APO RESEARCH · REPORT
Fishing Lures
A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish. Many lures are equipped with one or more hooks that are used to catch fish when they strike the lure. Some lures are placed to attract fish so a spear can be impaled into the fish or so the fish can be captured by hand. Most lures are attached to the end of a fishing line and have various styles of hooks attached to the body and are designed to elicit a strike resulting in a hookset. Many lures are commercially made but some are hand made such as fishing flies. Hand tying fly lures to match the hatch is considered a challenge by many amateur entomologists.
Product & engineering
Understand the product.
A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish. Many lures are equipped with one or more hooks that are used to catch fish when they strike the lure. Some lures are placed to attract fish so a spear can be impaled into the fish or so the fish can be captured by hand. Most lures are attached to the end of a fishing line and have various styles of hooks attached to the body and are designed to elicit a strike resulting in a hookset. Many lures are commercially made but some are hand made such as fishing flies. Hand tying fly lures to match the hatch is considered a challenge by many amateur entomologists.
Selected research
Industry Research
Fishing Lures Industry Research Report 2026
Market perspective
A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish. Many lures are equipped with one or more hooks that are used to catch fish when they strike the lure. Some lures are placed to attract fish so a spear can be impaled into the fish or so the fish can be captured by hand. Most lures are attached to the end of a fishing line and have various styles of hooks attached to the body and are designed to elicit a strike resulting in a hookset. Many lures are commercially made but some are hand made such as fishing flies. Hand tying fly lures to match the hatch is considered a challenge by many amateur entomologists.
Global key players of Fishing Lures include Rapala VMC Corporation, Shimano, Globeride(Daiwa), Pure Fishing, Inc, and DUEL CO., Inc., etc. Top five players occupy for a share about 25%. North America is the largest market, with a share about 41%, followed by Japan and Europe. In terms of product, Freshwater Fishing Lures is the largest segment, with a share over 63%. In terms of Distribution Channel, Fishing Supply Stores is the largest market, with a share over 31%.
Report Scope
Read the full market overview
This report quantifies the global Fishing Lures market in terms of revenue (US$ million) and, where applicable, sales volume (M Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/M Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Fishing Lures Market by Company
Rapala VMC Corporation
Shimano
Globeride(Daiwa)
Pure Fishing, Inc
DUEL CO., Inc.
Johshuya Co.
Pokee Fishing
Cabela's Inc. (Bass Pro Shops)
Eagle Claw
Tiemco
Clam Outdoors
WeiHai LiangChen Product
Weihai Qingdong Fishing Tackle (Kingdom)
Fishing Lures Segment by Type
Freshwater Fishing Lures
Saltwater Fishing Lures
Fishing Lures Segment by Distribution Channel
Fishing Supply Stores
Sports Outlets
Online Retail
Others
Fishing Lures Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Fishing Lures market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Fishing Lures and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Fishing Lures.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Fishing Lures manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Fishing Lures by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Fishing Lures in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by distribution channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Freshwater Fishing Lures
- Saltwater Fishing Lures
Applications
- Fishing Supply Stores
- Sports Outlets
- Online Retail
- Others
Companies covered
- Rapala VMC Corporation
- Shimano
- Globeride(Daiwa)
- Pure Fishing, Inc
- DUEL CO., Inc.
- Johshuya Co.
- Pokee Fishing
- Cabela's Inc. (Bass Pro Shops)
- Eagle Claw
- Tiemco
- Clam Outdoors
- WeiHai LiangChen Product
- Weihai Qingdong Fishing Tackle (Kingdom)
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Fishing Lures Market Size (2021-2032)
- 2.2.2 Global Fishing Lures Sales (2021-2032)
- 2.2.3 Global Fishing Lures Market Average Price (2021-2032)
- 2.3 Fishing Lures by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Freshwater Fishing Lures
- 2.3.3 Saltwater Fishing Lures
- 2.4 Fishing Lures by Distribution Channel
- 2.4.1 Market Value Comparison by Distribution Channel (2021 VS 2025 VS 2032)
- 2.4.2 Fishing Supply Stores
- 2.4.3 Sports Outlets
- 2.4.4 Online Retail
- 2.4.5 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Fishing Lures Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Fishing Lures Sales (M Units) of Manufacturers (2021-2026)
- 3.3 Global Fishing Lures Revenue of Manufacturers (2021-2026)
- 3.4 Global Fishing Lures Average Price by Manufacturers (2021-2026)
- 3.5 Global Fishing Lures Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Fishing Lures, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Fishing Lures, Product Type & Application
- 3.8 Global Manufacturers of Fishing Lures, Established Date
- 3.9 Global Fishing Lures Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Rapala VMC Corporation
- 4.1.1 Rapala VMC Corporation Company Information
- 4.1.2 Rapala VMC Corporation Business Overview
- 4.1.3 Rapala VMC Corporation Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Rapala VMC Corporation Fishing Lures Product Portfolio
- 4.1.5 Rapala VMC Corporation Recent Developments
- 4.2 Shimano
- 4.2.1 Shimano Company Information
- 4.2.2 Shimano Business Overview
- 4.2.3 Shimano Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Shimano Fishing Lures Product Portfolio
- 4.2.5 Shimano Recent Developments
- 4.3 Globeride(Daiwa)
- 4.3.1 Globeride(Daiwa) Company Information
- 4.3.2 Globeride(Daiwa) Business Overview
- 4.3.3 Globeride(Daiwa) Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Globeride(Daiwa) Fishing Lures Product Portfolio
- 4.3.5 Globeride(Daiwa) Recent Developments
- 4.4 Pure Fishing, Inc
- 4.4.1 Pure Fishing, Inc Company Information
- 4.4.2 Pure Fishing, Inc Business Overview
- 4.4.3 Pure Fishing, Inc Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Pure Fishing, Inc Fishing Lures Product Portfolio
- 4.4.5 Pure Fishing, Inc Recent Developments
- 4.5 DUEL CO., Inc.
- 4.5.1 DUEL CO., Inc. Company Information
- 4.5.2 DUEL CO., Inc. Business Overview
- 4.5.3 DUEL CO., Inc. Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 DUEL CO., Inc. Fishing Lures Product Portfolio
- 4.5.5 DUEL CO., Inc. Recent Developments
- 4.6 Johshuya Co.
- 4.6.1 Johshuya Co. Company Information
- 4.6.2 Johshuya Co. Business Overview
- 4.6.3 Johshuya Co. Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Johshuya Co. Fishing Lures Product Portfolio
- 4.6.5 Johshuya Co. Recent Developments
- 4.7 Pokee Fishing
- 4.7.1 Pokee Fishing Company Information
- 4.7.2 Pokee Fishing Business Overview
- 4.7.3 Pokee Fishing Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Pokee Fishing Fishing Lures Product Portfolio
- 4.7.5 Pokee Fishing Recent Developments
- 4.8 Cabela's Inc. (Bass Pro Shops)
- 4.8.1 Cabela's Inc. (Bass Pro Shops) Company Information
- 4.8.2 Cabela's Inc. (Bass Pro Shops) Business Overview
- 4.8.3 Cabela's Inc. (Bass Pro Shops) Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Cabela's Inc. (Bass Pro Shops) Fishing Lures Product Portfolio
- 4.8.5 Cabela's Inc. (Bass Pro Shops) Recent Developments
- 4.9 Eagle Claw
- 4.9.1 Eagle Claw Company Information
- 4.9.2 Eagle Claw Business Overview
- 4.9.3 Eagle Claw Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Eagle Claw Fishing Lures Product Portfolio
- 4.9.5 Eagle Claw Recent Developments
- 4.10 Tiemco
- 4.10.1 Tiemco Company Information
- 4.10.2 Tiemco Business Overview
- 4.10.3 Tiemco Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Tiemco Fishing Lures Product Portfolio
- 4.10.5 Tiemco Recent Developments
- 4.11 Clam Outdoors
- 4.11.1 Clam Outdoors Company Information
- 4.11.2 Clam Outdoors Business Overview
- 4.11.3 Clam Outdoors Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Clam Outdoors Fishing Lures Product Portfolio
- 4.11.5 Clam Outdoors Recent Developments
- 4.12 WeiHai LiangChen Product
- 4.12.1 WeiHai LiangChen Product Company Information
- 4.12.2 WeiHai LiangChen Product Business Overview
- 4.12.3 WeiHai LiangChen Product Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 WeiHai LiangChen Product Fishing Lures Product Portfolio
- 4.12.5 WeiHai LiangChen Product Recent Developments
- 4.13 Weihai Qingdong Fishing Tackle (Kingdom)
- 4.13.1 Weihai Qingdong Fishing Tackle (Kingdom) Company Information
- 4.13.2 Weihai Qingdong Fishing Tackle (Kingdom) Business Overview
- 4.13.3 Weihai Qingdong Fishing Tackle (Kingdom) Fishing Lures Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Weihai Qingdong Fishing Tackle (Kingdom) Fishing Lures Product Portfolio
- 4.13.5 Weihai Qingdong Fishing Tackle (Kingdom) Recent Developments
5 Global Fishing Lures Market Scenario by Region
- 5.1 Global Fishing Lures Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Fishing Lures Sales by Region: 2021-2032
- 5.2.1 Global Fishing Lures Sales by Region: 2021-2026
- 5.2.2 Global Fishing Lures Sales by Region: 2027-2032
- 5.3 Global Fishing Lures Revenue by Region: 2021-2032
- 5.3.1 Global Fishing Lures Revenue by Region: 2021-2026
- 5.3.2 Global Fishing Lures Revenue by Region: 2027-2032
- 5.4 North America Fishing Lures Market Facts & Figures by Country
- 5.4.1 North America Fishing Lures Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Fishing Lures Sales by Country (2021-2032)
- 5.4.3 North America Fishing Lures Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Fishing Lures Market Facts & Figures by Country
- 5.5.1 Europe Fishing Lures Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Fishing Lures Sales by Country (2021-2032)
- 5.5.3 Europe Fishing Lures Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Fishing Lures Market Facts & Figures by Country
- 5.6.1 Asia Pacific Fishing Lures Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Fishing Lures Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Fishing Lures Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Fishing Lures Market Facts & Figures by Country
- 5.7.1 South America Fishing Lures Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Fishing Lures Sales by Country (2021-2032)
- 5.7.3 South America Fishing Lures Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Fishing Lures Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Fishing Lures Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Fishing Lures Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Fishing Lures Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Fishing Lures Sales by Type (2021-2032)
- 6.1.1 Global Fishing Lures Sales by Type (2021-2032) & (M Units)
- 6.1.2 Global Fishing Lures Sales Market Share by Type (2021-2032)
- 6.2 Global Fishing Lures Revenue by Type (2021-2032)
- 6.2.1 Global Fishing Lures Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Fishing Lures Revenue Market Share by Type (2021-2032)
- 6.3 Global Fishing Lures Price by Type (2021-2032)
7 Segment by Distribution Channel
- 7.1 Global Fishing Lures Sales by Distribution Channel (2021-2032)
- 7.1.1 Global Fishing Lures Sales by Distribution Channel (2021-2032) & (M Units)
- 7.1.2 Global Fishing Lures Sales Market Share by Distribution Channel (2021-2032)
- 7.2 Global Fishing Lures Revenue by Distribution Channel (2021-2032)
- 7.2.1 Global Fishing Lures Sales by Distribution Channel (2021-2032) & (US$ Million)
- 7.2.2 Global Fishing Lures Revenue Market Share by Distribution Channel (2021-2032)
- 7.3 Global Fishing Lures Price by Distribution Channel (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Fishing Lures Value Chain Analysis
- 8.1.1 Fishing Lures Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Fishing Lures Production Mode & Process
- 8.2 Fishing Lures Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Fishing Lures Distributors
- 8.2.3 Fishing Lures Customers
9 Global Fishing Lures Analyzing Market Dynamics
- 9.1 Fishing Lures Industry Trends
- 9.2 Fishing Lures Industry Drivers
- 9.3 Fishing Lures Industry Opportunities and Challenges
- 9.4 Fishing Lures Industry Restraints
10 Report Conclusion
11 Disclaimer
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