APO RESEARCH · REPORT
Sports Betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Product & engineering
Understand the product.
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Selected research
Industry Research
Sports Betting Industry Research Report 2026
Market perspective
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
For types of North America sports betting, American foodball maintained its first place in the market share in 2019, followed by basketball, baseball, soccer and hockey.
As for the applications of North America sports betting, land-based sports betting made up about 52% of the market share in 2019, while the online sports betting was around 48%.
Read the full market overview
Report Scope
This report quantifies the global Sports Betting market in terms of revenue (US$ million) and, where applicable, service volume (), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Sports Betting.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Sports Betting Market by Company
FanDuel
DraftKings
William Hill
BetMGM
BetRivers
888 Holdings
Kindred Group
Bet365 Group
Betfred
Sports Interaction
Caliente
Sports Betting Segment by Type
American Football
Basketball
Baseball
Soccer
Hockey
Others
Sports Betting Segment by Application
Online Sports Betting
Land-Based Sports Betting
Sports Betting Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Sports Betting market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Sports Betting and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Sports Betting.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Sports Betting companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- American Football
- Basketball
- Baseball
- Soccer
- Hockey
- Others
Applications
- Online Sports Betting
- Land-Based Sports Betting
Companies covered
- FanDuel
- DraftKings
- William Hill
- BetMGM
- BetRivers
- 888 Holdings
- Kindred Group
- Bet365 Group
- Betfred
- Sports Interaction
- Caliente
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Sports Betting by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 American Football
- 2.2.3 Basketball
- 2.2.4 Baseball
- 2.2.5 Soccer
- 2.2.6 Hockey
- 2.2.7 Others
- 2.3 Sports Betting by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Online Sports Betting
- 2.3.3 Land-Based Sports Betting
- 2.4 Assumptions and Limitations
3 Sports Betting Breakdown Data by Type
- 3.1 Global Sports Betting Historic Market Size by Type (2021-2026)
- 3.2 Global Sports Betting Forecasted Market Size by Type (2027-2032)
4 Sports Betting Breakdown Data by Application
- 4.1 Global Sports Betting Historic Market Size by Application (2021-2026)
- 4.2 Global Sports Betting Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Sports Betting Market Perspective (2021-2032)
- 5.2 Global Sports Betting Growth Trends by Region
- 5.2.1 Global Sports Betting Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Sports Betting Historic Market Size by Region (2021-2026)
- 5.2.3 Sports Betting Forecasted Market Size by Region (2027-2032)
- 5.3 Sports Betting Market Dynamics
- 5.3.1 Sports Betting Industry Trends
- 5.3.2 Sports Betting Market Drivers
- 5.3.3 Sports Betting Market Challenges
- 5.3.4 Sports Betting Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Sports Betting Players by Revenue
- 6.1.1 Global Top Sports Betting Players by Revenue (2021-2026)
- 6.1.2 Global Sports Betting Revenue Market Share by Players (2021-2026)
- 6.2 Global Sports Betting Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Sports Betting Head Office and Area Served
- 6.4 Global Sports Betting Players, Product Type & Application
- 6.5 Global Sports Betting Manufacturers Established Date
- 6.6 Global Sports Betting Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Sports Betting Market Size (2021-2032)
- 7.2 North America Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Sports Betting Market Size by Country (2021-2026)
- 7.4 North America Sports Betting Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Sports Betting Market Size (2021-2032)
- 8.2 Europe Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Sports Betting Market Size by Country (2021-2026)
- 8.4 Europe Sports Betting Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Sports Betting Market Size (2021-2032)
- 9.2 Asia-Pacific Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Sports Betting Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Sports Betting Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Sports Betting Market Size (2021-2032)
- 10.2 South America Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Sports Betting Market Size by Country (2021-2026)
- 10.4 South America Sports Betting Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Sports Betting Market Size (2021-2032)
- 11.2 Middle East & Africa Sports Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Sports Betting Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Sports Betting Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 FanDuel
- 12.1.1 FanDuel Company Information
- 12.1.2 FanDuel Business Overview
- 12.1.3 FanDuel Revenue in Sports Betting Business (2021-2026)
- 12.1.4 FanDuel Sports Betting Product Portfolio
- 12.1.5 FanDuel Recent Developments
- 12.2 DraftKings
- 12.2.1 DraftKings Company Information
- 12.2.2 DraftKings Business Overview
- 12.2.3 DraftKings Revenue in Sports Betting Business (2021-2026)
- 12.2.4 DraftKings Sports Betting Product Portfolio
- 12.2.5 DraftKings Recent Developments
- 12.3 William Hill
- 12.3.1 William Hill Company Information
- 12.3.2 William Hill Business Overview
- 12.3.3 William Hill Revenue in Sports Betting Business (2021-2026)
- 12.3.4 William Hill Sports Betting Product Portfolio
- 12.3.5 William Hill Recent Developments
- 12.4 BetMGM
- 12.4.1 BetMGM Company Information
- 12.4.2 BetMGM Business Overview
- 12.4.3 BetMGM Revenue in Sports Betting Business (2021-2026)
- 12.4.4 BetMGM Sports Betting Product Portfolio
- 12.4.5 BetMGM Recent Developments
- 12.5 BetRivers
- 12.5.1 BetRivers Company Information
- 12.5.2 BetRivers Business Overview
- 12.5.3 BetRivers Revenue in Sports Betting Business (2021-2026)
- 12.5.4 BetRivers Sports Betting Product Portfolio
- 12.5.5 BetRivers Recent Developments
- 12.6 888 Holdings
- 12.6.1 888 Holdings Company Information
- 12.6.2 888 Holdings Business Overview
- 12.6.3 888 Holdings Revenue in Sports Betting Business (2021-2026)
- 12.6.4 888 Holdings Sports Betting Product Portfolio
- 12.6.5 888 Holdings Recent Developments
- 12.7 Kindred Group
- 12.7.1 Kindred Group Company Information
- 12.7.2 Kindred Group Business Overview
- 12.7.3 Kindred Group Revenue in Sports Betting Business (2021-2026)
- 12.7.4 Kindred Group Sports Betting Product Portfolio
- 12.7.5 Kindred Group Recent Developments
- 12.8 Bet365 Group
- 12.8.1 Bet365 Group Company Information
- 12.8.2 Bet365 Group Business Overview
- 12.8.3 Bet365 Group Revenue in Sports Betting Business (2021-2026)
- 12.8.4 Bet365 Group Sports Betting Product Portfolio
- 12.8.5 Bet365 Group Recent Developments
- 12.9 Betfred
- 12.9.1 Betfred Company Information
- 12.9.2 Betfred Business Overview
- 12.9.3 Betfred Revenue in Sports Betting Business (2021-2026)
- 12.9.4 Betfred Sports Betting Product Portfolio
- 12.9.5 Betfred Recent Developments
- 12.10 Sports Interaction
- 12.10.1 Sports Interaction Company Information
- 12.10.2 Sports Interaction Business Overview
- 12.10.3 Sports Interaction Revenue in Sports Betting Business (2021-2026)
- 12.10.4 Sports Interaction Sports Betting Product Portfolio
- 12.10.5 Sports Interaction Recent Developments
- 12.11 Caliente
- 12.11.1 Caliente Company Information
- 12.11.2 Caliente Business Overview
- 12.11.3 Caliente Revenue in Sports Betting Business (2021-2026)
- 12.11.4 Caliente Sports Betting Product Portfolio
- 12.11.5 Caliente Recent Developments
13 Report Conclusion
14 Disclaimer
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