Selected research
Industry Research
Natto Industry Research Report 2026
Market perspective
The global Natto market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
The North America market for Natto is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026–2032.
The Europe market for Natto is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032.
Read the full market overview
The Asia Pacific market for Natto is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032.
Leading global manufacturers of Natto include Takano, AZUMA, Mizkan, Kikusui Food, Hoya Natto, Okuno Shokuhin, YAMADA, Daruma Foods and Doutong Food, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report quantifies the global Natto market in terms of revenue (US$ million) and, where applicable, sales volume (t), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/t) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Natto Market by Company
Takano
AZUMA
Mizkan
Kikusui Food
Hoya Natto
Okuno Shokuhin
YAMADA
Daruma Foods
Doutong Food
Donan Hiratsuka Foods
Shounadou
Osato
Yanjing Nadou
Marumiya
Tengu Natto
Takenoshita Foods
Natto Segment by Type
Soy Natto
Black Bean Natto
Natto Segment by Application
Business Order
Family Food
Natto Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Natto market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Natto and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Natto.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Natto manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Natto by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Natto in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Soy Natto
- Black Bean Natto
Applications
- Business Order
- Family Food
Companies covered
- Takano
- AZUMA
- Mizkan
- Kikusui Food
- Hoya Natto
- Okuno Shokuhin
- YAMADA
- Daruma Foods
- Doutong Food
- Donan Hiratsuka Foods
- Shounadou
- Osato
- Yanjing Nadou
- Marumiya
- Tengu Natto
- Takenoshita Foods
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Natto Market Size (2021-2032)
- 2.2.2 Global Natto Sales (2021-2032)
- 2.2.3 Global Natto Market Average Price (2021-2032)
- 2.3 Natto by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Soy Natto
- 2.3.3 Black Bean Natto
- 2.4 Natto by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Business Order
- 2.4.3 Family Food
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Natto Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Natto Sales (t) of Manufacturers (2021-2026)
- 3.3 Global Natto Revenue of Manufacturers (2021-2026)
- 3.4 Global Natto Average Price by Manufacturers (2021-2026)
- 3.5 Global Natto Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Natto, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Natto, Product Type & Application
- 3.8 Global Manufacturers of Natto, Established Date
- 3.9 Global Natto Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Takano
- 4.1.1 Takano Company Information
- 4.1.2 Takano Business Overview
- 4.1.3 Takano Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Takano Natto Product Portfolio
- 4.1.5 Takano Recent Developments
- 4.2 AZUMA
- 4.2.1 AZUMA Company Information
- 4.2.2 AZUMA Business Overview
- 4.2.3 AZUMA Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 AZUMA Natto Product Portfolio
- 4.2.5 AZUMA Recent Developments
- 4.3 Mizkan
- 4.3.1 Mizkan Company Information
- 4.3.2 Mizkan Business Overview
- 4.3.3 Mizkan Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Mizkan Natto Product Portfolio
- 4.3.5 Mizkan Recent Developments
- 4.4 Kikusui Food
- 4.4.1 Kikusui Food Company Information
- 4.4.2 Kikusui Food Business Overview
- 4.4.3 Kikusui Food Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Kikusui Food Natto Product Portfolio
- 4.4.5 Kikusui Food Recent Developments
- 4.5 Hoya Natto
- 4.5.1 Hoya Natto Company Information
- 4.5.2 Hoya Natto Business Overview
- 4.5.3 Hoya Natto Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Hoya Natto Natto Product Portfolio
- 4.5.5 Hoya Natto Recent Developments
- 4.6 Okuno Shokuhin
- 4.6.1 Okuno Shokuhin Company Information
- 4.6.2 Okuno Shokuhin Business Overview
- 4.6.3 Okuno Shokuhin Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Okuno Shokuhin Natto Product Portfolio
- 4.6.5 Okuno Shokuhin Recent Developments
- 4.7 YAMADA
- 4.7.1 YAMADA Company Information
- 4.7.2 YAMADA Business Overview
- 4.7.3 YAMADA Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 YAMADA Natto Product Portfolio
- 4.7.5 YAMADA Recent Developments
- 4.8 Daruma Foods
- 4.8.1 Daruma Foods Company Information
- 4.8.2 Daruma Foods Business Overview
- 4.8.3 Daruma Foods Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Daruma Foods Natto Product Portfolio
- 4.8.5 Daruma Foods Recent Developments
- 4.9 Doutong Food
- 4.9.1 Doutong Food Company Information
- 4.9.2 Doutong Food Business Overview
- 4.9.3 Doutong Food Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Doutong Food Natto Product Portfolio
- 4.9.5 Doutong Food Recent Developments
- 4.10 Donan Hiratsuka Foods
- 4.10.1 Donan Hiratsuka Foods Company Information
- 4.10.2 Donan Hiratsuka Foods Business Overview
- 4.10.3 Donan Hiratsuka Foods Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Donan Hiratsuka Foods Natto Product Portfolio
- 4.10.5 Donan Hiratsuka Foods Recent Developments
- 4.11 Shounadou
- 4.11.1 Shounadou Company Information
- 4.11.2 Shounadou Business Overview
- 4.11.3 Shounadou Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Shounadou Natto Product Portfolio
- 4.11.5 Shounadou Recent Developments
- 4.12 Osato
- 4.12.1 Osato Company Information
- 4.12.2 Osato Business Overview
- 4.12.3 Osato Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Osato Natto Product Portfolio
- 4.12.5 Osato Recent Developments
- 4.13 Yanjing Nadou
- 4.13.1 Yanjing Nadou Company Information
- 4.13.2 Yanjing Nadou Business Overview
- 4.13.3 Yanjing Nadou Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Yanjing Nadou Natto Product Portfolio
- 4.13.5 Yanjing Nadou Recent Developments
- 4.14 Marumiya
- 4.14.1 Marumiya Company Information
- 4.14.2 Marumiya Business Overview
- 4.14.3 Marumiya Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Marumiya Natto Product Portfolio
- 4.14.5 Marumiya Recent Developments
- 4.15 Tengu Natto
- 4.15.1 Tengu Natto Company Information
- 4.15.2 Tengu Natto Business Overview
- 4.15.3 Tengu Natto Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Tengu Natto Natto Product Portfolio
- 4.15.5 Tengu Natto Recent Developments
- 4.16 Takenoshita Foods
- 4.16.1 Takenoshita Foods Company Information
- 4.16.2 Takenoshita Foods Business Overview
- 4.16.3 Takenoshita Foods Natto Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 Takenoshita Foods Natto Product Portfolio
- 4.16.5 Takenoshita Foods Recent Developments
5 Global Natto Market Scenario by Region
- 5.1 Global Natto Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Natto Sales by Region: 2021-2032
- 5.2.1 Global Natto Sales by Region: 2021-2026
- 5.2.2 Global Natto Sales by Region: 2027-2032
- 5.3 Global Natto Revenue by Region: 2021-2032
- 5.3.1 Global Natto Revenue by Region: 2021-2026
- 5.3.2 Global Natto Revenue by Region: 2027-2032
- 5.4 North America Natto Market Facts & Figures by Country
- 5.4.1 North America Natto Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Natto Sales by Country (2021-2032)
- 5.4.3 North America Natto Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Natto Market Facts & Figures by Country
- 5.5.1 Europe Natto Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Natto Sales by Country (2021-2032)
- 5.5.3 Europe Natto Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Natto Market Facts & Figures by Country
- 5.6.1 Asia Pacific Natto Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Natto Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Natto Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Natto Market Facts & Figures by Country
- 5.7.1 South America Natto Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Natto Sales by Country (2021-2032)
- 5.7.3 South America Natto Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Natto Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Natto Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Natto Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Natto Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Natto Sales by Type (2021-2032)
- 6.1.1 Global Natto Sales by Type (2021-2032) & (t)
- 6.1.2 Global Natto Sales Market Share by Type (2021-2032)
- 6.2 Global Natto Revenue by Type (2021-2032)
- 6.2.1 Global Natto Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Natto Revenue Market Share by Type (2021-2032)
- 6.3 Global Natto Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Natto Sales by Application (2021-2032)
- 7.1.1 Global Natto Sales by Application (2021-2032) & (t)
- 7.1.2 Global Natto Sales Market Share by Application (2021-2032)
- 7.2 Global Natto Revenue by Application (2021-2032)
- 7.2.1 Global Natto Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Natto Revenue Market Share by Application (2021-2032)
- 7.3 Global Natto Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Natto Value Chain Analysis
- 8.1.1 Natto Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Natto Production Mode & Process
- 8.2 Natto Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Natto Distributors
- 8.2.3 Natto Customers
9 Global Natto Analyzing Market Dynamics
- 9.1 Natto Industry Trends
- 9.2 Natto Industry Drivers
- 9.3 Natto Industry Opportunities and Challenges
- 9.4 Natto Industry Restraints
10 Report Conclusion
11 Disclaimer
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