APO RESEARCH · REPORT
TV
Television (Television, TV, Video) refers to a device that uses electronic technology to transmit active picture pictures and audio signals, ie, a television receiver. It is also an important broadcast and video communication tool.
Product & engineering
Understand the product.
Television (Television, TV, Video) refers to a device that uses electronic technology to transmit active picture pictures and audio signals, ie, a television receiver. It is also an important broadcast and video communication tool.
Selected research
Industry Research
TV Industry Research Report 2026
Market perspective
Television (Television, TV, Video) refers to a device that uses electronic technology to transmit active picture pictures and audio signals, ie, a television receiver. It is also an important broadcast and video communication tool.
Samsung was the global greatest company in TV industry, with the market Share of 17% , followed by TCL, LG, Hisense, Skyworth, Sony, Phillips+AOC, MI, Sharp, Panasonic, Changhong, Haier, Vizio, Konka, Funai.
Report Scope
Read the full market overview
This report quantifies the global TV market in terms of revenue (US$ million) and, where applicable, sales volume (M Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/M Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
TV Market by Company
Samsung
TCL
LG
Hisense
Skyworth
Sony
Phillips+AOC
MI
Sharp
Panasonic
Changhong
Haier
Vizio
Konka
Funai
TV Segment by Type
Under 60 Inch
60-70 Inch
Above 70 Inch
TV Segment by Retail Channels
Hypermarket & Supermarket
Specialty Store
Online
Others
TV Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global TV market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of TV and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of TV.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of TV manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of TV by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of TV in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by retail channels, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Under 60 Inch
- 60-70 Inch
- Above 70 Inch
Applications
- Hypermarket & Supermarket
- Specialty Store
- Online
- Others
Companies covered
- Samsung
- TCL
- LG
- Hisense
- Skyworth
- Sony
- Phillips+AOC
- MI
- Sharp
- Panasonic
- Changhong
- Haier
- Vizio
- Konka
- Funai
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global TV Market Size (2021-2032)
- 2.2.2 Global TV Sales (2021-2032)
- 2.2.3 Global TV Market Average Price (2021-2032)
- 2.3 TV by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Under 60 Inch
- 2.3.3 60-70 Inch
- 2.3.4 Above 70 Inch
- 2.4 TV by Retail Channels
- 2.4.1 Market Value Comparison by Retail Channels (2021 VS 2025 VS 2032)
- 2.4.2 Hypermarket & Supermarket
- 2.4.3 Specialty Store
- 2.4.4 Online
- 2.4.5 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global TV Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global TV Sales (M Units) of Manufacturers (2021-2026)
- 3.3 Global TV Revenue of Manufacturers (2021-2026)
- 3.4 Global TV Average Price by Manufacturers (2021-2026)
- 3.5 Global TV Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of TV, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of TV, Product Type & Application
- 3.8 Global Manufacturers of TV, Established Date
- 3.9 Global TV Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Samsung
- 4.1.1 Samsung Company Information
- 4.1.2 Samsung Business Overview
- 4.1.3 Samsung TV Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Samsung TV Product Portfolio
- 4.1.5 Samsung Recent Developments
- 4.2 TCL
- 4.2.1 TCL Company Information
- 4.2.2 TCL Business Overview
- 4.2.3 TCL TV Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 TCL TV Product Portfolio
- 4.2.5 TCL Recent Developments
- 4.3 LG
- 4.3.1 LG Company Information
- 4.3.2 LG Business Overview
- 4.3.3 LG TV Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 LG TV Product Portfolio
- 4.3.5 LG Recent Developments
- 4.4 Hisense
- 4.4.1 Hisense Company Information
- 4.4.2 Hisense Business Overview
- 4.4.3 Hisense TV Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Hisense TV Product Portfolio
- 4.4.5 Hisense Recent Developments
- 4.5 Skyworth
- 4.5.1 Skyworth Company Information
- 4.5.2 Skyworth Business Overview
- 4.5.3 Skyworth TV Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Skyworth TV Product Portfolio
- 4.5.5 Skyworth Recent Developments
- 4.6 Sony
- 4.6.1 Sony Company Information
- 4.6.2 Sony Business Overview
- 4.6.3 Sony TV Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Sony TV Product Portfolio
- 4.6.5 Sony Recent Developments
- 4.7 Phillips+AOC
- 4.7.1 Phillips+AOC Company Information
- 4.7.2 Phillips+AOC Business Overview
- 4.7.3 Phillips+AOC TV Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Phillips+AOC TV Product Portfolio
- 4.7.5 Phillips+AOC Recent Developments
- 4.8 MI
- 4.8.1 MI Company Information
- 4.8.2 MI Business Overview
- 4.8.3 MI TV Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 MI TV Product Portfolio
- 4.8.5 MI Recent Developments
- 4.9 Sharp
- 4.9.1 Sharp Company Information
- 4.9.2 Sharp Business Overview
- 4.9.3 Sharp TV Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Sharp TV Product Portfolio
- 4.9.5 Sharp Recent Developments
- 4.10 Panasonic
- 4.10.1 Panasonic Company Information
- 4.10.2 Panasonic Business Overview
- 4.10.3 Panasonic TV Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Panasonic TV Product Portfolio
- 4.10.5 Panasonic Recent Developments
- 4.11 Changhong
- 4.11.1 Changhong Company Information
- 4.11.2 Changhong Business Overview
- 4.11.3 Changhong TV Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Changhong TV Product Portfolio
- 4.11.5 Changhong Recent Developments
- 4.12 Haier
- 4.12.1 Haier Company Information
- 4.12.2 Haier Business Overview
- 4.12.3 Haier TV Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Haier TV Product Portfolio
- 4.12.5 Haier Recent Developments
- 4.13 Vizio
- 4.13.1 Vizio Company Information
- 4.13.2 Vizio Business Overview
- 4.13.3 Vizio TV Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Vizio TV Product Portfolio
- 4.13.5 Vizio Recent Developments
- 4.14 Konka
- 4.14.1 Konka Company Information
- 4.14.2 Konka Business Overview
- 4.14.3 Konka TV Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Konka TV Product Portfolio
- 4.14.5 Konka Recent Developments
- 4.15 Funai
- 4.15.1 Funai Company Information
- 4.15.2 Funai Business Overview
- 4.15.3 Funai TV Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Funai TV Product Portfolio
- 4.15.5 Funai Recent Developments
5 Global TV Market Scenario by Region
- 5.1 Global TV Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global TV Sales by Region: 2021-2032
- 5.2.1 Global TV Sales by Region: 2021-2026
- 5.2.2 Global TV Sales by Region: 2027-2032
- 5.3 Global TV Revenue by Region: 2021-2032
- 5.3.1 Global TV Revenue by Region: 2021-2026
- 5.3.2 Global TV Revenue by Region: 2027-2032
- 5.4 North America TV Market Facts & Figures by Country
- 5.4.1 North America TV Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America TV Sales by Country (2021-2032)
- 5.4.3 North America TV Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe TV Market Facts & Figures by Country
- 5.5.1 Europe TV Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe TV Sales by Country (2021-2032)
- 5.5.3 Europe TV Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific TV Market Facts & Figures by Country
- 5.6.1 Asia Pacific TV Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific TV Sales by Country (2021-2032)
- 5.6.3 Asia Pacific TV Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America TV Market Facts & Figures by Country
- 5.7.1 South America TV Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America TV Sales by Country (2021-2032)
- 5.7.3 South America TV Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.7.7 Colombia
- 5.8 Middle East and Africa TV Market Facts & Figures by Country
- 5.8.1 Middle East and Africa TV Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa TV Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa TV Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global TV Sales by Type (2021-2032)
- 6.1.1 Global TV Sales by Type (2021-2032) & (M Units)
- 6.1.2 Global TV Sales Market Share by Type (2021-2032)
- 6.2 Global TV Revenue by Type (2021-2032)
- 6.2.1 Global TV Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global TV Revenue Market Share by Type (2021-2032)
- 6.3 Global TV Price by Type (2021-2032)
7 Segment by Retail Channels
- 7.1 Global TV Sales by Retail Channels (2021-2032)
- 7.1.1 Global TV Sales by Retail Channels (2021-2032) & (M Units)
- 7.1.2 Global TV Sales Market Share by Retail Channels (2021-2032)
- 7.2 Global TV Revenue by Retail Channels (2021-2032)
- 7.2.1 Global TV Sales by Retail Channels (2021-2032) & (US$ Million)
- 7.2.2 Global TV Revenue Market Share by Retail Channels (2021-2032)
- 7.3 Global TV Price by Retail Channels (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 TV Value Chain Analysis
- 8.1.1 TV Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 TV Production Mode & Process
- 8.2 TV Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 TV Distributors
- 8.2.3 TV Customers
9 Global TV Analyzing Market Dynamics
- 9.1 TV Industry Trends
- 9.2 TV Industry Drivers
- 9.3 TV Industry Opportunities and Challenges
- 9.4 TV Industry Restraints
10 Report Conclusion
11 Disclaimer
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