APO RESEARCH · REPORT
Sports Betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Product & engineering
Understand the product.
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Selected research
Market Structure
Global Sports Betting Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
For types of North America sports betting, American foodball maintained its first place in the market share in 2019, followed by basketball, baseball, soccer and hockey.
As for the applications of North America sports betting, land-based sports betting made up about 52% of the market share in 2019, while the online sports betting was around 48%.
Read the full market overview
Report Includes
This report provides an overview of the global Sports Betting market and its size, analyzing global market trends based on historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Sports Betting and revenue in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Sports Betting revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering revenue and growth rates—for 2021-2032, and evaluates and forecasts the Sports Betting market size, projected growth trends, production technologies, key applications, and end-use industries.
Sports Betting Segment by Company
FanDuel
DraftKings
William Hill
BetMGM
BetRivers
888 Holdings
Kindred Group
Bet365 Group
Betfred
Sports Interaction
Caliente
Sports Betting Segment by Type
American Football
Basketball
Baseball
Soccer
Hockey
Others
Sports Betting Segment by Application
Online Sports Betting
Land-Based Sports Betting
Sports Betting Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Sports Betting market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Sports Betting and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Sports Betting.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Sports Betting in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Sports Betting industry.
Chapter 3: Detailed analysis of Sports Betting companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Sports Bettingrevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- American Football
- Basketball
- Baseball
- Soccer
- Hockey
- Others
Applications
- Online Sports Betting
- Land-Based Sports Betting
Companies covered
- FanDuel
- DraftKings
- William Hill
- BetMGM
- BetRivers
- 888 Holdings
- Kindred Group
- Bet365 Group
- Betfred
- Sports Interaction
- Caliente
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Market Analysis by Type
- 1.2.1 Global Sports Betting Market Size Growth Rate by Type: 2021 VS 2025 VS 2032
- 1.2.2 American Football
- 1.2.3 Basketball
- 1.2.4 Baseball
- 1.2.5 Soccer
- 1.2.6 Hockey
- 1.2.7 Others
- 1.3 Market Analysis by Application
- 1.3.1 Global Sports Betting Market Size Growth Rate by Application: 2021 VS 2025 VS 2032
- 1.3.2 Online Sports Betting
- 1.3.3 Land-Based Sports Betting
- 1.4 Global Market Growth Prospects
- 1.5 Global Sports Betting Growth Trends by Region
- 1.5.1 Global Sports Betting Market Size by Region: 2021 VS 2025 VS 2032
- 1.5.2 Sports Betting Market Size by Region (2021-2026)
- 1.5.3 Sports Betting Market Size by Region (2027-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
- 1.8 Years Considered
2 Global Sports Betting Market Dynamics
- 2.1 Sports Betting Industry Trends
- 2.2 Sports Betting Industry Drivers
- 2.3 Sports Betting Industry Opportunities and Challenges
- 2.4 Sports Betting Industry Restraints
3 Competitive Landscape by Company
- 3.1 Global Sports Betting Revenue by Company (2021-2026)
- 3.2 Global Sports Betting Players Revenue Ranking, 2024 VS 2025 VS 2026
- 3.3 Global Sports Betting Key Company Head office and Area Served
- 3.4 Global Sports Betting Company, Product Type & Application
- 3.5 Global Sports Betting Company Establishment Date
- 3.6 Market Competitive Analysis
- 3.6.1 Global Sports Betting Market CR5 and HHI
- 3.6.2 Global Top 5 and 10 Sports Betting Players Market Share by Revenue in 2025
- 3.6.3 2025 Sports Betting Tier 1, Tier 2, and Tier 3
4 Sports Betting Market by Type
- 4.1 Global Sports Betting Market Size by Type (2021 VS 2025 VS 2032)
- 4.2 Global Sports Betting Market Size by Type (2021-2032)
- 4.3 Global Sports Betting Market Size Share by Type (2021-2032)
5 Sports Betting Market by Application
- 5.1 Global Sports Betting Market Size by Application (2021 VS 2025 VS 2032)
- 5.2 Global Sports Betting Market Size by Application (2021-2032)
- 5.3 Global Sports Betting Market Size Share by Application (2021-2032)
6 Company Profiles
- 6.1 FanDuel
- 6.1.1 FanDuel Company Information
- 6.1.2 FanDuel Business Overview
- 6.1.3 FanDuel Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.1.4 FanDuel Sports Betting Product Portfolio
- 6.1.5 FanDuel Recent Developments
- 6.2 DraftKings
- 6.2.1 DraftKings Company Information
- 6.2.2 DraftKings Business Overview
- 6.2.3 DraftKings Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.2.4 DraftKings Sports Betting Product Portfolio
- 6.2.5 DraftKings Recent Developments
- 6.3 William Hill
- 6.3.1 William Hill Company Information
- 6.3.2 William Hill Business Overview
- 6.3.3 William Hill Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.3.4 William Hill Sports Betting Product Portfolio
- 6.3.5 William Hill Recent Developments
- 6.4 BetMGM
- 6.4.1 BetMGM Company Information
- 6.4.2 BetMGM Business Overview
- 6.4.3 BetMGM Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.4.4 BetMGM Sports Betting Product Portfolio
- 6.4.5 BetMGM Recent Developments
- 6.5 BetRivers
- 6.5.1 BetRivers Company Information
- 6.5.2 BetRivers Business Overview
- 6.5.3 BetRivers Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.5.4 BetRivers Sports Betting Product Portfolio
- 6.5.5 BetRivers Recent Developments
- 6.6 888 Holdings
- 6.6.1 888 Holdings Company Information
- 6.6.2 888 Holdings Business Overview
- 6.6.3 888 Holdings Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.6.4 888 Holdings Sports Betting Product Portfolio
- 6.6.5 888 Holdings Recent Developments
- 6.7 Kindred Group
- 6.7.1 Kindred Group Company Information
- 6.7.2 Kindred Group Business Overview
- 6.7.3 Kindred Group Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.7.4 Kindred Group Sports Betting Product Portfolio
- 6.7.5 Kindred Group Recent Developments
- 6.8 Bet365 Group
- 6.8.1 Bet365 Group Company Information
- 6.8.2 Bet365 Group Business Overview
- 6.8.3 Bet365 Group Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.8.4 Bet365 Group Sports Betting Product Portfolio
- 6.8.5 Bet365 Group Recent Developments
- 6.9 Betfred
- 6.9.1 Betfred Company Information
- 6.9.2 Betfred Business Overview
- 6.9.3 Betfred Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.9.4 Betfred Sports Betting Product Portfolio
- 6.9.5 Betfred Recent Developments
- 6.10 Sports Interaction
- 6.10.1 Sports Interaction Company Information
- 6.10.2 Sports Interaction Business Overview
- 6.10.3 Sports Interaction Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.10.4 Sports Interaction Sports Betting Product Portfolio
- 6.10.5 Sports Interaction Recent Developments
- 6.11 Caliente
- 6.11.1 Caliente Company Information
- 6.11.2 Caliente Business Overview
- 6.11.3 Caliente Sports Betting Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.11.4 Caliente Sports Betting Product Portfolio
- 6.11.5 Caliente Recent Developments
7 North America
- 7.1 North America Sports Betting Market Size (2021-2032)
- 7.2 North America Sports Betting Market Size by Type
- 7.2.1 North America Sports Betting Market Size by Type (2021-2026)
- 7.2.2 North America Sports Betting Market Size by Type (2027-2032)
- 7.2.3 North America Sports Betting Market Share by Type (2021-2032)
- 7.3 North America Sports Betting Market Size by Application
- 7.3.1 North America Sports Betting Market Size by Application (2021-2026)
- 7.3.2 North America Sports Betting Market Size by Application (2027-2032)
- 7.3.3 North America Sports Betting Market Share by Application (2021-2032)
- 7.4 North America Sports Betting Market Size by Country
- 7.4.1 North America Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 7.4.2 North America Sports Betting Market Size by Country (2021-2026)
- 7.4.3 North America Sports Betting Market Size by Country (2027-2032)
- 7.4.4 North America Sports Betting Market Share by Country (2021-2032)
- 7.4.5 United States
- 7.4.6 Canada
- 7.4.7 Mexico
8 Europe
- 8.1 Europe Sports Betting Market Size (2021-2032)
- 8.2 Europe Sports Betting Market Size by Type
- 8.2.1 Europe Sports Betting Market Size by Type (2021-2026)
- 8.2.2 Europe Sports Betting Market Size by Type (2027-2032)
- 8.2.3 Europe Sports Betting Market Share by Type (2021-2032)
- 8.3 Europe Sports Betting Market Size by Application
- 8.3.1 Europe Sports Betting Market Size by Application (2021-2026)
- 8.3.2 Europe Sports Betting Market Size by Application (2027-2032)
- 8.3.3 Europe Sports Betting Market Share by Application (2021-2032)
- 8.4 Europe Sports Betting Market Size by Country
- 8.4.1 Europe Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 8.4.2 Europe Sports Betting Market Size by Country (2021-2026)
- 8.4.3 Europe Sports Betting Market Size by Country (2027-2032)
- 8.4.4 Europe Sports Betting Market Share by Country (2021-2032)
- 8.4.5 Germany
- 8.4.6 France
- 8.4.7 U.K.
- 8.4.8 Italy
- 8.4.9 Russia
- 8.4.10 Nordic Countries
9 China
- 9.1 China Sports Betting Market Size (2021-2032)
- 9.2 China Sports Betting Market Size by Type
- 9.2.1 China Sports Betting Market Size by Type (2021-2026)
- 9.2.2 China Sports Betting Market Size by Type (2027-2032)
- 9.2.3 China Sports Betting Market Share by Type (2021-2032)
- 9.3 China Sports Betting Market Size by Application
- 9.3.1 China Sports Betting Market Size by Application (2021-2026)
- 9.3.2 China Sports Betting Market Size by Application (2027-2032)
- 9.3.3 China Sports Betting Market Share by Application (2021-2032)
10 Asia (Excluding China)
- 10.1 Asia Sports Betting Market Size (2021-2032)
- 10.2 Asia Sports Betting Market Size by Type
- 10.2.1 Asia Sports Betting Market Size by Type (2021-2026)
- 10.2.2 Asia Sports Betting Market Size by Type (2027-2032)
- 10.2.3 Asia Sports Betting Market Share by Type (2021-2032)
- 10.3 Asia Sports Betting Market Size by Application
- 10.3.1 Asia Sports Betting Market Size by Application (2021-2026)
- 10.3.2 Asia Sports Betting Market Size by Application (2027-2032)
- 10.3.3 Asia Sports Betting Market Share by Application (2021-2032)
- 10.4 Asia Sports Betting Market Size by Country
- 10.4.1 Asia Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 10.4.2 Asia Sports Betting Market Size by Country (2021-2026)
- 10.4.3 Asia Sports Betting Market Size by Country (2027-2032)
- 10.4.4 Asia Sports Betting Market Share by Country (2021-2032)
- 10.4.5 Japan
- 10.4.6 South Korea
- 10.4.7 Taiwan
- 10.4.8 Southeast Asia
- 10.4.9 India
- 10.4.10 Australia
11 South America, Middle East & Africa
- 11.1 South America, Middle East & Africa Sports Betting Market Size (2021-2032)
- 11.2 South America, Middle East & Africa Sports Betting Market Size by Type
- 11.2.1 South America, Middle East & Africa Sports Betting Market Size by Type (2021-2026)
- 11.2.2 South America, Middle East & Africa Sports Betting Market Size by Type (2027-2032)
- 11.2.3 South America, Middle East & Africa Sports Betting Market Share by Type (2021-2032)
- 11.3 South America, Middle East & Africa Sports Betting Market Size by Application
- 11.3.1 South America, Middle East & Africa Sports Betting Market Size by Application (2021-2026)
- 11.3.2 South America, Middle East & Africa Sports Betting Market Size by Application (2027-2032)
- 11.3.3 South America, Middle East & Africa Sports Betting Market Share by Application (2021-2032)
- 11.4 South America, Middle East & Africa Sports Betting Market Size by Country
- 11.4.1 South America, Middle East & Africa Sports Betting Market Size by Country (2021 VS 2025 VS 2032)
- 11.4.2 South America, Middle East & Africa Sports Betting Market Size by Country (2021-2026)
- 11.4.3 South America, Middle East & Africa Sports Betting Market Size by Country (2027-2032)
- 11.4.4 South America, Middle East & Africa Sports Betting Market Share by Country (2021-2032)
- 11.4.5 Brazil
- 11.4.6 South Africa
- 11.4.7 Saudi Arabia
- 11.4.8 Turkey
- 11.4.9 Argentina
- 11.4.9 UAE
- 11.4.9 Egypt
- 11.4.9 Chile
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
- 13.6 Disclaimer
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