APO RESEARCH · REPORT
Conversational Marketing Software
Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations route to specific product recommendations or offers. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
Product & engineering
Understand the product.
Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations route to specific product recommendations or offers. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
Selected research
Market Outlook & Growth Opportunities
Global Conversational Marketing Software Market Outlook and Growth Opportunities 2026
Market perspective
Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations route to specific product recommendations or offers. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
Global conversational marketing software main players include Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Whisbi, etc., totally accounting for about 80% of the market. Americas is the largest market, with a share over 40%. As for the types of products, it can be divided into cloud based and on-premises. The most common product is cloud based, with a share over 90%. In terms of applications, it is widely used in large enterprises and SMEs. Large enterprises is the largest application, holding a share over 70%.
This report provides an overview of the global Conversational Marketing Software market in terms of revenue and gross margin, analyzing global market trends using historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
Read the full market overview
The study covers key producers of Conversational Marketing Software and market revenue by major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Conversational Marketing Software revenue, market share, and industry ranking for the main companies for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
Across the 2021-2026 period, the analysis compares revenue growth and profitability profiles by company, distinguishing participants with sustained expansion from those with more cyclical performance, and relates these patterns to differences in regional exposure, product portfolios, and application focus in the global Conversational Marketing Software market.
Conversational Marketing Software Segment by Company
Drift
Snaps
Verloop
iAdvize
LiveWorld
Automat
Intercom
HubSpot
Conversica
Saleswhale
Whisbi
Conversational Marketing Software Segment by Type
Cloud Based
On-Premises
Conversational Marketing Software Segment by Application
Large Enterprises
SMEs
Conversational Marketing Software Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global Conversational Marketing Software status and future forecast, involving, revenue, growth rate (CAGR), market share, historical and forecast.
2. To present the Conversational Marketing Software key companies, revenue, market share, and recent developments.
3. To split the Conversational Marketing Software breakdown data by regions, type, companies, and application.
4. To analyze the global and key regions Conversational Marketing Software market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify Conversational Marketing Software significant trends, drivers, influence factors in global and regions.
6. To analyze Conversational Marketing Software competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Conversational Marketing Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Conversational Marketing Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Conversational Marketing Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Conversational Marketing Software industry.
Chapter 3: Detailed analysis of Conversational Marketing Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales value of Conversational Marketing Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of key country in the world.
Chapter 7: Sales value of Conversational Marketing Software in country level. It provides sigmate data by type, and by application for each country/region.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 9: Concluding Insights.
More report detail
Tables and figures
Scope & coverage.
Types
- Cloud Based
- On-Premises
Applications
- Large Enterprises
- SMEs
Companies covered
- Drift
- Snaps
- Verloop
- iAdvize
- LiveWorld
- Automat
- Intercom
- HubSpot
- Conversica
- Saleswhale
- Whisbi
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Conversational Marketing Software Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Conversational Marketing Software Market Size (2021-2032)
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 Conversational Marketing Software Market Dynamics
- 2.1 Conversational Marketing Software Industry Trends
- 2.2 Conversational Marketing Software Industry Drivers
- 2.3 Conversational Marketing Software Industry Opportunities and Challenges
- 2.4 Conversational Marketing Software Industry Restraints
3 Conversational Marketing Software Market by Company
- 3.1 Global Conversational Marketing Software Company Revenue Ranking in 2025
- 3.2 Global Conversational Marketing Software Revenue by Company (2021-2026)
- 3.3 Global Conversational Marketing Software Company Ranking (2024-2026)
- 3.4 Global Conversational Marketing Software Company Manufacturing Base and Headquarters
- 3.5 Global Conversational Marketing Software Company Product Type and Application
- 3.6 Global Conversational Marketing Software Company Establishment Date
- 3.7 Market Competitive Analysis
- 3.7.1 Global Conversational Marketing Software Market Concentration Ratio (CR5 and HHI)
- 3.7.2 Global Top 5 and 10 Company Market Share by Revenue in 2025
- 3.7.3 2025 Conversational Marketing Software Tier 1, Tier 2, and Tier 3 Companies
- 3.8 Mergers and Acquisitions Expansion
4 Conversational Marketing Software Market by Type
- 4.1 Conversational Marketing Software Type Introduction
- 4.1.1 Cloud Based
- 4.1.2 On-Premises
- 4.2 Global Conversational Marketing Software Sales Value by Type
- 4.2.1 Global Conversational Marketing Software Sales Value by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Conversational Marketing Software Sales Value by Type (2021-2032)
- 4.2.3 Global Conversational Marketing Software Sales Value Share by Type (2021-2032)
5 Conversational Marketing Software Market by Application
- 5.1 Conversational Marketing Software Application Introduction
- 5.1.1 Large Enterprises
- 5.1.2 SMEs
- 5.2 Global Conversational Marketing Software Sales Value by Application
- 5.2.1 Global Conversational Marketing Software Sales Value by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Conversational Marketing Software Sales Value by Application (2021-2032)
- 5.2.3 Global Conversational Marketing Software Sales Value Share by Application (2021-2032)
6 Conversational Marketing Software Regional Value Analysis
- 6.1 Global Conversational Marketing Software Sales Value by Region: 2021 VS 2025 VS 2032
- 6.2 Global Conversational Marketing Software Sales Value by Region (2021-2032)
- 6.2.1 Global Conversational Marketing Software Sales Value by Region: 2021-2026
- 6.2.2 Global Conversational Marketing Software Sales Value by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Conversational Marketing Software Sales Value (2021-2032)
- 6.3.2 North America Conversational Marketing Software Sales Value Share by Country, 2025 VS 2032
- 6.4 Europe
- 6.4.1 Europe Conversational Marketing Software Sales Value (2021-2032)
- 6.4.2 Europe Conversational Marketing Software Sales Value Share by Country, 2025 VS 2032
- 6.5 Asia-Pacific
- 6.5.1 Asia-Pacific Conversational Marketing Software Sales Value (2021-2032)
- 6.5.2 Asia-Pacific Conversational Marketing Software Sales Value Share by Country, 2025 VS 2032
- 6.6 South America
- 6.6.1 South America Conversational Marketing Software Sales Value (2021-2032)
- 6.6.2 South America Conversational Marketing Software Sales Value Share by Country, 2025 VS 2032
- 6.7 Middle East & Africa
- 6.7.1 Middle East & Africa Conversational Marketing Software Sales Value (2021-2032)
- 6.7.2 Middle East & Africa Conversational Marketing Software Sales Value Share by Country, 2025 VS 2032
7 Conversational Marketing Software Country-level Value Analysis
- 7.1 Global Conversational Marketing Software Sales Value by Country: 2021 VS 2025 VS 2032
- 7.2 Global Conversational Marketing Software Sales Value by Country (2021-2032)
- 7.2.1 Global Conversational Marketing Software Sales Value by Country (2021-2026)
- 7.2.2 Global Conversational Marketing Software Sales Value by Country (2027-2032)
- 7.3 USA
- 7.3.1 USA Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.3.2 USA Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.3.3 USA Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.4 Canada
- 7.4.1 Canada Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.4.2 Canada Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.4.3 Canada Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.5 Mexico
- 7.5.1 Mexico Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.5.2 Mexico Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.5.3 Mexico Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.6 Germany
- 7.6.1 Germany Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.6.2 Germany Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.6.3 Germany Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.7 France
- 7.7.1 France Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.7.2 France Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.7.3 France Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.8 U.K.
- 7.8.1 U.K. Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.8.2 U.K. Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.8.3 U.K. Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.9 Italy
- 7.9.1 Italy Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.9.2 Italy Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.9.3 Italy Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.10 Spain
- 7.10.1 Spain Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.10.2 Spain Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.10.3 Spain Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.11 Russia
- 7.11.1 Russia Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.11.2 Russia Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.11.3 Russia Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.12 Netherlands
- 7.12.1 Netherlands Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.12.2 Netherlands Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.12.3 Netherlands Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.13 Nordic Countries
- 7.13.1 Nordic Countries Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.13.2 Nordic Countries Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.13.3 Nordic Countries Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.14 China
- 7.14.1 China Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.14.2 China Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.14.3 China Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.15 Japan
- 7.15.1 Japan Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.15.2 Japan Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.15.3 Japan Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.16 South Korea
- 7.16.1 South Korea Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.16.2 South Korea Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.16.3 South Korea Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.17 India
- 7.17.1 India Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.17.2 India Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.17.3 India Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.18 Australia
- 7.18.1 Australia Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.18.2 Australia Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.18.3 Australia Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.19 Southeast Asia
- 7.19.1 Southeast Asia Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.19.2 Southeast Asia Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.19.3 Southeast Asia Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.20 Brazil
- 7.20.1 Brazil Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.20.2 Brazil Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.20.3 Brazil Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.21 Argentina
- 7.21.1 Argentina Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.21.2 Argentina Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.21.3 Argentina Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.22 Chile
- 7.22.1 Chile Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.22.2 Chile Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.22.3 Chile Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.23 Colombia
- 7.23.1 Colombia Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.23.2 Colombia Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.23.3 Colombia Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.24 Peru
- 7.24.1 Peru Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.24.2 Peru Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.24.3 Peru Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.25 Saudi Arabia
- 7.25.1 Saudi Arabia Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.25.2 Saudi Arabia Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.25.3 Saudi Arabia Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.26 Israel
- 7.26.1 Israel Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.26.2 Israel Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.26.3 Israel Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.27 UAE
- 7.27.1 UAE Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.27.2 UAE Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.27.3 UAE Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.28 Turkey
- 7.28.1 Turkey Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.28.2 Turkey Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.28.3 Turkey Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.29 Iran
- 7.29.1 Iran Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.29.2 Iran Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.29.3 Iran Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
- 7.30 Egypt
- 7.30.1 Egypt Conversational Marketing Software Sales Value Growth Rate (2021-2032)
- 7.30.2 Egypt Conversational Marketing Software Sales Value Share by Type, 2025 VS 2032
- 7.30.3 Egypt Conversational Marketing Software Sales Value Share by Application, 2025 VS 2032
8 Company Profiles
- 8.1 Drift
- 8.1.1 Drift Company Information
- 8.1.2 Drift Business Overview
- 8.1.3 Drift Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.1.4 Drift Conversational Marketing Software Product Portfolio
- 8.1.5 Drift Recent Developments
- 8.2 Snaps
- 8.2.1 Snaps Company Information
- 8.2.2 Snaps Business Overview
- 8.2.3 Snaps Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.2.4 Snaps Conversational Marketing Software Product Portfolio
- 8.2.5 Snaps Recent Developments
- 8.3 Verloop
- 8.3.1 Verloop Company Information
- 8.3.2 Verloop Business Overview
- 8.3.3 Verloop Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.3.4 Verloop Conversational Marketing Software Product Portfolio
- 8.3.5 Verloop Recent Developments
- 8.4 iAdvize
- 8.4.1 iAdvize Company Information
- 8.4.2 iAdvize Business Overview
- 8.4.3 iAdvize Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.4.4 iAdvize Conversational Marketing Software Product Portfolio
- 8.4.5 iAdvize Recent Developments
- 8.5 LiveWorld
- 8.5.1 LiveWorld Company Information
- 8.5.2 LiveWorld Business Overview
- 8.5.3 LiveWorld Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.5.4 LiveWorld Conversational Marketing Software Product Portfolio
- 8.5.5 LiveWorld Recent Developments
- 8.6 Automat
- 8.6.1 Automat Company Information
- 8.6.2 Automat Business Overview
- 8.6.3 Automat Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.6.4 Automat Conversational Marketing Software Product Portfolio
- 8.6.5 Automat Recent Developments
- 8.7 Intercom
- 8.7.1 Intercom Company Information
- 8.7.2 Intercom Business Overview
- 8.7.3 Intercom Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.7.4 Intercom Conversational Marketing Software Product Portfolio
- 8.7.5 Intercom Recent Developments
- 8.8 HubSpot
- 8.8.1 HubSpot Company Information
- 8.8.2 HubSpot Business Overview
- 8.8.3 HubSpot Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.8.4 HubSpot Conversational Marketing Software Product Portfolio
- 8.8.5 HubSpot Recent Developments
- 8.9 Conversica
- 8.9.1 Conversica Company Information
- 8.9.2 Conversica Business Overview
- 8.9.3 Conversica Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.9.4 Conversica Conversational Marketing Software Product Portfolio
- 8.9.5 Conversica Recent Developments
- 8.10 Saleswhale
- 8.10.1 Saleswhale Company Information
- 8.10.2 Saleswhale Business Overview
- 8.10.3 Saleswhale Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.10.4 Saleswhale Conversational Marketing Software Product Portfolio
- 8.10.5 Saleswhale Recent Developments
- 8.11 Whisbi
- 8.11.1 Whisbi Company Information
- 8.11.2 Whisbi Business Overview
- 8.11.3 Whisbi Conversational Marketing Software Revenue and Gross Margin (2021-2026)
- 8.11.4 Whisbi Conversational Marketing Software Product Portfolio
- 8.11.5 Whisbi Recent Developments
9 Concluding Insights
10 Appendix
- 10.1 Reasons for Doing This Study
- 10.2 Research Methodology
- 10.3 Research Process
- 10.4 Authors List of This Report
- 10.5 Data Source
- 10.5.1 Secondary Sources
- 10.5.2 Primary Sources
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