APO RESEARCH · REPORT
E-cigarette
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Product & engineering
Understand the product.
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Selected research
Market Analysis & Forecast
Global E-cigarette Market Analysis and Forecast 2026-2032
Market perspective
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Imperial Tobacco, Reynolds American, Japan Tobacco, Altria and Buddy Group are the leading producers of e-cigarettes. Imperial Tobacco is the world's largest, accounting for about 10% of the total market. The top five accounted for about 30%.
North America is the leading market, accounting for about 35% of the total, followed by Europe at about 25%.
Read the full market overview
This report presents an overview of global market for E-cigarette, sales, revenue and price. Analyses of the global market trends, with historic market revenue or sales data for 2021 - 2025, estimates for 2026, and projections of CAGR through 2032.
This report researches the key producers of E-cigarette, also provides the sales of main regions and countries. Of the upcoming market potential for E-cigarette, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the E-cigarette sales, revenue, market share and industry ranking of main manufacturers, data from 2021 to 2026. Identification of the major stakeholders in the global E-cigarette market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2021 to 2032. Evaluation and forecast the market size for E-cigarette sales, projected growth trends, production technology, application and end-user industry.
E-cigarette Segment by Company
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR Product
Njoy
21st Century
Vaporcorp
Truvape
FirstUnion
Hangsen
Buddy Group
Kimree
Innokin
SHENZHEN SMOORE
SMOK
E-cigarette Segment by Type
With Screen
Without Screen
E-cigarette Segment by Application
Online
Offline
E-cigarette Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, sales, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global E-cigarette market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of E-cigarette and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of E-cigarette.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type and by application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Sales (consumption), revenue of E-cigarette in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 4: Detailed analysis of E-cigarette manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, E-cigarette sales, revenue, price, gross margin, and recent development, etc.
Chapter 8: North America by type, by application and by country, sales, and revenue for each segment.
Chapter 9: Europe by type, by application and by country, sales, and revenue for each segment.
Chapter 10: China type, by application, sales, and revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, sales, and revenue for each segment.
Chapter 12: South America, Middle East and Africa by type, by application and by country, sales, and revenue for each segment.
Chapter 13: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.
Chapter 14: The main concluding insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- With Screen
- Without Screen
Applications
- Online
- Offline
Companies covered
- Imperial Tobacco
- Reynolds American
- Japan Tobacco
- Altria
- VMR Product
- Njoy
- 21st Century
- Vaporcorp
- Truvape
- FirstUnion
- Hangsen
- Buddy Group
- Kimree
- Innokin
- SHENZHEN SMOORE
- SMOK
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 E-cigarette Market by Type
- 1.2.1 Global E-cigarette Market Size by Type, 2021 VS 2025 VS 2032
- 1.2.2 With Screen
- 1.2.3 Without Screen
- 1.3 E-cigarette Market by Application
- 1.3.1 Global E-cigarette Market Size by Application, 2021 VS 2025 VS 2032
- 1.3.2 Online
- 1.3.3 Offline
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 E-cigarette Market Dynamics
- 2.1 E-cigarette Industry Trends
- 2.2 E-cigarette Industry Drivers
- 2.3 E-cigarette Industry Opportunities and Challenges
- 2.4 E-cigarette Industry Restraints
3 Global Market Growth Prospects
- 3.1 Global E-cigarette Revenue Estimates and Forecasts (2021-2032)
- 3.2 Global E-cigarette Revenue by Region
- 3.2.1 Global E-cigarette Revenue by Region: 2021 VS 2025 VS 2032
- 3.2.2 Global E-cigarette Revenue by Region (2021-2026)
- 3.2.3 Global E-cigarette Revenue by Region (2027-2032)
- 3.2.4 Global E-cigarette Revenue Market Share by Region (2021-2032)
- 3.3 Global E-cigarette Sales Estimates and Forecasts 2021-2032
- 3.4 Global E-cigarette Sales by Region
- 3.4.1 Global E-cigarette Sales by Region: 2021 VS 2025 VS 2032
- 3.4.2 Global E-cigarette Sales by Region (2021-2026)
- 3.4.3 Global E-cigarette Sales by Region (2027-2032)
- 3.4.4 Global E-cigarette Sales Market Share by Region (2021-2032)
- 3.5 US & Canada & Mexico
- 3.6 Europe
- 3.7 China
- 3.8 Asia (Excluding China)
- 3.9 South America, Middle East and Africa
4 Market Competitive Landscape by Manufacturers
- 4.1 Global E-cigarette Revenue by Manufacturers
- 4.1.1 Global E-cigarette Revenue by Manufacturers (2021-2026)
- 4.1.2 Global E-cigarette Revenue Market Share by Manufacturers (2021-2026)
- 4.1.3 Global E-cigarette Manufacturers Revenue Share Top 10 and Top 5 in 2025
- 4.2 Global E-cigarette Sales by Manufacturers
- 4.2.1 Global E-cigarette Sales by Manufacturers (2021-2026)
- 4.2.2 Global E-cigarette Sales Market Share by Manufacturers (2021-2026)
- 4.2.3 Global E-cigarette Manufacturers Sales Share Top 10 and Top 5 in 2025
- 4.3 Global E-cigarette Sales Price by Manufacturers (2021-2026)
- 4.4 Global E-cigarette Key Manufacturers Ranking, 2024 VS 2025 VS 2026
- 4.5 Global E-cigarette Key Manufacturers Manufacturing Sites & Headquarters
- 4.6 Global E-cigarette Manufacturers, Product Type & Application
- 4.7 Global E-cigarette Manufacturers' Establishment Date
- 4.8 Market Competitive Analysis
- 4.8.1 Global E-cigarette Market CR5 and HHI
- 4.8.2 2025 E-cigarette Tier 1, Tier 2, and Tier 3
5 E-cigarette Market by Type
- 5.1 Global E-cigarette Revenue by Type
- 5.1.1 Global E-cigarette Revenue by Type (2021 VS 2025 VS 2032)
- 5.1.2 Global E-cigarette Revenue by Type (2021-2032) & (US$ Million)
- 5.1.3 Global E-cigarette Revenue Market Share by Type (2021-2032)
- 5.2 Global E-cigarette Sales by Type
- 5.2.1 Global E-cigarette Sales by Type (2021 VS 2025 VS 2032)
- 5.2.2 Global E-cigarette Sales by Type (2021-2032) & (K Units)
- 5.2.3 Global E-cigarette Sales Market Share by Type (2021-2032)
- 5.3 Global E-cigarette Price by Type
6 E-cigarette Market by Application
- 6.1 Global E-cigarette Revenue by Application
- 6.1.1 Global E-cigarette Revenue by Application (2021 VS 2025 VS 2032)
- 6.1.2 Global E-cigarette Revenue by Application (2021-2032) & (US$ Million)
- 6.1.3 Global E-cigarette Revenue Market Share by Application (2021-2032)
- 6.2 Global E-cigarette Sales by Application
- 6.2.1 Global E-cigarette Sales by Application (2021 VS 2025 VS 2032)
- 6.2.2 Global E-cigarette Sales by Application (2021-2032) & (K Units)
- 6.2.3 Global E-cigarette Sales Market Share by Application (2021-2032)
- 6.3 Global E-cigarette Price by Application
7 Company Profiles
- 7.1 Imperial Tobacco
- 7.1.1 Imperial Tobacco Company Information
- 7.1.2 Imperial Tobacco Business Overview
- 7.1.3 Imperial Tobacco E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.1.4 Imperial Tobacco E-cigarette Product Portfolio
- 7.1.5 Imperial Tobacco Recent Developments
- 7.2 Reynolds American
- 7.2.1 Reynolds American Company Information
- 7.2.2 Reynolds American Business Overview
- 7.2.3 Reynolds American E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.2.4 Reynolds American E-cigarette Product Portfolio
- 7.2.5 Reynolds American Recent Developments
- 7.3 Japan Tobacco
- 7.3.1 Japan Tobacco Company Information
- 7.3.2 Japan Tobacco Business Overview
- 7.3.3 Japan Tobacco E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.3.4 Japan Tobacco E-cigarette Product Portfolio
- 7.3.5 Japan Tobacco Recent Developments
- 7.4 Altria
- 7.4.1 Altria Company Information
- 7.4.2 Altria Business Overview
- 7.4.3 Altria E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.4.4 Altria E-cigarette Product Portfolio
- 7.4.5 Altria Recent Developments
- 7.5 VMR Product
- 7.5.1 VMR Product Company Information
- 7.5.2 VMR Product Business Overview
- 7.5.3 VMR Product E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.5.4 VMR Product E-cigarette Product Portfolio
- 7.5.5 VMR Product Recent Developments
- 7.6 Njoy
- 7.6.1 Njoy Company Information
- 7.6.2 Njoy Business Overview
- 7.6.3 Njoy E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.6.4 Njoy E-cigarette Product Portfolio
- 7.6.5 Njoy Recent Developments
- 7.7 21st Century
- 7.7.1 21st Century Company Information
- 7.7.2 21st Century Business Overview
- 7.7.3 21st Century E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.7.4 21st Century E-cigarette Product Portfolio
- 7.7.5 21st Century Recent Developments
- 7.8 Vaporcorp
- 7.8.1 Vaporcorp Company Information
- 7.8.2 Vaporcorp Business Overview
- 7.8.3 Vaporcorp E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.8.4 Vaporcorp E-cigarette Product Portfolio
- 7.8.5 Vaporcorp Recent Developments
- 7.9 Truvape
- 7.9.1 Truvape Company Information
- 7.9.2 Truvape Business Overview
- 7.9.3 Truvape E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.9.4 Truvape E-cigarette Product Portfolio
- 7.9.5 Truvape Recent Developments
- 7.10 FirstUnion
- 7.10.1 FirstUnion Company Information
- 7.10.2 FirstUnion Business Overview
- 7.10.3 FirstUnion E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.10.4 FirstUnion E-cigarette Product Portfolio
- 7.10.5 FirstUnion Recent Developments
- 7.11 Hangsen
- 7.11.1 Hangsen Company Information
- 7.11.2 Hangsen Business Overview
- 7.11.3 Hangsen E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.11.4 Hangsen E-cigarette Product Portfolio
- 7.11.5 Hangsen Recent Developments
- 7.12 Buddy Group
- 7.12.1 Buddy Group Company Information
- 7.12.2 Buddy Group Business Overview
- 7.12.3 Buddy Group E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.12.4 Buddy Group E-cigarette Product Portfolio
- 7.12.5 Buddy Group Recent Developments
- 7.13 Kimree
- 7.13.1 Kimree Company Information
- 7.13.2 Kimree Business Overview
- 7.13.3 Kimree E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.13.4 Kimree E-cigarette Product Portfolio
- 7.13.5 Kimree Recent Developments
- 7.14 Innokin
- 7.14.1 Innokin Company Information
- 7.14.2 Innokin Business Overview
- 7.14.3 Innokin E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.14.4 Innokin E-cigarette Product Portfolio
- 7.14.5 Innokin Recent Developments
- 7.15 SHENZHEN SMOORE
- 7.15.1 SHENZHEN SMOORE Company Information
- 7.15.2 SHENZHEN SMOORE Business Overview
- 7.15.3 SHENZHEN SMOORE E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.15.4 SHENZHEN SMOORE E-cigarette Product Portfolio
- 7.15.5 SHENZHEN SMOORE Recent Developments
- 7.16 SMOK
- 7.16.1 SMOK Company Information
- 7.16.2 SMOK Business Overview
- 7.16.3 SMOK E-cigarette Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.16.4 SMOK E-cigarette Product Portfolio
- 7.16.5 SMOK Recent Developments
8 North America
- 8.1 North America E-cigarette Market Size by Type
- 8.1.1 North America E-cigarette Revenue by Type (2021-2032)
- 8.1.2 North America E-cigarette Sales by Type (2021-2032)
- 8.1.3 North America E-cigarette Price by Type (2021-2032)
- 8.2 North America E-cigarette Market Size by Application
- 8.2.1 North America E-cigarette Revenue by Application (2021-2032)
- 8.2.2 North America E-cigarette Sales by Application (2021-2032)
- 8.2.3 North America E-cigarette Price by Application (2021-2032)
- 8.3 North America E-cigarette Market Size by Country
- 8.3.1 North America E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 8.3.2 North America E-cigarette Sales by Country (2021 VS 2025 VS 2032)
- 8.3.3 North America E-cigarette Price by Country (2021-2032)
- 8.3.4 United States
- 8.3.5 Canada
- 8.3.6 Mexico
9 Europe
- 9.1 Europe E-cigarette Market Size by Type
- 9.1.1 Europe E-cigarette Revenue by Type (2021-2032)
- 9.1.2 Europe E-cigarette Sales by Type (2021-2032)
- 9.1.3 Europe E-cigarette Price by Type (2021-2032)
- 9.2 Europe E-cigarette Market Size by Application
- 9.2.1 Europe E-cigarette Revenue by Application (2021-2032)
- 9.2.2 Europe E-cigarette Sales by Application (2021-2032)
- 9.2.3 Europe E-cigarette Price by Application (2021-2032)
- 9.3 Europe E-cigarette Market Size by Country
- 9.3.1 Europe E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 9.3.2 Europe E-cigarette Sales by Country (2021 VS 2025 VS 2032)
- 9.3.3 Europe E-cigarette Price by Country (2021-2032)
- 9.3.4 Germany
- 9.3.5 France
- 9.3.6 U.K.
- 9.3.7 Italy
- 9.3.8 Russia
- 9.3.9 Spain
- 9.3.10 Netherlands
10 China
- 10.1 China E-cigarette Market Size by Type
- 10.1.1 China E-cigarette Revenue by Type (2021-2032)
- 10.1.2 China E-cigarette Sales by Type (2021-2032)
- 10.1.3 China E-cigarette Price by Type (2021-2032)
- 10.2 China E-cigarette Market Size by Application
- 10.2.1 China E-cigarette Revenue by Application (2021-2032)
- 10.2.2 China E-cigarette Sales by Application (2021-2032)
- 10.2.3 China E-cigarette Price by Application (2021-2032)
11 Asia (Excluding China)
- 11.1 Asia E-cigarette Market Size by Type
- 11.1.1 Asia E-cigarette Revenue by Type (2021-2032)
- 11.1.2 Asia E-cigarette Sales by Type (2021-2032)
- 11.1.3 Asia E-cigarette Price by Type (2021-2032)
- 11.2 Asia E-cigarette Market Size by Application
- 11.2.1 Asia E-cigarette Revenue by Application (2021-2032)
- 11.2.2 Asia E-cigarette Sales by Application (2021-2032)
- 11.2.3 Asia E-cigarette Price by Application (2021-2032)
- 11.3 Asia E-cigarette Market Size by Country
- 11.3.1 Asia E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 11.3.2 Asia E-cigarette Sales by Country (2021 VS 2025 VS 2032)
- 11.3.3 Asia E-cigarette Price by Country (2021-2032)
- 11.3.4 Japan
- 11.3.5 South Korea
- 11.3.6 India
- 11.3.7 Australia
- 11.3.8 Taiwan
- 11.3.9 Southeast Asia
12 South America, Middle East and Africa
- 12.1 SAMEA E-cigarette Market Size by Type
- 12.1.1 SAMEA E-cigarette Revenue by Type (2021-2032)
- 12.1.2 SAMEA E-cigarette Sales by Type (2021-2032)
- 12.1.3 SAMEA E-cigarette Price by Type (2021-2032)
- 12.2 SAMEA E-cigarette Market Size by Application
- 12.2.1 SAMEA E-cigarette Revenue by Application (2021-2032)
- 12.2.2 SAMEA E-cigarette Sales by Application (2021-2032)
- 12.2.3 SAMEA E-cigarette Price by Application (2021-2032)
- 12.3 SAMEA E-cigarette Market Size by Country
- 12.3.1 SAMEA E-cigarette Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 12.3.2 SAMEA E-cigarette Sales by Country (2021 VS 2025 VS 2032)
- 12.3.3 SAMEA E-cigarette Price by Country (2021-2032)
- 12.3.4 Brazil
- 12.3.5 Argentina
- 12.3.6 Chile
- 12.3.7 Colombia
- 12.3.8 Peru
- 12.3.9 Saudi Arabia
- 12.3.10 Israel
- 12.3.11 UAE
- 12.3.12 Turkey
- 12.3.13 Iran
- 12.3.14 Egypt
13 Value Chain and Sales Channels Analysis
- 13.1 E-cigarette Value Chain Analysis
- 13.1.1 E-cigarette Key Raw Materials
- 13.1.2 Raw Materials Key Suppliers
- 13.1.3 Manufacturing Cost Structure
- 13.1.4 E-cigarette Production Mode & Process
- 13.2 E-cigarette Sales Channels Analysis
- 13.2.1 Direct Comparison with Distribution Share
- 13.2.2 E-cigarette Distributors
- 13.2.3 E-cigarette Customers
14 Concluding Insights
15 Appendix
- 15.1 Reasons for Doing This Study
- 15.2 Research Methodology
- 15.3 Research Process
- 15.4 Authors List of This Report
- 15.5 Data Source
- 15.5.1 Secondary Sources
- 15.5.2 Primary Sources
- 15.6 Disclaimer
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