APO RESEARCH · REPORT
Sports Betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Product & engineering
Understand the product.
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Selected research
Market Outlook & Growth Opportunities
Global Sports Betting Market Outlook and Growth Opportunities 2026
Market perspective
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
For types of North America sports betting, American foodball maintained its first place in the market share in 2019, followed by basketball, baseball, soccer and hockey.
As for the applications of North America sports betting, land-based sports betting made up about 52% of the market share in 2019, while the online sports betting was around 48%.
Read the full market overview
This report provides an overview of the global Sports Betting market in terms of revenue and gross margin, analyzing global market trends using historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Sports Betting and market revenue by major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Sports Betting revenue, market share, and industry ranking for the main companies for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
Across the 2021-2026 period, the analysis compares revenue growth and profitability profiles by company, distinguishing participants with sustained expansion from those with more cyclical performance, and relates these patterns to differences in regional exposure, product portfolios, and application focus in the global Sports Betting market.
Sports Betting Segment by Company
FanDuel
DraftKings
William Hill
BetMGM
BetRivers
888 Holdings
Kindred Group
Bet365 Group
Betfred
Sports Interaction
Caliente
Sports Betting Segment by Type
American Football
Basketball
Baseball
Soccer
Hockey
Others
Sports Betting Segment by Application
Online Sports Betting
Land-Based Sports Betting
Sports Betting Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global Sports Betting status and future forecast, involving, revenue, growth rate (CAGR), market share, historical and forecast.
2. To present the Sports Betting key companies, revenue, market share, and recent developments.
3. To split the Sports Betting breakdown data by regions, type, companies, and application.
4. To analyze the global and key regions Sports Betting market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify Sports Betting significant trends, drivers, influence factors in global and regions.
6. To analyze Sports Betting competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Sports Betting market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Sports Betting and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Sports Betting.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Sports Betting industry.
Chapter 3: Detailed analysis of Sports Betting company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales value of Sports Betting in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of key country in the world.
Chapter 7: Sales value of Sports Betting in country level. It provides sigmate data by type, and by application for each country/region.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 9: Concluding Insights.
More report detail
Tables and figures
Scope & coverage.
Types
- American Football
- Basketball
- Baseball
- Soccer
- Hockey
- Others
Applications
- Online Sports Betting
- Land-Based Sports Betting
Companies covered
- FanDuel
- DraftKings
- William Hill
- BetMGM
- BetRivers
- 888 Holdings
- Kindred Group
- Bet365 Group
- Betfred
- Sports Interaction
- Caliente
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Sports Betting Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Sports Betting Market Size (2021-2032)
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 Sports Betting Market Dynamics
- 2.1 Sports Betting Industry Trends
- 2.2 Sports Betting Industry Drivers
- 2.3 Sports Betting Industry Opportunities and Challenges
- 2.4 Sports Betting Industry Restraints
3 Sports Betting Market by Company
- 3.1 Global Sports Betting Company Revenue Ranking in 2025
- 3.2 Global Sports Betting Revenue by Company (2021-2026)
- 3.3 Global Sports Betting Company Ranking (2024-2026)
- 3.4 Global Sports Betting Company Manufacturing Base and Headquarters
- 3.5 Global Sports Betting Company Product Type and Application
- 3.6 Global Sports Betting Company Establishment Date
- 3.7 Market Competitive Analysis
- 3.7.1 Global Sports Betting Market Concentration Ratio (CR5 and HHI)
- 3.7.2 Global Top 5 and 10 Company Market Share by Revenue in 2025
- 3.7.3 2025 Sports Betting Tier 1, Tier 2, and Tier 3 Companies
- 3.8 Mergers and Acquisitions Expansion
4 Sports Betting Market by Type
- 4.1 Sports Betting Type Introduction
- 4.1.1 American Football
- 4.1.2 Basketball
- 4.1.3 Baseball
- 4.1.4 Soccer
- 4.1.5 Hockey
- 4.1.6 Others
- 4.2 Global Sports Betting Sales Value by Type
- 4.2.1 Global Sports Betting Sales Value by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Sports Betting Sales Value by Type (2021-2032)
- 4.2.3 Global Sports Betting Sales Value Share by Type (2021-2032)
5 Sports Betting Market by Application
- 5.1 Sports Betting Application Introduction
- 5.1.1 Online Sports Betting
- 5.1.2 Land-Based Sports Betting
- 5.2 Global Sports Betting Sales Value by Application
- 5.2.1 Global Sports Betting Sales Value by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Sports Betting Sales Value by Application (2021-2032)
- 5.2.3 Global Sports Betting Sales Value Share by Application (2021-2032)
6 Sports Betting Regional Value Analysis
- 6.1 Global Sports Betting Sales Value by Region: 2021 VS 2025 VS 2032
- 6.2 Global Sports Betting Sales Value by Region (2021-2032)
- 6.2.1 Global Sports Betting Sales Value by Region: 2021-2026
- 6.2.2 Global Sports Betting Sales Value by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Sports Betting Sales Value (2021-2032)
- 6.3.2 North America Sports Betting Sales Value Share by Country, 2025 VS 2032
- 6.4 Europe
- 6.4.1 Europe Sports Betting Sales Value (2021-2032)
- 6.4.2 Europe Sports Betting Sales Value Share by Country, 2025 VS 2032
- 6.5 Asia-Pacific
- 6.5.1 Asia-Pacific Sports Betting Sales Value (2021-2032)
- 6.5.2 Asia-Pacific Sports Betting Sales Value Share by Country, 2025 VS 2032
- 6.6 South America
- 6.6.1 South America Sports Betting Sales Value (2021-2032)
- 6.6.2 South America Sports Betting Sales Value Share by Country, 2025 VS 2032
- 6.7 Middle East & Africa
- 6.7.1 Middle East & Africa Sports Betting Sales Value (2021-2032)
- 6.7.2 Middle East & Africa Sports Betting Sales Value Share by Country, 2025 VS 2032
7 Sports Betting Country-level Value Analysis
- 7.1 Global Sports Betting Sales Value by Country: 2021 VS 2025 VS 2032
- 7.2 Global Sports Betting Sales Value by Country (2021-2032)
- 7.2.1 Global Sports Betting Sales Value by Country (2021-2026)
- 7.2.2 Global Sports Betting Sales Value by Country (2027-2032)
- 7.3 USA
- 7.3.1 USA Sports Betting Sales Value Growth Rate (2021-2032)
- 7.3.2 USA Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.3.3 USA Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.4 Canada
- 7.4.1 Canada Sports Betting Sales Value Growth Rate (2021-2032)
- 7.4.2 Canada Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.4.3 Canada Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.5 Mexico
- 7.5.1 Mexico Sports Betting Sales Value Growth Rate (2021-2032)
- 7.5.2 Mexico Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.5.3 Mexico Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.6 Germany
- 7.6.1 Germany Sports Betting Sales Value Growth Rate (2021-2032)
- 7.6.2 Germany Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.6.3 Germany Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.7 France
- 7.7.1 France Sports Betting Sales Value Growth Rate (2021-2032)
- 7.7.2 France Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.7.3 France Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.8 U.K.
- 7.8.1 U.K. Sports Betting Sales Value Growth Rate (2021-2032)
- 7.8.2 U.K. Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.8.3 U.K. Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.9 Italy
- 7.9.1 Italy Sports Betting Sales Value Growth Rate (2021-2032)
- 7.9.2 Italy Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.9.3 Italy Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.10 Spain
- 7.10.1 Spain Sports Betting Sales Value Growth Rate (2021-2032)
- 7.10.2 Spain Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.10.3 Spain Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.11 Russia
- 7.11.1 Russia Sports Betting Sales Value Growth Rate (2021-2032)
- 7.11.2 Russia Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.11.3 Russia Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.12 Netherlands
- 7.12.1 Netherlands Sports Betting Sales Value Growth Rate (2021-2032)
- 7.12.2 Netherlands Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.12.3 Netherlands Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.13 Nordic Countries
- 7.13.1 Nordic Countries Sports Betting Sales Value Growth Rate (2021-2032)
- 7.13.2 Nordic Countries Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.13.3 Nordic Countries Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.14 China
- 7.14.1 China Sports Betting Sales Value Growth Rate (2021-2032)
- 7.14.2 China Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.14.3 China Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.15 Japan
- 7.15.1 Japan Sports Betting Sales Value Growth Rate (2021-2032)
- 7.15.2 Japan Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.15.3 Japan Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.16 South Korea
- 7.16.1 South Korea Sports Betting Sales Value Growth Rate (2021-2032)
- 7.16.2 South Korea Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.16.3 South Korea Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.17 India
- 7.17.1 India Sports Betting Sales Value Growth Rate (2021-2032)
- 7.17.2 India Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.17.3 India Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.18 Australia
- 7.18.1 Australia Sports Betting Sales Value Growth Rate (2021-2032)
- 7.18.2 Australia Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.18.3 Australia Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.19 Southeast Asia
- 7.19.1 Southeast Asia Sports Betting Sales Value Growth Rate (2021-2032)
- 7.19.2 Southeast Asia Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.19.3 Southeast Asia Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.20 Brazil
- 7.20.1 Brazil Sports Betting Sales Value Growth Rate (2021-2032)
- 7.20.2 Brazil Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.20.3 Brazil Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.21 Argentina
- 7.21.1 Argentina Sports Betting Sales Value Growth Rate (2021-2032)
- 7.21.2 Argentina Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.21.3 Argentina Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.22 Chile
- 7.22.1 Chile Sports Betting Sales Value Growth Rate (2021-2032)
- 7.22.2 Chile Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.22.3 Chile Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.23 Colombia
- 7.23.1 Colombia Sports Betting Sales Value Growth Rate (2021-2032)
- 7.23.2 Colombia Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.23.3 Colombia Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.24 Peru
- 7.24.1 Peru Sports Betting Sales Value Growth Rate (2021-2032)
- 7.24.2 Peru Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.24.3 Peru Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.25 Saudi Arabia
- 7.25.1 Saudi Arabia Sports Betting Sales Value Growth Rate (2021-2032)
- 7.25.2 Saudi Arabia Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.25.3 Saudi Arabia Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.26 Israel
- 7.26.1 Israel Sports Betting Sales Value Growth Rate (2021-2032)
- 7.26.2 Israel Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.26.3 Israel Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.27 UAE
- 7.27.1 UAE Sports Betting Sales Value Growth Rate (2021-2032)
- 7.27.2 UAE Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.27.3 UAE Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.28 Turkey
- 7.28.1 Turkey Sports Betting Sales Value Growth Rate (2021-2032)
- 7.28.2 Turkey Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.28.3 Turkey Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.29 Iran
- 7.29.1 Iran Sports Betting Sales Value Growth Rate (2021-2032)
- 7.29.2 Iran Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.29.3 Iran Sports Betting Sales Value Share by Application, 2025 VS 2032
- 7.30 Egypt
- 7.30.1 Egypt Sports Betting Sales Value Growth Rate (2021-2032)
- 7.30.2 Egypt Sports Betting Sales Value Share by Type, 2025 VS 2032
- 7.30.3 Egypt Sports Betting Sales Value Share by Application, 2025 VS 2032
8 Company Profiles
- 8.1 FanDuel
- 8.1.1 FanDuel Company Information
- 8.1.2 FanDuel Business Overview
- 8.1.3 FanDuel Sports Betting Revenue and Gross Margin (2021-2026)
- 8.1.4 FanDuel Sports Betting Product Portfolio
- 8.1.5 FanDuel Recent Developments
- 8.2 DraftKings
- 8.2.1 DraftKings Company Information
- 8.2.2 DraftKings Business Overview
- 8.2.3 DraftKings Sports Betting Revenue and Gross Margin (2021-2026)
- 8.2.4 DraftKings Sports Betting Product Portfolio
- 8.2.5 DraftKings Recent Developments
- 8.3 William Hill
- 8.3.1 William Hill Company Information
- 8.3.2 William Hill Business Overview
- 8.3.3 William Hill Sports Betting Revenue and Gross Margin (2021-2026)
- 8.3.4 William Hill Sports Betting Product Portfolio
- 8.3.5 William Hill Recent Developments
- 8.4 BetMGM
- 8.4.1 BetMGM Company Information
- 8.4.2 BetMGM Business Overview
- 8.4.3 BetMGM Sports Betting Revenue and Gross Margin (2021-2026)
- 8.4.4 BetMGM Sports Betting Product Portfolio
- 8.4.5 BetMGM Recent Developments
- 8.5 BetRivers
- 8.5.1 BetRivers Company Information
- 8.5.2 BetRivers Business Overview
- 8.5.3 BetRivers Sports Betting Revenue and Gross Margin (2021-2026)
- 8.5.4 BetRivers Sports Betting Product Portfolio
- 8.5.5 BetRivers Recent Developments
- 8.6 888 Holdings
- 8.6.1 888 Holdings Company Information
- 8.6.2 888 Holdings Business Overview
- 8.6.3 888 Holdings Sports Betting Revenue and Gross Margin (2021-2026)
- 8.6.4 888 Holdings Sports Betting Product Portfolio
- 8.6.5 888 Holdings Recent Developments
- 8.7 Kindred Group
- 8.7.1 Kindred Group Company Information
- 8.7.2 Kindred Group Business Overview
- 8.7.3 Kindred Group Sports Betting Revenue and Gross Margin (2021-2026)
- 8.7.4 Kindred Group Sports Betting Product Portfolio
- 8.7.5 Kindred Group Recent Developments
- 8.8 Bet365 Group
- 8.8.1 Bet365 Group Company Information
- 8.8.2 Bet365 Group Business Overview
- 8.8.3 Bet365 Group Sports Betting Revenue and Gross Margin (2021-2026)
- 8.8.4 Bet365 Group Sports Betting Product Portfolio
- 8.8.5 Bet365 Group Recent Developments
- 8.9 Betfred
- 8.9.1 Betfred Company Information
- 8.9.2 Betfred Business Overview
- 8.9.3 Betfred Sports Betting Revenue and Gross Margin (2021-2026)
- 8.9.4 Betfred Sports Betting Product Portfolio
- 8.9.5 Betfred Recent Developments
- 8.10 Sports Interaction
- 8.10.1 Sports Interaction Company Information
- 8.10.2 Sports Interaction Business Overview
- 8.10.3 Sports Interaction Sports Betting Revenue and Gross Margin (2021-2026)
- 8.10.4 Sports Interaction Sports Betting Product Portfolio
- 8.10.5 Sports Interaction Recent Developments
- 8.11 Caliente
- 8.11.1 Caliente Company Information
- 8.11.2 Caliente Business Overview
- 8.11.3 Caliente Sports Betting Revenue and Gross Margin (2021-2026)
- 8.11.4 Caliente Sports Betting Product Portfolio
- 8.11.5 Caliente Recent Developments
9 Concluding Insights
10 Appendix
- 10.1 Reasons for Doing This Study
- 10.2 Research Methodology
- 10.3 Research Process
- 10.4 Authors List of This Report
- 10.5 Data Source
- 10.5.1 Secondary Sources
- 10.5.2 Primary Sources
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