APO RESEARCH · REPORT
Plum Wine
Plum Wine is a Japanese liqueur made by steeping ume fruits (while still unripe and green) in liquor and sugar. It has a sweet, sour taste, and an alcohol content of 10–15%. Famous brands of umeshu include Choya, Takara Shuzo and Matsuyuki. Varieties are available with whole ume fruits contained in the bottle, and some people make their own umeshu at home.
Product & engineering
Understand the product.
Plum Wine is a Japanese liqueur made by steeping ume fruits (while still unripe and green) in liquor and sugar. It has a sweet, sour taste, and an alcohol content of 10–15%. Famous brands of umeshu include Choya, Takara Shuzo and Matsuyuki. Varieties are available with whole ume fruits contained in the bottle, and some people make their own umeshu at home.
Selected research
Industry Research
Plum Wine Industry Research Report 2026
Market perspective
Plum Wine is a Japanese liqueur made by steeping ume fruits (while still unripe and green) in liquor and sugar. It has a sweet, sour taste, and an alcohol content of 10–15%. Famous brands of umeshu include Choya, Takara Shuzo and Matsuyuki. Varieties are available with whole ume fruits contained in the bottle, and some people make their own umeshu at home.
In China, key players in the Plum Wine market are Choya, Takara, Hakutsuru, Gekkeikan, Suntory, Dalian Kuoshen Bio-fermenting Products and Guangdong Kunzhu Winery. The top 5 companies occupy about 65% of the whole market share in China. By type, wine of 12%-16% Vol accounts for the largest percent of 65%.
Report Scope
Read the full market overview
This report quantifies the global Plum Wine market in terms of revenue (US$ million) and, where applicable, sales volume (K Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Plum Wine Market by Company
Choya
Takara
Hakutsuru
Gekkeikan
Suntory
Dalian Kuoshen Bio-fermenting Products
Guangdong Kunzhu Winery
Zuimeisilu (Beijing)
Plum Wine Segment by Type
<12% Vol
12%-16% Vol
>16 Vol%
Plum Wine Segment by Application
Online
Offline
Plum Wine Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Plum Wine market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Plum Wine and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Plum Wine.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Plum Wine manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Plum Wine by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Plum Wine in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- <12% Vol
- 12%-16% Vol
- >16 Vol%
Applications
- Online
- Offline
Companies covered
- Choya
- Takara
- Hakutsuru
- Gekkeikan
- Suntory
- Dalian Kuoshen Bio-fermenting Products
- Guangdong Kunzhu Winery
- Zuimeisilu (Beijing)
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Plum Wine Market Size (2021-2032)
- 2.2.2 Global Plum Wine Sales (2021-2032)
- 2.2.3 Global Plum Wine Market Average Price (2021-2032)
- 2.3 Plum Wine by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 <12% Vol
- 2.3.3 12%-16% Vol
- 2.3.4 >16 Vol%
- 2.4 Plum Wine by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Online
- 2.4.3 Offline
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Plum Wine Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Plum Wine Sales (K Units) of Manufacturers (2021-2026)
- 3.3 Global Plum Wine Revenue of Manufacturers (2021-2026)
- 3.4 Global Plum Wine Average Price by Manufacturers (2021-2026)
- 3.5 Global Plum Wine Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Plum Wine, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Plum Wine, Product Type & Application
- 3.8 Global Manufacturers of Plum Wine, Established Date
- 3.9 Global Plum Wine Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Choya
- 4.1.1 Choya Company Information
- 4.1.2 Choya Business Overview
- 4.1.3 Choya Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Choya Plum Wine Product Portfolio
- 4.1.5 Choya Recent Developments
- 4.2 Takara
- 4.2.1 Takara Company Information
- 4.2.2 Takara Business Overview
- 4.2.3 Takara Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Takara Plum Wine Product Portfolio
- 4.2.5 Takara Recent Developments
- 4.3 Hakutsuru
- 4.3.1 Hakutsuru Company Information
- 4.3.2 Hakutsuru Business Overview
- 4.3.3 Hakutsuru Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Hakutsuru Plum Wine Product Portfolio
- 4.3.5 Hakutsuru Recent Developments
- 4.4 Gekkeikan
- 4.4.1 Gekkeikan Company Information
- 4.4.2 Gekkeikan Business Overview
- 4.4.3 Gekkeikan Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Gekkeikan Plum Wine Product Portfolio
- 4.4.5 Gekkeikan Recent Developments
- 4.5 Suntory
- 4.5.1 Suntory Company Information
- 4.5.2 Suntory Business Overview
- 4.5.3 Suntory Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Suntory Plum Wine Product Portfolio
- 4.5.5 Suntory Recent Developments
- 4.6 Dalian Kuoshen Bio-fermenting Products
- 4.6.1 Dalian Kuoshen Bio-fermenting Products Company Information
- 4.6.2 Dalian Kuoshen Bio-fermenting Products Business Overview
- 4.6.3 Dalian Kuoshen Bio-fermenting Products Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Dalian Kuoshen Bio-fermenting Products Plum Wine Product Portfolio
- 4.6.5 Dalian Kuoshen Bio-fermenting Products Recent Developments
- 4.7 Guangdong Kunzhu Winery
- 4.7.1 Guangdong Kunzhu Winery Company Information
- 4.7.2 Guangdong Kunzhu Winery Business Overview
- 4.7.3 Guangdong Kunzhu Winery Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Guangdong Kunzhu Winery Plum Wine Product Portfolio
- 4.7.5 Guangdong Kunzhu Winery Recent Developments
- 4.8 Zuimeisilu (Beijing)
- 4.8.1 Zuimeisilu (Beijing) Company Information
- 4.8.2 Zuimeisilu (Beijing) Business Overview
- 4.8.3 Zuimeisilu (Beijing) Plum Wine Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Zuimeisilu (Beijing) Plum Wine Product Portfolio
- 4.8.5 Zuimeisilu (Beijing) Recent Developments
5 Global Plum Wine Market Scenario by Region
- 5.1 Global Plum Wine Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Plum Wine Sales by Region: 2021-2032
- 5.2.1 Global Plum Wine Sales by Region: 2021-2026
- 5.2.2 Global Plum Wine Sales by Region: 2027-2032
- 5.3 Global Plum Wine Revenue by Region: 2021-2032
- 5.3.1 Global Plum Wine Revenue by Region: 2021-2026
- 5.3.2 Global Plum Wine Revenue by Region: 2027-2032
- 5.4 North America Plum Wine Market Facts & Figures by Country
- 5.4.1 North America Plum Wine Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Plum Wine Sales by Country (2021-2032)
- 5.4.3 North America Plum Wine Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Plum Wine Market Facts & Figures by Country
- 5.5.1 Europe Plum Wine Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Plum Wine Sales by Country (2021-2032)
- 5.5.3 Europe Plum Wine Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Plum Wine Market Facts & Figures by Country
- 5.6.1 Asia Pacific Plum Wine Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Plum Wine Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Plum Wine Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Plum Wine Market Facts & Figures by Country
- 5.7.1 South America Plum Wine Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Plum Wine Sales by Country (2021-2032)
- 5.7.3 South America Plum Wine Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Plum Wine Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Plum Wine Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Plum Wine Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Plum Wine Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Plum Wine Sales by Type (2021-2032)
- 6.1.1 Global Plum Wine Sales by Type (2021-2032) & (K Units)
- 6.1.2 Global Plum Wine Sales Market Share by Type (2021-2032)
- 6.2 Global Plum Wine Revenue by Type (2021-2032)
- 6.2.1 Global Plum Wine Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Plum Wine Revenue Market Share by Type (2021-2032)
- 6.3 Global Plum Wine Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Plum Wine Sales by Application (2021-2032)
- 7.1.1 Global Plum Wine Sales by Application (2021-2032) & (K Units)
- 7.1.2 Global Plum Wine Sales Market Share by Application (2021-2032)
- 7.2 Global Plum Wine Revenue by Application (2021-2032)
- 7.2.1 Global Plum Wine Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Plum Wine Revenue Market Share by Application (2021-2032)
- 7.3 Global Plum Wine Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Plum Wine Value Chain Analysis
- 8.1.1 Plum Wine Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Plum Wine Production Mode & Process
- 8.2 Plum Wine Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Plum Wine Distributors
- 8.2.3 Plum Wine Customers
9 Global Plum Wine Analyzing Market Dynamics
- 9.1 Plum Wine Industry Trends
- 9.2 Plum Wine Industry Drivers
- 9.3 Plum Wine Industry Opportunities and Challenges
- 9.4 Plum Wine Industry Restraints
10 Report Conclusion
11 Disclaimer
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