APO RESEARCH · REPORT
Online Sports Betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Online sports betting is a kind of sports betting conducted on the internet.
Product & engineering
Understand the product.
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Online sports betting is a kind of sports betting conducted on the internet.
Selected research
Industry Research
Online Sports Betting Industry Research Report 2026
Market perspective
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Online sports betting is a kind of sports betting conducted on the internet.
According to different games, the Global Online sports betting market can be divided into Soccer, American Football, Basketball, Hockey, Mixed Martial Arts and Boxing, etc. As the most popular sport in the world, Soccer has occupied the most important market in the Global Online sports betting market. Soccer is estimated to account for a revenue share nearly 50% in 2019.
According to the betting channel, the Global Online sports betting market can be divided into Desktop and Mobile Devices. Mobile Devices is expected to occupy about 40% of the market share in 2019.
Read the full market overview
In 2019, the Global Online Sports betting market was led by Europe and accounted about 57% of the market share.
The Key players operating into Global Online sports betting Market are Bet365, Flutter Entertainment, GVC Holdings and Kindred Group, etc. Bet365 and Flutter Entertainment are the two players with the largest sales share, occupying nearly 9% and 5% of the market share in 2019, respectively.
Report Scope
This report quantifies the global Online Sports Betting market in terms of revenue (US$ million) and, where applicable, service volume (), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Online Sports Betting.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Online Sports Betting Market by Company
Flutter Entertainment
GVC Holdings
Bet365
William Hill
Kindred Group
888 Holdings
Betsson AB
DraftKings
Pinnacle
Betway
Betfred
Bet-at-home.com
BetAmerica
BetVictor
Sports Interaction
BetWinner
SBOBET
Online Sports Betting Segment by Type
Soccer
American Football
Basketball
Hockey
Mixed Martial Arts and Boxing
Others
Online Sports Betting Segment by Application
Desktop
Mobile Devices
Online Sports Betting Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Online Sports Betting market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Online Sports Betting and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Online Sports Betting.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Online Sports Betting companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Soccer
- American Football
- Basketball
- Hockey
- Mixed Martial Arts and Boxing
- Others
Applications
- Desktop
- Mobile Devices
Companies covered
- Flutter Entertainment
- GVC Holdings
- Bet365
- William Hill
- Kindred Group
- 888 Holdings
- Betsson AB
- DraftKings
- Pinnacle
- Betway
- Betfred
- Bet-at-home.com
- BetAmerica
- BetVictor
- Sports Interaction
- BetWinner
- SBOBET
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Online Sports Betting by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Soccer
- 2.2.3 American Football
- 2.2.4 Basketball
- 2.2.5 Hockey
- 2.2.6 Mixed Martial Arts and Boxing
- 2.2.7 Others
- 2.3 Online Sports Betting by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Desktop
- 2.3.3 Mobile Devices
- 2.4 Assumptions and Limitations
3 Online Sports Betting Breakdown Data by Type
- 3.1 Global Online Sports Betting Historic Market Size by Type (2021-2026)
- 3.2 Global Online Sports Betting Forecasted Market Size by Type (2027-2032)
4 Online Sports Betting Breakdown Data by Application
- 4.1 Global Online Sports Betting Historic Market Size by Application (2021-2026)
- 4.2 Global Online Sports Betting Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Online Sports Betting Market Perspective (2021-2032)
- 5.2 Global Online Sports Betting Growth Trends by Region
- 5.2.1 Global Online Sports Betting Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Online Sports Betting Historic Market Size by Region (2021-2026)
- 5.2.3 Online Sports Betting Forecasted Market Size by Region (2027-2032)
- 5.3 Online Sports Betting Market Dynamics
- 5.3.1 Online Sports Betting Industry Trends
- 5.3.2 Online Sports Betting Market Drivers
- 5.3.3 Online Sports Betting Market Challenges
- 5.3.4 Online Sports Betting Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Online Sports Betting Players by Revenue
- 6.1.1 Global Top Online Sports Betting Players by Revenue (2021-2026)
- 6.1.2 Global Online Sports Betting Revenue Market Share by Players (2021-2026)
- 6.2 Global Online Sports Betting Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Online Sports Betting Head Office and Area Served
- 6.4 Global Online Sports Betting Players, Product Type & Application
- 6.5 Global Online Sports Betting Manufacturers Established Date
- 6.6 Global Online Sports Betting Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Online Sports Betting Market Size (2021-2032)
- 7.2 North America Online Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Online Sports Betting Market Size by Country (2021-2026)
- 7.4 North America Online Sports Betting Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Online Sports Betting Market Size (2021-2032)
- 8.2 Europe Online Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Online Sports Betting Market Size by Country (2021-2026)
- 8.4 Europe Online Sports Betting Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Online Sports Betting Market Size (2021-2032)
- 9.2 Asia-Pacific Online Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Online Sports Betting Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Online Sports Betting Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Online Sports Betting Market Size (2021-2032)
- 10.2 South America Online Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Online Sports Betting Market Size by Country (2021-2026)
- 10.4 South America Online Sports Betting Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Online Sports Betting Market Size (2021-2032)
- 11.2 Middle East & Africa Online Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Online Sports Betting Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Online Sports Betting Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Flutter Entertainment
- 12.1.1 Flutter Entertainment Company Information
- 12.1.2 Flutter Entertainment Business Overview
- 12.1.3 Flutter Entertainment Revenue in Online Sports Betting Business (2021-2026)
- 12.1.4 Flutter Entertainment Online Sports Betting Product Portfolio
- 12.1.5 Flutter Entertainment Recent Developments
- 12.2 GVC Holdings
- 12.2.1 GVC Holdings Company Information
- 12.2.2 GVC Holdings Business Overview
- 12.2.3 GVC Holdings Revenue in Online Sports Betting Business (2021-2026)
- 12.2.4 GVC Holdings Online Sports Betting Product Portfolio
- 12.2.5 GVC Holdings Recent Developments
- 12.3 Bet365
- 12.3.1 Bet365 Company Information
- 12.3.2 Bet365 Business Overview
- 12.3.3 Bet365 Revenue in Online Sports Betting Business (2021-2026)
- 12.3.4 Bet365 Online Sports Betting Product Portfolio
- 12.3.5 Bet365 Recent Developments
- 12.4 William Hill
- 12.4.1 William Hill Company Information
- 12.4.2 William Hill Business Overview
- 12.4.3 William Hill Revenue in Online Sports Betting Business (2021-2026)
- 12.4.4 William Hill Online Sports Betting Product Portfolio
- 12.4.5 William Hill Recent Developments
- 12.5 Kindred Group
- 12.5.1 Kindred Group Company Information
- 12.5.2 Kindred Group Business Overview
- 12.5.3 Kindred Group Revenue in Online Sports Betting Business (2021-2026)
- 12.5.4 Kindred Group Online Sports Betting Product Portfolio
- 12.5.5 Kindred Group Recent Developments
- 12.6 888 Holdings
- 12.6.1 888 Holdings Company Information
- 12.6.2 888 Holdings Business Overview
- 12.6.3 888 Holdings Revenue in Online Sports Betting Business (2021-2026)
- 12.6.4 888 Holdings Online Sports Betting Product Portfolio
- 12.6.5 888 Holdings Recent Developments
- 12.7 Betsson AB
- 12.7.1 Betsson AB Company Information
- 12.7.2 Betsson AB Business Overview
- 12.7.3 Betsson AB Revenue in Online Sports Betting Business (2021-2026)
- 12.7.4 Betsson AB Online Sports Betting Product Portfolio
- 12.7.5 Betsson AB Recent Developments
- 12.8 DraftKings
- 12.8.1 DraftKings Company Information
- 12.8.2 DraftKings Business Overview
- 12.8.3 DraftKings Revenue in Online Sports Betting Business (2021-2026)
- 12.8.4 DraftKings Online Sports Betting Product Portfolio
- 12.8.5 DraftKings Recent Developments
- 12.9 Pinnacle
- 12.9.1 Pinnacle Company Information
- 12.9.2 Pinnacle Business Overview
- 12.9.3 Pinnacle Revenue in Online Sports Betting Business (2021-2026)
- 12.9.4 Pinnacle Online Sports Betting Product Portfolio
- 12.9.5 Pinnacle Recent Developments
- 12.10 Betway
- 12.10.1 Betway Company Information
- 12.10.2 Betway Business Overview
- 12.10.3 Betway Revenue in Online Sports Betting Business (2021-2026)
- 12.10.4 Betway Online Sports Betting Product Portfolio
- 12.10.5 Betway Recent Developments
- 12.11 Betfred
- 12.11.1 Betfred Company Information
- 12.11.2 Betfred Business Overview
- 12.11.3 Betfred Revenue in Online Sports Betting Business (2021-2026)
- 12.11.4 Betfred Online Sports Betting Product Portfolio
- 12.11.5 Betfred Recent Developments
- 12.12 Bet-at-home.com
- 12.12.1 Bet-at-home.com Company Information
- 12.12.2 Bet-at-home.com Business Overview
- 12.12.3 Bet-at-home.com Revenue in Online Sports Betting Business (2021-2026)
- 12.12.4 Bet-at-home.com Online Sports Betting Product Portfolio
- 12.12.5 Bet-at-home.com Recent Developments
- 12.13 BetAmerica
- 12.13.1 BetAmerica Company Information
- 12.13.2 BetAmerica Business Overview
- 12.13.3 BetAmerica Revenue in Online Sports Betting Business (2021-2026)
- 12.13.4 BetAmerica Online Sports Betting Product Portfolio
- 12.13.5 BetAmerica Recent Developments
- 12.14 BetVictor
- 12.14.1 BetVictor Company Information
- 12.14.2 BetVictor Business Overview
- 12.14.3 BetVictor Revenue in Online Sports Betting Business (2021-2026)
- 12.14.4 BetVictor Online Sports Betting Product Portfolio
- 12.14.5 BetVictor Recent Developments
- 12.15 Sports Interaction
- 12.15.1 Sports Interaction Company Information
- 12.15.2 Sports Interaction Business Overview
- 12.15.3 Sports Interaction Revenue in Online Sports Betting Business (2021-2026)
- 12.15.4 Sports Interaction Online Sports Betting Product Portfolio
- 12.15.5 Sports Interaction Recent Developments
- 12.16 BetWinner
- 12.16.1 BetWinner Company Information
- 12.16.2 BetWinner Business Overview
- 12.16.3 BetWinner Revenue in Online Sports Betting Business (2021-2026)
- 12.16.4 BetWinner Online Sports Betting Product Portfolio
- 12.16.5 BetWinner Recent Developments
- 12.17 SBOBET
- 12.17.1 SBOBET Company Information
- 12.17.2 SBOBET Business Overview
- 12.17.3 SBOBET Revenue in Online Sports Betting Business (2021-2026)
- 12.17.4 SBOBET Online Sports Betting Product Portfolio
- 12.17.5 SBOBET Recent Developments
13 Report Conclusion
14 Disclaimer
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