APO Research

APO RESEARCH · REPORT

E-cigarette

Selected research

Market Analysis & Forecast

Global E-cigarette Market Analysis and Forecast 2026-2032

Market perspective

The global E-cigarette market is projected to grow from US$ million in 2026 to US$ million by 2032, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for E-cigarette is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

Europe market for E-cigarette is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

Read the full market overview

Asia-Pacific market for E-cigarette is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

The China market for E-cigarette is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

The major global manufacturers of E-cigarette include Imperial Tobacco, British American Tobacco, Japan Tobacco, Altria, Philip Morris International, FirstUnion, Buddy Group, Innokin and RELX, etc. In 2025, the world's top three vendors accounted for approximately % of the revenue.

This report presents an overview of global market for E-cigarette, sales, revenue and price. Analyses of the global market trends, with historic market revenue or sales data for 2021 - 2025, estimates for 2026, and projections of CAGR through 2032.

This report researches the key producers of E-cigarette, also provides the sales of main regions and countries. Of the upcoming market potential for E-cigarette, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the E-cigarette sales, revenue, market share and industry ranking of main manufacturers, data from 2021 to 2026. Identification of the major stakeholders in the global E-cigarette market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2021 to 2032. Evaluation and forecast the market size for E-cigarette sales, projected growth trends, production technology, application and end-user industry.

E-cigarette Segment by Company

Imperial Tobacco

British American Tobacco

Japan Tobacco

Altria

Philip Morris International

FirstUnion

Buddy Group

Innokin

RELX

Smoore International

ELFBAR

SKE Crystal

Elux

MOTI

Boulder

E-cigarette Segment by Type

E-vapor

Heated Not Burn

E-cigarette Segment by Application

Online Sales

Offline Sales

E-cigarette Segment by Region

North America

United States

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Spain

Netherlands

Switzerland

Sweden

Poland

Asia-Pacific

China

Japan

South Korea

India

Australia

Taiwan

Southeast Asia

South America

Brazil

Argentina

Chile

Middle East & Africa

Egypt

South Africa

Israel

Türkiye

GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.

2. To present the key manufacturers, sales, revenue, market share, and Recent Developments.

3. To split the breakdown data by regions, type, manufacturers, and Application.

4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.

5. To identify significant trends, drivers, influence factors in global and regions.

6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global E-cigarette market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of E-cigarette and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market.

5. This report helps stakeholders to gain insights into which regions to target globally.

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of E-cigarette.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type and by application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Sales (consumption), revenue of E-cigarette in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 4: Detailed analysis of E-cigarette manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.

Chapter 5: Provides the analysis of various market segments by type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 6: Provides the analysis of various market segments by application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 7: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, E-cigarette sales, revenue, price, gross margin, and recent development, etc.

Chapter 8: North America by type, by application and by country, sales, and revenue for each segment.

Chapter 9: Europe by type, by application and by country, sales, and revenue for each segment.

Chapter 10: China type, by application, sales, and revenue for each segment.

Chapter 11: Asia (excluding China) type, by application and by region, sales, and revenue for each segment.

Chapter 12: South America, Middle East and Africa by type, by application and by country, sales, and revenue for each segment.

Chapter 13: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.

Chapter 14: The main concluding insights of the report.

More report detail

Tables and figures
List of Tables Table 1. Global E-cigarette Market Size Growth Rate by Type (US$ Million), 2021 VS 2025 VS 2032 Table 2. E-vapor Major Manufacturers Table 3. Heated Not Burn Major Manufacturers Table 4. Global E-cigarette Market Size Growth Rate by Application (US$ Million), 2021 VS 2025 VS 2032 Table 5. Online Sales Major Manufacturers Table 6. Offline Sales Major Manufacturers Table 7. E-cigarette Industry Trends Table 8. E-cigarette Industry Drivers Table 9. E-cigarette Industry Opportunities and Challenges Table 10. E-cigarette Industry Restraints Table 11. Global E-cigarette Revenue Grow Rate (CAGR) by Region: 2021 VS 2025 VS 2032 (US$ Million) Table 12. Global E-cigarette Revenue by Region (2021-2026) & (US$ Million) Table 13. Global E-cigarette Revenue by Region (2027-2032) & (US$ Million) Table 14. Global E-cigarette Revenue Market Share by Region (2021-2026) Table 15. Global E-cigarette Revenue Market Share by Region (2027-2032) Table 16. Global E-cigarette Sales Grow Rate (CAGR) by Region: 2021 VS 2025 VS 2032 (M units) Table 17. Global E-cigarette Sales by Region (2021-2026) & (M units) Table 18. Global E-cigarette Sales by Region (2027-2032) & (M units) Table 19. Global E-cigarette Sales Market Share by Region (2021-2026) Table 20. Global E-cigarette Sales Market Share by Region (2027-2032) Table 21. Global E-cigarette Revenue by Manufacturers (US$ Million) & (2021-2026) Table 22. Global E-cigarette Revenue Market Share by Manufacturers (2021-2026) Table 23. Global E-cigarette Sales by Manufacturers (US$ Million) & (2021-2026) Table 24. Global E-cigarette Sales Market Share by Manufacturers (2021-2026) Table 25. Global E-cigarette Sales Price (USD/unit) of Manufacturers (2021-2026) Table 26. Global E-cigarette Key Manufacturers Ranking, 2024 VS 2025 VS 2026 Table 27. Global E-cigarette Key Manufacturers Manufacturing Sites & Headquarters Table 28. Global E-cigarette Manufacturers, Product Type & Application Table 29. Global E-cigarette Manufacturers' Establishment Date Table 30. Global Manufacturers Market Concentration Ratio (CR5 and HHI) Table 31. Global E-cigarette by Manufacturers Type (Tier 1, Tier 2, and Tier 3) & (Based on the Revenue of 2025) Table 32. Global E-cigarette Revenue by Type 2021 VS 2025 VS 2032 (US$ Million) Table 33. Global E-cigarette Revenue by Type (2021-2026) & (US$ Million) Table 34. Global E-cigarette Revenue by Type (2027-2032) & (US$ Million) Table 35. Global E-cigarette Revenue Market Share by Type (2021-2026) Table 36. Global E-cigarette Revenue Market Share by Type (2027-2032) Table 37. Global E-cigarette Sales by Type 2021 VS 2025 VS 2032 (M units) Table 38. Global E-cigarette Sales by Type (2021-2026) & (M units) Table 39. Global E-cigarette Sales by Type (2027-2032) & (M units) Table 40. Global E-cigarette Sales Market Share by Type (2021-2026) Table 41. Global E-cigarette Sales Market Share by Type (2027-2032) Table 42. Global E-cigarette Price by Type (2021-2026) & (USD/unit) Table 43. Global E-cigarette Price by Type (2027-2032) & (USD/unit) Table 44. Global E-cigarette Revenue by Application 2021 VS 2025 VS 2032 (US$ Million) Table 45. Global E-cigarette Revenue by Application (2021-2026) & (US$ Million) Table 46. Global E-cigarette Revenue by Application (2027-2032) & (US$ Million) Table 47. Global E-cigarette Revenue Market Share by Application (2021-2026) Table 48. Global E-cigarette Revenue Market Share by Application (2027-2032) Table 49. Global E-cigarette Sales by Application 2021 VS 2025 VS 2032 (M units) Table 50. Global E-cigarette Sales by Application (2021-2026) & (M units) Table 51. Global E-cigarette Sales by Application (2027-2032) & (M units) Table 52. Global E-cigarette Sales Market Share by Application (2021-2026) Table 53. Global E-cigarette Sales Market Share by Application (2027-2032) Table 54. Global E-cigarette Price by Application (2021-2026) & (USD/unit) Table 55. Global E-cigarette Price by Application (2027-2032) & (USD/unit) Table 56. Imperial Tobacco Company Information Table 57. Imperial Tobacco Business Overview Table 58. Imperial Tobacco E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 59. Imperial Tobacco E-cigarette Product Portfolio Table 60. Imperial Tobacco Recent Development Table 61. British American Tobacco Company Information Table 62. British American Tobacco Business Overview Table 63. British American Tobacco E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 64. British American Tobacco E-cigarette Product Portfolio Table 65. British American Tobacco Recent Development Table 66. Japan Tobacco Company Information Table 67. Japan Tobacco Business Overview Table 68. Japan Tobacco E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 69. Japan Tobacco E-cigarette Product Portfolio Table 70. Japan Tobacco Recent Development Table 71. Altria Company Information Table 72. Altria Business Overview Table 73. Altria E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 74. Altria E-cigarette Product Portfolio Table 75. Altria Recent Development Table 76. Philip Morris International Company Information Table 77. Philip Morris International Business Overview Table 78. Philip Morris International E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 79. Philip Morris International E-cigarette Product Portfolio Table 80. Philip Morris International Recent Development Table 81. FirstUnion Company Information Table 82. FirstUnion Business Overview Table 83. FirstUnion E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 84. FirstUnion E-cigarette Product Portfolio Table 85. FirstUnion Recent Development Table 86. Buddy Group Company Information Table 87. Buddy Group Business Overview Table 88. Buddy Group E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 89. Buddy Group E-cigarette Product Portfolio Table 90. Buddy Group Recent Development Table 91. Innokin Company Information Table 92. Innokin Business Overview Table 93. Innokin E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 94. Innokin E-cigarette Product Portfolio Table 95. Innokin Recent Development Table 96. RELX Company Information Table 97. RELX Business Overview Table 98. RELX E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 99. RELX E-cigarette Product Portfolio Table 100. RELX Recent Development Table 101. Smoore International Company Information Table 102. Smoore International Business Overview Table 103. Smoore International E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 104. Smoore International E-cigarette Product Portfolio Table 105. Smoore International Recent Development Table 106. ELFBAR Company Information Table 107. ELFBAR Business Overview Table 108. ELFBAR E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 109. ELFBAR E-cigarette Product Portfolio Table 110. ELFBAR Recent Development Table 111. SKE Crystal Company Information Table 112. SKE Crystal Business Overview Table 113. SKE Crystal E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 114. SKE Crystal E-cigarette Product Portfolio Table 115. SKE Crystal Recent Development Table 116. Elux Company Information Table 117. Elux Business Overview Table 118. Elux E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 119. Elux E-cigarette Product Portfolio Table 120. Elux Recent Development Table 121. MOTI Company Information Table 122. MOTI Business Overview Table 123. MOTI E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 124. MOTI E-cigarette Product Portfolio Table 125. MOTI Recent Development Table 126. Boulder Company Information Table 127. Boulder Business Overview Table 128. Boulder E-cigarette Sales (M units), Revenue (US$ Million), Price (USD/unit) and Gross Margin (2021-2026) Table 129. Boulder E-cigarette Product Portfolio Table 130. Boulder Recent Development Table 131. North America E-cigarette Revenue by Type (2021-2026) & (US$ Million) Table 132. North America E-cigarette Revenue by Type (2027-2032) & (US$ Million) Table 133. North America E-cigarette Sales by Type (2021-2026) & (M units) Table 134. North America E-cigarette Sales by Type (2027-2032) & (M units) Table 135. North America E-cigarette Sales Price by Type (2021-2026) & (USD/unit) Table 136. North America E-cigarette Sales Price by Type (2027-2032) & (USD/unit) Table 137. North America E-cigarette Revenue by Application (2021-2026) & (US$ Million) Table 138. North America E-cigarette Revenue by Application (2027-2032) & (US$ Million) Table 139. North America E-cigarette Sales by Application (2021-2026) & (M units) Table 140. North America E-cigarette Sales by Application (2027-2032) & (M units) Table 141. North America E-cigarette Sales Price by Application (2021-2026) & (USD/unit) Table 142. North America E-cigarette Sales Price by Application (2027-2032) & (USD/unit) Table 143. North America E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032) & (US$ Million) Table 144. North America E-cigarette Revenue Grow Rate by Country (2021-2026) & (US$ Million) Table 145. North America E-cigarette Revenue Grow Rate by Country (2027-2032) & (US$ Million) Table 146. North America E-cigarette Sales by Country (2021 VS 2025 VS 2032) & (M units) Table 147. North America E-cigarette Sales by Country (2021-2026) & (M units) Table 148. North America E-cigarette Sales by Country (2027-2032) & (M units) Table 149. North America E-cigarette Sales Price by Country (2021-2026) & (USD/unit) Table 150. North America E-cigarette Sales Price by Country (2027-2032) & (USD/unit) Table 151. United States E-cigarette Revenue (2021-2032) & (US$ Million) Table 152. Canada E-cigarette Revenue (2021-2032) & (US$ Million) Table 153. Mexico E-cigarette Revenue (2021-2032) & (US$ Million) Table 154. Europe E-cigarette Revenue by Type (2021-2026) & (US$ Million) Table 155. Europe E-cigarette Revenue by Type (2027-2032) & (US$ Million) Table 156. Europe E-cigarette Sales by Type (2021-2026) & (M units) Table 157. Europe E-cigarette Sales by Type (2027-2032) & (M units) Table 158. Europe E-cigarette Sales Price by Type (2021-2026) & (USD/unit) Table 159. Europe E-cigarette Sales Price by Type (2027-2032) & (USD/unit) Table 160. Europe E-cigarette Revenue by Application (2021-2026) & (US$ Million) Table 161. Europe E-cigarette Revenue by Application (2027-2032) & (US$ Million) Table 162. Europe E-cigarette Sales by Application (2021-2026) & (M units) Table 163. Europe E-cigarette Sales by Application (2027-2032) & (M units) Table 164. Europe E-cigarette Sales Price by Application (2021-2026) & (USD/unit) Table 165. Europe E-cigarette Sales Price by Application (2027-2032) & (USD/unit) Table 166. Europe E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032) & (US$ Million) Table 167. Europe E-cigarette Revenue Grow Rate by Country (2021-2026) & (US$ Million) Table 168. Europe E-cigarette Revenue Grow Rate by Country (2027-2032) & (US$ Million) Table 169. Europe E-cigarette Sales by Country (2021 VS 2025 VS 2032) & (M units) Table 170. Europe E-cigarette Sales by Country (2021-2026) & (M units) Table 171. Europe E-cigarette Sales by Country (2027-2032) & (M units) Table 172. Europe E-cigarette Sales Price by Country (2021-2026) & (USD/unit) Table 173. Europe E-cigarette Sales Price by Country (2027-2032) & (USD/unit) Table 174. Germany E-cigarette Revenue (2021-2032) & (US$ Million) Table 175. France E-cigarette Revenue (2021-2032) & (US$ Million) Table 176. U.K. E-cigarette Revenue (2021-2032) & (US$ Million) Table 177. Italy E-cigarette Revenue (2021-2032) & (US$ Million) Table 178. Russia E-cigarette Revenue (2021-2032) & (US$ Million) Table 179. Spain E-cigarette Revenue (2021-2032) & (US$ Million) Table 180. Netherlands E-cigarette Revenue (2021-2032) & (US$ Million) Table 181. Switzerland E-cigarette Revenue (2021-2032) & (US$ Million) Table 182. Sweden E-cigarette Revenue (2021-2032) & (US$ Million) Table 183. Poland E-cigarette Revenue (2021-2032) & (US$ Million) Table 184. China E-cigarette Revenue by Type (2021-2026) & (US$ Million) Table 185. China E-cigarette Revenue by Type (2027-2032) & (US$ Million) Table 186. China E-cigarette Sales by Type (2021-2026) & (M units) Table 187. China E-cigarette Sales by Type (2027-2032) & (M units) Table 188. China E-cigarette Sales Price by Type (2021-2026) & (USD/unit) Table 189. China E-cigarette Sales Price by Type (2027-2032) & (USD/unit) Table 190. China E-cigarette Revenue by Application (2021-2026) & (US$ Million) Table 191. China E-cigarette Revenue by Application (2027-2032) & (US$ Million) Table 192. China E-cigarette Sales by Application (2021-2026) & (M units) Table 193. China E-cigarette Sales by Application (2027-2032) & (M units) Table 194. China E-cigarette Sales Price by Application (2021-2026) & (USD/unit) Table 195. China E-cigarette Sales Price by Application (2027-2032) & (USD/unit) Table 196. Asia E-cigarette Revenue by Type (2021-2026) & (US$ Million) Table 197. Asia E-cigarette Revenue by Type (2027-2032) & (US$ Million) Table 198. Asia E-cigarette Sales by Type (2021-2026) & (M units) Table 199. Asia E-cigarette Sales by Type (2027-2032) & (M units) Table 200. Asia E-cigarette Sales Price by Type (2021-2026) & (USD/unit) Table 201. Asia E-cigarette Sales Price by Type (2027-2032) & (USD/unit) Table 202. Asia E-cigarette Revenue by Application (2021-2026) & (US$ Million) Table 203. Asia E-cigarette Revenue by Application (2027-2032) & (US$ Million) Table 204. Asia E-cigarette Sales by Application (2021-2026) & (M units) Table 205. Asia E-cigarette Sales by Application (2027-2032) & (M units) Table 206. Asia E-cigarette Sales Price by Application (2021-2026) & (USD/unit) Table 207. Asia E-cigarette Sales Price by Application (2027-2032) & (USD/unit) Table 208. Asia E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032) & (US$ Million) Table 209. Asia E-cigarette Revenue Grow Rate by Country (2021-2026) & (US$ Million) Table 210. Asia E-cigarette Revenue Grow Rate by Country (2027-2032) & (US$ Million) Table 211. Asia E-cigarette Sales by Country (2021 VS 2025 VS 2032) & (M units) Table 212. Asia E-cigarette Sales by Country (2021-2026) & (M units) Table 213. Asia E-cigarette Sales by Country (2027-2032) & (M units) Table 214. Asia E-cigarette Sales Price by Country (2021-2026) & (USD/unit) Table 215. Asia E-cigarette Sales Price by Country (2027-2032) & (USD/unit) Table 216. Japan E-cigarette Revenue (2021-2032) & (US$ Million) Table 217. South Korea E-cigarette Revenue (2021-2032) & (US$ Million) Table 218. India E-cigarette Revenue (2021-2032) & (US$ Million) Table 219. Australia E-cigarette Revenue (2021-2032) & (US$ Million) Table 220. Taiwan E-cigarette Revenue (2021-2032) & (US$ Million) Table 221. Southeast Asia E-cigarette Revenue (2021-2032) & (US$ Million) Table 222. SAMEA E-cigarette Revenue by Type (2021-2026) & (US$ Million) Table 223. SAMEA E-cigarette Revenue by Type (2027-2032) & (US$ Million) Table 224. SAMEA E-cigarette Sales by Type (2021-2026) & (M units) Table 225. SAMEA E-cigarette Sales by Type (2027-2032) & (M units) Table 226. SAMEA E-cigarette Sales Price by Type (2021-2026) & (USD/unit) Table 227. SAMEA E-cigarette Sales Price by Type (2027-2032) & (USD/unit) Table 228. SAMEA E-cigarette Revenue by Application (2021-2026) & (US$ Million) Table 229. SAMEA E-cigarette Revenue by Application (2027-2032) & (US$ Million) Table 230. SAMEA E-cigarette Sales by Application (2021-2026) & (M units) Table 231. SAMEA E-cigarette Sales by Application (2027-2032) & (M units) Table 232. SAMEA E-cigarette Sales Price by Application (2021-2026) & (USD/unit) Table 233. SAMEA E-cigarette Sales Price by Application (2027-2032) & (USD/unit) Table 234. SAMEA E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032) & (US$ Million) Table 235. SAMEA E-cigarette Revenue Grow Rate by Country (2021-2026) & (US$ Million) Table 236. SAMEA E-cigarette Revenue Grow Rate by Country (2027-2032) & (US$ Million) Table 237. SAMEA E-cigarette Sales by Country (2021 VS 2025 VS 2032) & (M units) Table 238. SAMEA E-cigarette Sales by Country (2021-2026) & (M units) Table 239. SAMEA E-cigarette Sales by Country (2027-2032) & (M units) Table 240. SAMEA E-cigarette Sales Price by Country (2021-2026) & (USD/unit) Table 241. SAMEA E-cigarette Sales Price by Country (2027-2032) & (USD/unit) Table 242. Brazil E-cigarette Revenue (2021-2032) & (US$ Million) Table 243. Argentina E-cigarette Revenue (2021-2032) & (US$ Million) Table 244. Chile E-cigarette Revenue (2021-2032) & (US$ Million) Table 245. Colombia E-cigarette Revenue (2021-2032) & (US$ Million) Table 246. Peru E-cigarette Revenue (2021-2032) & (US$ Million) Table 247. Saudi Arabia E-cigarette Revenue (2021-2032) & (US$ Million) Table 248. Israel E-cigarette Revenue (2021-2032) & (US$ Million) Table 249. UAE E-cigarette Revenue (2021-2032) & (US$ Million) Table 250. Turkey E-cigarette Revenue (2021-2032) & (US$ Million) Table 251. Iran E-cigarette Revenue (2021-2032) & (US$ Million) Table 252. Egypt E-cigarette Revenue (2021-2032) & (US$ Million) Table 253. Key Raw Materials Table 254. Raw Materials Key Suppliers Table 255. E-cigarette Distributors List Table 256. E-cigarette Customers List Table 257. Research Programs/Design for This Report Table 258. Authors List of This Report Table 259. Secondary Sources Table 260. Primary Sources List of Figures Figure 1. E-cigarette Image Figure 2. Global E-cigarette Market Size Growth Rate by Type (US$ Million), 2021 VS 2025 VS 2032 Figure 3. Global E-cigarette Market Size Share 2021 VS 2025 VS 2032 Figure 4. E-vapor Image Figure 5. Heated Not Burn Image Figure 6. Global E-cigarette Market Size Growth Rate by Application (US$ Million), 2021 VS 2025 VS 2032 Figure 7. Global E-cigarette Market Size Share 2021 VS 2025 VS 2032 Figure 8. Online Sales Image Figure 9. Offline Sales Image Figure 10. Global E-cigarette Revenue (US$ Million), 2021 VS 2025 VS 2032 Figure 11. Global E-cigarette Revenue (2021-2032) & (US$ Million) Figure 12. Global E-cigarette Revenue (CAGR) by Region: 2021 VS 2025 VS 2032 (US$ Million) Figure 13. Global E-cigarette Revenue Market Share by Region: 2025 Versus 2032 Figure 14. Global E-cigarette Revenue Market Share by Region (2021-2032) Figure 15. Global E-cigarette Sales (2021-2032) & (M units) Figure 16. Global E-cigarette Sales by Region: 2021 VS 2025 VS 2032 (M units) Figure 17. Global E-cigarette Sales Market Share by Region (2021-2032) Figure 18. US & Canada & Mexico E-cigarette Sales YoY (2021-2032) & (M units) Figure 19. Europe E-cigarette Sales YoY (2021-2032) & (M units) Figure 20. China E-cigarette Sales YoY (2021-2032) & (M units) Figure 21. Asia (Excluding China) E-cigarette Sales YoY (2021-2032) & (M units) Figure 22. South America, Middle East and Africa E-cigarette Sales YoY (2021-2032) & (M units) Figure 23. Global E-cigarette Manufacturers Revenue Share Top 10 and Top 5 in 2025 Figure 24. Global E-cigarette Manufacturers Sales Share Top 10 and Top 5 in 2025 Figure 25. Manufacturers Type (Tier 1, Tier 2, and Tier 3): 2021 VS 2025 Figure 26. Global E-cigarette Revenue by Type (2021 VS 2025 VS 2032) & (US$ Million) Figure 27. Global E-cigarette Revenue Market Share by Type 2021 VS 2025 VS 2032 Figure 28. Global E-cigarette Revenue Market Share by Type (2021-2032) Figure 29. Global E-cigarette Sales by Type (2021 VS 2025 VS 2032) & (M units) Figure 30. Global E-cigarette Sales Market Share by Type 2021 VS 2025 VS 2032 Figure 31. Global E-cigarette Sales Market Share by Type (2021-2032) Figure 32. Global E-cigarette Revenue by Application (2021 VS 2025 VS 2032) & (US$ Million) Figure 33. Global E-cigarette Revenue Market Share by Application 2021 VS 2025 VS 2032 Figure 34. Global E-cigarette Revenue Market Share by Application (2021-2032) Figure 35. Global E-cigarette Sales by Application (2021 VS 2025 VS 2032) & (M units) Figure 36. Global E-cigarette Sales Market Share by Application 2021 VS 2025 VS 2032 Figure 37. Global E-cigarette Sales Market Share by Application (2021-2032) Figure 38. North America E-cigarette Revenue Share by Type (2021-2032) Figure 39. North America E-cigarette Sales Share by Type (2021-2032) Figure 40. North America E-cigarette Revenue Share by Application (2021-2032) Figure 41. North America E-cigarette Sales Share by Application (2021-2032) Figure 42. North America E-cigarette Revenue Share by Country (2021-2032) Figure 43. North America E-cigarette Sales Share by Country (2021-2032) Figure 44. Europe E-cigarette Revenue Share by Type (2021-2032) Figure 45. Europe E-cigarette Sales Share by Type (2021-2032) Figure 46. Europe E-cigarette Revenue Share by Application (2021-2032) Figure 47. Europe E-cigarette Sales Share by Application (2021-2032) Figure 48. Europe E-cigarette Revenue Share by Country (2021-2032) Figure 49. Europe E-cigarette Sales Share by Country (2021-2032) Figure 50. China E-cigarette Revenue Share by Type (2021-2032) Figure 51. China E-cigarette Sales Share by Type (2021-2032) Figure 52. China E-cigarette Revenue Share by Application (2021-2032) Figure 53. China E-cigarette Sales Share by Application (2021-2032) Figure 54. Asia E-cigarette Revenue Share by Type (2021-2032) Figure 55. Asia E-cigarette Sales Share by Type (2021-2032) Figure 56. Asia E-cigarette Revenue Share by Application (2021-2032) Figure 57. Asia E-cigarette Sales Share by Application (2021-2032) Figure 58. Asia E-cigarette Revenue Share by Country (2021-2032) Figure 59. Asia E-cigarette Sales Share by Country (2021-2032) Figure 60. SAMEA E-cigarette Revenue Share by Type (2021-2032) Figure 61. SAMEA E-cigarette Sales Share by Type (2021-2032) Figure 62. SAMEA E-cigarette Revenue Share by Application (2021-2032) Figure 63. SAMEA E-cigarette Sales Share by Application (2021-2032) Figure 64. SAMEA E-cigarette Revenue Share by Country (2021-2032) Figure 65. SAMEA E-cigarette Sales Share by Country (2021-2032) Figure 66. E-cigarette Value Chain Figure 67. Manufacturing Cost Structure Figure 68. E-cigarette Production Mode & Process Figure 69. Direct Comparison with Distribution Share Figure 70. Distributors Profiles Figure 71. Years Considered Figure 72. Research Process Figure 73. Key Executives Interviewed

Scope & coverage.

Types
  • E-vapor
  • Heated Not Burn
Applications
  • Online Sales
  • Offline Sales
Companies covered
  • Imperial Tobacco
  • British American Tobacco
  • Japan Tobacco
  • Altria
  • Philip Morris International
  • FirstUnion
  • Buddy Group
  • Innokin
  • RELX
  • Smoore International
  • ELFBAR
  • SKE Crystal
  • Elux
  • MOTI
  • Boulder

Inside the report.

1 Market Overview
  1. 1.1 Product Definition
  2. 1.2 E-cigarette Market by Type
  3. 1.2.1 Global E-cigarette Market Size by Type, 2021 VS 2025 VS 2032
  4. 1.2.2 E-vapor
  5. 1.2.3 Heated Not Burn
  6. 1.3 E-cigarette Market by Application
  7. 1.3.1 Global E-cigarette Market Size by Application, 2021 VS 2025 VS 2032
  8. 1.3.2 Online Sales
  9. 1.3.3 Offline Sales
  10. 1.4 Assumptions and Limitations
  11. 1.5 Study Goals and Objectives
2 E-cigarette Market Dynamics
  1. 2.1 E-cigarette Industry Trends
  2. 2.2 E-cigarette Industry Drivers
  3. 2.3 E-cigarette Industry Opportunities and Challenges
  4. 2.4 E-cigarette Industry Restraints
3 Global Market Growth Prospects
  1. 3.1 Global E-cigarette Revenue Estimates and Forecasts (2021-2032)
  2. 3.2 Global E-cigarette Revenue by Region
  3. 3.2.1 Global E-cigarette Revenue by Region: 2021 VS 2025 VS 2032
  4. 3.2.2 Global E-cigarette Revenue by Region (2021-2026)
  5. 3.2.3 Global E-cigarette Revenue by Region (2027-2032)
  6. 3.2.4 Global E-cigarette Revenue Market Share by Region (2021-2032)
  7. 3.3 Global E-cigarette Sales Estimates and Forecasts 2021-2032
  8. 3.4 Global E-cigarette Sales by Region
  9. 3.4.1 Global E-cigarette Sales by Region: 2021 VS 2025 VS 2032
  10. 3.4.2 Global E-cigarette Sales by Region (2021-2026)
  11. 3.4.3 Global E-cigarette Sales by Region (2027-2032)
  12. 3.4.4 Global E-cigarette Sales Market Share by Region (2021-2032)
  13. 3.5 US & Canada & Mexico
  14. 3.6 Europe
  15. 3.7 China
  16. 3.8 Asia (Excluding China)
  17. 3.9 South America, Middle East and Africa
4 Market Competitive Landscape by Manufacturers
  1. 4.1 Global E-cigarette Revenue by Manufacturers
  2. 4.1.1 Global E-cigarette Revenue by Manufacturers (2021-2026)
  3. 4.1.2 Global E-cigarette Revenue Market Share by Manufacturers (2021-2026)
  4. 4.1.3 Global E-cigarette Manufacturers Revenue Share Top 10 and Top 5 in 2025
  5. 4.2 Global E-cigarette Sales by Manufacturers
  6. 4.2.1 Global E-cigarette Sales by Manufacturers (2021-2026)
  7. 4.2.2 Global E-cigarette Sales Market Share by Manufacturers (2021-2026)
  8. 4.2.3 Global E-cigarette Manufacturers Sales Share Top 10 and Top 5 in 2025
  9. 4.3 Global E-cigarette Sales Price by Manufacturers (2021-2026)
  10. 4.4 Global E-cigarette Key Manufacturers Ranking, 2024 VS 2025 VS 2026
  11. 4.5 Global E-cigarette Key Manufacturers Manufacturing Sites & Headquarters
  12. 4.6 Global E-cigarette Manufacturers, Product Type & Application
  13. 4.7 Global E-cigarette Manufacturers' Establishment Date
  14. 4.8 Market Competitive Analysis
  15. 4.8.1 Global E-cigarette Market CR5 and HHI
  16. 4.8.2 2025 E-cigarette Tier 1, Tier 2, and Tier 3
5 E-cigarette Market by Type
  1. 5.1 Global E-cigarette Revenue by Type
  2. 5.1.1 Global E-cigarette Revenue by Type (2021 VS 2025 VS 2032)
  3. 5.1.2 Global E-cigarette Revenue by Type (2021-2032) & (US$ Million)
  4. 5.1.3 Global E-cigarette Revenue Market Share by Type (2021-2032)
  5. 5.2 Global E-cigarette Sales by Type
  6. 5.2.1 Global E-cigarette Sales by Type (2021 VS 2025 VS 2032)
  7. 5.2.2 Global E-cigarette Sales by Type (2021-2032) & (M units)
  8. 5.2.3 Global E-cigarette Sales Market Share by Type (2021-2032)
  9. 5.3 Global E-cigarette Price by Type
6 E-cigarette Market by Application
  1. 6.1 Global E-cigarette Revenue by Application
  2. 6.1.1 Global E-cigarette Revenue by Application (2021 VS 2025 VS 2032)
  3. 6.1.2 Global E-cigarette Revenue by Application (2021-2032) & (US$ Million)
  4. 6.1.3 Global E-cigarette Revenue Market Share by Application (2021-2032)
  5. 6.2 Global E-cigarette Sales by Application
  6. 6.2.1 Global E-cigarette Sales by Application (2021 VS 2025 VS 2032)
  7. 6.2.2 Global E-cigarette Sales by Application (2021-2032) & (M units)
  8. 6.2.3 Global E-cigarette Sales Market Share by Application (2021-2032)
  9. 6.3 Global E-cigarette Price by Application
7 Company Profiles
  1. 7.1 Imperial Tobacco
  2. 7.1.1 Imperial Tobacco Company Information
  3. 7.1.2 Imperial Tobacco Business Overview
  4. 7.1.3 Imperial Tobacco E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  5. 7.1.4 Imperial Tobacco E-cigarette Product Portfolio
  6. 7.1.5 Imperial Tobacco Recent Developments
  7. 7.2 British American Tobacco
  8. 7.2.1 British American Tobacco Company Information
  9. 7.2.2 British American Tobacco Business Overview
  10. 7.2.3 British American Tobacco E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  11. 7.2.4 British American Tobacco E-cigarette Product Portfolio
  12. 7.2.5 British American Tobacco Recent Developments
  13. 7.3 Japan Tobacco
  14. 7.3.1 Japan Tobacco Company Information
  15. 7.3.2 Japan Tobacco Business Overview
  16. 7.3.3 Japan Tobacco E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  17. 7.3.4 Japan Tobacco E-cigarette Product Portfolio
  18. 7.3.5 Japan Tobacco Recent Developments
  19. 7.4 Altria
  20. 7.4.1 Altria Company Information
  21. 7.4.2 Altria Business Overview
  22. 7.4.3 Altria E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  23. 7.4.4 Altria E-cigarette Product Portfolio
  24. 7.4.5 Altria Recent Developments
  25. 7.5 Philip Morris International
  26. 7.5.1 Philip Morris International Company Information
  27. 7.5.2 Philip Morris International Business Overview
  28. 7.5.3 Philip Morris International E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  29. 7.5.4 Philip Morris International E-cigarette Product Portfolio
  30. 7.5.5 Philip Morris International Recent Developments
  31. 7.6 FirstUnion
  32. 7.6.1 FirstUnion Company Information
  33. 7.6.2 FirstUnion Business Overview
  34. 7.6.3 FirstUnion E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  35. 7.6.4 FirstUnion E-cigarette Product Portfolio
  36. 7.6.5 FirstUnion Recent Developments
  37. 7.7 Buddy Group
  38. 7.7.1 Buddy Group Company Information
  39. 7.7.2 Buddy Group Business Overview
  40. 7.7.3 Buddy Group E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  41. 7.7.4 Buddy Group E-cigarette Product Portfolio
  42. 7.7.5 Buddy Group Recent Developments
  43. 7.8 Innokin
  44. 7.8.1 Innokin Company Information
  45. 7.8.2 Innokin Business Overview
  46. 7.8.3 Innokin E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  47. 7.8.4 Innokin E-cigarette Product Portfolio
  48. 7.8.5 Innokin Recent Developments
  49. 7.9 RELX
  50. 7.9.1 RELX Company Information
  51. 7.9.2 RELX Business Overview
  52. 7.9.3 RELX E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  53. 7.9.4 RELX E-cigarette Product Portfolio
  54. 7.9.5 RELX Recent Developments
  55. 7.10 Smoore International
  56. 7.10.1 Smoore International Company Information
  57. 7.10.2 Smoore International Business Overview
  58. 7.10.3 Smoore International E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  59. 7.10.4 Smoore International E-cigarette Product Portfolio
  60. 7.10.5 Smoore International Recent Developments
  61. 7.11 ELFBAR
  62. 7.11.1 ELFBAR Company Information
  63. 7.11.2 ELFBAR Business Overview
  64. 7.11.3 ELFBAR E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  65. 7.11.4 ELFBAR E-cigarette Product Portfolio
  66. 7.11.5 ELFBAR Recent Developments
  67. 7.12 SKE Crystal
  68. 7.12.1 SKE Crystal Company Information
  69. 7.12.2 SKE Crystal Business Overview
  70. 7.12.3 SKE Crystal E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  71. 7.12.4 SKE Crystal E-cigarette Product Portfolio
  72. 7.12.5 SKE Crystal Recent Developments
  73. 7.13 Elux
  74. 7.13.1 Elux Company Information
  75. 7.13.2 Elux Business Overview
  76. 7.13.3 Elux E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  77. 7.13.4 Elux E-cigarette Product Portfolio
  78. 7.13.5 Elux Recent Developments
  79. 7.14 MOTI
  80. 7.14.1 MOTI Company Information
  81. 7.14.2 MOTI Business Overview
  82. 7.14.3 MOTI E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  83. 7.14.4 MOTI E-cigarette Product Portfolio
  84. 7.14.5 MOTI Recent Developments
  85. 7.15 Boulder
  86. 7.15.1 Boulder Company Information
  87. 7.15.2 Boulder Business Overview
  88. 7.15.3 Boulder E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
  89. 7.15.4 Boulder E-cigarette Product Portfolio
  90. 7.15.5 Boulder Recent Developments
8 North America
  1. 8.1 North America E-cigarette Market Size by Type
  2. 8.1.1 North America E-cigarette Revenue by Type (2021-2032)
  3. 8.1.2 North America E-cigarette Sales by Type (2021-2032)
  4. 8.1.3 North America E-cigarette Price by Type (2021-2032)
  5. 8.2 North America E-cigarette Market Size by Application
  6. 8.2.1 North America E-cigarette Revenue by Application (2021-2032)
  7. 8.2.2 North America E-cigarette Sales by Application (2021-2032)
  8. 8.2.3 North America E-cigarette Price by Application (2021-2032)
  9. 8.3 North America E-cigarette Market Size by Country
  10. 8.3.1 North America E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
  11. 8.3.2 North America E-cigarette Sales by Country (2021 VS 2025 VS 2032)
  12. 8.3.3 North America E-cigarette Price by Country (2021-2032)
  13. 8.3.4 United States
  14. 8.3.5 Canada
  15. 8.3.6 Mexico
9 Europe
  1. 9.1 Europe E-cigarette Market Size by Type
  2. 9.1.1 Europe E-cigarette Revenue by Type (2021-2032)
  3. 9.1.2 Europe E-cigarette Sales by Type (2021-2032)
  4. 9.1.3 Europe E-cigarette Price by Type (2021-2032)
  5. 9.2 Europe E-cigarette Market Size by Application
  6. 9.2.1 Europe E-cigarette Revenue by Application (2021-2032)
  7. 9.2.2 Europe E-cigarette Sales by Application (2021-2032)
  8. 9.2.3 Europe E-cigarette Price by Application (2021-2032)
  9. 9.3 Europe E-cigarette Market Size by Country
  10. 9.3.1 Europe E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
  11. 9.3.2 Europe E-cigarette Sales by Country (2021 VS 2025 VS 2032)
  12. 9.3.3 Europe E-cigarette Price by Country (2021-2032)
  13. 9.3.4 Germany
  14. 9.3.5 France
  15. 9.3.6 U.K.
  16. 9.3.7 Italy
  17. 9.3.8 Russia
  18. 9.3.9 Spain
  19. 9.3.10 Netherlands
10 China
  1. 10.1 China E-cigarette Market Size by Type
  2. 10.1.1 China E-cigarette Revenue by Type (2021-2032)
  3. 10.1.2 China E-cigarette Sales by Type (2021-2032)
  4. 10.1.3 China E-cigarette Price by Type (2021-2032)
  5. 10.2 China E-cigarette Market Size by Application
  6. 10.2.1 China E-cigarette Revenue by Application (2021-2032)
  7. 10.2.2 China E-cigarette Sales by Application (2021-2032)
  8. 10.2.3 China E-cigarette Price by Application (2021-2032)
11 Asia (Excluding China)
  1. 11.1 Asia E-cigarette Market Size by Type
  2. 11.1.1 Asia E-cigarette Revenue by Type (2021-2032)
  3. 11.1.2 Asia E-cigarette Sales by Type (2021-2032)
  4. 11.1.3 Asia E-cigarette Price by Type (2021-2032)
  5. 11.2 Asia E-cigarette Market Size by Application
  6. 11.2.1 Asia E-cigarette Revenue by Application (2021-2032)
  7. 11.2.2 Asia E-cigarette Sales by Application (2021-2032)
  8. 11.2.3 Asia E-cigarette Price by Application (2021-2032)
  9. 11.3 Asia E-cigarette Market Size by Country
  10. 11.3.1 Asia E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
  11. 11.3.2 Asia E-cigarette Sales by Country (2021 VS 2025 VS 2032)
  12. 11.3.3 Asia E-cigarette Price by Country (2021-2032)
  13. 11.3.4 Japan
  14. 11.3.5 South Korea
  15. 11.3.6 India
  16. 11.3.7 Australia
  17. 11.3.8 Taiwan
  18. 11.3.9 Southeast Asia
12 South America, Middle East and Africa
  1. 12.1 SAMEA E-cigarette Market Size by Type
  2. 12.1.1 SAMEA E-cigarette Revenue by Type (2021-2032)
  3. 12.1.2 SAMEA E-cigarette Sales by Type (2021-2032)
  4. 12.1.3 SAMEA E-cigarette Price by Type (2021-2032)
  5. 12.2 SAMEA E-cigarette Market Size by Application
  6. 12.2.1 SAMEA E-cigarette Revenue by Application (2021-2032)
  7. 12.2.2 SAMEA E-cigarette Sales by Application (2021-2032)
  8. 12.2.3 SAMEA E-cigarette Price by Application (2021-2032)
  9. 12.3 SAMEA E-cigarette Market Size by Country
  10. 12.3.1 SAMEA E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
  11. 12.3.2 SAMEA E-cigarette Sales by Country (2021 VS 2025 VS 2032)
  12. 12.3.3 SAMEA E-cigarette Price by Country (2021-2032)
  13. 12.3.4 Brazil
  14. 12.3.5 Argentina
  15. 12.3.6 Chile
  16. 12.3.7 Colombia
  17. 12.3.8 Peru
  18. 12.3.9 Saudi Arabia
  19. 12.3.10 Israel
  20. 12.3.11 UAE
  21. 12.3.12 Turkey
  22. 12.3.13 Iran
  23. 12.3.14 Egypt
13 Value Chain and Sales Channels Analysis
  1. 13.1 E-cigarette Value Chain Analysis
  2. 13.1.1 E-cigarette Key Raw Materials
  3. 13.1.2 Raw Materials Key Suppliers
  4. 13.1.3 Manufacturing Cost Structure
  5. 13.1.4 E-cigarette Production Mode & Process
  6. 13.2 E-cigarette Sales Channels Analysis
  7. 13.2.1 Direct Comparison with Distribution Share
  8. 13.2.2 E-cigarette Distributors
  9. 13.2.3 E-cigarette Customers
14 Concluding Insights
    15 Appendix
    1. 15.1 Reasons for Doing This Study
    2. 15.2 Research Methodology
    3. 15.3 Research Process
    4. 15.4 Authors List of This Report
    5. 15.5 Data Source
    6. 15.5.1 Secondary Sources
    7. 15.5.2 Primary Sources
    8. 15.6 Disclaimer

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