Selected research
Industry Research
Connected TV Advertising Services Industry Research Report 2026
Market perspective
The global Connected TV Advertising Services market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Connected TV Advertising Services market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Connected TV Advertising Services market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Connected TV Advertising Services market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Connected TV Advertising Services include Hotspex Media, Amsive, Power Digital, Our Own Brand, Anchour, Bob's Your Uncle, StackAdapt, Accelerated Digital Media and CAYK Marketing Inc., among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Connected TV Advertising Services market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Connected TV Advertising Services.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Connected TV Advertising Services Market by Company
Hotspex Media
Amsive
Power Digital
Our Own Brand
Anchour
Bob's Your Uncle
StackAdapt
Accelerated Digital Media
CAYK Marketing Inc.
NinjaPromo
Digital Elevator
Adly Media
Online Optimism
Substance Communication
Greenbaum Stiers
Dragon360
Playbook Media
Grounds for Promotion
Amagi
Amazon Ads
WebFX
The Trade Desk
Madhive
Socium Media
Brill Media
Level Marketing
Max Effect Marketing
Brandefy
Moburst
Keynes Digital
Connected TV Advertising Services Segment by Type
Static Advertising
Dynamic Advertising
Connected TV Advertising Services Segment by Application
Large Enterprises
SMEs
Connected TV Advertising Services Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Connected TV Advertising Services market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Connected TV Advertising Services and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Connected TV Advertising Services.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Connected TV Advertising Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Static Advertising
- Dynamic Advertising
Applications
- Large Enterprises
- SMEs
Companies covered
- Hotspex Media
- Amsive
- Power Digital
- Our Own Brand
- Anchour
- Bob's Your Uncle
- StackAdapt
- Accelerated Digital Media
- CAYK Marketing Inc.
- NinjaPromo
- Digital Elevator
- Adly Media
- Online Optimism
- Substance Communication
- Greenbaum Stiers
- Dragon360
- Playbook Media
- Grounds for Promotion
- Amagi
- Amazon Ads
- WebFX
- The Trade Desk
- Madhive
- Socium Media
- Brill Media
- Level Marketing
- Max Effect Marketing
- Brandefy
- Moburst
- Keynes Digital
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Connected TV Advertising Services by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Static Advertising
- 2.2.3 Dynamic Advertising
- 2.3 Connected TV Advertising Services by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Large Enterprises
- 2.3.3 SMEs
- 2.4 Assumptions and Limitations
3 Connected TV Advertising Services Breakdown Data by Type
- 3.1 Global Connected TV Advertising Services Historic Market Size by Type (2021-2026)
- 3.2 Global Connected TV Advertising Services Forecasted Market Size by Type (2027-2032)
4 Connected TV Advertising Services Breakdown Data by Application
- 4.1 Global Connected TV Advertising Services Historic Market Size by Application (2021-2026)
- 4.2 Global Connected TV Advertising Services Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Connected TV Advertising Services Market Perspective (2021-2032)
- 5.2 Global Connected TV Advertising Services Growth Trends by Region
- 5.2.1 Global Connected TV Advertising Services Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Connected TV Advertising Services Historic Market Size by Region (2021-2026)
- 5.2.3 Connected TV Advertising Services Forecasted Market Size by Region (2027-2032)
- 5.3 Connected TV Advertising Services Market Dynamics
- 5.3.1 Connected TV Advertising Services Industry Trends
- 5.3.2 Connected TV Advertising Services Market Drivers
- 5.3.3 Connected TV Advertising Services Market Challenges
- 5.3.4 Connected TV Advertising Services Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Connected TV Advertising Services Players by Revenue
- 6.1.1 Global Top Connected TV Advertising Services Players by Revenue (2021-2026)
- 6.1.2 Global Connected TV Advertising Services Revenue Market Share by Players (2021-2026)
- 6.2 Global Connected TV Advertising Services Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Connected TV Advertising Services Head Office and Area Served
- 6.4 Global Connected TV Advertising Services Players, Product Type & Application
- 6.5 Global Connected TV Advertising Services Manufacturers Established Date
- 6.6 Global Connected TV Advertising Services Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Connected TV Advertising Services Market Size (2021-2032)
- 7.2 North America Connected TV Advertising Services Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Connected TV Advertising Services Market Size by Country (2021-2026)
- 7.4 North America Connected TV Advertising Services Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Connected TV Advertising Services Market Size (2021-2032)
- 8.2 Europe Connected TV Advertising Services Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Connected TV Advertising Services Market Size by Country (2021-2026)
- 8.4 Europe Connected TV Advertising Services Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Connected TV Advertising Services Market Size (2021-2032)
- 9.2 Asia-Pacific Connected TV Advertising Services Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Connected TV Advertising Services Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Connected TV Advertising Services Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Connected TV Advertising Services Market Size (2021-2032)
- 10.2 South America Connected TV Advertising Services Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Connected TV Advertising Services Market Size by Country (2021-2026)
- 10.4 South America Connected TV Advertising Services Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Connected TV Advertising Services Market Size (2021-2032)
- 11.2 Middle East & Africa Connected TV Advertising Services Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Connected TV Advertising Services Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Connected TV Advertising Services Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Hotspex Media
- 12.1.1 Hotspex Media Company Information
- 12.1.2 Hotspex Media Business Overview
- 12.1.3 Hotspex Media Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.1.4 Hotspex Media Connected TV Advertising Services Product Portfolio
- 12.1.5 Hotspex Media Recent Developments
- 12.2 Amsive
- 12.2.1 Amsive Company Information
- 12.2.2 Amsive Business Overview
- 12.2.3 Amsive Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.2.4 Amsive Connected TV Advertising Services Product Portfolio
- 12.2.5 Amsive Recent Developments
- 12.3 Power Digital
- 12.3.1 Power Digital Company Information
- 12.3.2 Power Digital Business Overview
- 12.3.3 Power Digital Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.3.4 Power Digital Connected TV Advertising Services Product Portfolio
- 12.3.5 Power Digital Recent Developments
- 12.4 Our Own Brand
- 12.4.1 Our Own Brand Company Information
- 12.4.2 Our Own Brand Business Overview
- 12.4.3 Our Own Brand Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.4.4 Our Own Brand Connected TV Advertising Services Product Portfolio
- 12.4.5 Our Own Brand Recent Developments
- 12.5 Anchour
- 12.5.1 Anchour Company Information
- 12.5.2 Anchour Business Overview
- 12.5.3 Anchour Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.5.4 Anchour Connected TV Advertising Services Product Portfolio
- 12.5.5 Anchour Recent Developments
- 12.6 Bob's Your Uncle
- 12.6.1 Bob's Your Uncle Company Information
- 12.6.2 Bob's Your Uncle Business Overview
- 12.6.3 Bob's Your Uncle Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.6.4 Bob's Your Uncle Connected TV Advertising Services Product Portfolio
- 12.6.5 Bob's Your Uncle Recent Developments
- 12.7 StackAdapt
- 12.7.1 StackAdapt Company Information
- 12.7.2 StackAdapt Business Overview
- 12.7.3 StackAdapt Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.7.4 StackAdapt Connected TV Advertising Services Product Portfolio
- 12.7.5 StackAdapt Recent Developments
- 12.8 Accelerated Digital Media
- 12.8.1 Accelerated Digital Media Company Information
- 12.8.2 Accelerated Digital Media Business Overview
- 12.8.3 Accelerated Digital Media Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.8.4 Accelerated Digital Media Connected TV Advertising Services Product Portfolio
- 12.8.5 Accelerated Digital Media Recent Developments
- 12.9 CAYK Marketing Inc.
- 12.9.1 CAYK Marketing Inc. Company Information
- 12.9.2 CAYK Marketing Inc. Business Overview
- 12.9.3 CAYK Marketing Inc. Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.9.4 CAYK Marketing Inc. Connected TV Advertising Services Product Portfolio
- 12.9.5 CAYK Marketing Inc. Recent Developments
- 12.10 NinjaPromo
- 12.10.1 NinjaPromo Company Information
- 12.10.2 NinjaPromo Business Overview
- 12.10.3 NinjaPromo Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.10.4 NinjaPromo Connected TV Advertising Services Product Portfolio
- 12.10.5 NinjaPromo Recent Developments
- 12.11 Digital Elevator
- 12.11.1 Digital Elevator Company Information
- 12.11.2 Digital Elevator Business Overview
- 12.11.3 Digital Elevator Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.11.4 Digital Elevator Connected TV Advertising Services Product Portfolio
- 12.11.5 Digital Elevator Recent Developments
- 12.12 Adly Media
- 12.12.1 Adly Media Company Information
- 12.12.2 Adly Media Business Overview
- 12.12.3 Adly Media Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.12.4 Adly Media Connected TV Advertising Services Product Portfolio
- 12.12.5 Adly Media Recent Developments
- 12.13 Online Optimism
- 12.13.1 Online Optimism Company Information
- 12.13.2 Online Optimism Business Overview
- 12.13.3 Online Optimism Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.13.4 Online Optimism Connected TV Advertising Services Product Portfolio
- 12.13.5 Online Optimism Recent Developments
- 12.14 Substance Communication
- 12.14.1 Substance Communication Company Information
- 12.14.2 Substance Communication Business Overview
- 12.14.3 Substance Communication Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.14.4 Substance Communication Connected TV Advertising Services Product Portfolio
- 12.14.5 Substance Communication Recent Developments
- 12.15 Greenbaum Stiers
- 12.15.1 Greenbaum Stiers Company Information
- 12.15.2 Greenbaum Stiers Business Overview
- 12.15.3 Greenbaum Stiers Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.15.4 Greenbaum Stiers Connected TV Advertising Services Product Portfolio
- 12.15.5 Greenbaum Stiers Recent Developments
- 12.16 Dragon360
- 12.16.1 Dragon360 Company Information
- 12.16.2 Dragon360 Business Overview
- 12.16.3 Dragon360 Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.16.4 Dragon360 Connected TV Advertising Services Product Portfolio
- 12.16.5 Dragon360 Recent Developments
- 12.17 Playbook Media
- 12.17.1 Playbook Media Company Information
- 12.17.2 Playbook Media Business Overview
- 12.17.3 Playbook Media Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.17.4 Playbook Media Connected TV Advertising Services Product Portfolio
- 12.17.5 Playbook Media Recent Developments
- 12.18 Grounds for Promotion
- 12.18.1 Grounds for Promotion Company Information
- 12.18.2 Grounds for Promotion Business Overview
- 12.18.3 Grounds for Promotion Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.18.4 Grounds for Promotion Connected TV Advertising Services Product Portfolio
- 12.18.5 Grounds for Promotion Recent Developments
- 12.19 Amagi
- 12.19.1 Amagi Company Information
- 12.19.2 Amagi Business Overview
- 12.19.3 Amagi Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.19.4 Amagi Connected TV Advertising Services Product Portfolio
- 12.19.5 Amagi Recent Developments
- 12.20 Amazon Ads
- 12.20.1 Amazon Ads Company Information
- 12.20.2 Amazon Ads Business Overview
- 12.20.3 Amazon Ads Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.20.4 Amazon Ads Connected TV Advertising Services Product Portfolio
- 12.20.5 Amazon Ads Recent Developments
- 12.21 WebFX
- 12.21.1 WebFX Company Information
- 12.21.2 WebFX Business Overview
- 12.21.3 WebFX Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.21.4 WebFX Connected TV Advertising Services Product Portfolio
- 12.21.5 WebFX Recent Developments
- 12.22 The Trade Desk
- 12.22.1 The Trade Desk Company Information
- 12.22.2 The Trade Desk Business Overview
- 12.22.3 The Trade Desk Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.22.4 The Trade Desk Connected TV Advertising Services Product Portfolio
- 12.22.5 The Trade Desk Recent Developments
- 12.23 Madhive
- 12.23.1 Madhive Company Information
- 12.23.2 Madhive Business Overview
- 12.23.3 Madhive Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.23.4 Madhive Connected TV Advertising Services Product Portfolio
- 12.23.5 Madhive Recent Developments
- 12.24 Socium Media
- 12.24.1 Socium Media Company Information
- 12.24.2 Socium Media Business Overview
- 12.24.3 Socium Media Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.24.4 Socium Media Connected TV Advertising Services Product Portfolio
- 12.24.5 Socium Media Recent Developments
- 12.25 Brill Media
- 12.25.1 Brill Media Company Information
- 12.25.2 Brill Media Business Overview
- 12.25.3 Brill Media Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.25.4 Brill Media Connected TV Advertising Services Product Portfolio
- 12.25.5 Brill Media Recent Developments
- 12.26 Level Marketing
- 12.26.1 Level Marketing Company Information
- 12.26.2 Level Marketing Business Overview
- 12.26.3 Level Marketing Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.26.4 Level Marketing Connected TV Advertising Services Product Portfolio
- 12.26.5 Level Marketing Recent Developments
- 12.27 Max Effect Marketing
- 12.27.1 Max Effect Marketing Company Information
- 12.27.2 Max Effect Marketing Business Overview
- 12.27.3 Max Effect Marketing Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.27.4 Max Effect Marketing Connected TV Advertising Services Product Portfolio
- 12.27.5 Max Effect Marketing Recent Developments
- 12.28 Brandefy
- 12.28.1 Brandefy Company Information
- 12.28.2 Brandefy Business Overview
- 12.28.3 Brandefy Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.28.4 Brandefy Connected TV Advertising Services Product Portfolio
- 12.28.5 Brandefy Recent Developments
- 12.29 Moburst
- 12.29.1 Moburst Company Information
- 12.29.2 Moburst Business Overview
- 12.29.3 Moburst Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.29.4 Moburst Connected TV Advertising Services Product Portfolio
- 12.29.5 Moburst Recent Developments
- 12.30 Keynes Digital
- 12.30.1 Keynes Digital Company Information
- 12.30.2 Keynes Digital Business Overview
- 12.30.3 Keynes Digital Revenue in Connected TV Advertising Services Business (2021-2026)
- 12.30.4 Keynes Digital Connected TV Advertising Services Product Portfolio
- 12.30.5 Keynes Digital Recent Developments
13 Report Conclusion
14 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst