APO RESEARCH · REPORT
Online Sports Betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Online sports betting is a kind of sports betting conducted on the internet.
Product & engineering
Understand the product.
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Online sports betting is a kind of sports betting conducted on the internet.
Selected research
Market Structure
Global Online Sports Betting Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Online sports betting is a kind of sports betting conducted on the internet.
According to different games, the Global Online sports betting market can be divided into Soccer, American Football, Basketball, Hockey, Mixed Martial Arts and Boxing, etc. As the most popular sport in the world, Soccer has occupied the most important market in the Global Online sports betting market. Soccer is estimated to account for a revenue share nearly 50% in 2019.
According to the betting channel, the Global Online sports betting market can be divided into Desktop and Mobile Devices. Mobile Devices is expected to occupy about 40% of the market share in 2019.
Read the full market overview
In 2019, the Global Online Sports betting market was led by Europe and accounted about 57% of the market share.
The Key players operating into Global Online sports betting Market are Bet365, Flutter Entertainment, GVC Holdings and Kindred Group, etc. Bet365 and Flutter Entertainment are the two players with the largest sales share, occupying nearly 9% and 5% of the market share in 2019, respectively.
Report Includes
This report provides an overview of the global Online Sports Betting market and its size, analyzing global market trends based on historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Online Sports Betting and revenue in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Online Sports Betting revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering revenue and growth rates—for 2021-2032, and evaluates and forecasts the Online Sports Betting market size, projected growth trends, production technologies, key applications, and end-use industries.
Online Sports Betting Segment by Company
Flutter Entertainment
GVC Holdings
Bet365
William Hill
Kindred Group
888 Holdings
Betsson AB
DraftKings
Pinnacle
Betway
Betfred
Bet-at-home.com
BetAmerica
BetVictor
Sports Interaction
BetWinner
SBOBET
Online Sports Betting Segment by Type
Soccer
American Football
Basketball
Hockey
Mixed Martial Arts and Boxing
Others
Online Sports Betting Segment by Application
Desktop
Mobile Devices
Online Sports Betting Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Online Sports Betting market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Online Sports Betting and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Online Sports Betting.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Online Sports Betting in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Online Sports Betting industry.
Chapter 3: Detailed analysis of Online Sports Betting companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Online Sports Bettingrevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Soccer
- American Football
- Basketball
- Hockey
- Mixed Martial Arts and Boxing
- Others
Applications
- Desktop
- Mobile Devices
Companies covered
- Flutter Entertainment
- GVC Holdings
- Bet365
- William Hill
- Kindred Group
- 888 Holdings
- Betsson AB
- DraftKings
- Pinnacle
- Betway
- Betfred
- Bet-at-home.com
- BetAmerica
- BetVictor
- Sports Interaction
- BetWinner
- SBOBET
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Market Analysis by Type
- 1.2.1 Global Online Sports Betting Market Size Growth Rate by Type: 2021 VS 2025 VS 2032
- 1.2.2 Soccer
- 1.2.3 American Football
- 1.2.4 Basketball
- 1.2.5 Hockey
- 1.2.6 Mixed Martial Arts and Boxing
- 1.2.7 Others
- 1.3 Market Analysis by Application
- 1.3.1 Global Online Sports Betting Market Size Growth Rate by Application: 2021 VS 2025 VS 2032
- 1.3.2 Desktop
- 1.3.3 Mobile Devices
- 1.4 Global Market Growth Prospects
- 1.5 Global Online Sports Betting Growth Trends by Region
- 1.5.1 Global Online Sports Betting Market Size by Region: 2021 VS 2025 VS 2032
- 1.5.2 Online Sports Betting Market Size by Region (2021-2026)
- 1.5.3 Online Sports Betting Market Size by Region (2027-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
- 1.8 Years Considered
2 Global Online Sports Betting Market Dynamics
- 2.1 Online Sports Betting Industry Trends
- 2.2 Online Sports Betting Industry Drivers
- 2.3 Online Sports Betting Industry Opportunities and Challenges
- 2.4 Online Sports Betting Industry Restraints
3 Competitive Landscape by Company
- 3.1 Global Online Sports Betting Revenue by Company (2021-2026)
- 3.2 Global Online Sports Betting Players Revenue Ranking, 2024 VS 2025 VS 2026
- 3.3 Global Online Sports Betting Key Company Head office and Area Served
- 3.4 Global Online Sports Betting Company, Product Type & Application
- 3.5 Global Online Sports Betting Company Establishment Date
- 3.6 Market Competitive Analysis
- 3.6.1 Global Online Sports Betting Market CR5 and HHI
- 3.6.2 Global Top 5 and 10 Online Sports Betting Players Market Share by Revenue in 2025
- 3.6.3 2025 Online Sports Betting Tier 1, Tier 2, and Tier 3
4 Online Sports Betting Market by Type
- 4.1 Global Online Sports Betting Market Size by Type (2021 VS 2025 VS 2032)
- 4.2 Global Online Sports Betting Market Size by Type (2021-2032)
- 4.3 Global Online Sports Betting Market Size Share by Type (2021-2032)
5 Online Sports Betting Market by Application
- 5.1 Global Online Sports Betting Market Size by Application (2021 VS 2025 VS 2032)
- 5.2 Global Online Sports Betting Market Size by Application (2021-2032)
- 5.3 Global Online Sports Betting Market Size Share by Application (2021-2032)
6 Company Profiles
- 6.1 Flutter Entertainment
- 6.1.1 Flutter Entertainment Company Information
- 6.1.2 Flutter Entertainment Business Overview
- 6.1.3 Flutter Entertainment Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.1.4 Flutter Entertainment Online Sports Betting Product Portfolio
- 6.1.5 Flutter Entertainment Recent Developments
- 6.2 GVC Holdings
- 6.2.1 GVC Holdings Company Information
- 6.2.2 GVC Holdings Business Overview
- 6.2.3 GVC Holdings Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.2.4 GVC Holdings Online Sports Betting Product Portfolio
- 6.2.5 GVC Holdings Recent Developments
- 6.3 Bet365
- 6.3.1 Bet365 Company Information
- 6.3.2 Bet365 Business Overview
- 6.3.3 Bet365 Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.3.4 Bet365 Online Sports Betting Product Portfolio
- 6.3.5 Bet365 Recent Developments
- 6.4 William Hill
- 6.4.1 William Hill Company Information
- 6.4.2 William Hill Business Overview
- 6.4.3 William Hill Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.4.4 William Hill Online Sports Betting Product Portfolio
- 6.4.5 William Hill Recent Developments
- 6.5 Kindred Group
- 6.5.1 Kindred Group Company Information
- 6.5.2 Kindred Group Business Overview
- 6.5.3 Kindred Group Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.5.4 Kindred Group Online Sports Betting Product Portfolio
- 6.5.5 Kindred Group Recent Developments
- 6.6 888 Holdings
- 6.6.1 888 Holdings Company Information
- 6.6.2 888 Holdings Business Overview
- 6.6.3 888 Holdings Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.6.4 888 Holdings Online Sports Betting Product Portfolio
- 6.6.5 888 Holdings Recent Developments
- 6.7 Betsson AB
- 6.7.1 Betsson AB Company Information
- 6.7.2 Betsson AB Business Overview
- 6.7.3 Betsson AB Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.7.4 Betsson AB Online Sports Betting Product Portfolio
- 6.7.5 Betsson AB Recent Developments
- 6.8 DraftKings
- 6.8.1 DraftKings Company Information
- 6.8.2 DraftKings Business Overview
- 6.8.3 DraftKings Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.8.4 DraftKings Online Sports Betting Product Portfolio
- 6.8.5 DraftKings Recent Developments
- 6.9 Pinnacle
- 6.9.1 Pinnacle Company Information
- 6.9.2 Pinnacle Business Overview
- 6.9.3 Pinnacle Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.9.4 Pinnacle Online Sports Betting Product Portfolio
- 6.9.5 Pinnacle Recent Developments
- 6.10 Betway
- 6.10.1 Betway Company Information
- 6.10.2 Betway Business Overview
- 6.10.3 Betway Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.10.4 Betway Online Sports Betting Product Portfolio
- 6.10.5 Betway Recent Developments
- 6.11 Betfred
- 6.11.1 Betfred Company Information
- 6.11.2 Betfred Business Overview
- 6.11.3 Betfred Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.11.4 Betfred Online Sports Betting Product Portfolio
- 6.11.5 Betfred Recent Developments
- 6.12 Bet-at-home.com
- 6.12.1 Bet-at-home.com Company Information
- 6.12.2 Bet-at-home.com Business Overview
- 6.12.3 Bet-at-home.com Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.12.4 Bet-at-home.com Online Sports Betting Product Portfolio
- 6.12.5 Bet-at-home.com Recent Developments
- 6.13 BetAmerica
- 6.13.1 BetAmerica Company Information
- 6.13.2 BetAmerica Business Overview
- 6.13.3 BetAmerica Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.13.4 BetAmerica Online Sports Betting Product Portfolio
- 6.13.5 BetAmerica Recent Developments
- 6.14 BetVictor
- 6.14.1 BetVictor Company Information
- 6.14.2 BetVictor Business Overview
- 6.14.3 BetVictor Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.14.4 BetVictor Online Sports Betting Product Portfolio
- 6.14.5 BetVictor Recent Developments
- 6.15 Sports Interaction
- 6.15.1 Sports Interaction Company Information
- 6.15.2 Sports Interaction Business Overview
- 6.15.3 Sports Interaction Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.15.4 Sports Interaction Online Sports Betting Product Portfolio
- 6.15.5 Sports Interaction Recent Developments
- 6.16 BetWinner
- 6.16.1 BetWinner Company Information
- 6.16.2 BetWinner Business Overview
- 6.16.3 BetWinner Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.16.4 BetWinner Online Sports Betting Product Portfolio
- 6.16.5 BetWinner Recent Developments
- 6.17 SBOBET
- 6.17.1 SBOBET Company Information
- 6.17.2 SBOBET Business Overview
- 6.17.3 SBOBET Online Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.17.4 SBOBET Online Sports Betting Product Portfolio
- 6.17.5 SBOBET Recent Developments
7 North America
- 7.1 North America Online Sports Betting Market Size (2021-2032)
- 7.2 North America Online Sports Betting Market Size by Type
- 7.2.1 North America Online Sports Betting Market Size by Type (2021-2026)
- 7.2.2 North America Online Sports Betting Market Size by Type (2027-2032)
- 7.2.3 North America Online Sports Betting Market Share by Type (2021-2032)
- 7.3 North America Online Sports Betting Market Size by Application
- 7.3.1 North America Online Sports Betting Market Size by Application (2021-2026)
- 7.3.2 North America Online Sports Betting Market Size by Application (2027-2032)
- 7.3.3 North America Online Sports Betting Market Share by Application (2021-2032)
- 7.4 North America Online Sports Betting Market Size by Country
- 7.4.1 North America Online Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 7.4.2 North America Online Sports Betting Market Size by Country (2021-2026)
- 7.4.3 North America Online Sports Betting Market Size by Country (2027-2032)
- 7.4.4 North America Online Sports Betting Market Share by Country (2021-2032)
- 7.4.5 United States
- 7.4.6 Canada
- 7.4.7 Mexico
8 Europe
- 8.1 Europe Online Sports Betting Market Size (2021-2032)
- 8.2 Europe Online Sports Betting Market Size by Type
- 8.2.1 Europe Online Sports Betting Market Size by Type (2021-2026)
- 8.2.2 Europe Online Sports Betting Market Size by Type (2027-2032)
- 8.2.3 Europe Online Sports Betting Market Share by Type (2021-2032)
- 8.3 Europe Online Sports Betting Market Size by Application
- 8.3.1 Europe Online Sports Betting Market Size by Application (2021-2026)
- 8.3.2 Europe Online Sports Betting Market Size by Application (2027-2032)
- 8.3.3 Europe Online Sports Betting Market Share by Application (2021-2032)
- 8.4 Europe Online Sports Betting Market Size by Country
- 8.4.1 Europe Online Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 8.4.2 Europe Online Sports Betting Market Size by Country (2021-2026)
- 8.4.3 Europe Online Sports Betting Market Size by Country (2027-2032)
- 8.4.4 Europe Online Sports Betting Market Share by Country (2021-2032)
- 8.4.5 Germany
- 8.4.6 France
- 8.4.7 U.K.
- 8.4.8 Italy
- 8.4.9 Russia
- 8.4.10 Nordic Countries
9 China
- 9.1 China Online Sports Betting Market Size (2021-2032)
- 9.2 China Online Sports Betting Market Size by Type
- 9.2.1 China Online Sports Betting Market Size by Type (2021-2026)
- 9.2.2 China Online Sports Betting Market Size by Type (2027-2032)
- 9.2.3 China Online Sports Betting Market Share by Type (2021-2032)
- 9.3 China Online Sports Betting Market Size by Application
- 9.3.1 China Online Sports Betting Market Size by Application (2021-2026)
- 9.3.2 China Online Sports Betting Market Size by Application (2027-2032)
- 9.3.3 China Online Sports Betting Market Share by Application (2021-2032)
10 Asia (Excluding China)
- 10.1 Asia Online Sports Betting Market Size (2021-2032)
- 10.2 Asia Online Sports Betting Market Size by Type
- 10.2.1 Asia Online Sports Betting Market Size by Type (2021-2026)
- 10.2.2 Asia Online Sports Betting Market Size by Type (2027-2032)
- 10.2.3 Asia Online Sports Betting Market Share by Type (2021-2032)
- 10.3 Asia Online Sports Betting Market Size by Application
- 10.3.1 Asia Online Sports Betting Market Size by Application (2021-2026)
- 10.3.2 Asia Online Sports Betting Market Size by Application (2027-2032)
- 10.3.3 Asia Online Sports Betting Market Share by Application (2021-2032)
- 10.4 Asia Online Sports Betting Market Size by Country
- 10.4.1 Asia Online Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 10.4.2 Asia Online Sports Betting Market Size by Country (2021-2026)
- 10.4.3 Asia Online Sports Betting Market Size by Country (2027-2032)
- 10.4.4 Asia Online Sports Betting Market Share by Country (2021-2032)
- 10.4.5 Japan
- 10.4.6 South Korea
- 10.4.7 Taiwan
- 10.4.8 Southeast Asia
- 10.4.9 India
- 10.4.10 Australia
11 South America, Middle East & Africa
- 11.1 South America, Middle East & Africa Online Sports Betting Market Size (2021-2032)
- 11.2 South America, Middle East & Africa Online Sports Betting Market Size by Type
- 11.2.1 South America, Middle East & Africa Online Sports Betting Market Size by Type (2021-2026)
- 11.2.2 South America, Middle East & Africa Online Sports Betting Market Size by Type (2027-2032)
- 11.2.3 South America, Middle East & Africa Online Sports Betting Market Share by Type (2021-2032)
- 11.3 South America, Middle East & Africa Online Sports Betting Market Size by Application
- 11.3.1 South America, Middle East & Africa Online Sports Betting Market Size by Application (2021-2026)
- 11.3.2 South America, Middle East & Africa Online Sports Betting Market Size by Application (2027-2032)
- 11.3.3 South America, Middle East & Africa Online Sports Betting Market Share by Application (2021-2032)
- 11.4 South America, Middle East & Africa Online Sports Betting Market Size by Country
- 11.4.1 South America, Middle East & Africa Online Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 11.4.2 South America, Middle East & Africa Online Sports Betting Market Size by Country (2021-2026)
- 11.4.3 South America, Middle East & Africa Online Sports Betting Market Size by Country (2027-2032)
- 11.4.4 South America, Middle East & Africa Online Sports Betting Market Share by Country (2021-2032)
- 11.4.5 Brazil
- 11.4.6 South Africa
- 11.4.7 Saudi Arabia
- 11.4.8 Turkey
- 11.4.9 Argentina
- 11.4.9 UAE
- 11.4.9 Egypt
- 11.4.9 Chile
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
- 13.6 Disclaimer
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