APO RESEARCH · REPORT
E Cigarettes
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Product & engineering
Understand the product.
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Selected research
Market Structure
Global E Cigarettes Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
The industry's leading manufacturers are Imperial Tobacco, Reynolds American and Japan Tobacco, which accounted for 11.71%, 8.29% and 7.78% of revenue in 2019, respectively.
This report provides an overview of the global E Cigarettes market in terms of sales, revenue, and price, analyzing global market trends using historical revenue and sales data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
Read the full market overview
The study covers key producers of E Cigarettes and sales in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents E Cigarettes sales, revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering sales, revenue, and price—for 2021-2032, and evaluates and forecasts the E Cigarettes market size, projected growth trends, production technologies, key applications, and end-use industries.
E Cigarettes Segment by Company
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR Product
Njoy
21st Century
Vaporcorp
Truvape
FirstUnion
Hangsen
Buddy Group
Kimree
Innokin
SHENZHEN SMOORE
SMOK
E Cigarettes Segment by Type
With Screen
Without Screen
E Cigarettes Segment by Application
Online
Offline
E Cigarettes Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global E Cigarettes market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of E Cigarettes and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of E Cigarettes.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Provides an overview of the E Cigarettes market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2021-2032).
Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of E Cigarettes manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of E Cigarettes in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Revenue of E Cigarettes in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- With Screen
- Without Screen
Applications
- Online
- Offline
Companies covered
- Imperial Tobacco
- Reynolds American
- Japan Tobacco
- Altria
- VMR Product
- Njoy
- 21st Century
- Vaporcorp
- Truvape
- FirstUnion
- Hangsen
- Buddy Group
- Kimree
- Innokin
- SHENZHEN SMOORE
- SMOK
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global E Cigarettes Market Size, 2021 VS 2025 VS 2032
- 1.3 Global E Cigarettes Market Size Estimates and Forecasts (2021-2032)
- 1.4 Global E Cigarettes Sales Estimates and Forecasts (2021-2032)
- 1.5 Global E Cigarettes Market Average Price (2021-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
2 Global E Cigarettes Market Dynamics
- 2.1 E Cigarettes Industry Trends
- 2.2 E Cigarettes Industry Drivers
- 2.3 E Cigarettes Industry Opportunities and Challenges
- 2.4 E Cigarettes Industry Restraints
3 E Cigarettes Market by Manufacturers
- 3.1 Global E Cigarettes Revenue by Manufacturers (2021-2026)
- 3.2 Global E Cigarettes Sales by Manufacturers (2021-2026)
- 3.3 Global E Cigarettes Average Sales Price by Manufacturers (2021-2026)
- 3.4 Global E Cigarettes Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global E Cigarettes Key Manufacturers Manufacturing Sites & Headquarters
- 3.6 Global E Cigarettes Manufacturers, Product Type & Application
- 3.7 Global E Cigarettes Manufacturers Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global E Cigarettes Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 E Cigarettes Players Market Share by Revenue in 2025
- 3.8.3 2025 E Cigarettes Tier 1, Tier 2, and Tier 3
4 E Cigarettes Market by Type
- 4.1 E Cigarettes Type Introduction
- 4.1.1 With Screen
- 4.1.2 Without Screen
- 4.2 Global E Cigarettes Sales by Type
- 4.2.1 Global E Cigarettes Sales by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global E Cigarettes Sales by Type (2021-2032)
- 4.2.3 Global E Cigarettes Sales Market Share by Type (2021-2032)
- 4.3 Global E Cigarettes Revenue by Type
- 4.3.1 Global E Cigarettes Revenue by Type (2021 VS 2025 VS 2032)
- 4.3.2 Global E Cigarettes Revenue by Type (2021-2032)
- 4.3.3 Global E Cigarettes Revenue Market Share by Type (2021-2032)
5 E Cigarettes Market by Application
- 5.1 E Cigarettes Application Introduction
- 5.1.1 Online
- 5.1.2 Offline
- 5.2 Global E Cigarettes Sales by Application
- 5.2.1 Global E Cigarettes Sales by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global E Cigarettes Sales by Application (2021-2032)
- 5.2.3 Global E Cigarettes Sales Market Share by Application (2021-2032)
- 5.3 Global E Cigarettes Revenue by Application
- 5.3.1 Global E Cigarettes Revenue by Application (2021 VS 2025 VS 2032)
- 5.3.2 Global E Cigarettes Revenue by Application (2021-2032)
- 5.3.3 Global E Cigarettes Revenue Market Share by Application (2021-2032)
6 Global E Cigarettes Sales by Region
- 6.1 Global E Cigarettes Sales by Region: 2021 VS 2025 VS 2032
- 6.2 Global E Cigarettes Sales by Region (2021-2032)
- 6.2.1 Global E Cigarettes Sales by Region (2021-2026)
- 6.2.2 Global E Cigarettes Sales Forecasted by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America E Cigarettes Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America E Cigarettes Sales by Country (2021-2032)
- 6.3.3 U.S.
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe E Cigarettes Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe E Cigarettes Sales by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Netherlands
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific E Cigarettes Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific E Cigarettes Sales by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 Southeast Asia
- 6.5.7 India
- 6.5.8 Australia
- 6.6 South America, Middle East and Africa
- 6.6.1 South America, Middle East and Africa E Cigarettes Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East and Africa E Cigarettes Sales by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 South Africa
- 6.6.5 Saudi Arabia
- 6.6.6 Turkey
- 6.6.6 Argentina
- 6.6.6 UAE
- 6.6.6 Egypt
- 6.6.6 Chile
7 Global E Cigarettes Revenue by Region
- 7.1 Global E Cigarettes Revenue by Region
- 7.1.1 Global E Cigarettes Revenue by Region: 2021 VS 2025 VS 2032
- 7.1.2 Global E Cigarettes Revenue by Region (2021-2026)
- 7.1.3 Global E Cigarettes Revenue by Region (2027-2032)
- 7.1.4 Global E Cigarettes Revenue Market Share by Region (2021-2032)
- 7.2 North America
- 7.2.1 North America E Cigarettes Revenue (2021-2032)
- 7.2.2 North America E Cigarettes Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.3 Europe
- 7.3.1 Europe E Cigarettes Revenue (2021-2032)
- 7.3.2 Europe E Cigarettes Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.4 Asia-Pacific
- 7.4.1 Asia-Pacific E Cigarettes Revenue (2021-2032)
- 7.4.2 Asia-Pacific E Cigarettes Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.5 South America, Middle East and Africa
- 7.5.1 South America, Middle East and Africa E Cigarettes Revenue (2021-2032)
- 7.5.2 South America, Middle East and Africa E Cigarettes Revenue Share by Country: 2021 VS 2025 VS 2032
8 Company Profiles
- 8.1 Imperial Tobacco
- 8.1.1 Imperial Tobacco Company Information
- 8.1.2 Imperial Tobacco Business Overview
- 8.1.3 Imperial Tobacco E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.1.4 Imperial Tobacco E Cigarettes Product Portfolio
- 8.1.5 Imperial Tobacco Recent Developments
- 8.2 Reynolds American
- 8.2.1 Reynolds American Company Information
- 8.2.2 Reynolds American Business Overview
- 8.2.3 Reynolds American E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.2.4 Reynolds American E Cigarettes Product Portfolio
- 8.2.5 Reynolds American Recent Developments
- 8.3 Japan Tobacco
- 8.3.1 Japan Tobacco Company Information
- 8.3.2 Japan Tobacco Business Overview
- 8.3.3 Japan Tobacco E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.3.4 Japan Tobacco E Cigarettes Product Portfolio
- 8.3.5 Japan Tobacco Recent Developments
- 8.4 Altria
- 8.4.1 Altria Company Information
- 8.4.2 Altria Business Overview
- 8.4.3 Altria E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.4.4 Altria E Cigarettes Product Portfolio
- 8.4.5 Altria Recent Developments
- 8.5 VMR Product
- 8.5.1 VMR Product Company Information
- 8.5.2 VMR Product Business Overview
- 8.5.3 VMR Product E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.5.4 VMR Product E Cigarettes Product Portfolio
- 8.5.5 VMR Product Recent Developments
- 8.6 Njoy
- 8.6.1 Njoy Company Information
- 8.6.2 Njoy Business Overview
- 8.6.3 Njoy E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.6.4 Njoy E Cigarettes Product Portfolio
- 8.6.5 Njoy Recent Developments
- 8.7 21st Century
- 8.7.1 21st Century Company Information
- 8.7.2 21st Century Business Overview
- 8.7.3 21st Century E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.7.4 21st Century E Cigarettes Product Portfolio
- 8.7.5 21st Century Recent Developments
- 8.8 Vaporcorp
- 8.8.1 Vaporcorp Company Information
- 8.8.2 Vaporcorp Business Overview
- 8.8.3 Vaporcorp E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.8.4 Vaporcorp E Cigarettes Product Portfolio
- 8.8.5 Vaporcorp Recent Developments
- 8.9 Truvape
- 8.9.1 Truvape Company Information
- 8.9.2 Truvape Business Overview
- 8.9.3 Truvape E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.9.4 Truvape E Cigarettes Product Portfolio
- 8.9.5 Truvape Recent Developments
- 8.10 FirstUnion
- 8.10.1 FirstUnion Company Information
- 8.10.2 FirstUnion Business Overview
- 8.10.3 FirstUnion E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.10.4 FirstUnion E Cigarettes Product Portfolio
- 8.10.5 FirstUnion Recent Developments
- 8.11 Hangsen
- 8.11.1 Hangsen Company Information
- 8.11.2 Hangsen Business Overview
- 8.11.3 Hangsen E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.11.4 Hangsen E Cigarettes Product Portfolio
- 8.11.5 Hangsen Recent Developments
- 8.12 Buddy Group
- 8.12.1 Buddy Group Company Information
- 8.12.2 Buddy Group Business Overview
- 8.12.3 Buddy Group E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.12.4 Buddy Group E Cigarettes Product Portfolio
- 8.12.5 Buddy Group Recent Developments
- 8.13 Kimree
- 8.13.1 Kimree Company Information
- 8.13.2 Kimree Business Overview
- 8.13.3 Kimree E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.13.4 Kimree E Cigarettes Product Portfolio
- 8.13.5 Kimree Recent Developments
- 8.14 Innokin
- 8.14.1 Innokin Company Information
- 8.14.2 Innokin Business Overview
- 8.14.3 Innokin E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.14.4 Innokin E Cigarettes Product Portfolio
- 8.14.5 Innokin Recent Developments
- 8.15 SHENZHEN SMOORE
- 8.15.1 SHENZHEN SMOORE Company Information
- 8.15.2 SHENZHEN SMOORE Business Overview
- 8.15.3 SHENZHEN SMOORE E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.15.4 SHENZHEN SMOORE E Cigarettes Product Portfolio
- 8.15.5 SHENZHEN SMOORE Recent Developments
- 8.16 SMOK
- 8.16.1 SMOK Company Information
- 8.16.2 SMOK Business Overview
- 8.16.3 SMOK E Cigarettes Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.16.4 SMOK E Cigarettes Product Portfolio
- 8.16.5 SMOK Recent Developments
9 Value Chain and Sales Channels Analysis
- 9.1 E Cigarettes Value Chain Analysis
- 9.1.1 E Cigarettes Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Manufacturing Cost Structure
- 9.1.4 E Cigarettes Production Mode & Process
- 9.2 E Cigarettes Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 E Cigarettes Distributors
- 9.2.3 E Cigarettes Customers
10 Concluding Insights
11 Appendix
- 11.1 Reasons for Doing This Study
- 11.2 Research Methodology
- 11.3 Research Process
- 11.4 Authors List of This Report
- 11.5 Data Source
- 11.5.1 Secondary Sources
- 11.5.2 Primary Sources
- 11.6 Disclaimer
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