Selected research
Industry Growth & Trends
Global Hair Trimmers and Shavers Industry Growth and Trends Forecast to 2032
Market perspective
The global Hair Trimmers and Shavers market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Hair Trimmers and Shavers is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Hair Trimmers and Shavers is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Hair Trimmers and Shavers is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global manufacturers of Hair Trimmers and Shavers include Wahl, Phillips, Panasonic, Andis, Braun, Conair, Oster, Remington and Diva Pro Styling, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Hair Trimmers and Shavers market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Hair Trimmers and Shavers market size, estimates, and forecasts are presented in terms of sales volume (k units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Hair Trimmers and Shavers market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Hair Trimmers and Shavers.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Hair Trimmers and Shavers market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Hair Trimmers and Shavers Market by Company
Wahl
Phillips
Panasonic
Andis
Braun
Conair
Oster
Remington
Diva Pro Styling
BaByliss
Bombay Shaving Company
VEGA Beauty
Surker
Mangroomer
EXONDA Salon Tools GmbH
MI
Riwa
Paiter
Flyco
Rewell
Gillette
POVOS
Hair Trimmers and Shavers Segment by Type
Less Than $50
$51-$100
$101-$200
More Than $200
Hair Trimmers and Shavers Segment by Application
Household Use
Hairdressing Salon
Hair Trimmers and Shavers Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Hair Trimmers and Shavers market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Hair Trimmers and Shavers and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Hair Trimmers and Shavers.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Hair Trimmers and Shavers manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Hair Trimmers and Shavers in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Less Than $50
- $51-$100
- $101-$200
- More Than $200
Applications
- Household Use
- Hairdressing Salon
Companies covered
- Wahl
- Phillips
- Panasonic
- Andis
- Braun
- Conair
- Oster
- Remington
- Diva Pro Styling
- BaByliss
- Bombay Shaving Company
- VEGA Beauty
- Surker
- Mangroomer
- EXONDA Salon Tools GmbH
- MI
- Riwa
- Paiter
- Flyco
- Rewell
- Gillette
- POVOS
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Hair Trimmers and Shavers Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Hair Trimmers and Shavers Sales Estimates and Forecasts (2021-2032)
- 1.3 Hair Trimmers and Shavers Market by Type
- 1.3.1 Less Than $50
- 1.3.2 $51-$100
- 1.3.3 $101-$200
- 1.3.4 More Than $200
- 1.4 Global Hair Trimmers and Shavers Market Size by Type
- 1.4.1 Global Hair Trimmers and Shavers Market Size Overview by Type (2021-2032)
- 1.4.2 Global Hair Trimmers and Shavers Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Hair Trimmers and Shavers Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Hair Trimmers and Shavers Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Hair Trimmers and Shavers Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Hair Trimmers and Shavers Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Hair Trimmers and Shavers Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Hair Trimmers and Shavers Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Hair Trimmers and Shavers Industry Trends
- 2.2 Hair Trimmers and Shavers Industry Drivers
- 2.3 Hair Trimmers and Shavers Industry Opportunities and Challenges
- 2.4 Hair Trimmers and Shavers Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Hair Trimmers and Shavers Revenue (2021-2026)
- 3.2 Global Top Players by Hair Trimmers and Shavers Sales (2021-2026)
- 3.3 Global Top Players by Hair Trimmers and Shavers Price (2021-2026)
- 3.4 Global Hair Trimmers and Shavers Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Hair Trimmers and Shavers Major Company Production Sites & Headquarters
- 3.6 Global Hair Trimmers and Shavers Company, Product Type & Application
- 3.7 Global Hair Trimmers and Shavers Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Hair Trimmers and Shavers Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Hair Trimmers and Shavers Players Market Share by Revenue in 2025
- 3.8.3 2025 Hair Trimmers and Shavers Tier 1, Tier 2, and Tier 3
4 Hair Trimmers and Shavers Regional Status and Outlook
- 4.1 Global Hair Trimmers and Shavers Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Hair Trimmers and Shavers Historic Market Size by Region
- 4.2.1 Global Hair Trimmers and Shavers Sales in Volume by Region (2021-2026)
- 4.2.2 Global Hair Trimmers and Shavers Sales in Value by Region (2021-2026)
- 4.2.3 Global Hair Trimmers and Shavers Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Hair Trimmers and Shavers Forecasted Market Size by Region
- 4.3.1 Global Hair Trimmers and Shavers Sales in Volume by Region (2027-2032)
- 4.3.2 Global Hair Trimmers and Shavers Sales in Value by Region (2027-2032)
- 4.3.3 Global Hair Trimmers and Shavers Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Hair Trimmers and Shavers by Application
- 5.1 Hair Trimmers and Shavers Market by Application
- 5.1.1 Household Use
- 5.1.2 Hairdressing Salon
- 5.2 Global Hair Trimmers and Shavers Market Size by Application
- 5.2.1 Global Hair Trimmers and Shavers Market Size Overview by Application (2021-2032)
- 5.2.2 Global Hair Trimmers and Shavers Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Hair Trimmers and Shavers Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Hair Trimmers and Shavers Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Hair Trimmers and Shavers Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Hair Trimmers and Shavers Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Hair Trimmers and Shavers Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Hair Trimmers and Shavers Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Wahl
- 6.1.1 Wahl Company Information
- 6.1.2 Wahl Business Overview
- 6.1.3 Wahl Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Wahl Hair Trimmers and Shavers Product Portfolio
- 6.1.5 Wahl Recent Developments
- 6.2 Phillips
- 6.2.1 Phillips Company Information
- 6.2.2 Phillips Business Overview
- 6.2.3 Phillips Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 Phillips Hair Trimmers and Shavers Product Portfolio
- 6.2.5 Phillips Recent Developments
- 6.3 Panasonic
- 6.3.1 Panasonic Company Information
- 6.3.2 Panasonic Business Overview
- 6.3.3 Panasonic Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Panasonic Hair Trimmers and Shavers Product Portfolio
- 6.3.5 Panasonic Recent Developments
- 6.4 Andis
- 6.4.1 Andis Company Information
- 6.4.2 Andis Business Overview
- 6.4.3 Andis Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Andis Hair Trimmers and Shavers Product Portfolio
- 6.4.5 Andis Recent Developments
- 6.5 Braun
- 6.5.1 Braun Company Information
- 6.5.2 Braun Business Overview
- 6.5.3 Braun Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Braun Hair Trimmers and Shavers Product Portfolio
- 6.5.5 Braun Recent Developments
- 6.6 Conair
- 6.6.1 Conair Company Information
- 6.6.2 Conair Business Overview
- 6.6.3 Conair Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Conair Hair Trimmers and Shavers Product Portfolio
- 6.6.5 Conair Recent Developments
- 6.7 Oster
- 6.7.1 Oster Company Information
- 6.7.2 Oster Business Overview
- 6.7.3 Oster Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Oster Hair Trimmers and Shavers Product Portfolio
- 6.7.5 Oster Recent Developments
- 6.8 Remington
- 6.8.1 Remington Company Information
- 6.8.2 Remington Business Overview
- 6.8.3 Remington Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Remington Hair Trimmers and Shavers Product Portfolio
- 6.8.5 Remington Recent Developments
- 6.9 Diva Pro Styling
- 6.9.1 Diva Pro Styling Company Information
- 6.9.2 Diva Pro Styling Business Overview
- 6.9.3 Diva Pro Styling Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Diva Pro Styling Hair Trimmers and Shavers Product Portfolio
- 6.9.5 Diva Pro Styling Recent Developments
- 6.10 BaByliss
- 6.10.1 BaByliss Company Information
- 6.10.2 BaByliss Business Overview
- 6.10.3 BaByliss Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 BaByliss Hair Trimmers and Shavers Product Portfolio
- 6.10.5 BaByliss Recent Developments
- 6.11 Bombay Shaving Company
- 6.11.1 Bombay Shaving Company Company Information
- 6.11.2 Bombay Shaving Company Business Overview
- 6.11.3 Bombay Shaving Company Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Bombay Shaving Company Hair Trimmers and Shavers Product Portfolio
- 6.11.5 Bombay Shaving Company Recent Developments
- 6.12 VEGA Beauty
- 6.12.1 VEGA Beauty Company Information
- 6.12.2 VEGA Beauty Business Overview
- 6.12.3 VEGA Beauty Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 VEGA Beauty Hair Trimmers and Shavers Product Portfolio
- 6.12.5 VEGA Beauty Recent Developments
- 6.13 Surker
- 6.13.1 Surker Company Information
- 6.13.2 Surker Business Overview
- 6.13.3 Surker Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Surker Hair Trimmers and Shavers Product Portfolio
- 6.13.5 Surker Recent Developments
- 6.14 Mangroomer
- 6.14.1 Mangroomer Company Information
- 6.14.2 Mangroomer Business Overview
- 6.14.3 Mangroomer Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Mangroomer Hair Trimmers and Shavers Product Portfolio
- 6.14.5 Mangroomer Recent Developments
- 6.15 EXONDA Salon Tools GmbH
- 6.15.1 EXONDA Salon Tools GmbH Company Information
- 6.15.2 EXONDA Salon Tools GmbH Business Overview
- 6.15.3 EXONDA Salon Tools GmbH Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 EXONDA Salon Tools GmbH Hair Trimmers and Shavers Product Portfolio
- 6.15.5 EXONDA Salon Tools GmbH Recent Developments
- 6.16 MI
- 6.16.1 MI Company Information
- 6.16.2 MI Business Overview
- 6.16.3 MI Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.16.4 MI Hair Trimmers and Shavers Product Portfolio
- 6.16.5 MI Recent Developments
- 6.17 Riwa
- 6.17.1 Riwa Company Information
- 6.17.2 Riwa Business Overview
- 6.17.3 Riwa Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.17.4 Riwa Hair Trimmers and Shavers Product Portfolio
- 6.17.5 Riwa Recent Developments
- 6.18 Paiter
- 6.18.1 Paiter Company Information
- 6.18.2 Paiter Business Overview
- 6.18.3 Paiter Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.18.4 Paiter Hair Trimmers and Shavers Product Portfolio
- 6.18.5 Paiter Recent Developments
- 6.19 Flyco
- 6.19.1 Flyco Company Information
- 6.19.2 Flyco Business Overview
- 6.19.3 Flyco Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.19.4 Flyco Hair Trimmers and Shavers Product Portfolio
- 6.19.5 Flyco Recent Developments
- 6.20 Rewell
- 6.20.1 Rewell Company Information
- 6.20.2 Rewell Business Overview
- 6.20.3 Rewell Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.20.4 Rewell Hair Trimmers and Shavers Product Portfolio
- 6.20.5 Rewell Recent Developments
- 6.21 Gillette
- 6.21.1 Gillette Company Information
- 6.21.2 Gillette Business Overview
- 6.21.3 Gillette Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.21.4 Gillette Hair Trimmers and Shavers Product Portfolio
- 6.21.5 Gillette Recent Developments
- 6.22 POVOS
- 6.22.1 POVOS Company Information
- 6.22.2 POVOS Business Overview
- 6.22.3 POVOS Hair Trimmers and Shavers Sales, Revenue and Gross Margin (2021-2026)
- 6.22.4 POVOS Hair Trimmers and Shavers Product Portfolio
- 6.22.5 POVOS Recent Developments
7 North America by Country
- 7.1 North America Hair Trimmers and Shavers Sales by Country
- 7.1.1 North America Hair Trimmers and Shavers Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Hair Trimmers and Shavers Sales by Country (2021-2026)
- 7.1.3 North America Hair Trimmers and Shavers Sales Forecast by Country (2027-2032)
- 7.2 North America Hair Trimmers and Shavers Market Size by Country
- 7.2.1 North America Hair Trimmers and Shavers Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Hair Trimmers and Shavers Market Size by Country (2021-2026)
- 7.2.3 North America Hair Trimmers and Shavers Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Hair Trimmers and Shavers Sales by Country
- 8.1.1 Europe Hair Trimmers and Shavers Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Hair Trimmers and Shavers Sales by Country (2021-2026)
- 8.1.3 Europe Hair Trimmers and Shavers Sales Forecast by Country (2027-2032)
- 8.2 Europe Hair Trimmers and Shavers Market Size by Country
- 8.2.1 Europe Hair Trimmers and Shavers Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Hair Trimmers and Shavers Market Size by Country (2021-2026)
- 8.2.3 Europe Hair Trimmers and Shavers Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Hair Trimmers and Shavers Sales by Country
- 9.1.1 Asia-Pacific Hair Trimmers and Shavers Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Hair Trimmers and Shavers Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Hair Trimmers and Shavers Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Hair Trimmers and Shavers Market Size by Country
- 9.2.1 Asia-Pacific Hair Trimmers and Shavers Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Hair Trimmers and Shavers Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Hair Trimmers and Shavers Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Hair Trimmers and Shavers Sales by Country
- 10.1.1 South America Hair Trimmers and Shavers Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Hair Trimmers and Shavers Sales by Country (2021-2026)
- 10.1.3 South America Hair Trimmers and Shavers Sales Forecast by Country (2027-2032)
- 10.2 South America Hair Trimmers and Shavers Market Size by Country
- 10.2.1 South America Hair Trimmers and Shavers Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Hair Trimmers and Shavers Market Size by Country (2021-2026)
- 10.2.3 South America Hair Trimmers and Shavers Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Hair Trimmers and Shavers Sales by Country
- 11.1.1 Middle East and Africa Hair Trimmers and Shavers Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Hair Trimmers and Shavers Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Hair Trimmers and Shavers Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Hair Trimmers and Shavers Market Size by Country
- 11.2.1 Middle East and Africa Hair Trimmers and Shavers Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Hair Trimmers and Shavers Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Hair Trimmers and Shavers Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Hair Trimmers and Shavers Value Chain Analysis
- 12.1.1 Hair Trimmers and Shavers Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Hair Trimmers and Shavers Production Mode & Process
- 12.2 Hair Trimmers and Shavers Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Hair Trimmers and Shavers Distributors
- 12.2.3 Hair Trimmers and Shavers Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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