APO RESEARCH · REPORT
Luxury Travel
Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Product & engineering
Understand the product.
Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Selected research
Industry Research
Luxury Travel Industry Research Report 2026
Market perspective
Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Asia-Pacific is the largest Luxury Travel market with about 33% market share. Europe is follower, accounting for about 30% market share.The key manufacturers are TUI Group, Thomas Cook Group, Jet2 Holidays, Cox & Kings Ltd, Lindblad Expeditions, Travcoa, Scott Dunn, Abercrombie & Kent Ltd, Micato Safaris, Tauck, Al Tayyar, Backroads, Zicasso, Exodus Travels, Butterfield & Robinson etc. Top 5 companies occupied about 14% market share.
Report Scope
Read the full market overview
This report quantifies the global Luxury Travel market in terms of revenue (US$ million) and, where applicable, service volume (K Units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Luxury Travel.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Luxury Travel Market by Company
TUI Group
Thomas Cook Group
Jet2 Holidays
Cox & Kings Ltd
Lindblad Expeditions
Travcoa
Scott Dunn
Abercrombie & Kent Ltd
Micato Safaris
Tauck
Al Tayyar
Backroads
Zicasso
Exodus Travels
Butterfield & Robinson
Luxury Travel Segment by Type
Customized and Private Vacation
Adventure and Safari
Cruise/Ship Expedition
Small Group Journey
Celebration and Special Event
Others
Luxury Travel Segment by Application
Millennial
Generation X
Baby Boomers
Luxury Travel Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Luxury Travel market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Luxury Travel and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Luxury Travel.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Luxury Travel companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Customized and Private Vacation
- Adventure and Safari
- Cruise/Ship Expedition
- Small Group Journey
- Celebration and Special Event
- Others
Applications
- Millennial
- Generation X
- Baby Boomers
Companies covered
- TUI Group
- Thomas Cook Group
- Jet2 Holidays
- Cox & Kings Ltd
- Lindblad Expeditions
- Travcoa
- Scott Dunn
- Abercrombie & Kent Ltd
- Micato Safaris
- Tauck
- Al Tayyar
- Backroads
- Zicasso
- Exodus Travels
- Butterfield & Robinson
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Luxury Travel by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Customized and Private Vacation
- 2.2.3 Adventure and Safari
- 2.2.4 Cruise/Ship Expedition
- 2.2.5 Small Group Journey
- 2.2.6 Celebration and Special Event
- 2.2.7 Others
- 2.3 Luxury Travel by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Millennial
- 2.3.3 Generation X
- 2.3.4 Baby Boomers
- 2.4 Assumptions and Limitations
3 Luxury Travel Breakdown Data by Type
- 3.1 Global Luxury Travel Historic Market Size by Type (2021-2026)
- 3.2 Global Luxury Travel Forecasted Market Size by Type (2027-2032)
4 Luxury Travel Breakdown Data by Application
- 4.1 Global Luxury Travel Historic Market Size by Application (2021-2026)
- 4.2 Global Luxury Travel Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Luxury Travel Market Perspective (2021-2032)
- 5.2 Global Luxury Travel Growth Trends by Region
- 5.2.1 Global Luxury Travel Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Luxury Travel Historic Market Size by Region (2021-2026)
- 5.2.3 Luxury Travel Forecasted Market Size by Region (2027-2032)
- 5.3 Luxury Travel Market Dynamics
- 5.3.1 Luxury Travel Industry Trends
- 5.3.2 Luxury Travel Market Drivers
- 5.3.3 Luxury Travel Market Challenges
- 5.3.4 Luxury Travel Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Luxury Travel Players by Revenue
- 6.1.1 Global Top Luxury Travel Players by Revenue (2021-2026)
- 6.1.2 Global Luxury Travel Revenue Market Share by Players (2021-2026)
- 6.2 Global Luxury Travel Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Luxury Travel Head Office and Area Served
- 6.4 Global Luxury Travel Players, Product Type & Application
- 6.5 Global Luxury Travel Manufacturers Established Date
- 6.6 Global Luxury Travel Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Luxury Travel Market Size (2021-2032)
- 7.2 North America Luxury Travel Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Luxury Travel Market Size by Country (2021-2026)
- 7.4 North America Luxury Travel Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Luxury Travel Market Size (2021-2032)
- 8.2 Europe Luxury Travel Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Luxury Travel Market Size by Country (2021-2026)
- 8.4 Europe Luxury Travel Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Luxury Travel Market Size (2021-2032)
- 9.2 Asia-Pacific Luxury Travel Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Luxury Travel Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Luxury Travel Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Luxury Travel Market Size (2021-2032)
- 10.2 South America Luxury Travel Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Luxury Travel Market Size by Country (2021-2026)
- 10.4 South America Luxury Travel Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Luxury Travel Market Size (2021-2032)
- 11.2 Middle East & Africa Luxury Travel Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Luxury Travel Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Luxury Travel Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 TUI Group
- 12.1.1 TUI Group Company Information
- 12.1.2 TUI Group Business Overview
- 12.1.3 TUI Group Revenue in Luxury Travel Business (2021-2026)
- 12.1.4 TUI Group Luxury Travel Product Portfolio
- 12.1.5 TUI Group Recent Developments
- 12.2 Thomas Cook Group
- 12.2.1 Thomas Cook Group Company Information
- 12.2.2 Thomas Cook Group Business Overview
- 12.2.3 Thomas Cook Group Revenue in Luxury Travel Business (2021-2026)
- 12.2.4 Thomas Cook Group Luxury Travel Product Portfolio
- 12.2.5 Thomas Cook Group Recent Developments
- 12.3 Jet2 Holidays
- 12.3.1 Jet2 Holidays Company Information
- 12.3.2 Jet2 Holidays Business Overview
- 12.3.3 Jet2 Holidays Revenue in Luxury Travel Business (2021-2026)
- 12.3.4 Jet2 Holidays Luxury Travel Product Portfolio
- 12.3.5 Jet2 Holidays Recent Developments
- 12.4 Cox & Kings Ltd
- 12.4.1 Cox & Kings Ltd Company Information
- 12.4.2 Cox & Kings Ltd Business Overview
- 12.4.3 Cox & Kings Ltd Revenue in Luxury Travel Business (2021-2026)
- 12.4.4 Cox & Kings Ltd Luxury Travel Product Portfolio
- 12.4.5 Cox & Kings Ltd Recent Developments
- 12.5 Lindblad Expeditions
- 12.5.1 Lindblad Expeditions Company Information
- 12.5.2 Lindblad Expeditions Business Overview
- 12.5.3 Lindblad Expeditions Revenue in Luxury Travel Business (2021-2026)
- 12.5.4 Lindblad Expeditions Luxury Travel Product Portfolio
- 12.5.5 Lindblad Expeditions Recent Developments
- 12.6 Travcoa
- 12.6.1 Travcoa Company Information
- 12.6.2 Travcoa Business Overview
- 12.6.3 Travcoa Revenue in Luxury Travel Business (2021-2026)
- 12.6.4 Travcoa Luxury Travel Product Portfolio
- 12.6.5 Travcoa Recent Developments
- 12.7 Scott Dunn
- 12.7.1 Scott Dunn Company Information
- 12.7.2 Scott Dunn Business Overview
- 12.7.3 Scott Dunn Revenue in Luxury Travel Business (2021-2026)
- 12.7.4 Scott Dunn Luxury Travel Product Portfolio
- 12.7.5 Scott Dunn Recent Developments
- 12.8 Abercrombie & Kent Ltd
- 12.8.1 Abercrombie & Kent Ltd Company Information
- 12.8.2 Abercrombie & Kent Ltd Business Overview
- 12.8.3 Abercrombie & Kent Ltd Revenue in Luxury Travel Business (2021-2026)
- 12.8.4 Abercrombie & Kent Ltd Luxury Travel Product Portfolio
- 12.8.5 Abercrombie & Kent Ltd Recent Developments
- 12.9 Micato Safaris
- 12.9.1 Micato Safaris Company Information
- 12.9.2 Micato Safaris Business Overview
- 12.9.3 Micato Safaris Revenue in Luxury Travel Business (2021-2026)
- 12.9.4 Micato Safaris Luxury Travel Product Portfolio
- 12.9.5 Micato Safaris Recent Developments
- 12.10 Tauck
- 12.10.1 Tauck Company Information
- 12.10.2 Tauck Business Overview
- 12.10.3 Tauck Revenue in Luxury Travel Business (2021-2026)
- 12.10.4 Tauck Luxury Travel Product Portfolio
- 12.10.5 Tauck Recent Developments
- 12.11 Al Tayyar
- 12.11.1 Al Tayyar Company Information
- 12.11.2 Al Tayyar Business Overview
- 12.11.3 Al Tayyar Revenue in Luxury Travel Business (2021-2026)
- 12.11.4 Al Tayyar Luxury Travel Product Portfolio
- 12.11.5 Al Tayyar Recent Developments
- 12.12 Backroads
- 12.12.1 Backroads Company Information
- 12.12.2 Backroads Business Overview
- 12.12.3 Backroads Revenue in Luxury Travel Business (2021-2026)
- 12.12.4 Backroads Luxury Travel Product Portfolio
- 12.12.5 Backroads Recent Developments
- 12.13 Zicasso
- 12.13.1 Zicasso Company Information
- 12.13.2 Zicasso Business Overview
- 12.13.3 Zicasso Revenue in Luxury Travel Business (2021-2026)
- 12.13.4 Zicasso Luxury Travel Product Portfolio
- 12.13.5 Zicasso Recent Developments
- 12.14 Exodus Travels
- 12.14.1 Exodus Travels Company Information
- 12.14.2 Exodus Travels Business Overview
- 12.14.3 Exodus Travels Revenue in Luxury Travel Business (2021-2026)
- 12.14.4 Exodus Travels Luxury Travel Product Portfolio
- 12.14.5 Exodus Travels Recent Developments
- 12.15 Butterfield & Robinson
- 12.15.1 Butterfield & Robinson Company Information
- 12.15.2 Butterfield & Robinson Business Overview
- 12.15.3 Butterfield & Robinson Revenue in Luxury Travel Business (2021-2026)
- 12.15.4 Butterfield & Robinson Luxury Travel Product Portfolio
- 12.15.5 Butterfield & Robinson Recent Developments
13 Report Conclusion
14 Disclaimer
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