APO RESEARCH · REPORT
Paper Towels
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
Product & engineering
Understand the product.
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
Selected research
Market Analysis & Forecast
Global Paper Towels Market Analysis and Forecast 2026-2032
Market perspective
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
The major players in global Paper Towels market include Procter & Gamble (P&G), SCA, etc. The top 2 players hold about 35% of global shares. North America and Europe are main markets, they occupy over 55% of the global market. Rolled Paper Towels is the main type, with a share about 55%. At Home is the key application, which hold over 65% shares.
This report presents an overview of global market for Paper Towels, sales, revenue and price. Analyses of the global market trends, with historic market revenue or sales data for 2021 - 2025, estimates for 2026, and projections of CAGR through 2032.
Read the full market overview
This report researches the key producers of Paper Towels, also provides the sales of main regions and countries. Of the upcoming market potential for Paper Towels, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Paper Towels sales, revenue, market share and industry ranking of main manufacturers, data from 2021 to 2026. Identification of the major stakeholders in the global Paper Towels market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2021 to 2032. Evaluation and forecast the market size for Paper Towels sales, projected growth trends, production technology, application and end-user industry.
Paper Towels Segment by Company
Procter & Gamble (P&G)
SCA
Georgia Pacific
Kimberly-Clark
Cascades
Kruger
Metsä Tissue
Heng An
WEPA
Asaleo Care
C&S Paper
Essendant Inc (Boardwalk)
Oasis Brands
Seventh Generation
Paper Towels Segment by Type
Rolled Paper Towels
Boxed Paper Towels
Multifold Paper Towels
Paper Towels Segment by Application
At Home
Away From Home (AFH)
Paper Towels Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, sales, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Paper Towels market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Paper Towels and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Paper Towels.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type and by application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Sales (consumption), revenue of Paper Towels in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 4: Detailed analysis of Paper Towels manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Paper Towels sales, revenue, price, gross margin, and recent development, etc.
Chapter 8: North America by type, by application and by country, sales, and revenue for each segment.
Chapter 9: Europe by type, by application and by country, sales, and revenue for each segment.
Chapter 10: China type, by application, sales, and revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, sales, and revenue for each segment.
Chapter 12: South America, Middle East and Africa by type, by application and by country, sales, and revenue for each segment.
Chapter 13: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.
Chapter 14: The main concluding insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Rolled Paper Towels
- Boxed Paper Towels
- Multifold Paper Towels
Applications
- At Home
- Away From Home (AFH)
Companies covered
- Procter & Gamble (P&G)
- SCA
- Georgia Pacific
- Kimberly-Clark
- Cascades
- Kruger
- Metsä Tissue
- Heng An
- WEPA
- Asaleo Care
- C&S Paper
- Essendant Inc (Boardwalk)
- Oasis Brands
- Seventh Generation
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Paper Towels Market by Type
- 1.2.1 Global Paper Towels Market Size by Type, 2021 VS 2025 VS 2032
- 1.2.2 Rolled Paper Towels
- 1.2.3 Boxed Paper Towels
- 1.2.4 Multifold Paper Towels
- 1.3 Paper Towels Market by Application
- 1.3.1 Global Paper Towels Market Size by Application, 2021 VS 2025 VS 2032
- 1.3.2 At Home
- 1.3.3 Away From Home (AFH)
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 Paper Towels Market Dynamics
- 2.1 Paper Towels Industry Trends
- 2.2 Paper Towels Industry Drivers
- 2.3 Paper Towels Industry Opportunities and Challenges
- 2.4 Paper Towels Industry Restraints
3 Global Market Growth Prospects
- 3.1 Global Paper Towels Revenue Estimates and Forecasts (2021-2032)
- 3.2 Global Paper Towels Revenue by Region
- 3.2.1 Global Paper Towels Revenue by Region: 2021 VS 2025 VS 2032
- 3.2.2 Global Paper Towels Revenue by Region (2021-2026)
- 3.2.3 Global Paper Towels Revenue by Region (2027-2032)
- 3.2.4 Global Paper Towels Revenue Market Share by Region (2021-2032)
- 3.3 Global Paper Towels Sales Estimates and Forecasts 2021-2032
- 3.4 Global Paper Towels Sales by Region
- 3.4.1 Global Paper Towels Sales by Region: 2021 VS 2025 VS 2032
- 3.4.2 Global Paper Towels Sales by Region (2021-2026)
- 3.4.3 Global Paper Towels Sales by Region (2027-2032)
- 3.4.4 Global Paper Towels Sales Market Share by Region (2021-2032)
- 3.5 US & Canada & Mexico
- 3.6 Europe
- 3.7 China
- 3.8 Asia (Excluding China)
- 3.9 South America, Middle East and Africa
4 Market Competitive Landscape by Manufacturers
- 4.1 Global Paper Towels Revenue by Manufacturers
- 4.1.1 Global Paper Towels Revenue by Manufacturers (2021-2026)
- 4.1.2 Global Paper Towels Revenue Market Share by Manufacturers (2021-2026)
- 4.1.3 Global Paper Towels Manufacturers Revenue Share Top 10 and Top 5 in 2025
- 4.2 Global Paper Towels Sales by Manufacturers
- 4.2.1 Global Paper Towels Sales by Manufacturers (2021-2026)
- 4.2.2 Global Paper Towels Sales Market Share by Manufacturers (2021-2026)
- 4.2.3 Global Paper Towels Manufacturers Sales Share Top 10 and Top 5 in 2025
- 4.3 Global Paper Towels Sales Price by Manufacturers (2021-2026)
- 4.4 Global Paper Towels Key Manufacturers Ranking, 2024 VS 2025 VS 2026
- 4.5 Global Paper Towels Key Manufacturers Manufacturing Sites & Headquarters
- 4.6 Global Paper Towels Manufacturers, Product Type & Application
- 4.7 Global Paper Towels Manufacturers' Establishment Date
- 4.8 Market Competitive Analysis
- 4.8.1 Global Paper Towels Market CR5 and HHI
- 4.8.2 2025 Paper Towels Tier 1, Tier 2, and Tier 3
5 Paper Towels Market by Type
- 5.1 Global Paper Towels Revenue by Type
- 5.1.1 Global Paper Towels Revenue by Type (2021 VS 2025 VS 2032)
- 5.1.2 Global Paper Towels Revenue by Type (2021-2032) & (US$ Million)
- 5.1.3 Global Paper Towels Revenue Market Share by Type (2021-2032)
- 5.2 Global Paper Towels Sales by Type
- 5.2.1 Global Paper Towels Sales by Type (2021 VS 2025 VS 2032)
- 5.2.2 Global Paper Towels Sales by Type (2021-2032) & (ktonnes)
- 5.2.3 Global Paper Towels Sales Market Share by Type (2021-2032)
- 5.3 Global Paper Towels Price by Type
6 Paper Towels Market by Application
- 6.1 Global Paper Towels Revenue by Application
- 6.1.1 Global Paper Towels Revenue by Application (2021 VS 2025 VS 2032)
- 6.1.2 Global Paper Towels Revenue by Application (2021-2032) & (US$ Million)
- 6.1.3 Global Paper Towels Revenue Market Share by Application (2021-2032)
- 6.2 Global Paper Towels Sales by Application
- 6.2.1 Global Paper Towels Sales by Application (2021 VS 2025 VS 2032)
- 6.2.2 Global Paper Towels Sales by Application (2021-2032) & (ktonnes)
- 6.2.3 Global Paper Towels Sales Market Share by Application (2021-2032)
- 6.3 Global Paper Towels Price by Application
7 Company Profiles
- 7.1 Procter & Gamble (P&G)
- 7.1.1 Procter & Gamble (P&G) Company Information
- 7.1.2 Procter & Gamble (P&G) Business Overview
- 7.1.3 Procter & Gamble (P&G) Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.1.4 Procter & Gamble (P&G) Paper Towels Product Portfolio
- 7.1.5 Procter & Gamble (P&G) Recent Developments
- 7.2 SCA
- 7.2.1 SCA Company Information
- 7.2.2 SCA Business Overview
- 7.2.3 SCA Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.2.4 SCA Paper Towels Product Portfolio
- 7.2.5 SCA Recent Developments
- 7.3 Georgia Pacific
- 7.3.1 Georgia Pacific Company Information
- 7.3.2 Georgia Pacific Business Overview
- 7.3.3 Georgia Pacific Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.3.4 Georgia Pacific Paper Towels Product Portfolio
- 7.3.5 Georgia Pacific Recent Developments
- 7.4 Kimberly-Clark
- 7.4.1 Kimberly-Clark Company Information
- 7.4.2 Kimberly-Clark Business Overview
- 7.4.3 Kimberly-Clark Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.4.4 Kimberly-Clark Paper Towels Product Portfolio
- 7.4.5 Kimberly-Clark Recent Developments
- 7.5 Cascades
- 7.5.1 Cascades Company Information
- 7.5.2 Cascades Business Overview
- 7.5.3 Cascades Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.5.4 Cascades Paper Towels Product Portfolio
- 7.5.5 Cascades Recent Developments
- 7.6 Kruger
- 7.6.1 Kruger Company Information
- 7.6.2 Kruger Business Overview
- 7.6.3 Kruger Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.6.4 Kruger Paper Towels Product Portfolio
- 7.6.5 Kruger Recent Developments
- 7.7 Metsä Tissue
- 7.7.1 Metsä Tissue Company Information
- 7.7.2 Metsä Tissue Business Overview
- 7.7.3 Metsä Tissue Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.7.4 Metsä Tissue Paper Towels Product Portfolio
- 7.7.5 Metsä Tissue Recent Developments
- 7.8 Heng An
- 7.8.1 Heng An Company Information
- 7.8.2 Heng An Business Overview
- 7.8.3 Heng An Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.8.4 Heng An Paper Towels Product Portfolio
- 7.8.5 Heng An Recent Developments
- 7.9 WEPA
- 7.9.1 WEPA Company Information
- 7.9.2 WEPA Business Overview
- 7.9.3 WEPA Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.9.4 WEPA Paper Towels Product Portfolio
- 7.9.5 WEPA Recent Developments
- 7.10 Asaleo Care
- 7.10.1 Asaleo Care Company Information
- 7.10.2 Asaleo Care Business Overview
- 7.10.3 Asaleo Care Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.10.4 Asaleo Care Paper Towels Product Portfolio
- 7.10.5 Asaleo Care Recent Developments
- 7.11 C&S Paper
- 7.11.1 C&S Paper Company Information
- 7.11.2 C&S Paper Business Overview
- 7.11.3 C&S Paper Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.11.4 C&S Paper Paper Towels Product Portfolio
- 7.11.5 C&S Paper Recent Developments
- 7.12 Essendant Inc (Boardwalk)
- 7.12.1 Essendant Inc (Boardwalk) Company Information
- 7.12.2 Essendant Inc (Boardwalk) Business Overview
- 7.12.3 Essendant Inc (Boardwalk) Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.12.4 Essendant Inc (Boardwalk) Paper Towels Product Portfolio
- 7.12.5 Essendant Inc (Boardwalk) Recent Developments
- 7.13 Oasis Brands
- 7.13.1 Oasis Brands Company Information
- 7.13.2 Oasis Brands Business Overview
- 7.13.3 Oasis Brands Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.13.4 Oasis Brands Paper Towels Product Portfolio
- 7.13.5 Oasis Brands Recent Developments
- 7.14 Seventh Generation
- 7.14.1 Seventh Generation Company Information
- 7.14.2 Seventh Generation Business Overview
- 7.14.3 Seventh Generation Paper Towels Sales, Revenue, Price and Gross Margin (2021-2026)
- 7.14.4 Seventh Generation Paper Towels Product Portfolio
- 7.14.5 Seventh Generation Recent Developments
8 North America
- 8.1 North America Paper Towels Market Size by Type
- 8.1.1 North America Paper Towels Revenue by Type (2021-2032)
- 8.1.2 North America Paper Towels Sales by Type (2021-2032)
- 8.1.3 North America Paper Towels Price by Type (2021-2032)
- 8.2 North America Paper Towels Market Size by Application
- 8.2.1 North America Paper Towels Revenue by Application (2021-2032)
- 8.2.2 North America Paper Towels Sales by Application (2021-2032)
- 8.2.3 North America Paper Towels Price by Application (2021-2032)
- 8.3 North America Paper Towels Market Size by Country
- 8.3.1 North America Paper Towels Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 8.3.2 North America Paper Towels Sales by Country (2021 VS 2025 VS 2032)
- 8.3.3 North America Paper Towels Price by Country (2021-2032)
- 8.3.4 United States
- 8.3.5 Canada
- 8.3.6 Mexico
9 Europe
- 9.1 Europe Paper Towels Market Size by Type
- 9.1.1 Europe Paper Towels Revenue by Type (2021-2032)
- 9.1.2 Europe Paper Towels Sales by Type (2021-2032)
- 9.1.3 Europe Paper Towels Price by Type (2021-2032)
- 9.2 Europe Paper Towels Market Size by Application
- 9.2.1 Europe Paper Towels Revenue by Application (2021-2032)
- 9.2.2 Europe Paper Towels Sales by Application (2021-2032)
- 9.2.3 Europe Paper Towels Price by Application (2021-2032)
- 9.3 Europe Paper Towels Market Size by Country
- 9.3.1 Europe Paper Towels Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 9.3.2 Europe Paper Towels Sales by Country (2021 VS 2025 VS 2032)
- 9.3.3 Europe Paper Towels Price by Country (2021-2032)
- 9.3.4 Germany
- 9.3.5 France
- 9.3.6 U.K.
- 9.3.7 Italy
- 9.3.8 Russia
- 9.3.9 Spain
- 9.3.10 Netherlands
10 China
- 10.1 China Paper Towels Market Size by Type
- 10.1.1 China Paper Towels Revenue by Type (2021-2032)
- 10.1.2 China Paper Towels Sales by Type (2021-2032)
- 10.1.3 China Paper Towels Price by Type (2021-2032)
- 10.2 China Paper Towels Market Size by Application
- 10.2.1 China Paper Towels Revenue by Application (2021-2032)
- 10.2.2 China Paper Towels Sales by Application (2021-2032)
- 10.2.3 China Paper Towels Price by Application (2021-2032)
11 Asia (Excluding China)
- 11.1 Asia Paper Towels Market Size by Type
- 11.1.1 Asia Paper Towels Revenue by Type (2021-2032)
- 11.1.2 Asia Paper Towels Sales by Type (2021-2032)
- 11.1.3 Asia Paper Towels Price by Type (2021-2032)
- 11.2 Asia Paper Towels Market Size by Application
- 11.2.1 Asia Paper Towels Revenue by Application (2021-2032)
- 11.2.2 Asia Paper Towels Sales by Application (2021-2032)
- 11.2.3 Asia Paper Towels Price by Application (2021-2032)
- 11.3 Asia Paper Towels Market Size by Country
- 11.3.1 Asia Paper Towels Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 11.3.2 Asia Paper Towels Sales by Country (2021 VS 2025 VS 2032)
- 11.3.3 Asia Paper Towels Price by Country (2021-2032)
- 11.3.4 Japan
- 11.3.5 South Korea
- 11.3.6 India
- 11.3.7 Australia
- 11.3.8 Taiwan
- 11.3.9 Southeast Asia
12 South America, Middle East and Africa
- 12.1 SAMEA Paper Towels Market Size by Type
- 12.1.1 SAMEA Paper Towels Revenue by Type (2021-2032)
- 12.1.2 SAMEA Paper Towels Sales by Type (2021-2032)
- 12.1.3 SAMEA Paper Towels Price by Type (2021-2032)
- 12.2 SAMEA Paper Towels Market Size by Application
- 12.2.1 SAMEA Paper Towels Revenue by Application (2021-2032)
- 12.2.2 SAMEA Paper Towels Sales by Application (2021-2032)
- 12.2.3 SAMEA Paper Towels Price by Application (2021-2032)
- 12.3 SAMEA Paper Towels Market Size by Country
- 12.3.1 SAMEA Paper Towels Revenue Grow Rate by Country (2021 VS 2025 VS 2032)
- 12.3.2 SAMEA Paper Towels Sales by Country (2021 VS 2025 VS 2032)
- 12.3.3 SAMEA Paper Towels Price by Country (2021-2032)
- 12.3.4 Brazil
- 12.3.5 Argentina
- 12.3.6 Chile
- 12.3.7 Colombia
- 12.3.8 Peru
- 12.3.9 Saudi Arabia
- 12.3.10 Israel
- 12.3.11 UAE
- 12.3.12 Turkey
- 12.3.13 Iran
- 12.3.14 Egypt
13 Value Chain and Sales Channels Analysis
- 13.1 Paper Towels Value Chain Analysis
- 13.1.1 Paper Towels Key Raw Materials
- 13.1.2 Raw Materials Key Suppliers
- 13.1.3 Manufacturing Cost Structure
- 13.1.4 Paper Towels Production Mode & Process
- 13.2 Paper Towels Sales Channels Analysis
- 13.2.1 Direct Comparison with Distribution Share
- 13.2.2 Paper Towels Distributors
- 13.2.3 Paper Towels Customers
14 Concluding Insights
15 Appendix
- 15.1 Reasons for Doing This Study
- 15.2 Research Methodology
- 15.3 Research Process
- 15.4 Authors List of This Report
- 15.5 Data Source
- 15.5.1 Secondary Sources
- 15.5.2 Primary Sources
- 15.6 Disclaimer
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