Selected research
Industry Growth & Trends
Global Connected TV Advertising Services Industry Growth and Trends Forecast to 2032
Market perspective
According to APO Research, the global Connected TV Advertising Services market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Connected TV Advertising Services is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Connected TV Advertising Services is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Connected TV Advertising Services is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global companies in the Connected TV Advertising Services market include Hotspex Media, Amsive, Power Digital, Our Own Brand, Anchour, Bob's Your Uncle, StackAdapt, Accelerated Digital Media and CAYK Marketing Inc., among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Connected TV Advertising Services market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Connected TV Advertising Services market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Connected TV Advertising Services market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Connected TV Advertising Services.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Connected TV Advertising Services market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Connected TV Advertising Services Market by Company
Hotspex Media
Amsive
Power Digital
Our Own Brand
Anchour
Bob's Your Uncle
StackAdapt
Accelerated Digital Media
CAYK Marketing Inc.
NinjaPromo
Digital Elevator
Adly Media
Online Optimism
Substance Communication
Greenbaum Stiers
Dragon360
Playbook Media
Grounds for Promotion
Amagi
Amazon Ads
WebFX
The Trade Desk
Madhive
Socium Media
Brill Media
Level Marketing
Max Effect Marketing
Brandefy
Moburst
Keynes Digital
Connected TV Advertising Services Segment by Type
Static Advertising
Dynamic Advertising
Connected TV Advertising Services Segment by Application
Large Enterprises
SMEs
Connected TV Advertising Services Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Connected TV Advertising Services market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Connected TV Advertising Services and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Connected TV Advertising Services.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Connected TV Advertising Services companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Static Advertising
- Dynamic Advertising
Applications
- Large Enterprises
- SMEs
Companies covered
- Hotspex Media
- Amsive
- Power Digital
- Our Own Brand
- Anchour
- Bob's Your Uncle
- StackAdapt
- Accelerated Digital Media
- CAYK Marketing Inc.
- NinjaPromo
- Digital Elevator
- Adly Media
- Online Optimism
- Substance Communication
- Greenbaum Stiers
- Dragon360
- Playbook Media
- Grounds for Promotion
- Amagi
- Amazon Ads
- WebFX
- The Trade Desk
- Madhive
- Socium Media
- Brill Media
- Level Marketing
- Max Effect Marketing
- Brandefy
- Moburst
- Keynes Digital
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Connected TV Advertising Services Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Connected TV Advertising Services Market Size by Region (2021-2032)
- 1.4.1 Global Connected TV Advertising Services Market Size by Region (2021-2026)
- 1.4.2 Global Connected TV Advertising Services Market Size by Region (2027-2032)
- 1.5 Key Regions Connected TV Advertising Services Market Size (2021-2032)
- 1.5.1 North America Connected TV Advertising Services Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Connected TV Advertising Services Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Connected TV Advertising Services Market Size Growth Rate (2021-2032)
- 1.5.4 South America Connected TV Advertising Services Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Connected TV Advertising Services Market Size Growth Rate (2021-2032)
2 Connected TV Advertising Services Market by Type
- 2.1 Type Introduction
- 2.1.1 Static Advertising
- 2.1.2 Dynamic Advertising
- 2.2 Global Connected TV Advertising Services Market Size by Type
- 2.2.1 Global Connected TV Advertising Services Market Size Overview by Type (2021-2032)
- 2.2.2 Global Connected TV Advertising Services Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Connected TV Advertising Services Market Size Forecasted by Type (2027-2032)
- 2.3 Global Connected TV Advertising Services Market Size by Regions
- 2.3.1 North America Connected TV Advertising Services Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Connected TV Advertising Services Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Connected TV Advertising Services Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Connected TV Advertising Services Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Connected TV Advertising Services Market Size Breakdown by Type (2021-2026)
3 Connected TV Advertising Services Market by Application
- 3.1 Type Introduction
- 3.1.1 Large Enterprises
- 3.1.2 SMEs
- 3.2 Global Connected TV Advertising Services Market Size by Application
- 3.2.1 Global Connected TV Advertising Services Market Size Overview by Application (2021-2032)
- 3.2.2 Global Connected TV Advertising Services Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Connected TV Advertising Services Market Size Forecasted by Application (2027-2032)
- 3.3 Global Connected TV Advertising Services Market Size by Regions
- 3.3.1 North America Connected TV Advertising Services Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Connected TV Advertising Services Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Connected TV Advertising Services Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Connected TV Advertising Services Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Connected TV Advertising Services Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Connected TV Advertising Services Industry Trends
- 4.2 Connected TV Advertising Services Industry Drivers
- 4.3 Connected TV Advertising Services Industry Opportunities and Challenges
- 4.4 Connected TV Advertising Services Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Connected TV Advertising Services Revenue (2021-2026)
- 5.2 Global Connected TV Advertising Services Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Connected TV Advertising Services Key Company Headquarters & Area Served
- 5.4 Global Connected TV Advertising Services Company, Product Type & Application
- 5.5 Global Connected TV Advertising Services Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Connected TV Advertising Services Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Connected TV Advertising Services Players Market Share by Revenue in 2025
- 5.6.3 2025 Connected TV Advertising Services Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 Hotspex Media
- 6.1.1 Hotspex Media Company Information
- 6.1.2 Hotspex Media Business Overview
- 6.1.3 Hotspex Media Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 Hotspex Media Connected TV Advertising Services Product Portfolio
- 6.1.5 Hotspex Media Recent Developments
- 6.2 Amsive
- 6.2.1 Amsive Company Information
- 6.2.2 Amsive Business Overview
- 6.2.3 Amsive Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 Amsive Connected TV Advertising Services Product Portfolio
- 6.2.5 Amsive Recent Developments
- 6.3 Power Digital
- 6.3.1 Power Digital Company Information
- 6.3.2 Power Digital Business Overview
- 6.3.3 Power Digital Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 Power Digital Connected TV Advertising Services Product Portfolio
- 6.3.5 Power Digital Recent Developments
- 6.4 Our Own Brand
- 6.4.1 Our Own Brand Company Information
- 6.4.2 Our Own Brand Business Overview
- 6.4.3 Our Own Brand Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 Our Own Brand Connected TV Advertising Services Product Portfolio
- 6.4.5 Our Own Brand Recent Developments
- 6.5 Anchour
- 6.5.1 Anchour Company Information
- 6.5.2 Anchour Business Overview
- 6.5.3 Anchour Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 Anchour Connected TV Advertising Services Product Portfolio
- 6.5.5 Anchour Recent Developments
- 6.6 Bob's Your Uncle
- 6.6.1 Bob's Your Uncle Company Information
- 6.6.2 Bob's Your Uncle Business Overview
- 6.6.3 Bob's Your Uncle Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 Bob's Your Uncle Connected TV Advertising Services Product Portfolio
- 6.6.5 Bob's Your Uncle Recent Developments
- 6.7 StackAdapt
- 6.7.1 StackAdapt Company Information
- 6.7.2 StackAdapt Business Overview
- 6.7.3 StackAdapt Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 StackAdapt Connected TV Advertising Services Product Portfolio
- 6.7.5 StackAdapt Recent Developments
- 6.8 Accelerated Digital Media
- 6.8.1 Accelerated Digital Media Company Information
- 6.8.2 Accelerated Digital Media Business Overview
- 6.8.3 Accelerated Digital Media Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Accelerated Digital Media Connected TV Advertising Services Product Portfolio
- 6.8.5 Accelerated Digital Media Recent Developments
- 6.9 CAYK Marketing Inc.
- 6.9.1 CAYK Marketing Inc. Company Information
- 6.9.2 CAYK Marketing Inc. Business Overview
- 6.9.3 CAYK Marketing Inc. Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 CAYK Marketing Inc. Connected TV Advertising Services Product Portfolio
- 6.9.5 CAYK Marketing Inc. Recent Developments
- 6.10 NinjaPromo
- 6.10.1 NinjaPromo Company Information
- 6.10.2 NinjaPromo Business Overview
- 6.10.3 NinjaPromo Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.10.4 NinjaPromo Connected TV Advertising Services Product Portfolio
- 6.10.5 NinjaPromo Recent Developments
- 6.11 Digital Elevator
- 6.11.1 Digital Elevator Company Information
- 6.11.2 Digital Elevator Business Overview
- 6.11.3 Digital Elevator Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.11.4 Digital Elevator Connected TV Advertising Services Product Portfolio
- 6.11.5 Digital Elevator Recent Developments
- 6.12 Adly Media
- 6.12.1 Adly Media Company Information
- 6.12.2 Adly Media Business Overview
- 6.12.3 Adly Media Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.12.4 Adly Media Connected TV Advertising Services Product Portfolio
- 6.12.5 Adly Media Recent Developments
- 6.13 Online Optimism
- 6.13.1 Online Optimism Company Information
- 6.13.2 Online Optimism Business Overview
- 6.13.3 Online Optimism Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.13.4 Online Optimism Connected TV Advertising Services Product Portfolio
- 6.13.5 Online Optimism Recent Developments
- 6.14 Substance Communication
- 6.14.1 Substance Communication Company Information
- 6.14.2 Substance Communication Business Overview
- 6.14.3 Substance Communication Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.14.4 Substance Communication Connected TV Advertising Services Product Portfolio
- 6.14.5 Substance Communication Recent Developments
- 6.15 Greenbaum Stiers
- 6.15.1 Greenbaum Stiers Company Information
- 6.15.2 Greenbaum Stiers Business Overview
- 6.15.3 Greenbaum Stiers Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.15.4 Greenbaum Stiers Connected TV Advertising Services Product Portfolio
- 6.15.5 Greenbaum Stiers Recent Developments
- 6.16 Dragon360
- 6.16.1 Dragon360 Company Information
- 6.16.2 Dragon360 Business Overview
- 6.16.3 Dragon360 Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.16.4 Dragon360 Connected TV Advertising Services Product Portfolio
- 6.16.5 Dragon360 Recent Developments
- 6.17 Playbook Media
- 6.17.1 Playbook Media Company Information
- 6.17.2 Playbook Media Business Overview
- 6.17.3 Playbook Media Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.17.4 Playbook Media Connected TV Advertising Services Product Portfolio
- 6.17.5 Playbook Media Recent Developments
- 6.18 Grounds for Promotion
- 6.18.1 Grounds for Promotion Company Information
- 6.18.2 Grounds for Promotion Business Overview
- 6.18.3 Grounds for Promotion Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.18.4 Grounds for Promotion Connected TV Advertising Services Product Portfolio
- 6.18.5 Grounds for Promotion Recent Developments
- 6.19 Amagi
- 6.19.1 Amagi Company Information
- 6.19.2 Amagi Business Overview
- 6.19.3 Amagi Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.19.4 Amagi Connected TV Advertising Services Product Portfolio
- 6.19.5 Amagi Recent Developments
- 6.20 Amazon Ads
- 6.20.1 Amazon Ads Company Information
- 6.20.2 Amazon Ads Business Overview
- 6.20.3 Amazon Ads Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.20.4 Amazon Ads Connected TV Advertising Services Product Portfolio
- 6.20.5 Amazon Ads Recent Developments
- 6.21 WebFX
- 6.21.1 WebFX Company Information
- 6.21.2 WebFX Business Overview
- 6.21.3 WebFX Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.21.4 WebFX Connected TV Advertising Services Product Portfolio
- 6.21.5 WebFX Recent Developments
- 6.22 The Trade Desk
- 6.22.1 The Trade Desk Company Information
- 6.22.2 The Trade Desk Business Overview
- 6.22.3 The Trade Desk Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.22.4 The Trade Desk Connected TV Advertising Services Product Portfolio
- 6.22.5 The Trade Desk Recent Developments
- 6.23 Madhive
- 6.23.1 Madhive Company Information
- 6.23.2 Madhive Business Overview
- 6.23.3 Madhive Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.23.4 Madhive Connected TV Advertising Services Product Portfolio
- 6.23.5 Madhive Recent Developments
- 6.24 Socium Media
- 6.24.1 Socium Media Company Information
- 6.24.2 Socium Media Business Overview
- 6.24.3 Socium Media Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.24.4 Socium Media Connected TV Advertising Services Product Portfolio
- 6.24.5 Socium Media Recent Developments
- 6.25 Brill Media
- 6.25.1 Brill Media Company Information
- 6.25.2 Brill Media Business Overview
- 6.25.3 Brill Media Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.25.4 Brill Media Connected TV Advertising Services Product Portfolio
- 6.25.5 Brill Media Recent Developments
- 6.26 Level Marketing
- 6.26.1 Level Marketing Company Information
- 6.26.2 Level Marketing Business Overview
- 6.26.3 Level Marketing Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.26.4 Level Marketing Connected TV Advertising Services Product Portfolio
- 6.26.5 Level Marketing Recent Developments
- 6.27 Max Effect Marketing
- 6.27.1 Max Effect Marketing Company Information
- 6.27.2 Max Effect Marketing Business Overview
- 6.27.3 Max Effect Marketing Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.27.4 Max Effect Marketing Connected TV Advertising Services Product Portfolio
- 6.27.5 Max Effect Marketing Recent Developments
- 6.28 Brandefy
- 6.28.1 Brandefy Company Information
- 6.28.2 Brandefy Business Overview
- 6.28.3 Brandefy Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.28.4 Brandefy Connected TV Advertising Services Product Portfolio
- 6.28.5 Brandefy Recent Developments
- 6.29 Moburst
- 6.29.1 Moburst Company Information
- 6.29.2 Moburst Business Overview
- 6.29.3 Moburst Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.29.4 Moburst Connected TV Advertising Services Product Portfolio
- 6.29.5 Moburst Recent Developments
- 6.30 Keynes Digital
- 6.30.1 Keynes Digital Company Information
- 6.30.2 Keynes Digital Business Overview
- 6.30.3 Keynes Digital Connected TV Advertising Services Revenue, Global Share and Gross Margin (2021-2026)
- 6.30.4 Keynes Digital Connected TV Advertising Services Product Portfolio
- 6.30.5 Keynes Digital Recent Developments
7 North America
- 7.1 North America Connected TV Advertising Services Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Connected TV Advertising Services Market Size by Country (2021-2026)
- 7.3 North America Connected TV Advertising Services Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Connected TV Advertising Services Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Connected TV Advertising Services Market Size by Country (2021-2026)
- 8.3 Europe Connected TV Advertising Services Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Connected TV Advertising Services Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Connected TV Advertising Services Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Connected TV Advertising Services Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Connected TV Advertising Services Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Connected TV Advertising Services Market Size by Country (2021-2026)
- 10.3 South America Connected TV Advertising Services Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Connected TV Advertising Services Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Connected TV Advertising Services Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Connected TV Advertising Services Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst