APO RESEARCH · REPORT
Paper Towels
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
Product & engineering
Understand the product.
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
Selected research
Market Structure
Global Paper Towels Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
The major players in global Paper Towels market include Procter & Gamble (P&G), SCA, etc. The top 2 players hold about 35% of global shares. North America and Europe are main markets, they occupy over 55% of the global market. Rolled Paper Towels is the main type, with a share about 55%. At Home is the key application, which hold over 65% shares.
This report provides an overview of the global Paper Towels market in terms of sales, revenue, and price, analyzing global market trends using historical revenue and sales data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
Read the full market overview
The study covers key producers of Paper Towels and sales in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Paper Towels sales, revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering sales, revenue, and price—for 2021-2032, and evaluates and forecasts the Paper Towels market size, projected growth trends, production technologies, key applications, and end-use industries.
Paper Towels Segment by Company
Procter & Gamble (P&G)
SCA
Georgia Pacific
Kimberly-Clark
Cascades
Kruger
Metsä Tissue
Heng An
WEPA
Asaleo Care
C&S Paper
Essendant Inc (Boardwalk)
Oasis Brands
Seventh Generation
Paper Towels Segment by Type
Rolled Paper Towels
Boxed Paper Towels
Multifold Paper Towels
Paper Towels Segment by Application
At Home
Away From Home (AFH)
Paper Towels Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Paper Towels market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Paper Towels and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Paper Towels.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Provides an overview of the Paper Towels market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2021-2032).
Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Paper Towels manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Paper Towels in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Revenue of Paper Towels in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Rolled Paper Towels
- Boxed Paper Towels
- Multifold Paper Towels
Applications
- At Home
- Away From Home (AFH)
Companies covered
- Procter & Gamble (P&G)
- SCA
- Georgia Pacific
- Kimberly-Clark
- Cascades
- Kruger
- Metsä Tissue
- Heng An
- WEPA
- Asaleo Care
- C&S Paper
- Essendant Inc (Boardwalk)
- Oasis Brands
- Seventh Generation
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Paper Towels Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Paper Towels Market Size Estimates and Forecasts (2021-2032)
- 1.4 Global Paper Towels Sales Estimates and Forecasts (2021-2032)
- 1.5 Global Paper Towels Market Average Price (2021-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
2 Global Paper Towels Market Dynamics
- 2.1 Paper Towels Industry Trends
- 2.2 Paper Towels Industry Drivers
- 2.3 Paper Towels Industry Opportunities and Challenges
- 2.4 Paper Towels Industry Restraints
3 Paper Towels Market by Manufacturers
- 3.1 Global Paper Towels Revenue by Manufacturers (2021-2026)
- 3.2 Global Paper Towels Sales by Manufacturers (2021-2026)
- 3.3 Global Paper Towels Average Sales Price by Manufacturers (2021-2026)
- 3.4 Global Paper Towels Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Paper Towels Key Manufacturers Manufacturing Sites & Headquarters
- 3.6 Global Paper Towels Manufacturers, Product Type & Application
- 3.7 Global Paper Towels Manufacturers Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Paper Towels Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Paper Towels Players Market Share by Revenue in 2025
- 3.8.3 2025 Paper Towels Tier 1, Tier 2, and Tier 3
4 Paper Towels Market by Type
- 4.1 Paper Towels Type Introduction
- 4.1.1 Rolled Paper Towels
- 4.1.2 Boxed Paper Towels
- 4.1.3 Multifold Paper Towels
- 4.2 Global Paper Towels Sales by Type
- 4.2.1 Global Paper Towels Sales by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Paper Towels Sales by Type (2021-2032)
- 4.2.3 Global Paper Towels Sales Market Share by Type (2021-2032)
- 4.3 Global Paper Towels Revenue by Type
- 4.3.1 Global Paper Towels Revenue by Type (2021 VS 2025 VS 2032)
- 4.3.2 Global Paper Towels Revenue by Type (2021-2032)
- 4.3.3 Global Paper Towels Revenue Market Share by Type (2021-2032)
5 Paper Towels Market by Application
- 5.1 Paper Towels Application Introduction
- 5.1.1 At Home
- 5.1.2 Away From Home (AFH)
- 5.2 Global Paper Towels Sales by Application
- 5.2.1 Global Paper Towels Sales by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Paper Towels Sales by Application (2021-2032)
- 5.2.3 Global Paper Towels Sales Market Share by Application (2021-2032)
- 5.3 Global Paper Towels Revenue by Application
- 5.3.1 Global Paper Towels Revenue by Application (2021 VS 2025 VS 2032)
- 5.3.2 Global Paper Towels Revenue by Application (2021-2032)
- 5.3.3 Global Paper Towels Revenue Market Share by Application (2021-2032)
6 Global Paper Towels Sales by Region
- 6.1 Global Paper Towels Sales by Region: 2021 VS 2025 VS 2032
- 6.2 Global Paper Towels Sales by Region (2021-2032)
- 6.2.1 Global Paper Towels Sales by Region (2021-2026)
- 6.2.2 Global Paper Towels Sales Forecasted by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Paper Towels Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Paper Towels Sales by Country (2021-2032)
- 6.3.3 U.S.
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Paper Towels Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Paper Towels Sales by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Netherlands
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Paper Towels Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Paper Towels Sales by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 Southeast Asia
- 6.5.7 India
- 6.5.8 Australia
- 6.6 South America, Middle East and Africa
- 6.6.1 South America, Middle East and Africa Paper Towels Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East and Africa Paper Towels Sales by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 South Africa
- 6.6.5 Saudi Arabia
- 6.6.6 Turkey
- 6.6.6 Argentina
- 6.6.6 UAE
- 6.6.6 Egypt
- 6.6.6 Chile
7 Global Paper Towels Revenue by Region
- 7.1 Global Paper Towels Revenue by Region
- 7.1.1 Global Paper Towels Revenue by Region: 2021 VS 2025 VS 2032
- 7.1.2 Global Paper Towels Revenue by Region (2021-2026)
- 7.1.3 Global Paper Towels Revenue by Region (2027-2032)
- 7.1.4 Global Paper Towels Revenue Market Share by Region (2021-2032)
- 7.2 North America
- 7.2.1 North America Paper Towels Revenue (2021-2032)
- 7.2.2 North America Paper Towels Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.3 Europe
- 7.3.1 Europe Paper Towels Revenue (2021-2032)
- 7.3.2 Europe Paper Towels Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.4 Asia-Pacific
- 7.4.1 Asia-Pacific Paper Towels Revenue (2021-2032)
- 7.4.2 Asia-Pacific Paper Towels Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.5 South America, Middle East and Africa
- 7.5.1 South America, Middle East and Africa Paper Towels Revenue (2021-2032)
- 7.5.2 South America, Middle East and Africa Paper Towels Revenue Share by Country: 2021 VS 2025 VS 2032
8 Company Profiles
- 8.1 Procter & Gamble (P&G)
- 8.1.1 Procter & Gamble (P&G) Company Information
- 8.1.2 Procter & Gamble (P&G) Business Overview
- 8.1.3 Procter & Gamble (P&G) Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.1.4 Procter & Gamble (P&G) Paper Towels Product Portfolio
- 8.1.5 Procter & Gamble (P&G) Recent Developments
- 8.2 SCA
- 8.2.1 SCA Company Information
- 8.2.2 SCA Business Overview
- 8.2.3 SCA Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.2.4 SCA Paper Towels Product Portfolio
- 8.2.5 SCA Recent Developments
- 8.3 Georgia Pacific
- 8.3.1 Georgia Pacific Company Information
- 8.3.2 Georgia Pacific Business Overview
- 8.3.3 Georgia Pacific Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.3.4 Georgia Pacific Paper Towels Product Portfolio
- 8.3.5 Georgia Pacific Recent Developments
- 8.4 Kimberly-Clark
- 8.4.1 Kimberly-Clark Company Information
- 8.4.2 Kimberly-Clark Business Overview
- 8.4.3 Kimberly-Clark Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.4.4 Kimberly-Clark Paper Towels Product Portfolio
- 8.4.5 Kimberly-Clark Recent Developments
- 8.5 Cascades
- 8.5.1 Cascades Company Information
- 8.5.2 Cascades Business Overview
- 8.5.3 Cascades Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.5.4 Cascades Paper Towels Product Portfolio
- 8.5.5 Cascades Recent Developments
- 8.6 Kruger
- 8.6.1 Kruger Company Information
- 8.6.2 Kruger Business Overview
- 8.6.3 Kruger Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.6.4 Kruger Paper Towels Product Portfolio
- 8.6.5 Kruger Recent Developments
- 8.7 Metsä Tissue
- 8.7.1 Metsä Tissue Company Information
- 8.7.2 Metsä Tissue Business Overview
- 8.7.3 Metsä Tissue Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.7.4 Metsä Tissue Paper Towels Product Portfolio
- 8.7.5 Metsä Tissue Recent Developments
- 8.8 Heng An
- 8.8.1 Heng An Company Information
- 8.8.2 Heng An Business Overview
- 8.8.3 Heng An Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.8.4 Heng An Paper Towels Product Portfolio
- 8.8.5 Heng An Recent Developments
- 8.9 WEPA
- 8.9.1 WEPA Company Information
- 8.9.2 WEPA Business Overview
- 8.9.3 WEPA Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.9.4 WEPA Paper Towels Product Portfolio
- 8.9.5 WEPA Recent Developments
- 8.10 Asaleo Care
- 8.10.1 Asaleo Care Company Information
- 8.10.2 Asaleo Care Business Overview
- 8.10.3 Asaleo Care Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.10.4 Asaleo Care Paper Towels Product Portfolio
- 8.10.5 Asaleo Care Recent Developments
- 8.11 C&S Paper
- 8.11.1 C&S Paper Company Information
- 8.11.2 C&S Paper Business Overview
- 8.11.3 C&S Paper Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.11.4 C&S Paper Paper Towels Product Portfolio
- 8.11.5 C&S Paper Recent Developments
- 8.12 Essendant Inc (Boardwalk)
- 8.12.1 Essendant Inc (Boardwalk) Company Information
- 8.12.2 Essendant Inc (Boardwalk) Business Overview
- 8.12.3 Essendant Inc (Boardwalk) Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.12.4 Essendant Inc (Boardwalk) Paper Towels Product Portfolio
- 8.12.5 Essendant Inc (Boardwalk) Recent Developments
- 8.13 Oasis Brands
- 8.13.1 Oasis Brands Company Information
- 8.13.2 Oasis Brands Business Overview
- 8.13.3 Oasis Brands Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.13.4 Oasis Brands Paper Towels Product Portfolio
- 8.13.5 Oasis Brands Recent Developments
- 8.14 Seventh Generation
- 8.14.1 Seventh Generation Company Information
- 8.14.2 Seventh Generation Business Overview
- 8.14.3 Seventh Generation Paper Towels Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.14.4 Seventh Generation Paper Towels Product Portfolio
- 8.14.5 Seventh Generation Recent Developments
9 Value Chain and Sales Channels Analysis
- 9.1 Paper Towels Value Chain Analysis
- 9.1.1 Paper Towels Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Manufacturing Cost Structure
- 9.1.4 Paper Towels Production Mode & Process
- 9.2 Paper Towels Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Paper Towels Distributors
- 9.2.3 Paper Towels Customers
10 Concluding Insights
11 Appendix
- 11.1 Reasons for Doing This Study
- 11.2 Research Methodology
- 11.3 Research Process
- 11.4 Authors List of This Report
- 11.5 Data Source
- 11.5.1 Secondary Sources
- 11.5.2 Primary Sources
- 11.6 Disclaimer
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