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Men's Underwear Industry Research Report 2026
Market perspective
The global Men's Underwear market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
The North America market for Men's Underwear is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026–2032.
The Europe market for Men's Underwear is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032.
Read the full market overview
The Asia Pacific market for Men's Underwear is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032.
Leading global manufacturers of Men's Underwear include Hanesbrands, Fruit of the Loom, Uniqlo, American EagleOutfitters, PVH, Nike, Jockey, Adidas and Triumph International, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report quantifies the global Men's Underwear market in terms of revenue (US$ million) and, where applicable, sales volume (M units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/M units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Men's Underwear Market by Company
Hanesbrands
Fruit of the Loom
Uniqlo
American EagleOutfitters
PVH
Nike
Jockey
Adidas
Triumph International
Delta Galil
Marks & Spencer
Gunze
MeUndies
HUGO BOSS
Lululemon Athletica
Iconix
Wacoal
Aimer
Cosmo-lady
ThreeGun
Huijie
Pierre Cardin
Septwolves
Men's Underwear Segment by Type
Boxer Briefs
Boxer Leggings
Briefs
Thongs
Other
Men's Underwear Segment by Application
Shopping Mall/Department Store
Specialty Store
Supermarket
Online Sales
Men's Underwear Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Men's Underwear market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Men's Underwear and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Men's Underwear.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Men's Underwear manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Men's Underwear by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Men's Underwear in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Boxer Briefs
- Boxer Leggings
- Briefs
- Thongs
- Other
Applications
- Shopping Mall/Department Store
- Specialty Store
- Supermarket
- Online Sales
Companies covered
- Hanesbrands
- Fruit of the Loom
- Uniqlo
- American EagleOutfitters
- PVH
- Nike
- Jockey
- Adidas
- Triumph International
- Delta Galil
- Marks & Spencer
- Gunze
- MeUndies
- HUGO BOSS
- Lululemon Athletica
- Iconix
- Wacoal
- Aimer
- Cosmo-lady
- ThreeGun
- Huijie
- Pierre Cardin
- Septwolves
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Men's Underwear Market Size (2021-2032)
- 2.2.2 Global Men's Underwear Sales (2021-2032)
- 2.2.3 Global Men's Underwear Market Average Price (2021-2032)
- 2.3 Men's Underwear by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Boxer Briefs
- 2.3.3 Boxer Leggings
- 2.3.4 Briefs
- 2.3.5 Thongs
- 2.3.6 Other
- 2.4 Men's Underwear by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Shopping Mall/Department Store
- 2.4.3 Specialty Store
- 2.4.4 Supermarket
- 2.4.5 Online Sales
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Men's Underwear Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Men's Underwear Sales (M units) of Manufacturers (2021-2026)
- 3.3 Global Men's Underwear Revenue of Manufacturers (2021-2026)
- 3.4 Global Men's Underwear Average Price by Manufacturers (2021-2026)
- 3.5 Global Men's Underwear Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Men's Underwear, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Men's Underwear, Product Type & Application
- 3.8 Global Manufacturers of Men's Underwear, Established Date
- 3.9 Global Men's Underwear Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Hanesbrands
- 4.1.1 Hanesbrands Company Information
- 4.1.2 Hanesbrands Business Overview
- 4.1.3 Hanesbrands Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Hanesbrands Men's Underwear Product Portfolio
- 4.1.5 Hanesbrands Recent Developments
- 4.2 Fruit of the Loom
- 4.2.1 Fruit of the Loom Company Information
- 4.2.2 Fruit of the Loom Business Overview
- 4.2.3 Fruit of the Loom Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Fruit of the Loom Men's Underwear Product Portfolio
- 4.2.5 Fruit of the Loom Recent Developments
- 4.3 Uniqlo
- 4.3.1 Uniqlo Company Information
- 4.3.2 Uniqlo Business Overview
- 4.3.3 Uniqlo Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Uniqlo Men's Underwear Product Portfolio
- 4.3.5 Uniqlo Recent Developments
- 4.4 American EagleOutfitters
- 4.4.1 American EagleOutfitters Company Information
- 4.4.2 American EagleOutfitters Business Overview
- 4.4.3 American EagleOutfitters Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 American EagleOutfitters Men's Underwear Product Portfolio
- 4.4.5 American EagleOutfitters Recent Developments
- 4.5 PVH
- 4.5.1 PVH Company Information
- 4.5.2 PVH Business Overview
- 4.5.3 PVH Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 PVH Men's Underwear Product Portfolio
- 4.5.5 PVH Recent Developments
- 4.6 Nike
- 4.6.1 Nike Company Information
- 4.6.2 Nike Business Overview
- 4.6.3 Nike Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Nike Men's Underwear Product Portfolio
- 4.6.5 Nike Recent Developments
- 4.7 Jockey
- 4.7.1 Jockey Company Information
- 4.7.2 Jockey Business Overview
- 4.7.3 Jockey Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Jockey Men's Underwear Product Portfolio
- 4.7.5 Jockey Recent Developments
- 4.8 Adidas
- 4.8.1 Adidas Company Information
- 4.8.2 Adidas Business Overview
- 4.8.3 Adidas Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Adidas Men's Underwear Product Portfolio
- 4.8.5 Adidas Recent Developments
- 4.9 Triumph International
- 4.9.1 Triumph International Company Information
- 4.9.2 Triumph International Business Overview
- 4.9.3 Triumph International Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Triumph International Men's Underwear Product Portfolio
- 4.9.5 Triumph International Recent Developments
- 4.10 Delta Galil
- 4.10.1 Delta Galil Company Information
- 4.10.2 Delta Galil Business Overview
- 4.10.3 Delta Galil Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Delta Galil Men's Underwear Product Portfolio
- 4.10.5 Delta Galil Recent Developments
- 4.11 Marks & Spencer
- 4.11.1 Marks & Spencer Company Information
- 4.11.2 Marks & Spencer Business Overview
- 4.11.3 Marks & Spencer Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Marks & Spencer Men's Underwear Product Portfolio
- 4.11.5 Marks & Spencer Recent Developments
- 4.12 Gunze
- 4.12.1 Gunze Company Information
- 4.12.2 Gunze Business Overview
- 4.12.3 Gunze Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Gunze Men's Underwear Product Portfolio
- 4.12.5 Gunze Recent Developments
- 4.13 MeUndies
- 4.13.1 MeUndies Company Information
- 4.13.2 MeUndies Business Overview
- 4.13.3 MeUndies Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 MeUndies Men's Underwear Product Portfolio
- 4.13.5 MeUndies Recent Developments
- 4.14 HUGO BOSS
- 4.14.1 HUGO BOSS Company Information
- 4.14.2 HUGO BOSS Business Overview
- 4.14.3 HUGO BOSS Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 HUGO BOSS Men's Underwear Product Portfolio
- 4.14.5 HUGO BOSS Recent Developments
- 4.15 Lululemon Athletica
- 4.15.1 Lululemon Athletica Company Information
- 4.15.2 Lululemon Athletica Business Overview
- 4.15.3 Lululemon Athletica Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Lululemon Athletica Men's Underwear Product Portfolio
- 4.15.5 Lululemon Athletica Recent Developments
- 4.16 Iconix
- 4.16.1 Iconix Company Information
- 4.16.2 Iconix Business Overview
- 4.16.3 Iconix Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 Iconix Men's Underwear Product Portfolio
- 4.16.5 Iconix Recent Developments
- 4.17 Wacoal
- 4.17.1 Wacoal Company Information
- 4.17.2 Wacoal Business Overview
- 4.17.3 Wacoal Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.17.4 Wacoal Men's Underwear Product Portfolio
- 4.17.5 Wacoal Recent Developments
- 4.18 Aimer
- 4.18.1 Aimer Company Information
- 4.18.2 Aimer Business Overview
- 4.18.3 Aimer Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.18.4 Aimer Men's Underwear Product Portfolio
- 4.18.5 Aimer Recent Developments
- 4.19 Cosmo-lady
- 4.19.1 Cosmo-lady Company Information
- 4.19.2 Cosmo-lady Business Overview
- 4.19.3 Cosmo-lady Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.19.4 Cosmo-lady Men's Underwear Product Portfolio
- 4.19.5 Cosmo-lady Recent Developments
- 4.20 ThreeGun
- 4.20.1 ThreeGun Company Information
- 4.20.2 ThreeGun Business Overview
- 4.20.3 ThreeGun Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.20.4 ThreeGun Men's Underwear Product Portfolio
- 4.20.5 ThreeGun Recent Developments
- 4.21 Huijie
- 4.21.1 Huijie Company Information
- 4.21.2 Huijie Business Overview
- 4.21.3 Huijie Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.21.4 Huijie Men's Underwear Product Portfolio
- 4.21.5 Huijie Recent Developments
- 4.22 Pierre Cardin
- 4.22.1 Pierre Cardin Company Information
- 4.22.2 Pierre Cardin Business Overview
- 4.22.3 Pierre Cardin Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.22.4 Pierre Cardin Men's Underwear Product Portfolio
- 4.22.5 Pierre Cardin Recent Developments
- 4.23 Septwolves
- 4.23.1 Septwolves Company Information
- 4.23.2 Septwolves Business Overview
- 4.23.3 Septwolves Men's Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.23.4 Septwolves Men's Underwear Product Portfolio
- 4.23.5 Septwolves Recent Developments
5 Global Men's Underwear Market Scenario by Region
- 5.1 Global Men's Underwear Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Men's Underwear Sales by Region: 2021-2032
- 5.2.1 Global Men's Underwear Sales by Region: 2021-2026
- 5.2.2 Global Men's Underwear Sales by Region: 2027-2032
- 5.3 Global Men's Underwear Revenue by Region: 2021-2032
- 5.3.1 Global Men's Underwear Revenue by Region: 2021-2026
- 5.3.2 Global Men's Underwear Revenue by Region: 2027-2032
- 5.4 North America Men's Underwear Market Facts & Figures by Country
- 5.4.1 North America Men's Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Men's Underwear Sales by Country (2021-2032)
- 5.4.3 North America Men's Underwear Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Men's Underwear Market Facts & Figures by Country
- 5.5.1 Europe Men's Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Men's Underwear Sales by Country (2021-2032)
- 5.5.3 Europe Men's Underwear Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Men's Underwear Market Facts & Figures by Country
- 5.6.1 Asia Pacific Men's Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Men's Underwear Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Men's Underwear Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Men's Underwear Market Facts & Figures by Country
- 5.7.1 South America Men's Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Men's Underwear Sales by Country (2021-2032)
- 5.7.3 South America Men's Underwear Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Men's Underwear Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Men's Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Men's Underwear Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Men's Underwear Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Men's Underwear Sales by Type (2021-2032)
- 6.1.1 Global Men's Underwear Sales by Type (2021-2032) & (M units)
- 6.1.2 Global Men's Underwear Sales Market Share by Type (2021-2032)
- 6.2 Global Men's Underwear Revenue by Type (2021-2032)
- 6.2.1 Global Men's Underwear Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Men's Underwear Revenue Market Share by Type (2021-2032)
- 6.3 Global Men's Underwear Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Men's Underwear Sales by Application (2021-2032)
- 7.1.1 Global Men's Underwear Sales by Application (2021-2032) & (M units)
- 7.1.2 Global Men's Underwear Sales Market Share by Application (2021-2032)
- 7.2 Global Men's Underwear Revenue by Application (2021-2032)
- 7.2.1 Global Men's Underwear Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Men's Underwear Revenue Market Share by Application (2021-2032)
- 7.3 Global Men's Underwear Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Men's Underwear Value Chain Analysis
- 8.1.1 Men's Underwear Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Men's Underwear Production Mode & Process
- 8.2 Men's Underwear Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Men's Underwear Distributors
- 8.2.3 Men's Underwear Customers
9 Global Men's Underwear Analyzing Market Dynamics
- 9.1 Men's Underwear Industry Trends
- 9.2 Men's Underwear Industry Drivers
- 9.3 Men's Underwear Industry Opportunities and Challenges
- 9.4 Men's Underwear Industry Restraints
10 Report Conclusion
11 Disclaimer
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