APO RESEARCH · REPORT
Toilet Paper
Toilet paper, sometimes called toilet tissue in Britain, is a Toilet Paper product primarily used to clean the anus and surrounding area of fecal material after defecation and to clean the perineal area of urine after urination or other bodily fluid releases. It also acts as a layer of protection for the hands during these processes. It is usually supplied as a long strip of perforated paper wrapped around a paperboard core for storage in a dispenser near a toilet. Most modern toilet paper in the developed world is designed to decompose in septic tanks, whereas some other bathroom and facial tissues are not. Toilet paper comes in various numbers of plies (layers of thickness), from one- to six-ply, with more back-to-back plies providing greater strength and absorbency.
Product & engineering
Understand the product.
Toilet paper, sometimes called toilet tissue in Britain, is a Toilet Paper product primarily used to clean the anus and surrounding area of fecal material after defecation and to clean the perineal area of urine after urination or other bodily fluid releases. It also acts as a layer of protection for the hands during these processes. It is usually supplied as a long strip of perforated paper wrapped around a paperboard core for storage in a dispenser near a toilet. Most modern toilet paper in the developed world is designed to decompose in septic tanks, whereas some other bathroom and facial tissues are not. Toilet paper comes in various numbers of plies (layers of thickness), from one- to six-ply, with more back-to-back plies providing greater strength and absorbency.
Selected research
Industry Research
Toilet Paper Industry Research Report 2026
Market perspective
Toilet paper, sometimes called toilet tissue in Britain, is a Toilet Paper product primarily used to clean the anus and surrounding area of fecal material after defecation and to clean the perineal area of urine after urination or other bodily fluid releases. It also acts as a layer of protection for the hands during these processes. It is usually supplied as a long strip of perforated paper wrapped around a paperboard core for storage in a dispenser near a toilet. Most modern toilet paper in the developed world is designed to decompose in septic tanks, whereas some other bathroom and facial tissues are not. Toilet paper comes in various numbers of plies (layers of thickness), from one- to six-ply, with more back-to-back plies providing greater strength and absorbency.
The industry's leading producers are Procter & Gamble, Kimberly-Clark and Georgia-Pacific, with revenues of 8.53%, 10.02% and 5.45%, respectively, in 2019.
Report Scope
Read the full market overview
This report quantifies the global Toilet Paper market in terms of revenue (US$ million) and, where applicable, sales volume (Kiloton), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/Kiloton) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Toilet Paper Market by Company
Procter & Gamble
Kimberly-Clark
Georgia-Pacific
Metsa Group
Essity (from SCA)
Oji Holdings
Cascades
Sofidel
Resolute (Atlas Toilet Papers)
First Quality
Clearwater
Irving
Kruger
WEPA
Empresas CMPC
Hengan Group
APP (Sinar Mas Group)
C & S Paper
Toilet Paper Segment by Type
Pulp Paper
Recycled Paper
Toilet Paper Segment by Application
Household
Commercial
Toilet Paper Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Toilet Paper market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Toilet Paper and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Toilet Paper.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Toilet Paper manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Toilet Paper by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Toilet Paper in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Pulp Paper
- Recycled Paper
Applications
- Household
- Commercial
Companies covered
- Procter & Gamble
- Kimberly-Clark
- Georgia-Pacific
- Metsa Group
- Essity (from SCA)
- Oji Holdings
- Cascades
- Sofidel
- Resolute (Atlas Toilet Papers)
- First Quality
- Clearwater
- Irving
- Kruger
- WEPA
- Empresas CMPC
- Hengan Group
- APP (Sinar Mas Group)
- C & S Paper
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Toilet Paper Market Size (2021-2032)
- 2.2.2 Global Toilet Paper Sales (2021-2032)
- 2.2.3 Global Toilet Paper Market Average Price (2021-2032)
- 2.3 Toilet Paper by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Pulp Paper
- 2.3.3 Recycled Paper
- 2.4 Toilet Paper by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Household
- 2.4.3 Commercial
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Toilet Paper Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Toilet Paper Sales (Kiloton) of Manufacturers (2021-2026)
- 3.3 Global Toilet Paper Revenue of Manufacturers (2021-2026)
- 3.4 Global Toilet Paper Average Price by Manufacturers (2021-2026)
- 3.5 Global Toilet Paper Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Toilet Paper, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Toilet Paper, Product Type & Application
- 3.8 Global Manufacturers of Toilet Paper, Established Date
- 3.9 Global Toilet Paper Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Procter & Gamble
- 4.1.1 Procter & Gamble Company Information
- 4.1.2 Procter & Gamble Business Overview
- 4.1.3 Procter & Gamble Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Procter & Gamble Toilet Paper Product Portfolio
- 4.1.5 Procter & Gamble Recent Developments
- 4.2 Kimberly-Clark
- 4.2.1 Kimberly-Clark Company Information
- 4.2.2 Kimberly-Clark Business Overview
- 4.2.3 Kimberly-Clark Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Kimberly-Clark Toilet Paper Product Portfolio
- 4.2.5 Kimberly-Clark Recent Developments
- 4.3 Georgia-Pacific
- 4.3.1 Georgia-Pacific Company Information
- 4.3.2 Georgia-Pacific Business Overview
- 4.3.3 Georgia-Pacific Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Georgia-Pacific Toilet Paper Product Portfolio
- 4.3.5 Georgia-Pacific Recent Developments
- 4.4 Metsa Group
- 4.4.1 Metsa Group Company Information
- 4.4.2 Metsa Group Business Overview
- 4.4.3 Metsa Group Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Metsa Group Toilet Paper Product Portfolio
- 4.4.5 Metsa Group Recent Developments
- 4.5 Essity (from SCA)
- 4.5.1 Essity (from SCA) Company Information
- 4.5.2 Essity (from SCA) Business Overview
- 4.5.3 Essity (from SCA) Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Essity (from SCA) Toilet Paper Product Portfolio
- 4.5.5 Essity (from SCA) Recent Developments
- 4.6 Oji Holdings
- 4.6.1 Oji Holdings Company Information
- 4.6.2 Oji Holdings Business Overview
- 4.6.3 Oji Holdings Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Oji Holdings Toilet Paper Product Portfolio
- 4.6.5 Oji Holdings Recent Developments
- 4.7 Cascades
- 4.7.1 Cascades Company Information
- 4.7.2 Cascades Business Overview
- 4.7.3 Cascades Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Cascades Toilet Paper Product Portfolio
- 4.7.5 Cascades Recent Developments
- 4.8 Sofidel
- 4.8.1 Sofidel Company Information
- 4.8.2 Sofidel Business Overview
- 4.8.3 Sofidel Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Sofidel Toilet Paper Product Portfolio
- 4.8.5 Sofidel Recent Developments
- 4.9 Resolute (Atlas Toilet Papers)
- 4.9.1 Resolute (Atlas Toilet Papers) Company Information
- 4.9.2 Resolute (Atlas Toilet Papers) Business Overview
- 4.9.3 Resolute (Atlas Toilet Papers) Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Resolute (Atlas Toilet Papers) Toilet Paper Product Portfolio
- 4.9.5 Resolute (Atlas Toilet Papers) Recent Developments
- 4.10 First Quality
- 4.10.1 First Quality Company Information
- 4.10.2 First Quality Business Overview
- 4.10.3 First Quality Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 First Quality Toilet Paper Product Portfolio
- 4.10.5 First Quality Recent Developments
- 4.11 Clearwater
- 4.11.1 Clearwater Company Information
- 4.11.2 Clearwater Business Overview
- 4.11.3 Clearwater Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Clearwater Toilet Paper Product Portfolio
- 4.11.5 Clearwater Recent Developments
- 4.12 Irving
- 4.12.1 Irving Company Information
- 4.12.2 Irving Business Overview
- 4.12.3 Irving Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Irving Toilet Paper Product Portfolio
- 4.12.5 Irving Recent Developments
- 4.13 Kruger
- 4.13.1 Kruger Company Information
- 4.13.2 Kruger Business Overview
- 4.13.3 Kruger Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Kruger Toilet Paper Product Portfolio
- 4.13.5 Kruger Recent Developments
- 4.14 WEPA
- 4.14.1 WEPA Company Information
- 4.14.2 WEPA Business Overview
- 4.14.3 WEPA Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 WEPA Toilet Paper Product Portfolio
- 4.14.5 WEPA Recent Developments
- 4.15 Empresas CMPC
- 4.15.1 Empresas CMPC Company Information
- 4.15.2 Empresas CMPC Business Overview
- 4.15.3 Empresas CMPC Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Empresas CMPC Toilet Paper Product Portfolio
- 4.15.5 Empresas CMPC Recent Developments
- 4.16 Hengan Group
- 4.16.1 Hengan Group Company Information
- 4.16.2 Hengan Group Business Overview
- 4.16.3 Hengan Group Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 Hengan Group Toilet Paper Product Portfolio
- 4.16.5 Hengan Group Recent Developments
- 4.17 APP (Sinar Mas Group)
- 4.17.1 APP (Sinar Mas Group) Company Information
- 4.17.2 APP (Sinar Mas Group) Business Overview
- 4.17.3 APP (Sinar Mas Group) Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.17.4 APP (Sinar Mas Group) Toilet Paper Product Portfolio
- 4.17.5 APP (Sinar Mas Group) Recent Developments
- 4.18 C & S Paper
- 4.18.1 C & S Paper Company Information
- 4.18.2 C & S Paper Business Overview
- 4.18.3 C & S Paper Toilet Paper Sales, Revenue and Gross Margin (2021-2026)
- 4.18.4 C & S Paper Toilet Paper Product Portfolio
- 4.18.5 C & S Paper Recent Developments
5 Global Toilet Paper Market Scenario by Region
- 5.1 Global Toilet Paper Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Toilet Paper Sales by Region: 2021-2032
- 5.2.1 Global Toilet Paper Sales by Region: 2021-2026
- 5.2.2 Global Toilet Paper Sales by Region: 2027-2032
- 5.3 Global Toilet Paper Revenue by Region: 2021-2032
- 5.3.1 Global Toilet Paper Revenue by Region: 2021-2026
- 5.3.2 Global Toilet Paper Revenue by Region: 2027-2032
- 5.4 North America Toilet Paper Market Facts & Figures by Country
- 5.4.1 North America Toilet Paper Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Toilet Paper Sales by Country (2021-2032)
- 5.4.3 North America Toilet Paper Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Toilet Paper Market Facts & Figures by Country
- 5.5.1 Europe Toilet Paper Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Toilet Paper Sales by Country (2021-2032)
- 5.5.3 Europe Toilet Paper Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Toilet Paper Market Facts & Figures by Country
- 5.6.1 Asia Pacific Toilet Paper Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Toilet Paper Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Toilet Paper Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Toilet Paper Market Facts & Figures by Country
- 5.7.1 South America Toilet Paper Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Toilet Paper Sales by Country (2021-2032)
- 5.7.3 South America Toilet Paper Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Toilet Paper Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Toilet Paper Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Toilet Paper Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Toilet Paper Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Toilet Paper Sales by Type (2021-2032)
- 6.1.1 Global Toilet Paper Sales by Type (2021-2032) & (Kiloton)
- 6.1.2 Global Toilet Paper Sales Market Share by Type (2021-2032)
- 6.2 Global Toilet Paper Revenue by Type (2021-2032)
- 6.2.1 Global Toilet Paper Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Toilet Paper Revenue Market Share by Type (2021-2032)
- 6.3 Global Toilet Paper Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Toilet Paper Sales by Application (2021-2032)
- 7.1.1 Global Toilet Paper Sales by Application (2021-2032) & (Kiloton)
- 7.1.2 Global Toilet Paper Sales Market Share by Application (2021-2032)
- 7.2 Global Toilet Paper Revenue by Application (2021-2032)
- 7.2.1 Global Toilet Paper Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Toilet Paper Revenue Market Share by Application (2021-2032)
- 7.3 Global Toilet Paper Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Toilet Paper Value Chain Analysis
- 8.1.1 Toilet Paper Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Toilet Paper Production Mode & Process
- 8.2 Toilet Paper Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Toilet Paper Distributors
- 8.2.3 Toilet Paper Customers
9 Global Toilet Paper Analyzing Market Dynamics
- 9.1 Toilet Paper Industry Trends
- 9.2 Toilet Paper Industry Drivers
- 9.3 Toilet Paper Industry Opportunities and Challenges
- 9.4 Toilet Paper Industry Restraints
10 Report Conclusion
11 Disclaimer
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