APO RESEARCH · REPORT
Paper Towels
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
Product & engineering
Understand the product.
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
Selected research
Industry Research
Paper Towels Industry Research Report 2026
Market perspective
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
The major players in global Paper Towels market include Procter & Gamble (P&G), SCA, etc. The top 2 players hold about 35% of global shares. North America and Europe are main markets, they occupy over 55% of the global market. Rolled Paper Towels is the main type, with a share about 55%. At Home is the key application, which hold over 65% shares.
Report Scope
Read the full market overview
This report quantifies the global Paper Towels market in terms of revenue (US$ million) and, where applicable, sales volume (ktonnes), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/ktonnes) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Paper Towels Market by Company
Procter & Gamble (P&G)
SCA
Georgia Pacific
Kimberly-Clark
Cascades
Kruger
Metsä Tissue
Heng An
WEPA
Asaleo Care
C&S Paper
Essendant Inc (Boardwalk)
Oasis Brands
Seventh Generation
Paper Towels Segment by Type
Rolled Paper Towels
Boxed Paper Towels
Multifold Paper Towels
Paper Towels Segment by Application
At Home
Away From Home (AFH)
Paper Towels Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Paper Towels market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Paper Towels and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Paper Towels.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Paper Towels manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Paper Towels by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Paper Towels in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Rolled Paper Towels
- Boxed Paper Towels
- Multifold Paper Towels
Applications
- At Home
- Away From Home (AFH)
Companies covered
- Procter & Gamble (P&G)
- SCA
- Georgia Pacific
- Kimberly-Clark
- Cascades
- Kruger
- Metsä Tissue
- Heng An
- WEPA
- Asaleo Care
- C&S Paper
- Essendant Inc (Boardwalk)
- Oasis Brands
- Seventh Generation
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Paper Towels Market Size (2021-2032)
- 2.2.2 Global Paper Towels Sales (2021-2032)
- 2.2.3 Global Paper Towels Market Average Price (2021-2032)
- 2.3 Paper Towels by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Rolled Paper Towels
- 2.3.3 Boxed Paper Towels
- 2.3.4 Multifold Paper Towels
- 2.4 Paper Towels by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 At Home
- 2.4.3 Away From Home (AFH)
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Paper Towels Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Paper Towels Sales (ktonnes) of Manufacturers (2021-2026)
- 3.3 Global Paper Towels Revenue of Manufacturers (2021-2026)
- 3.4 Global Paper Towels Average Price by Manufacturers (2021-2026)
- 3.5 Global Paper Towels Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Paper Towels, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Paper Towels, Product Type & Application
- 3.8 Global Manufacturers of Paper Towels, Established Date
- 3.9 Global Paper Towels Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Procter & Gamble (P&G)
- 4.1.1 Procter & Gamble (P&G) Company Information
- 4.1.2 Procter & Gamble (P&G) Business Overview
- 4.1.3 Procter & Gamble (P&G) Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Procter & Gamble (P&G) Paper Towels Product Portfolio
- 4.1.5 Procter & Gamble (P&G) Recent Developments
- 4.2 SCA
- 4.2.1 SCA Company Information
- 4.2.2 SCA Business Overview
- 4.2.3 SCA Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 SCA Paper Towels Product Portfolio
- 4.2.5 SCA Recent Developments
- 4.3 Georgia Pacific
- 4.3.1 Georgia Pacific Company Information
- 4.3.2 Georgia Pacific Business Overview
- 4.3.3 Georgia Pacific Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Georgia Pacific Paper Towels Product Portfolio
- 4.3.5 Georgia Pacific Recent Developments
- 4.4 Kimberly-Clark
- 4.4.1 Kimberly-Clark Company Information
- 4.4.2 Kimberly-Clark Business Overview
- 4.4.3 Kimberly-Clark Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Kimberly-Clark Paper Towels Product Portfolio
- 4.4.5 Kimberly-Clark Recent Developments
- 4.5 Cascades
- 4.5.1 Cascades Company Information
- 4.5.2 Cascades Business Overview
- 4.5.3 Cascades Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Cascades Paper Towels Product Portfolio
- 4.5.5 Cascades Recent Developments
- 4.6 Kruger
- 4.6.1 Kruger Company Information
- 4.6.2 Kruger Business Overview
- 4.6.3 Kruger Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Kruger Paper Towels Product Portfolio
- 4.6.5 Kruger Recent Developments
- 4.7 Metsä Tissue
- 4.7.1 Metsä Tissue Company Information
- 4.7.2 Metsä Tissue Business Overview
- 4.7.3 Metsä Tissue Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Metsä Tissue Paper Towels Product Portfolio
- 4.7.5 Metsä Tissue Recent Developments
- 4.8 Heng An
- 4.8.1 Heng An Company Information
- 4.8.2 Heng An Business Overview
- 4.8.3 Heng An Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Heng An Paper Towels Product Portfolio
- 4.8.5 Heng An Recent Developments
- 4.9 WEPA
- 4.9.1 WEPA Company Information
- 4.9.2 WEPA Business Overview
- 4.9.3 WEPA Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 WEPA Paper Towels Product Portfolio
- 4.9.5 WEPA Recent Developments
- 4.10 Asaleo Care
- 4.10.1 Asaleo Care Company Information
- 4.10.2 Asaleo Care Business Overview
- 4.10.3 Asaleo Care Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Asaleo Care Paper Towels Product Portfolio
- 4.10.5 Asaleo Care Recent Developments
- 4.11 C&S Paper
- 4.11.1 C&S Paper Company Information
- 4.11.2 C&S Paper Business Overview
- 4.11.3 C&S Paper Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 C&S Paper Paper Towels Product Portfolio
- 4.11.5 C&S Paper Recent Developments
- 4.12 Essendant Inc (Boardwalk)
- 4.12.1 Essendant Inc (Boardwalk) Company Information
- 4.12.2 Essendant Inc (Boardwalk) Business Overview
- 4.12.3 Essendant Inc (Boardwalk) Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Essendant Inc (Boardwalk) Paper Towels Product Portfolio
- 4.12.5 Essendant Inc (Boardwalk) Recent Developments
- 4.13 Oasis Brands
- 4.13.1 Oasis Brands Company Information
- 4.13.2 Oasis Brands Business Overview
- 4.13.3 Oasis Brands Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Oasis Brands Paper Towels Product Portfolio
- 4.13.5 Oasis Brands Recent Developments
- 4.14 Seventh Generation
- 4.14.1 Seventh Generation Company Information
- 4.14.2 Seventh Generation Business Overview
- 4.14.3 Seventh Generation Paper Towels Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Seventh Generation Paper Towels Product Portfolio
- 4.14.5 Seventh Generation Recent Developments
5 Global Paper Towels Market Scenario by Region
- 5.1 Global Paper Towels Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Paper Towels Sales by Region: 2021-2032
- 5.2.1 Global Paper Towels Sales by Region: 2021-2026
- 5.2.2 Global Paper Towels Sales by Region: 2027-2032
- 5.3 Global Paper Towels Revenue by Region: 2021-2032
- 5.3.1 Global Paper Towels Revenue by Region: 2021-2026
- 5.3.2 Global Paper Towels Revenue by Region: 2027-2032
- 5.4 North America Paper Towels Market Facts & Figures by Country
- 5.4.1 North America Paper Towels Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Paper Towels Sales by Country (2021-2032)
- 5.4.3 North America Paper Towels Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Paper Towels Market Facts & Figures by Country
- 5.5.1 Europe Paper Towels Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Paper Towels Sales by Country (2021-2032)
- 5.5.3 Europe Paper Towels Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Paper Towels Market Facts & Figures by Country
- 5.6.1 Asia Pacific Paper Towels Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Paper Towels Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Paper Towels Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Paper Towels Market Facts & Figures by Country
- 5.7.1 South America Paper Towels Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Paper Towels Sales by Country (2021-2032)
- 5.7.3 South America Paper Towels Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Paper Towels Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Paper Towels Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Paper Towels Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Paper Towels Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Paper Towels Sales by Type (2021-2032)
- 6.1.1 Global Paper Towels Sales by Type (2021-2032) & (ktonnes)
- 6.1.2 Global Paper Towels Sales Market Share by Type (2021-2032)
- 6.2 Global Paper Towels Revenue by Type (2021-2032)
- 6.2.1 Global Paper Towels Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Paper Towels Revenue Market Share by Type (2021-2032)
- 6.3 Global Paper Towels Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Paper Towels Sales by Application (2021-2032)
- 7.1.1 Global Paper Towels Sales by Application (2021-2032) & (ktonnes)
- 7.1.2 Global Paper Towels Sales Market Share by Application (2021-2032)
- 7.2 Global Paper Towels Revenue by Application (2021-2032)
- 7.2.1 Global Paper Towels Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Paper Towels Revenue Market Share by Application (2021-2032)
- 7.3 Global Paper Towels Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Paper Towels Value Chain Analysis
- 8.1.1 Paper Towels Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Paper Towels Production Mode & Process
- 8.2 Paper Towels Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Paper Towels Distributors
- 8.2.3 Paper Towels Customers
9 Global Paper Towels Analyzing Market Dynamics
- 9.1 Paper Towels Industry Trends
- 9.2 Paper Towels Industry Drivers
- 9.3 Paper Towels Industry Opportunities and Challenges
- 9.4 Paper Towels Industry Restraints
10 Report Conclusion
11 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst