APO RESEARCH · REPORT
E Cigarettes
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Product & engineering
Understand the product.
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Selected research
Industry Research
E Cigarettes Industry Research Report 2026
Market perspective
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
The industry's leading manufacturers are Imperial Tobacco, Reynolds American and Japan Tobacco, which accounted for 11.71%, 8.29% and 7.78% of revenue in 2019, respectively.
Report Scope
Read the full market overview
This report quantifies the global E Cigarettes market in terms of revenue (US$ million) and, where applicable, sales volume (K Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
E Cigarettes Market by Company
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR Product
Njoy
21st Century
Vaporcorp
Truvape
FirstUnion
Hangsen
Buddy Group
Kimree
Innokin
SHENZHEN SMOORE
SMOK
E Cigarettes Segment by Type
With Screen
Without Screen
E Cigarettes Segment by Application
Online
Offline
E Cigarettes Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global E Cigarettes market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of E Cigarettes and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of E Cigarettes.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of E Cigarettes manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of E Cigarettes by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of E Cigarettes in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- With Screen
- Without Screen
Applications
- Online
- Offline
Companies covered
- Imperial Tobacco
- Reynolds American
- Japan Tobacco
- Altria
- VMR Product
- Njoy
- 21st Century
- Vaporcorp
- Truvape
- FirstUnion
- Hangsen
- Buddy Group
- Kimree
- Innokin
- SHENZHEN SMOORE
- SMOK
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global E Cigarettes Market Size (2021-2032)
- 2.2.2 Global E Cigarettes Sales (2021-2032)
- 2.2.3 Global E Cigarettes Market Average Price (2021-2032)
- 2.3 E Cigarettes by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 With Screen
- 2.3.3 Without Screen
- 2.4 E Cigarettes by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Online
- 2.4.3 Offline
3 Market Competitive Landscape by Manufacturers
- 3.1 Global E Cigarettes Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global E Cigarettes Sales (K Units) of Manufacturers (2021-2026)
- 3.3 Global E Cigarettes Revenue of Manufacturers (2021-2026)
- 3.4 Global E Cigarettes Average Price by Manufacturers (2021-2026)
- 3.5 Global E Cigarettes Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of E Cigarettes, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of E Cigarettes, Product Type & Application
- 3.8 Global Manufacturers of E Cigarettes, Established Date
- 3.9 Global E Cigarettes Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Imperial Tobacco
- 4.1.1 Imperial Tobacco Company Information
- 4.1.2 Imperial Tobacco Business Overview
- 4.1.3 Imperial Tobacco E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Imperial Tobacco E Cigarettes Product Portfolio
- 4.1.5 Imperial Tobacco Recent Developments
- 4.2 Reynolds American
- 4.2.1 Reynolds American Company Information
- 4.2.2 Reynolds American Business Overview
- 4.2.3 Reynolds American E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Reynolds American E Cigarettes Product Portfolio
- 4.2.5 Reynolds American Recent Developments
- 4.3 Japan Tobacco
- 4.3.1 Japan Tobacco Company Information
- 4.3.2 Japan Tobacco Business Overview
- 4.3.3 Japan Tobacco E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Japan Tobacco E Cigarettes Product Portfolio
- 4.3.5 Japan Tobacco Recent Developments
- 4.4 Altria
- 4.4.1 Altria Company Information
- 4.4.2 Altria Business Overview
- 4.4.3 Altria E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Altria E Cigarettes Product Portfolio
- 4.4.5 Altria Recent Developments
- 4.5 VMR Product
- 4.5.1 VMR Product Company Information
- 4.5.2 VMR Product Business Overview
- 4.5.3 VMR Product E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 VMR Product E Cigarettes Product Portfolio
- 4.5.5 VMR Product Recent Developments
- 4.6 Njoy
- 4.6.1 Njoy Company Information
- 4.6.2 Njoy Business Overview
- 4.6.3 Njoy E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Njoy E Cigarettes Product Portfolio
- 4.6.5 Njoy Recent Developments
- 4.7 21st Century
- 4.7.1 21st Century Company Information
- 4.7.2 21st Century Business Overview
- 4.7.3 21st Century E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 21st Century E Cigarettes Product Portfolio
- 4.7.5 21st Century Recent Developments
- 4.8 Vaporcorp
- 4.8.1 Vaporcorp Company Information
- 4.8.2 Vaporcorp Business Overview
- 4.8.3 Vaporcorp E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Vaporcorp E Cigarettes Product Portfolio
- 4.8.5 Vaporcorp Recent Developments
- 4.9 Truvape
- 4.9.1 Truvape Company Information
- 4.9.2 Truvape Business Overview
- 4.9.3 Truvape E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Truvape E Cigarettes Product Portfolio
- 4.9.5 Truvape Recent Developments
- 4.10 FirstUnion
- 4.10.1 FirstUnion Company Information
- 4.10.2 FirstUnion Business Overview
- 4.10.3 FirstUnion E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 FirstUnion E Cigarettes Product Portfolio
- 4.10.5 FirstUnion Recent Developments
- 4.11 Hangsen
- 4.11.1 Hangsen Company Information
- 4.11.2 Hangsen Business Overview
- 4.11.3 Hangsen E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Hangsen E Cigarettes Product Portfolio
- 4.11.5 Hangsen Recent Developments
- 4.12 Buddy Group
- 4.12.1 Buddy Group Company Information
- 4.12.2 Buddy Group Business Overview
- 4.12.3 Buddy Group E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Buddy Group E Cigarettes Product Portfolio
- 4.12.5 Buddy Group Recent Developments
- 4.13 Kimree
- 4.13.1 Kimree Company Information
- 4.13.2 Kimree Business Overview
- 4.13.3 Kimree E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Kimree E Cigarettes Product Portfolio
- 4.13.5 Kimree Recent Developments
- 4.14 Innokin
- 4.14.1 Innokin Company Information
- 4.14.2 Innokin Business Overview
- 4.14.3 Innokin E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Innokin E Cigarettes Product Portfolio
- 4.14.5 Innokin Recent Developments
- 4.15 SHENZHEN SMOORE
- 4.15.1 SHENZHEN SMOORE Company Information
- 4.15.2 SHENZHEN SMOORE Business Overview
- 4.15.3 SHENZHEN SMOORE E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 SHENZHEN SMOORE E Cigarettes Product Portfolio
- 4.15.5 SHENZHEN SMOORE Recent Developments
- 4.16 SMOK
- 4.16.1 SMOK Company Information
- 4.16.2 SMOK Business Overview
- 4.16.3 SMOK E Cigarettes Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 SMOK E Cigarettes Product Portfolio
- 4.16.5 SMOK Recent Developments
5 Global E Cigarettes Market Scenario by Region
- 5.1 Global E Cigarettes Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global E Cigarettes Sales by Region: 2021-2032
- 5.2.1 Global E Cigarettes Sales by Region: 2021-2026
- 5.2.2 Global E Cigarettes Sales by Region: 2027-2032
- 5.3 Global E Cigarettes Revenue by Region: 2021-2032
- 5.3.1 Global E Cigarettes Revenue by Region: 2021-2026
- 5.3.2 Global E Cigarettes Revenue by Region: 2027-2032
- 5.4 North America E Cigarettes Market Facts & Figures by Country
- 5.4.1 North America E Cigarettes Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America E Cigarettes Sales by Country (2021-2032)
- 5.4.3 North America E Cigarettes Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe E Cigarettes Market Facts & Figures by Country
- 5.5.1 Europe E Cigarettes Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe E Cigarettes Sales by Country (2021-2032)
- 5.5.3 Europe E Cigarettes Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific E Cigarettes Market Facts & Figures by Country
- 5.6.1 Asia Pacific E Cigarettes Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific E Cigarettes Sales by Country (2021-2032)
- 5.6.3 Asia Pacific E Cigarettes Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America E Cigarettes Market Facts & Figures by Country
- 5.7.1 South America E Cigarettes Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America E Cigarettes Sales by Country (2021-2032)
- 5.7.3 South America E Cigarettes Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa E Cigarettes Market Facts & Figures by Country
- 5.8.1 Middle East and Africa E Cigarettes Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa E Cigarettes Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa E Cigarettes Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global E Cigarettes Sales by Type (2021-2032)
- 6.1.1 Global E Cigarettes Sales by Type (2021-2032) & (K Units)
- 6.1.2 Global E Cigarettes Sales Market Share by Type (2021-2032)
- 6.2 Global E Cigarettes Revenue by Type (2021-2032)
- 6.2.1 Global E Cigarettes Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global E Cigarettes Revenue Market Share by Type (2021-2032)
- 6.3 Global E Cigarettes Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global E Cigarettes Sales by Application (2021-2032)
- 7.1.1 Global E Cigarettes Sales by Application (2021-2032) & (K Units)
- 7.1.2 Global E Cigarettes Sales Market Share by Application (2021-2032)
- 7.2 Global E Cigarettes Revenue by Application (2021-2032)
- 7.2.1 Global E Cigarettes Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global E Cigarettes Revenue Market Share by Application (2021-2032)
- 7.3 Global E Cigarettes Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 E Cigarettes Value Chain Analysis
- 8.1.1 E Cigarettes Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 E Cigarettes Production Mode & Process
- 8.2 E Cigarettes Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 E Cigarettes Distributors
- 8.2.3 E Cigarettes Customers
9 Global E Cigarettes Analyzing Market Dynamics
- 9.1 E Cigarettes Industry Trends
- 9.2 E Cigarettes Industry Drivers
- 9.3 E Cigarettes Industry Opportunities and Challenges
- 9.4 E Cigarettes Industry Restraints
10 Report Conclusion
11 Disclaimer
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