (2021-2026)
- 10.2.3 South America Natto Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Natto Sales by Country
- 11.1.1 Middle East and Africa Natto Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Natto Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Natto Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Natto Market Size by Country
- 11.2.1 Middle East and Africa Natto Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Natto Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Natto Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Natto Value Chain Analysis
- 12.1.1 Natto Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Natto Production Mode & Process
- 12.2 Natto Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Natto Distributors
- 12.2.3 Natto Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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