APO RESEARCH · REPORT
Fishing Lures
A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish. Many lures are equipped with one or more hooks that are used to catch fish when they strike the lure. Some lures are placed to attract fish so a spear can be impaled into the fish or so the fish can be captured by hand. Most lures are attached to the end of a fishing line and have various styles of hooks attached to the body and are designed to elicit a strike resulting in a hookset. Many lures are commercially made but some are hand made such as fishing flies. Hand tying fly lures to match the hatch is considered a challenge by many amateur entomologists.
Product & engineering
Understand the product.
A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish. Many lures are equipped with one or more hooks that are used to catch fish when they strike the lure. Some lures are placed to attract fish so a spear can be impaled into the fish or so the fish can be captured by hand. Most lures are attached to the end of a fishing line and have various styles of hooks attached to the body and are designed to elicit a strike resulting in a hookset. Many lures are commercially made but some are hand made such as fishing flies. Hand tying fly lures to match the hatch is considered a challenge by many amateur entomologists.
Selected research
Industry Growth & Trends
Global Fishing Lures Industry Growth and Trends Forecast to 2032
Market perspective
A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish. Many lures are equipped with one or more hooks that are used to catch fish when they strike the lure. Some lures are placed to attract fish so a spear can be impaled into the fish or so the fish can be captured by hand. Most lures are attached to the end of a fishing line and have various styles of hooks attached to the body and are designed to elicit a strike resulting in a hookset. Many lures are commercially made but some are hand made such as fishing flies. Hand tying fly lures to match the hatch is considered a challenge by many amateur entomologists.
Global key players of Fishing Lures include Rapala VMC Corporation, Shimano, Globeride(Daiwa), Pure Fishing, Inc, and DUEL CO., Inc., etc. Top five players occupy for a share about 25%. North America is the largest market, with a share about 41%, followed by Japan and Europe. In terms of product, Freshwater Fishing Lures is the largest segment, with a share over 63%. In terms of Distribution Channel, Fishing Supply Stores is the largest market, with a share over 31%.
Report Scope
Read the full market overview
This report provides a structured, data-driven view of the global Fishing Lures market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Fishing Lures market size, estimates, and forecasts are presented in terms of sales volume (M Units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Fishing Lures market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Fishing Lures.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Fishing Lures market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Fishing Lures Market by Company
Rapala VMC Corporation
Shimano
Globeride(Daiwa)
Pure Fishing, Inc
DUEL CO., Inc.
Johshuya Co.
Pokee Fishing
Cabela's Inc. (Bass Pro Shops)
Eagle Claw
Tiemco
Clam Outdoors
WeiHai LiangChen Product
Weihai Qingdong Fishing Tackle (Kingdom)
Fishing Lures Segment by Type
Freshwater Fishing Lures
Saltwater Fishing Lures
Fishing Lures Segment by Distribution Channel
Fishing Supply Stores
Sports Outlets
Online Retail
Others
Fishing Lures Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Fishing Lures market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Fishing Lures and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Fishing Lures.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Fishing Lures manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Fishing Lures in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Freshwater Fishing Lures
- Saltwater Fishing Lures
Applications
- Fishing Supply Stores
- Sports Outlets
- Online Retail
- Others
Companies covered
- Rapala VMC Corporation
- Shimano
- Globeride(Daiwa)
- Pure Fishing, Inc
- DUEL CO., Inc.
- Johshuya Co.
- Pokee Fishing
- Cabela's Inc. (Bass Pro Shops)
- Eagle Claw
- Tiemco
- Clam Outdoors
- WeiHai LiangChen Product
- Weihai Qingdong Fishing Tackle (Kingdom)
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Fishing Lures Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Fishing Lures Sales Estimates and Forecasts (2021-2032)
- 1.3 Fishing Lures Market by Type
- 1.3.1 Freshwater Fishing Lures
- 1.3.2 Saltwater Fishing Lures
- 1.4 Global Fishing Lures Market Size by Type
- 1.4.1 Global Fishing Lures Market Size Overview by Type (2021-2032)
- 1.4.2 Global Fishing Lures Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Fishing Lures Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Fishing Lures Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Fishing Lures Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Fishing Lures Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Fishing Lures Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Fishing Lures Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Fishing Lures Industry Trends
- 2.2 Fishing Lures Industry Drivers
- 2.3 Fishing Lures Industry Opportunities and Challenges
- 2.4 Fishing Lures Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Fishing Lures Revenue (2021-2026)
- 3.2 Global Top Players by Fishing Lures Sales (2021-2026)
- 3.3 Global Top Players by Fishing Lures Price (2021-2026)
- 3.4 Global Fishing Lures Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Fishing Lures Major Company Production Sites & Headquarters
- 3.6 Global Fishing Lures Company, Product Type & Application
- 3.7 Global Fishing Lures Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Fishing Lures Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Fishing Lures Players Market Share by Revenue in 2025
- 3.8.3 2025 Fishing Lures Tier 1, Tier 2, and Tier 3
4 Fishing Lures Regional Status and Outlook
- 4.1 Global Fishing Lures Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Fishing Lures Historic Market Size by Region
- 4.2.1 Global Fishing Lures Sales in Volume by Region (2021-2026)
- 4.2.2 Global Fishing Lures Sales in Value by Region (2021-2026)
- 4.2.3 Global Fishing Lures Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Fishing Lures Forecasted Market Size by Region
- 4.3.1 Global Fishing Lures Sales in Volume by Region (2027-2032)
- 4.3.2 Global Fishing Lures Sales in Value by Region (2027-2032)
- 4.3.3 Global Fishing Lures Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Fishing Lures by Application
- 5.1 Fishing Lures Market by Distribution Channel
- 5.1.1 Fishing Supply Stores
- 5.1.2 Sports Outlets
- 5.1.3 Online Retail
- 5.1.4 Others
- 5.2 Global Fishing Lures Market Size by Distribution Channel
- 5.2.1 Global Fishing Lures Market Size Overview by Application (2021-2032)
- 5.2.2 Global Fishing Lures Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Fishing Lures Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Distribution Channel
- 5.3.1 North America Fishing Lures Sales Breakdown by Distribution Channel (2021-2026)
- 5.3.2 Europe Fishing Lures Sales Breakdown by Distribution Channel (2021-2026)
- 5.3.3 Asia-Pacific Fishing Lures Sales Breakdown by Distribution Channel (2021-2026)
- 5.3.4 South America Fishing Lures Sales Breakdown by Distribution Channel (2021-2026)
- 5.3.5 Middle East and Africa Fishing Lures Sales Breakdown by Distribution Channel (2021-2026)
6 Company Profiles
- 6.1 Rapala VMC Corporation
- 6.1.1 Rapala VMC Corporation Company Information
- 6.1.2 Rapala VMC Corporation Business Overview
- 6.1.3 Rapala VMC Corporation Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Rapala VMC Corporation Fishing Lures Product Portfolio
- 6.1.5 Rapala VMC Corporation Recent Developments
- 6.2 Shimano
- 6.2.1 Shimano Company Information
- 6.2.2 Shimano Business Overview
- 6.2.3 Shimano Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 Shimano Fishing Lures Product Portfolio
- 6.2.5 Shimano Recent Developments
- 6.3 Globeride(Daiwa)
- 6.3.1 Globeride(Daiwa) Company Information
- 6.3.2 Globeride(Daiwa) Business Overview
- 6.3.3 Globeride(Daiwa) Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Globeride(Daiwa) Fishing Lures Product Portfolio
- 6.3.5 Globeride(Daiwa) Recent Developments
- 6.4 Pure Fishing, Inc
- 6.4.1 Pure Fishing, Inc Company Information
- 6.4.2 Pure Fishing, Inc Business Overview
- 6.4.3 Pure Fishing, Inc Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Pure Fishing, Inc Fishing Lures Product Portfolio
- 6.4.5 Pure Fishing, Inc Recent Developments
- 6.5 DUEL CO., Inc.
- 6.5.1 DUEL CO., Inc. Company Information
- 6.5.2 DUEL CO., Inc. Business Overview
- 6.5.3 DUEL CO., Inc. Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 DUEL CO., Inc. Fishing Lures Product Portfolio
- 6.5.5 DUEL CO., Inc. Recent Developments
- 6.6 Johshuya Co.
- 6.6.1 Johshuya Co. Company Information
- 6.6.2 Johshuya Co. Business Overview
- 6.6.3 Johshuya Co. Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Johshuya Co. Fishing Lures Product Portfolio
- 6.6.5 Johshuya Co. Recent Developments
- 6.7 Pokee Fishing
- 6.7.1 Pokee Fishing Company Information
- 6.7.2 Pokee Fishing Business Overview
- 6.7.3 Pokee Fishing Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Pokee Fishing Fishing Lures Product Portfolio
- 6.7.5 Pokee Fishing Recent Developments
- 6.8 Cabela's Inc. (Bass Pro Shops)
- 6.8.1 Cabela's Inc. (Bass Pro Shops) Company Information
- 6.8.2 Cabela's Inc. (Bass Pro Shops) Business Overview
- 6.8.3 Cabela's Inc. (Bass Pro Shops) Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Cabela's Inc. (Bass Pro Shops) Fishing Lures Product Portfolio
- 6.8.5 Cabela's Inc. (Bass Pro Shops) Recent Developments
- 6.9 Eagle Claw
- 6.9.1 Eagle Claw Company Information
- 6.9.2 Eagle Claw Business Overview
- 6.9.3 Eagle Claw Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Eagle Claw Fishing Lures Product Portfolio
- 6.9.5 Eagle Claw Recent Developments
- 6.10 Tiemco
- 6.10.1 Tiemco Company Information
- 6.10.2 Tiemco Business Overview
- 6.10.3 Tiemco Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Tiemco Fishing Lures Product Portfolio
- 6.10.5 Tiemco Recent Developments
- 6.11 Clam Outdoors
- 6.11.1 Clam Outdoors Company Information
- 6.11.2 Clam Outdoors Business Overview
- 6.11.3 Clam Outdoors Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Clam Outdoors Fishing Lures Product Portfolio
- 6.11.5 Clam Outdoors Recent Developments
- 6.12 WeiHai LiangChen Product
- 6.12.1 WeiHai LiangChen Product Company Information
- 6.12.2 WeiHai LiangChen Product Business Overview
- 6.12.3 WeiHai LiangChen Product Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 WeiHai LiangChen Product Fishing Lures Product Portfolio
- 6.12.5 WeiHai LiangChen Product Recent Developments
- 6.13 Weihai Qingdong Fishing Tackle (Kingdom)
- 6.13.1 Weihai Qingdong Fishing Tackle (Kingdom) Company Information
- 6.13.2 Weihai Qingdong Fishing Tackle (Kingdom) Business Overview
- 6.13.3 Weihai Qingdong Fishing Tackle (Kingdom) Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Weihai Qingdong Fishing Tackle (Kingdom) Fishing Lures Product Portfolio
- 6.13.5 Weihai Qingdong Fishing Tackle (Kingdom) Recent Developments
7 North America by Country
- 7.1 North America Fishing Lures Sales by Country
- 7.1.1 North America Fishing Lures Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Fishing Lures Sales by Country (2021-2026)
- 7.1.3 North America Fishing Lures Sales Forecast by Country (2027-2032)
- 7.2 North America Fishing Lures Market Size by Country
- 7.2.1 North America Fishing Lures Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Fishing Lures Market Size by Country (2021-2026)
- 7.2.3 North America Fishing Lures Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Fishing Lures Sales by Country
- 8.1.1 Europe Fishing Lures Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Fishing Lures Sales by Country (2021-2026)
- 8.1.3 Europe Fishing Lures Sales Forecast by Country (2027-2032)
- 8.2 Europe Fishing Lures Market Size by Country
- 8.2.1 Europe Fishing Lures Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Fishing Lures Market Size by Country (2021-2026)
- 8.2.3 Europe Fishing Lures Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Fishing Lures Sales by Country
- 9.1.1 Asia-Pacific Fishing Lures Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Fishing Lures Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Fishing Lures Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Fishing Lures Market Size by Country
- 9.2.1 Asia-Pacific Fishing Lures Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Fishing Lures Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Fishing Lures Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Fishing Lures Sales by Country
- 10.1.1 South America Fishing Lures Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Fishing Lures Sales by Country (2021-2026)
- 10.1.3 South America Fishing Lures Sales Forecast by Country (2027-2032)
- 10.2 South America Fishing Lures Market Size by Country
- 10.2.1 South America Fishing Lures Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Fishing Lures Market Size by Country (2021-2026)
- 10.2.3 South America Fishing Lures Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Fishing Lures Sales by Country
- 11.1.1 Middle East and Africa Fishing Lures Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Fishing Lures Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Fishing Lures Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Fishing Lures Market Size by Country
- 11.2.1 Middle East and Africa Fishing Lures Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Fishing Lures Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Fishing Lures Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Fishing Lures Value Chain Analysis
- 12.1.1 Fishing Lures Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Fishing Lures Production Mode & Process
- 12.2 Fishing Lures Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Fishing Lures Distributors
- 12.2.3 Fishing Lures Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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