APO RESEARCH · REPORT
Toilet Paper
Toilet paper, sometimes called toilet tissue in Britain, is a Toilet Paper product primarily used to clean the anus and surrounding area of fecal material after defecation and to clean the perineal area of urine after urination or other bodily fluid releases. It also acts as a layer of protection for the hands during these processes. It is usually supplied as a long strip of perforated paper wrapped around a paperboard core for storage in a dispenser near a toilet. Most modern toilet paper in the developed world is designed to decompose in septic tanks, whereas some other bathroom and facial tissues are not. Toilet paper comes in various numbers of plies (layers of thickness), from one- to six-ply, with more back-to-back plies providing greater strength and absorbency.
Product & engineering
Understand the product.
Toilet paper, sometimes called toilet tissue in Britain, is a Toilet Paper product primarily used to clean the anus and surrounding area of fecal material after defecation and to clean the perineal area of urine after urination or other bodily fluid releases. It also acts as a layer of protection for the hands during these processes. It is usually supplied as a long strip of perforated paper wrapped around a paperboard core for storage in a dispenser near a toilet. Most modern toilet paper in the developed world is designed to decompose in septic tanks, whereas some other bathroom and facial tissues are not. Toilet paper comes in various numbers of plies (layers of thickness), from one- to six-ply, with more back-to-back plies providing greater strength and absorbency.
Selected research
Market Structure
Global Toilet Paper Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
Toilet paper, sometimes called toilet tissue in Britain, is a Toilet Paper product primarily used to clean the anus and surrounding area of fecal material after defecation and to clean the perineal area of urine after urination or other bodily fluid releases. It also acts as a layer of protection for the hands during these processes. It is usually supplied as a long strip of perforated paper wrapped around a paperboard core for storage in a dispenser near a toilet. Most modern toilet paper in the developed world is designed to decompose in septic tanks, whereas some other bathroom and facial tissues are not. Toilet paper comes in various numbers of plies (layers of thickness), from one- to six-ply, with more back-to-back plies providing greater strength and absorbency.
The industry's leading producers are Procter & Gamble, Kimberly-Clark and Georgia-Pacific, with revenues of 8.53%, 10.02% and 5.45%, respectively, in 2019.
This report provides an overview of the global Toilet Paper market in terms of sales, revenue, and price, analyzing global market trends using historical revenue and sales data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
Read the full market overview
The study covers key producers of Toilet Paper and sales in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Toilet Paper sales, revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering sales, revenue, and price—for 2021-2032, and evaluates and forecasts the Toilet Paper market size, projected growth trends, production technologies, key applications, and end-use industries.
Toilet Paper Segment by Company
Procter & Gamble
Kimberly-Clark
Georgia-Pacific
Metsa Group
Essity (from SCA)
Oji Holdings
Cascades
Sofidel
Resolute (Atlas Toilet Papers)
First Quality
Clearwater
Irving
Kruger
WEPA
Empresas CMPC
Hengan Group
APP (Sinar Mas Group)
C & S Paper
Toilet Paper Segment by Type
Pulp Paper
Recycled Paper
Toilet Paper Segment by Application
Household
Commercial
Toilet Paper Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Toilet Paper market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Toilet Paper and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Toilet Paper.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Provides an overview of the Toilet Paper market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2021-2032).
Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Toilet Paper manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Toilet Paper in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Revenue of Toilet Paper in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Pulp Paper
- Recycled Paper
Applications
- Household
- Commercial
Companies covered
- Procter & Gamble
- Kimberly-Clark
- Georgia-Pacific
- Metsa Group
- Essity (from SCA)
- Oji Holdings
- Cascades
- Sofidel
- Resolute (Atlas Toilet Papers)
- First Quality
- Clearwater
- Irving
- Kruger
- WEPA
- Empresas CMPC
- Hengan Group
- APP (Sinar Mas Group)
- C & S Paper
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Toilet Paper Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Toilet Paper Market Size Estimates and Forecasts (2021-2032)
- 1.4 Global Toilet Paper Sales Estimates and Forecasts (2021-2032)
- 1.5 Global Toilet Paper Market Average Price (2021-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
2 Global Toilet Paper Market Dynamics
- 2.1 Toilet Paper Industry Trends
- 2.2 Toilet Paper Industry Drivers
- 2.3 Toilet Paper Industry Opportunities and Challenges
- 2.4 Toilet Paper Industry Restraints
3 Toilet Paper Market by Manufacturers
- 3.1 Global Toilet Paper Revenue by Manufacturers (2021-2026)
- 3.2 Global Toilet Paper Sales by Manufacturers (2021-2026)
- 3.3 Global Toilet Paper Average Sales Price by Manufacturers (2021-2026)
- 3.4 Global Toilet Paper Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Toilet Paper Key Manufacturers Manufacturing Sites & Headquarters
- 3.6 Global Toilet Paper Manufacturers, Product Type & Application
- 3.7 Global Toilet Paper Manufacturers Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Toilet Paper Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Toilet Paper Players Market Share by Revenue in 2025
- 3.8.3 2025 Toilet Paper Tier 1, Tier 2, and Tier 3
4 Toilet Paper Market by Type
- 4.1 Toilet Paper Type Introduction
- 4.1.1 Pulp Paper
- 4.1.2 Recycled Paper
- 4.2 Global Toilet Paper Sales by Type
- 4.2.1 Global Toilet Paper Sales by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Toilet Paper Sales by Type (2021-2032)
- 4.2.3 Global Toilet Paper Sales Market Share by Type (2021-2032)
- 4.3 Global Toilet Paper Revenue by Type
- 4.3.1 Global Toilet Paper Revenue by Type (2021 VS 2025 VS 2032)
- 4.3.2 Global Toilet Paper Revenue by Type (2021-2032)
- 4.3.3 Global Toilet Paper Revenue Market Share by Type (2021-2032)
5 Toilet Paper Market by Application
- 5.1 Toilet Paper Application Introduction
- 5.1.1 Household
- 5.1.2 Commercial
- 5.2 Global Toilet Paper Sales by Application
- 5.2.1 Global Toilet Paper Sales by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Toilet Paper Sales by Application (2021-2032)
- 5.2.3 Global Toilet Paper Sales Market Share by Application (2021-2032)
- 5.3 Global Toilet Paper Revenue by Application
- 5.3.1 Global Toilet Paper Revenue by Application (2021 VS 2025 VS 2032)
- 5.3.2 Global Toilet Paper Revenue by Application (2021-2032)
- 5.3.3 Global Toilet Paper Revenue Market Share by Application (2021-2032)
6 Global Toilet Paper Sales by Region
- 6.1 Global Toilet Paper Sales by Region: 2021 VS 2025 VS 2032
- 6.2 Global Toilet Paper Sales by Region (2021-2032)
- 6.2.1 Global Toilet Paper Sales by Region (2021-2026)
- 6.2.2 Global Toilet Paper Sales Forecasted by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Toilet Paper Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Toilet Paper Sales by Country (2021-2032)
- 6.3.3 U.S.
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Toilet Paper Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Toilet Paper Sales by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Netherlands
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Toilet Paper Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Toilet Paper Sales by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 Southeast Asia
- 6.5.7 India
- 6.5.8 Australia
- 6.6 South America, Middle East and Africa
- 6.6.1 South America, Middle East and Africa Toilet Paper Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East and Africa Toilet Paper Sales by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 South Africa
- 6.6.5 Saudi Arabia
- 6.6.6 Turkey
- 6.6.6 Argentina
- 6.6.6 UAE
- 6.6.6 Egypt
- 6.6.6 Chile
7 Global Toilet Paper Revenue by Region
- 7.1 Global Toilet Paper Revenue by Region
- 7.1.1 Global Toilet Paper Revenue by Region: 2021 VS 2025 VS 2032
- 7.1.2 Global Toilet Paper Revenue by Region (2021-2026)
- 7.1.3 Global Toilet Paper Revenue by Region (2027-2032)
- 7.1.4 Global Toilet Paper Revenue Market Share by Region (2021-2032)
- 7.2 North America
- 7.2.1 North America Toilet Paper Revenue (2021-2032)
- 7.2.2 North America Toilet Paper Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.3 Europe
- 7.3.1 Europe Toilet Paper Revenue (2021-2032)
- 7.3.2 Europe Toilet Paper Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.4 Asia-Pacific
- 7.4.1 Asia-Pacific Toilet Paper Revenue (2021-2032)
- 7.4.2 Asia-Pacific Toilet Paper Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.5 South America, Middle East and Africa
- 7.5.1 South America, Middle East and Africa Toilet Paper Revenue (2021-2032)
- 7.5.2 South America, Middle East and Africa Toilet Paper Revenue Share by Country: 2021 VS 2025 VS 2032
8 Company Profiles
- 8.1 Procter & Gamble
- 8.1.1 Procter & Gamble Company Information
- 8.1.2 Procter & Gamble Business Overview
- 8.1.3 Procter & Gamble Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.1.4 Procter & Gamble Toilet Paper Product Portfolio
- 8.1.5 Procter & Gamble Recent Developments
- 8.2 Kimberly-Clark
- 8.2.1 Kimberly-Clark Company Information
- 8.2.2 Kimberly-Clark Business Overview
- 8.2.3 Kimberly-Clark Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.2.4 Kimberly-Clark Toilet Paper Product Portfolio
- 8.2.5 Kimberly-Clark Recent Developments
- 8.3 Georgia-Pacific
- 8.3.1 Georgia-Pacific Company Information
- 8.3.2 Georgia-Pacific Business Overview
- 8.3.3 Georgia-Pacific Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.3.4 Georgia-Pacific Toilet Paper Product Portfolio
- 8.3.5 Georgia-Pacific Recent Developments
- 8.4 Metsa Group
- 8.4.1 Metsa Group Company Information
- 8.4.2 Metsa Group Business Overview
- 8.4.3 Metsa Group Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.4.4 Metsa Group Toilet Paper Product Portfolio
- 8.4.5 Metsa Group Recent Developments
- 8.5 Essity (from SCA)
- 8.5.1 Essity (from SCA) Company Information
- 8.5.2 Essity (from SCA) Business Overview
- 8.5.3 Essity (from SCA) Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.5.4 Essity (from SCA) Toilet Paper Product Portfolio
- 8.5.5 Essity (from SCA) Recent Developments
- 8.6 Oji Holdings
- 8.6.1 Oji Holdings Company Information
- 8.6.2 Oji Holdings Business Overview
- 8.6.3 Oji Holdings Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.6.4 Oji Holdings Toilet Paper Product Portfolio
- 8.6.5 Oji Holdings Recent Developments
- 8.7 Cascades
- 8.7.1 Cascades Company Information
- 8.7.2 Cascades Business Overview
- 8.7.3 Cascades Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.7.4 Cascades Toilet Paper Product Portfolio
- 8.7.5 Cascades Recent Developments
- 8.8 Sofidel
- 8.8.1 Sofidel Company Information
- 8.8.2 Sofidel Business Overview
- 8.8.3 Sofidel Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.8.4 Sofidel Toilet Paper Product Portfolio
- 8.8.5 Sofidel Recent Developments
- 8.9 Resolute (Atlas Toilet Papers)
- 8.9.1 Resolute (Atlas Toilet Papers) Company Information
- 8.9.2 Resolute (Atlas Toilet Papers) Business Overview
- 8.9.3 Resolute (Atlas Toilet Papers) Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.9.4 Resolute (Atlas Toilet Papers) Toilet Paper Product Portfolio
- 8.9.5 Resolute (Atlas Toilet Papers) Recent Developments
- 8.10 First Quality
- 8.10.1 First Quality Company Information
- 8.10.2 First Quality Business Overview
- 8.10.3 First Quality Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.10.4 First Quality Toilet Paper Product Portfolio
- 8.10.5 First Quality Recent Developments
- 8.11 Clearwater
- 8.11.1 Clearwater Company Information
- 8.11.2 Clearwater Business Overview
- 8.11.3 Clearwater Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.11.4 Clearwater Toilet Paper Product Portfolio
- 8.11.5 Clearwater Recent Developments
- 8.12 Irving
- 8.12.1 Irving Company Information
- 8.12.2 Irving Business Overview
- 8.12.3 Irving Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.12.4 Irving Toilet Paper Product Portfolio
- 8.12.5 Irving Recent Developments
- 8.13 Kruger
- 8.13.1 Kruger Company Information
- 8.13.2 Kruger Business Overview
- 8.13.3 Kruger Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.13.4 Kruger Toilet Paper Product Portfolio
- 8.13.5 Kruger Recent Developments
- 8.14 WEPA
- 8.14.1 WEPA Company Information
- 8.14.2 WEPA Business Overview
- 8.14.3 WEPA Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.14.4 WEPA Toilet Paper Product Portfolio
- 8.14.5 WEPA Recent Developments
- 8.15 Empresas CMPC
- 8.15.1 Empresas CMPC Company Information
- 8.15.2 Empresas CMPC Business Overview
- 8.15.3 Empresas CMPC Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.15.4 Empresas CMPC Toilet Paper Product Portfolio
- 8.15.5 Empresas CMPC Recent Developments
- 8.16 Hengan Group
- 8.16.1 Hengan Group Company Information
- 8.16.2 Hengan Group Business Overview
- 8.16.3 Hengan Group Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.16.4 Hengan Group Toilet Paper Product Portfolio
- 8.16.5 Hengan Group Recent Developments
- 8.17 APP (Sinar Mas Group)
- 8.17.1 APP (Sinar Mas Group) Company Information
- 8.17.2 APP (Sinar Mas Group) Business Overview
- 8.17.3 APP (Sinar Mas Group) Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.17.4 APP (Sinar Mas Group) Toilet Paper Product Portfolio
- 8.17.5 APP (Sinar Mas Group) Recent Developments
- 8.18 C & S Paper
- 8.18.1 C & S Paper Company Information
- 8.18.2 C & S Paper Business Overview
- 8.18.3 C & S Paper Toilet Paper Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.18.4 C & S Paper Toilet Paper Product Portfolio
- 8.18.5 C & S Paper Recent Developments
9 Value Chain and Sales Channels Analysis
- 9.1 Toilet Paper Value Chain Analysis
- 9.1.1 Toilet Paper Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Manufacturing Cost Structure
- 9.1.4 Toilet Paper Production Mode & Process
- 9.2 Toilet Paper Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Toilet Paper Distributors
- 9.2.3 Toilet Paper Customers
10 Concluding Insights
11 Appendix
- 11.1 Reasons for Doing This Study
- 11.2 Research Methodology
- 11.3 Research Process
- 11.4 Authors List of This Report
- 11.5 Data Source
- 11.5.1 Secondary Sources
- 11.5.2 Primary Sources
- 11.6 Disclaimer
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